Blanka
Blanka is a Vancouver-based private label beauty platform that enables entrepreneurs, makeup artists, salons, and influencers to launch branded cosmetics, skincare, haircare, and wellness products with zero minimums through North American manufacturing, white-label fulfillment, and integrated Shopify, Wix, TikTok Shop, and Instagram distribution.
- Company typePrivate
- Founded2021
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Blanka does
Blanka is a Vancouver-based private label beauty manufacturing and fulfillment platform founded in 2021 that enables entrepreneurs and beauty professionals to launch branded cosmetics, skincare, haircare, fragrance, body care, men's grooming, and wellness product lines without managing manufacturing, inventory, or logistics directly. The platform offers 450+ ready-to-brand formulations manufactured in North American FDA-registered, cGMP-compliant facilities under Leaping Bunny and PETA cruelty-free certifications, complemented by Blanka Labs custom formulation services that start at a 500-unit MOQ and provide full IP ownership. Distribution runs through a self-serve, product-led growth model with native integrations to Shopify, Wix, WooCommerce, TikTok Shop, and Instagram Shopping, white-label fulfillment in neutral packaging with no Blanka branding visible to end customers, and a VIP-only public API for advanced integrations.
Underlying technology comprises an e-commerce integration layer enabling one-click product syncing and automated order routing, a branded-sample and packaging customization interface, an asset-design service suite (logos, insert cards, swatches, lifestyle imagery, pre-built Shopify stores), and educational programming through Blanka Academy webinars. The company ships globally, with disclosed market presence in USA, Canada, Europe, and Australia/New Zealand, and reports 100K+ beauty brands built and 1M+ orders shipped on the platform.
Revenue is generated through four streams: tiered subscriptions (Free, Essentials at $26-39/month, VIP at $74-149/month), wholesale product sales where brands set retail at 2-3x wholesale for 50-65% margins, shipping fees, and professional services (logo design at $500, pre-built Shopify stores at $949, foundation color match quiz at $199, branded imagery from $0.99-$5.00). The customer base spans eight primary segments including beauty entrepreneurs, makeup artists, hair salons, medspas, lash/brow studios, marketing agencies, influencers, and e-commerce brands, with the company having raised approximately $2M across disclosed rounds led by Dundee Venture Capital.
Blanka firmographics
Firmographics- Name
- Blanka
- Legal name
- Blanka Inc.
- Website
- https://blankabrand.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blanka is a Vancouver-based private label beauty platform that enables entrepreneurs, makeup artists, salons, and influencers to launch branded cosmetics, skincare, haircare, and wellness products with zero minimums through North American manufacturing, white-label fulfillment, and integrated Shopify, Wix, TikTok Shop, and Instagram distribution.
- Ownership category
- akta.pro rank
Where Blanka is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Blanka business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Blanka offers tiered membership plans: Free ($0/month) for exploration, Essentials ($39/month or $26/month billed annually) with bulk discounts and priority support, and VIP ($149/month or $74/month billed annually) with branded samples, 10% product discounts, priority processing, branded package inserts, API access, and monthly 1:1 coaching.
- Product Sales (Wholesale): Blanka charges wholesale costs for each beauty product ordered. Brands set retail prices at 2-3x wholesale cost, achieving typical margins of 50-65%. Products ship either directly to customers (dropshipping) or to the brand's warehouse (wholesale).
- Shipping Fees: Shipping costs are calculated separately and paid by brands when orders are placed, calculated by destination region with customs and duties separate.
- Marketing & Branding Services: Additional paid services including logo design ($500), logo trace ($100), insert card design ($500), insert card printing ($100), foundation color match quiz ($199), branded lifestyle images ($2.99), pre-built Shopify stores ($949), and product swatches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for exploration and brand building |
| Subscription | Annual | Mid-tier plan with bulk discounts and priority support |
| Subscription | Annual | Premium tier with full access and exclusive perks |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels7 records
Blanka product offering
Product offeringCore offering
Blanka is a private label beauty manufacturing and fulfillment platform that enables entrepreneurs, makeup artists, salon owners, and influencers to launch their own branded cosmetic, skincare, haircare, fragrance, and wellness lines. The platform offers 450+ ready-to-brand products manufactured in North American FDA-registered, cGMP-compliant facilities, with zero minimum order quantities, white-label packaging, and automated e-commerce fulfillment through Shopify, Wix, WooCommerce, TikTok Shop, and Instagram Shopping. Blanka also offers Blanka Labs custom formulation services for fully proprietary products starting at a 500-unit MOQ.
