Umrahme

What Umrahme does

Umrahme, operated by Traveazy DMCC, is a digital booking platform founded in 2017 and headquartered in Dubai, UAE, that specializes in customized Umrah pilgrimage packages and Saudi Arabia travel services. The platform serves Muslim pilgrims globally with an all-in-one offering that bundles flights, hotel accommodations (3- to 5-star properties within walking distance of the Haram in Makkah and Madinah), ground transfers, visa processing, Haramain High-Speed Railway tickets, and eSIM connectivity. Products are sold through a direct-to-consumer website and native iOS and Android applications, with multi-currency and multi-language support (English and Arabic) covering 12+ countries across the Middle East, South Asia, Europe, and North America. The platform's technology includes real-time pricing engines, an interactive Haramain train timetable, and an integrated booking workflow with bundled "Smart Combo" packages.

The business operates a hybrid B2C/B2B model. On the consumer side, individual pilgrims self-serve through the website and mobile apps, with pricing tiers ranging from AED 1,826 budget packages (3-star hotels) to Dh8,000 premium Ramadan offerings (5-star hotels). On the B2B side, a dedicated portal (b2b.umrahme.com) serves travel agents and Umrah tour operators managing group bookings, featuring wallet-based payments, VAT invoice generation, a smart price matrix for fare optimization, and Kanban-style booking tracking. The B2B portal has facilitated 50,000+ passenger bookings across 50+ agents with a reported 99% satisfaction rate. Revenue streams consist of package transaction fees, hotel booking commissions (3- to 5-star rates ranging from USD 19.83 to USD 1,119.20 per night), Haramain train ticket booking fees with 5% group discounts, transfer service fees, and eSIM transaction revenue.

Umrahme maintains key strategic partnerships that underpin its market position, including an official partnership with the Haramain High-Speed Railway, integration with the Saudi Ministry of Hajj and Umrah's Nusuk platform for visa processing, and direct relationships with major hotel chains (Hilton, Hyatt, Jumeirah, IHG, Accor). The company has raised at least $42 million cumulatively across multiple funding rounds (2015-2023), with notable participation from Accel, Gobi Partners, Global Ventures, Algebra Ventures, BY Venture Partners, Al Sanie Group, F&C Overseas Investment, InnoVen Capital, and Ion Pacific. Distribution is supported by a content marketing engine (blog, TikTok, Instagram, email newsletter under the #UmrahwithMe community), an SEO-driven organic acquisition strategy, and a 24/7 customer support operation across UAE, KSA, Egypt, and WhatsApp channels.

Name

Umrahme

Legal name

Traveazy DMCC

Website

https://umrahme.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Umrahme is a Dubai-based digital travel platform founded in 2017 that provides customized Umrah pilgrimage packages, hotel bookings, Haramain train tickets, transfers, and eSIM services to Muslim pilgrims globally, operating both direct-to-consumer via web/mobile and B2B via an agent portal.

Ownership category

akta.pro rank

Product category

Online Umrah and Pilgrimage Travel Booking

NAICS

Tour Operators (56152), Travel Arrangement and Reservation Services (5615), All Other Travel Arrangement and Reservation Services (561599), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hajj & Umrah Travel Agencies (THAKAHAA)

akta.pro secondary industries

Pilgrimage Packages (Air-Inclusive) Tour Operators (THAKAHAK), Umrah/Hajj & Pilgrimage Air Ticketing Agencies (THAKALAI), Religious & Sacred Sites Tours (THAJAAAF)

Keywords

• Umrah pilgrimage packages
• Travel booking platform
• Haramain train booking
• Pilgrim accommodation services
• Religious tourism marketplace

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Umrah Package Sales: Bundled packages combining flights, hotels, transfers, and optional services (visa, ziyarat). Packages range from economy (3-star hotels) to luxury (5-star hotels), with pricing varying by season, duration, and accommodation tier.
2. Hotel Bookings: Commission from hotel bookings across Makkah, Madinah, and other Saudi cities. The platform offers hotels from 3-star to 5-star, with prices per night ranging from approximately $20 to $1,100+.
3. Haramain Train Tickets: Booking fees and commissions on Haramain High-Speed Railway tickets between Makkah, Madinah, Jeddah, and KAEC. Offers economy and business class options with group booking discounts up to 5%.
4. Ground Transportation: Airport transfers, station transfers, and local transportation services bundled with packages or sold separately.
5. eSIM and Connectivity: Digital eSIM cards sold to travelers for data, calls, and WhatsApp access during their Saudi Arabia trip.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Umrahme is a digital travel platform that sells customizable Umrah pilgrimage packages combining flights, visa processing, hotel stays near the holy sites, Haramain High-Speed Railway tickets, and ground transfers, alongside standalone hotel, train, transfer, and eSIM bookings for travelers heading to Saudi Arabia. The platform serves both individual pilgrims through its website and mobile apps, and travel agencies through a dedicated B2B portal for bulk group reservations.

Product overview

Umrahme is a digital travel platform launched in 2017 that specializes in Umrah pilgrimage packages and Saudi Arabia travel services. The core offering consists of Umrah Packages that bundle flights, hotels, transfers, and visa services, supplemented by standalone Hotel bookings and Haramain Train ticket services. Additional products include Train + Transfer combinations, standalone Transfers, and eSim connectivity. For B2B partners, Umrahme provides a dedicated booking portal for group train reservations. The platform operates as a marketplace connecting pilgrims with accommodations near Masjid Al-Haram and Al-Masjid an-Nabawi, and offers Umrah + Holidays packages combining spiritual journeys with tourism to destinations like Al Ula.

