Epigamia

What Epigamia does

Epigamia (legally Drums Food International) is a Mumbai-based, privately held consumer packaged goods company that designs, produces, and distributes premium Greek yogurt and adjacent dairy and plant-based products for the Indian market. Founded in 2014, the company operates a portfolio spanning core dairy (Greek yogurt, fruit yogurt, curd, mishti doi), functional beverages (Turbo 30g protein milkshakes, zero-added-sugar smoothies, Turbo high-protein milk), and plant-based alternatives (India's first branded coconut-milk yoghurt launched in 2020, alongside lactose-free and no-added-sugar variants). The company serves health-conscious urban Indian consumers across metro and tier-1 cities, with secondary positioning toward fitness enthusiasts, lactose-intolerant and vegan buyers, and the 45+ 'silver snacking' demographic managing conditions such as diabetes and hypertension.

Epigamia generates revenue through one-time unit-priced product sales across a multi-channel distribution stack: its own D2C storefront (epigamiastore.com, with free delivery above ₹499 and same-day delivery in select cities), subscription repeats, and third-party marketplaces and quick commerce platforms (BigBasket, Jiomart, Swiggy/Instamart, Amazon India). Online channels now contribute approximately 25% of revenue, representing more than 4x growth versus pre-COVID levels. The company is backed by Verlinvest (PE), with celebrity equity from Deepika Padukone via KA Enterprises, prior investment from Danone Manifesto Ventures and DSG Consumer Partners, and is a reported acquisition target of Danone.

Following the December 2024 passing of co-founder and CEO Rohan Mirchandani, the company underwent a leadership transition: Ankur Goel served as acting head before being elevated to co-founder and COO, and Ritesh Gauba (ex-Pladis, Mars, Britannia) was appointed CEO in May 2026. Epigamia has reduced its FY24 loss by 74% to ₹17.4 crore on ₹173.7 crore operating revenue, targeted ₹250 crore in FY25 via quick commerce, and reported over 50% FY26 growth with improved profitability.

Name

Epigamia

Legal name

Drums Food International

Website

https://epigamia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Yogurt and Dairy Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

akta.pro secondary industries

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC)

Keywords

• Greek yogurt
• Plant-based dairy
• High-protein foods
• Functional beverages
• Dairy snacks

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer (D2C) Product Sales: Epigamia sells its products directly through its own e-commerce storefront (epigamiastore.com), generating revenue through one-time product transactions. Online channels account for approximately 25% of total revenue, representing over 4x growth vs pre-COVID levels.
2. Marketplace and Quick Commerce Sales: Products are sold through third-party marketplaces and quick commerce platforms including BigBasket, Jiomart, Swiggy, and Amazon, generating transactional revenue on each sale through these distribution channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Epigamia manufactures and sells premium natural Greek yogurt, flavored fruit yogurts, traditional Indian dairy desserts (curd and mishti doi), plant-based coconut yoghurt, and high-protein functional dairy and beverage products under its own brand. The company sells its products direct-to-consumer through its own e-commerce storefront and through major quick commerce and online grocery marketplaces.

Product overview

Epigamia (operated by Drums Food International) is a healthy food D2C brand specializing in yogurt and dairy products with a portfolio spanning core dairy offerings (Greek Yogurt, Fruit Yogurt, Curd & Mishti Doi), beverages (including Zero Added Sugar Smoothies), and functional nutrition products (Turbo Protein line with 30g-50g protein options). The brand has expanded into plant-based alternatives, notably pioneering India's first branded coconut-based yoghurt for lactose-intolerant and vegan consumers. Epigamia positions itself in the 'healthy snacking' and functional foods segments, offering products across no-added-sugar, high-protein, and traditional categories. Products are available direct-to-consumer via epigamiastore.com and through major quick commerce and e-commerce platforms including BigBasket, JioMart, and Swiggy.

Differentiator

Problem solved

Functional benefit

Products and services

• Greek Yogurt Epigamia's signature strained Greek yogurt range, available in multiple fruit-flavored variants, sold to health-conscious Indian consumers via D2C and online marketplaces.
• Fruit Yogurt Flavored yogurt variants combining a Greek yogurt base with fruit preparations, targeted at everyday healthy snacking consumers.
• Curd and Mishti Doi Traditional Indian fermented dairy desserts including curd and Bengali-style sweet mishti doi, positioned in the dairy dessert category.
• Beverages Dairy-based and functional beverages including smoothies and drinks targeted at health-conscious consumers.
• Plant-Based / Lactose and Dairy Free Range Dairy-free alternatives including India's first branded coconut-based yoghurt, designed for vegan and lactose-intolerant consumers.
• No Added Sugar Range Product variants formulated without added sugars, aimed at health-conscious consumers and those managing sugar intake.
• Zero Added Sugar Smoothies Beverage products with zero added sugars that combine health benefits with on-the-go convenience.
• Turbo High-Protein Range Functional high-protein dairy and beverage line including 30g protein milkshakes, high-protein milk, and 50g protein paneer targeted at fitness and muscle-building consumers.
• Coconut Blend Coconut-based protein products combining plant-based nutrition with functional protein benefits.
• Multipacks Bundle packages offering multiple units at discounted prices, encouraging trial and repeat purchases across product variants.
• Repeats (Subscription Service) Auto-subscription service that enables customers to schedule recurring deliveries of their preferred Epigamia products for convenience and savings.