Product overview
Blanka is a private label beauty and wellness platform enabling entrepreneurs to launch their own branded product lines without inventory or manufacturing expertise. The core offering consists of two main pathways: Private Label (450+ ready-to-brand products across makeup, skincare, haircare, fragrance, body care, health & wellness, and accessories) and Blanka Labs (custom formulation service for fully unique products with IP ownership). Fulfillment is delivered via dropshipping (direct-to-consumer with zero inventory) or wholesale (bulk orders to businesses). Supporting services include marketing tools (logo design, insert cards, product swatches, color match quizzes, branded imagery), pre-built Shopify stores, and Blanka Academy (educational webinars). The platform integrates with Shopify, Wix, WooCommerce, Instagram Shopping, and TikTok Shop, with a VIP-only public API for advanced integrations.
Differentiator
Problem solved
Functional benefit
Brands
- The Lab by Blanka: Custom formulation service for creating fully custom beauty products with proprietary ingredients, packaging, and IP ownership.
Products and services
- Private Label Beauty Products Ready-to-brand beauty products allowing entrepreneurs to launch their own brand using 450+ pre-formulated cosmetics, skincare, haircare, fragrance, body care, and wellness items manufactured in FDA-registered, cGMP-compliant North American facilities. Available with zero minimum order quantities for dropshipping or wholesale, with custom branding applied by Blanka.
- Blanka Labs Custom Formulation Custom formulation service enabling creation of fully unique beauty products from scratch with dedicated chemists. Includes custom ingredients, packaging, and full formula IP ownership. Minimum order quantity starts at 500 units with regulatory compliance support.
- Dropshipping Fulfillment On-demand fulfillment service where Blanka manufactures, brands, and ships private label products directly to the brand's end customers. Zero inventory required; products ship in neutral unbranded packaging with no Blanka logos or marketing materials visible.
- Wholesale Bulk Fulfillment Bulk order fulfillment service for salons, spas, and barbershops. Products are manufactured and shipped to business locations with a 2-3 week delivery timeline. Zero minimum order quantities and wholesale pricing.
- Logo Design Service
Quantifiable outcome
- 100K+ beauty brands built on the platform
- +6 more outcomes
Companies that use Blanka
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles6 records
Blanka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Blanka partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- MangomintminorAll-in-one salon and spa management platform partnership. Blanka products can be integrated with Mangomint's salon booking and management system for seamless retail operations.
- ShopifycoreDeep integration partnership with Shopify for dropshipping automation. Exclusive partner offering $1/month for 3 months on select Shopify plans for new Blanka users. One-click app installation from Shopify App Store enables product syncing and automated order fulfillment.
- WixcoreWix App Market listing for beauty dropshipping integration. Wix store owners can install the Blanka app to access private label beauty products and automated fulfillment.
- WooCommercecoreWordPress plugin integration for WooCommerce stores. Enables WooCommerce merchants to access Blanka's product catalog and dropshipping fulfillment.
- TikTokcoreTikTok Shop integration partnership enabling Blanka brands to sell through TikTok's social commerce platform. Orders sync through Shopify and are fulfilled by Blanka.
- Instagram/MetacoreInstagram Shopping integration through Meta Commerce Manager. Brands can tag products on Instagram and sell directly through the platform with Blanka handling fulfillment.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Blanka competitors and assessment
Company assessmentDirect peers
- Cosmax: One of the world's largest cosmetics OEM/ODM manufacturers headquartered in South Korea. Comparable to Blanka as a contract manufacturer offering private-label and custom-formulation services to beauty brands globally, with substantially larger scale.