Differentiator

Problem solved

Functional benefit

Brands

• B2B Booking Portal: B2B platform for travel agents to book group train bookings with features including wallet payments, VAT invoice management, and smart price matrix.

Products and services

• Umrah Packages All-inclusive Umrah travel packages bundling flights, hotel accommodations in Makkah and Madinah, ground transfers, and visa services. Offered in budget (3-star from AED 1,826), standard (4-star from AED 2,361), and luxury (5-star from AED 3,699) tiers, with premium Ramadan packages reaching up to Dh8,000. Targeted at Muslim pilgrims worldwide planning Umrah independently or with family.
• Umrah + Holidays Combined Umrah pilgrimage and leisure holiday packages, including visits to destinations such as Al Ula alongside the core Umrah itinerary. Prices start from USD 146.67 for Al Ula tours, with a 7-night 8-day Al Ula package at USD 1,827.83. Targeted at pilgrims who wish to extend their spiritual journey into broader Saudi tourism.
• Hotel Bookings Standalone hotel reservation platform offering accommodations in Makkah, Madinah, and other Saudi cities, ranging from budget 3-star properties (e.g., Emaar Legend from USD 19.83/night) to luxury 5-star options (e.g., Raffles Makkah at USD 1,119.20/night), including direct partnerships with Hilton, Hyatt, Jumeirah, IHG, and Accor brands.
• Haramain Train Tickets High-speed railway ticket booking for the Haramain line connecting Makkah, Madinah, Jeddah, and King Abdullah Economic City (KAEC). Offers economy and business class options with real-time timetable filters and pricing, supported by an official partnership with the Haramain High-Speed Railway.
• Train + Transfer Combined booking of Haramain High-Speed Railway tickets with ground transportation transfers between stations and hotels, providing end-to-end connectivity for inter-city pilgrim travel.
• Transfers Airport, hotel, and station transfer services with professional drivers, real-time tracking, and 24/7 support, available standalone or as part of Umrah packages.
• eSIM Connectivity Digital eSIM cards providing instant data, calls, and WhatsApp connectivity for travelers in Saudi Arabia, activated before arrival without requiring a physical SIM card.
• B2B Booking Portal Dedicated B2B platform for travel agents and Umrah tour operators to manage bulk train and package bookings, featuring wallet payments, VAT invoice generation, a smart price matrix for fare optimization, and a Kanban-style booking tracker. Has served 50+ Umrah agents and processed 50,000+ passenger bookings with a reported 99% satisfaction rate.

Quantifiable outcome

• Up to 20% savings on airfare with early booking 2-3 months in advance
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Haramain High-Speed Railway (HHR)coreTechnology or IntegrationOfficial partnership with Haramain High-Speed Railway providing authentic train ticket booking services. Umrahme is partnered with HHR to offer train travel between Makkah, Madinah, Jeddah, and King Abdullah Economic City (KAEC). The partnership includes exclusive B2B features for travel agents.
• Saudi Ministry of Hajj and UmrahcoreStrategic or Co-development PartnerIntegration with Ministry systems for visa processing and Nusuk platform connectivity. The company works with official Saudi government channels for visa services and pilgrimage authorization.
• Global Hotel Chains (Hilton, Hyatt, Jumeirah, IHG, Accor)coreChannel Partner/ Reseller/ DistributorDirect partnerships with major international hotel chains offering properties near Makkah and Madinah holy sites. Includes Hilton, Hyatt, Jumeirah, IHG brands (voco, Crowne Plaza), Accor (Swissotel), and luxury properties like Raffles Makkah.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wego: Leading Middle East and North Africa OTA operating in 12+ markets. While broader in scope (flights, hotels, holidays), Wego competes for the same Muslim traveler booking funnel and offers Umrah-adjacent packages.
• Booking.com: Global hotel and package OTA with significant inventory in Makkah and Madinah. Competes for the hotel and package portion of Umrah travel, especially among price-sensitive international pilgrims who default to global platforms.

Direct peers

• Musafir: UAE-based online travel agency specializing in holidays and religious tourism packages including Umrah. Direct competitor from the same Dubai base with comparable package structure and B2C positioning.
• Nusuk: Official Saudi government-backed platform for Umrah and Hajj bookings, visa processing, and package aggregation. Direct competitor with regulatory authority advantage that Umrahme's Ministry partnership must contend with.
• Almosafer: Saudi Arabia's largest online travel agency, backed by Saudia Airlines, offering flights, hotels, and Umrah packages. Directly competes for the same Saudi-bound pilgrim segment with significantly larger scale and capital.
• Rehlat: Middle East-focused OTA offering flights, hotels, and Umrah packages across the GCC and South Asia. Operates in overlapping source markets (India, Kuwait, UAE) with similar budget-to-mid-tier Umrah offerings.
• TBO Holidays: Global travel distribution platform serving travel agents with hotel, flight, and package inventory including religious tourism. B2B-comparable to Umrahme's agent portal model with similar wallet and booking management features.
• HolidayMe: Middle East travel platform (also part of the Traveazy ecosystem) offering holiday packages including religious tourism. Highly comparable in business model and target customer, with overlapping ownership via Traveazy DMCC.

Regional players

• Flyin: Egypt and Middle East-focused OTA with strong Egyptian source-market presence for Umrah pilgrims. Comparable offering for one of Umrahme's key source markets (Egypt) with similar Saudi package products.
• Cleartrip: India-based OTA (Flipkart-owned) with significant Indian Muslim traveler base. Comparable for Umrahme's India source market, though does not specialize in Umrah-specific packages to the same degree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/umrahme
• TikToktiktok.com/@umrahme
• Xx.com/umrahme
• Facebookfacebook.com/UmrahMe
• LinkedInlinkedin.com/company/umrahme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds8 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umrahme