Quantifiable outcome

• 74% reduction in loss to ₹17.4 crore in FY24 from ₹67 crore in previous fiscal year
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BigBasketcoreChannel Partner/ Reseller/ DistributorAll Epigamia products are available on BigBasket, one of India's leading online grocery marketplaces, enabling broad urban consumer access through Tata Consumer Products' distribution network.
• Jiomart (Reliance Retail)coreChannel Partner/ Reseller/ DistributorAll Epigamia products are available on Jiomart, Reliance Retail's quick commerce and e-commerce platform, providing wide domestic market reach across India.
• Swiggy (incl. Swiggy Instamart)coreChannel Partner/ Reseller/ DistributorEpigamia products are available on Swiggy and Swiggy Instamart for quick commerce delivery, supporting same-day delivery in supported cities as part of the company's quick commerce expansion strategy targeting ₹250 crore revenue in FY25.
• Amazon IndiaminorChannel Partner/ Reseller/ DistributorEpigamia products are available on Amazon India marketplace, enabling pan-India reach through Amazon's logistics and delivery infrastructure for online shoppers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Heritage Foods: Major Indian dairy and yogurt producer with extensive distribution across South India and growing North India presence. Comparable in core dairy/yogurt manufacturing but operates at much larger scale and lower price points than Epigamia's premium positioning.
• Nestlé India: Subsidiary of Nestlé S.A. with major yogurt, dairy, and nutrition portfolio in India. Competes in functional nutrition and dairy adjacent to Epigamia's premium positioning, and parent Nestlé has global functional food R&D that could threaten Epigamia in protein-enriched categories.
• Hatsun Agro Product (Arokya): India's largest private-sector dairy company operating the Arokya milk and curd brand. Competes broadly with Epigamia in yogurt and curd categories with much larger manufacturing scale and pan-India cold-chain distribution, though lacks Epigamia's premium functional positioning.
• Amul (GCMMF): India's largest dairy cooperative dominating milk, curd, yogurt, and paneer categories with unmatched distribution depth across all Indian pin codes. The dominant competitive threat to Epigamia as Amul increasingly launches premium and Greek yogurt variants at lower price points.
• Britannia Industries: One of India's largest FMCG food companies with extensive dairy portfolio including yogurt and cheese. Epigamia's incoming CEO Ritesh Gauba came from Britannia. Represents the scale incumbent that Epigamia must compete against as it expands into broader functional and snacking categories.

Direct peers

• Raw Pressery: India's leading cold-pressed juice and functional beverage brand with a D2C-led model. Comparable to Epigamia in product portfolio (functional beverages, smoothies), consumer demographic (urban health-conscious), distribution mix (D2C + quick commerce), and premium pricing strategy.
• Yoga Bar: Indian better-for-you snacks and breakfast brand offering high-protein, high-fiber products including yogurt, muesli, and protein bars. Directly competes with Epigamia in the premium health food segment targeting urban, fitness-conscious Indian consumers with similar D2C and quick commerce distribution.
• Paper Boat: Premium Indian beverage and traditional dairy brand (a_hatke category including flavored yogurt drinks, lassi, buttermilk). Competes directly with Epigamia in dairy-based beverages and Indian heritage-flavored dairy products with similar D2C plus marketplace distribution.

Emerging players

• Mamaearth (Honasa Consumer): Leading Indian D2C FMCG unicorn that scaled from clean beauty into food and wellness categories using premium positioning, influencer marketing, and omni-channel distribution. Provides a benchmark for the D2C scale-up playbook and capital markets trajectory that Epigamia may follow.
• Storia Foods: Indian D2C brand specializing in healthy functional beverages including smoothies and milkshakes. Directly competes with Epigamia's beverage range (zero-added-sugar smoothies, protein shakes) for the same health-conscious consumer with similar online distribution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/epigamia
• YouTubeyoutube.com/channel/UCecqaK05x7LBy8OeTqd5cbQ
• Facebookfacebook.com/Epigamia
• Instagraminstagram.com/epigamia.official/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds12 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epigamia