MyYogaTeacher

What MyYogaTeacher does

MyYogaTeacher is a Cupertino, US-incorporated online yoga platform founded in 2018 that connects primarily US-based students with a network of 200+ certified Indian yoga teachers via live, instructor-led sessions delivered over Zoom. Its product surface centers on two offerings: personalized 1-on-1 coaching sessions (tailored to individual health goals, with real-time visual feedback from teachers) and 70+ live group classes per day available 24/7, supported by on-demand class recordings, a no-credit-card free trial, an editorial content library of yoga articles, and goal-specific curriculum tracks (prenatal/postnatal, seniors, weight loss, stress/anxiety, back pain, thyroid). The business is direct-to-consumer and product-led, monetizing through monthly subscriptions starting at $33/month for group classes and higher tiers for 1-on-1 coaching, with HSA/FSA payment acceptance as a differentiated billing capability. Distribution is self-serve via the website and iOS app (4.9/5 App Store rating), supplemented by content marketing, SEO, and earned media in outlets such as Men's Health and Well+Good. The company is VC-backed, having raised a $3 million seed round led by TSVC in June 2021 alongside co-investors, with operations split between a US remote team and an India-based center where most teachers are employed; reported cumulative metrics include 240,000+ students served and 300,000+ 1-on-1 sessions conducted.

Name

MyYogaTeacher

Legal name

MyYogaTeacher Inc.

Website

https://myyogateacher.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

MyYogaTeacher is a subscription-based online yoga platform that connects US/global students with 200+ certified Indian teachers via live Zoom 1-on-1 coaching and 70+ daily group classes, starting at $33/month.

Ownership category

akta.pro rank

Product category

Online Yoga Instruction

NAICS

Sports and Recreation Instruction (61162), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Online yoga classes
• Live yoga platform
• Virtual yoga instruction
• Yoga subscription service
• One-on-one yoga coaching

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based Yoga Classes: Monthly subscription model offering access to both 1-on-1 coaching sessions and group classes. Users pay recurring fees for personalized and group instruction from Indian yoga teachers
2. 1-on-1 Coaching Sessions: Premium personalized coaching sessions with dedicated teachers for customized yoga instruction tailored to individual health goals

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MyYogaTeacher provides live, instructor-led online yoga classes connecting students with a network of over 200 certified Indian teachers, delivered via Zoom on a subscription basis. The platform offers personalized 1-on-1 coaching sessions and 70+ daily group classes, supplemented by on-demand class recordings, goal-specific programs (back pain, stress, prenatal, weight loss, seniors), and community events like the annual Surya Namaskara Marathon.

Product overview

MyYogaTeacher is an online yoga platform connecting students in the US with certified Indian yoga teachers through live, instructor-led classes delivered via Zoom. The platform operates on a platform-plus-curriculum architecture centered on two core service offerings: 1-on-1 personalized yoga coaching sessions and group yoga classes (70+ live daily). These are supplemented by on-demand class recordings, a free trial onboarding session, and a rich library of yoga articles and educational content. The platform also hosts periodic events such as the Surya Namaskara Marathon aligned with International Yoga Day. Yoga for Specific Goals content tracks address targeted health needs including back pain, thyroid issues, stress/anxiety, prenatal care, weight loss, and senior fitness. The platform differentiates itself by leveraging Indian yoga expertise, HSA/FSA payment acceptance, and a community-driven model with over 200 certified teachers.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-on-1 Yoga Sessions Personalized live yoga coaching sessions conducted one-on-one between a student and a certified Indian teacher via Zoom, tailored to the student's specific health goals, fitness level, and unique needs with real-time feedback and adjustments.
• Group Yoga Classes Live group yoga classes delivered via Zoom in small group sizes, with 70+ classes offered daily covering specific health goals and fitness levels. Provides community connection and accountability alongside certified Indian teachers.
• Surya Namaskara Marathon

Quantifiable outcome

• Students report improved flexibility, reduced back pain, and better stress management through regular practice
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Glo: Glo is a subscription-based online yoga and Pilates platform offering live and on-demand classes with world-class instructors. Directly comparable to MyYogaTeacher in product (live + on-demand yoga), subscription pricing, and target market of yoga practitioners seeking at-home instruction.
• Alo Moves: Alo Moves is the digital streaming platform of Alo Yoga, offering yoga, fitness, and mindfulness classes on demand. Comparable to MyYogaTeacher in subscription yoga content model, though Alo Moves is more on-demand focused while MYT emphasizes live 1-on-1 instruction.
• Yoga International: Yoga International is an online subscription platform offering yoga classes, courses, and philosophy content. Comparable to MyYogaTeacher in subscription yoga model and emphasis on authentic/traditional instruction, though more on-demand/course-based versus live 1-on-1.
• Down Dog: Down Dog is a yoga and fitness app offering procedurally generated classes for yoga, HIIT, and barre. Comparable as a direct subscription yoga app competitor, though differentiated by algorithmic class generation rather than live instructor-led sessions.
• Gaia (formerly Gaiam TV): Gaia is a subscription streaming platform offering yoga, meditation, and wellness content. Comparable to MyYogaTeacher in subscription yoga/wellness streaming model targeting conscious consumers, though Gaia is broader (includes documentaries, spiritual content) and on-demand only.
• Obé Fitness: Obé Fitness is a live and on-demand streaming fitness platform offering yoga, strength, Pilates, and cardio classes. Comparable to MyYogaTeacher in live-streamed fitness subscription model, though Obé is broader in modality while MYT is yoga-specialized.

Broad incumbents

• Peloton: Peloton is a connected fitness platform with live and on-demand yoga classes alongside cycling, running, and strength. Comparable as a broad incumbent offering live instructor-led yoga content via subscription, though Peloton's core is hardware-tethered cycling rather than yoga.
• Apple Fitness+: Apple Fitness+ is Apple's subscription fitness service offering yoga, HIIT, strength, and meditation classes led by trainers. Comparable as a broad incumbent with live/instructor-led yoga content via subscription; not focused exclusively on yoga but offers overlapping capabilities.
• CorePower Yoga: CorePower Yoga is a US yoga studio chain that has expanded into on-demand digital classes (CorePower Yoga On Demand). Comparable to MyYogaTeacher as a yoga brand with a digital subscription product, though CorePower's primary offering is physical studios.

Emerging players

• Calm: Calm is a subscription meditation, sleep, and wellness app with a smaller live yoga footprint. Comparable as an adjacent wellness subscription player overlapping with MYT's stress/anxiety and meditation customer segments, though Calm's core is meditation rather than yoga.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myyogateacher
• Facebookfacebook.com/myyogateacher.inc
• Instagraminstagram.com/myyogateacher
• LinkedInlinkedin.com/company/myyogateacher

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyYogaTeacher