Unnati

What Unnati does

Unnati Agri (legally Akshamaala Solutions Pvt. Ltd., incorporated 2010, headquartered in Noida, India) operates an integrated agri-input and fintech platform serving Indian farmers across nine states. The platform bundles three core functions: distribution of agricultural inputs (seeds, fertilizers, crop protection), seasonal working-capital and inventory financing, and agronomy advisory support. Following the January–March 2026 acquisition and merger of Gramophone — operated by Agstack Technologies and previously majority-owned by Info Edge — Unnati claims to be India's largest integrated agri-input platform, reaching over 12 lakh farmers and combining digital agri distribution, aggregation, and financing in a single stack.

The business generates revenue primarily through transaction fees on agri-input distribution, with an additional transaction stream from sustainable, climate-ready products supplied via the June 2023 strategic partnership with IPL Biologicals. Its technology stack is positioned as a digital distribution and workflow platform rather than a proprietary AI product: sources describe it as an "AI-native digital platform," but no proprietary models, patents, or research outputs are disclosed; AI integration appears concentrated in operational layers (working capital flow, agronomy support). The distribution layer is multi-format — digital self-serve via unnati.ag for SMB/individual farmers, plus an expanded channel/reseller network post the Gramophone merger.

Unnati is a private, venture-backed company with FY24 revenue of ₹515 Cr (~30% YoY growth) but losses that widened 27% to ₹469 Cr in the same period, reflecting an investment-heavy growth posture. Notable shareholders include Info Edge (20.53% post the January 2026 transaction), IPL Biologicals' family office, Orios Venture Partners, Nabventures, and Incofin. The company has stated intent to pursue an IPO within three to four years and is targeting a $30–35 million equity raise in H2 2026. A leadership continuity event — the May 2026 death of co-founder Ashok Prasad — introduces near-term execution risk during post-merger integration, with co-founder Amit Sinha continuing to lead.

Name

Unnati

Legal name

Akshamaala Solutions Pvt. Ltd.

Website

https://unnati.ag

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Unnati Agri (Akshamaala Solutions Pvt. Ltd.) is an Indian agri-input and fintech platform that distributes seeds, fertilizers, and crop inputs, provides seasonal financing, and offers agronomy support to over 12 lakh smallholder farmers across 9 states via its digital platform and partner network.

Ownership category

akta.pro rank

Product category

Agricultural Inputs Distribution

NAICS

Oilseed and Grain Farming (1111), Food Crops Grown Under Cover (11141)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industry

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Agri-input distribution
• Agricultural financing
• Agronomy advisory
• Digital farming platform
• Agri fintech

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agri-Input Distribution: Revenue generated from distribution of agricultural inputs including seeds, fertilizers, and other farming products to farmers across India through its digital platform
2. Climate-Ready Products: Sale of sustainable, climate-ready agricultural products through strategic partnership with IPL Biologicals

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Unnati Agri is a digital agri-input distribution and fintech platform that sells seeds, fertilizers, crop protection and other agricultural inputs to Indian farmers, while providing seasonal working-capital financing and agronomy advisory. It covers the full agri-input value chain from manufacturing partner integration through financing to farm-level agronomy support, operating across 9 states and onboarding more than 12 lakh farmers.

Product overview

Unnati Agri is a single unified platform that operates as an integrated agri-input and fintech solution, combining the company's original Unnati Agri platform with the acquired Gramophone brand. The platform covers the entire agricultural value chain including manufacturing, financing, and agronomy support, and operates across 9 states in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Unnati Agri Platform Integrated digital agri-input and fintech platform that sells agricultural inputs (seeds, fertilizers, crop protection), provides seasonal working-capital financing, and delivers agronomy advisory to Indian farmers across 9 states. Reaches over 12 lakh farmers post the Gramophone merger.

Quantifiable outcome

• Revenue of ₹515 Cr in FY24, a 30% jump from previous fiscal
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• GramophonecoreStrategic or Co-development Partner · 4 January 2026Unnati acquired Gramophone through a share-swap deal. Gramophone was merged into Unnati to create India's largest integrated agri-input platform spanning digital agri distribution, aggregation, and financing.
• IPL BiologicalscoreStrategic or Co-development Partner · 14 June 2023Strategic partnership focused on climate-ready products. The investment was led by IPL Biologicals' family office with Unnati Agri raising Rs 28.5 crore. The partnership aims to expand Unnati's product line and reach more farmers with sustainable agricultural solutions.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AgroStar: AgroStar is a digital agri-input platform that distributes seeds, crop nutrition, and protection products to Indian farmers via an app-based model. It directly competes with Unnati on farmer-facing input e-commerce and agronomy advisory.
• BharatAgri: BharatAgri is an Indian agri-tech platform providing farmers with agronomy advisory, input recommendations, and marketplace access. It is comparable to Unnati in serving smallholders with digital advisory alongside input access.
• BigHaat: BigHaat is an online agri-input marketplace selling seeds, fertilizers, crop protection, and biostimulants to Indian farmers. It competes with Unnati in digital agri-input distribution and shares the SMB farmer customer base.
• DeHaat: DeHaat is one of India's largest full-stack agri-tech platforms, offering farmers inputs, advisory, and financing across multiple states. It is the closest direct competitor to Unnati in scale, model, and target farmer segment.

Regional players

• WayCool Foods: WayCool operates an agri-food distribution and supply-chain platform in India with growing fintech and input offerings. It overlaps with Unnati in B2B agri distribution and farmer engagement across southern and other Indian states.

Broad incumbents

• ITC e-Choupal: ITC's e-Choupal is a long-established farmer-empowerment and agri-input/output platform in India. It is a broad incumbent with overlapping farmer reach, advisory, and agri-input distribution at much greater scale and brand depth.
• UPL (OpenAg): UPL is a major Indian agrochemical manufacturer with growing digital farmer-engagement and sustainability-focused product initiatives. It is a broad incumbent whose climate-ready product lines overlap with Unnati's IPL Biologicals partnership strategy.

Emerging players

• Samunnati: Samunnati is an Indian agri-finance and value-chain platform providing credit and market linkage to farmers and FPOs. It is comparable to Unnati in addressing farmer financing needs and is increasingly moving into the input-distribution space.
• Ninjacart: Ninjacart operates agri supply-chain technology connecting farmers with retailers and restaurants, increasingly extending into inputs and fintech. It overlaps with Unnati in digital agri distribution but has historically been stronger on the output/produce side.
• CropIn: CropIn offers farm management and decision-support SaaS for agribusinesses and farmers, with overlapping agronomy and digital-farmer capabilities. It is an emerging partial competitor in the digital agri-stack that supports input recommendations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/unnatiagri
• Facebookfacebook.com/unnatifarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unnati