- Intercos: Italian-headquartered cosmetics manufacturer widely regarded as one of the largest private-label and contract manufacturers globally. Comparable to Blanka in core OEM/ODM activity, though at much greater scale and with deeper relationships with mass and prestige beauty brands.
- Mana Products: U.S.-based contract manufacturer of color cosmetics and skincare, providing private-label and custom-formulation services. Comparable to Blanka in service scope and North American manufacturing footprint, though without the SaaS/PLG platform layer.
- KDC/One: Global contract manufacturer serving beauty, personal care, and home care with custom formulation and fill capabilities. Comparable to Blanka as a North American manufacturer offering white- and private-label services at industrial scale.
- Cosmetic Solutions: U.S.-based private-label cosmetic and skincare manufacturer offering turnkey formulation, manufacturing, and packaging services. Comparable to Blanka for SMB and emerging beauty brands seeking domestic manufacturing without minimum-order commitments at scale.
- Colorlab Cosmetics: Private-label color cosmetics manufacturer serving indie and professional makeup brands with custom and ready-to-brand formulations. Comparable to Blanka's color-cosmetics category and SMB-target customer profile.
Broad incumbents
- Printful: Larger on-demand printing, embroidery, and fulfillment platform that pioneered the no-MOQ model for apparel and accessories. Comparable to Blanka as an established PLG dropshipping/private-label incumbent, though Blanka extends the model into regulated beauty manufacturing rather than apparel.
- Printify: Print-on-demand marketplace and fulfillment platform for entrepreneurs. Comparable to Blanka in PLG self-serve merchant acquisition and zero-inventory positioning, though Printify's catalog and supply chain sit in apparel/accessories rather than beauty.
Emerging players
- Apliiq: Private-label and print-on-demand platform enabling creators to launch custom apparel and accessory brands. Comparable to Blanka in PLG mechanics and brand-creation focus, but smaller in scale and concentrated in apparel rather than cosmetics.
Regional players
- Goodier Cosmetics: European private-label cosmetics manufacturer offering contract manufacturing and packaging for European brands. Comparable to Blanka in service offering and target customer, though Europe-focused and without Blanka's PLG platform layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blanka social profiles
Digital presenceBlanka compliance and trust
Trust signalCompliance4 records
Blanka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blanka leadership team
Management profileNumber of profiles
Profiles3 records
Blanka funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blanka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blanka
What does Blanka do?
Blanka is a private label beauty manufacturing and fulfillment platform that enables entrepreneurs, makeup artists, salon owners, and influencers to launch their own branded cosmetic, skincare, haircare, fragrance, and wellness lines. The platform offers 450+ ready-to-brand products manufactured in North American FDA-registered, cGMP-compliant facilities, with zero minimum order quantities, white-label packaging, and automated e-commerce fulfillment through Shopify, Wix, WooCommerce, TikTok Shop, and Instagram Shopping. Blanka also offers Blanka Labs custom formulation services for fully proprietary products starting at a 500-unit MOQ.
Is Blanka a public or private company?
Blanka is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blanka founded?
Blanka was founded in 2021. It employs 11 to 50 people.
Where is Blanka based?
Blanka is headquartered in Vancouver, Canada, in the North America region.
How does Blanka make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are product Sales (Wholesale), shipping Fees and marketing & Branding Services.
Who are Blanka's main competitors?
Direct peers on record are Cosmax, Intercos, Mana Products, KDC/One, Cosmetic Solutions and Colorlab Cosmetics. Broad incumbents are Printful and Printify. Apliiq is listed as an emerging player. Goodier Cosmetics is listed as a regional player.
Does Blanka have an API?
Yes. Blanka offers a public API exclusively for VIP merchants. The API enables seamless integration with Blanka's platform, allowing third-party developers to enhance functionality, connect with external tools and platforms, develop new apps, and offer personalized customer solutions. VIP merchants can fully customize and integrate Blanka's features into their own ecosystems. Access requires signing up for the VIP plan and obtaining an API key along with developer documentation from the Blanka team. Developer documentation is at faq.blankabrand.com/en/articles/8896232-does-blanka-have-a-public-api.