Odeal

What Odeal does

Ödeal Ödeme Kuruluşu A.Ş. is a privately held Turkish payment institution founded in 2014 by Fevzi Güngör and headquartered in Istanbul (Sarıyer/Kağıthane). Operating under a Central Bank of the Republic of Turkey (TCMB) license per Law No. 6493, the company provides point-of-sale (POS) payment acceptance infrastructure and complementary financial services to small and medium-sized enterprises (SMEs / KOBİ), serving 125,000+ member merchants across all 81 provinces of Turkey with 500+ employees. Its product portfolio spans five core POS variants: Ertesi Güne %0 Komisyonlu POS (zero-commission next-day settlement paired with the Ödeal Kart merchant card), Ödeal E-Fatura POS (combined payment and unlimited free e-invoice with VUK 507 tax compliance), Ödeal Yazar Kasa POS (smart cash-register-integrated POS), Ödeal Sade POS (basic multi-bank EFT POS), and Ödeal Cepte POS (a soft-POS mobile application turning iOS/Android smartphones into payment terminals via OCR card reading, NFC, QR, and Bluetooth audio-jack readers).

The technology stack is proprietary and built in-house: ISO 8583-standard transaction routing, PCI DSS-compliant processing, white-label POS infrastructure licensed to banks (Garanti BBVA, Denizbank, Fibabanka), and cloud-based merchant and e-invoice portals (Ödeal Portal, Ödeal PAS, Ödeal E-Fatura Portal). Single-contract acceptance spans 20+ partner banks, and the platform integrates with 30+ software/ERP partners including Logo Yazılım, Mikro Yazılım, Nilvera, TurkKEP, and Sovos. The company extended internationally in May 2026 by deploying its TaxiPay solution in Mexico City, following its 2022 acquisition of Turkish taxi-payment operator TaksidePOS.

Ödeal's revenue is generated primarily through tiered installment transaction commissions (4.19% for 2 installments to 22.69% for 12 installments) plus monthly POS device rental fees and Ödeal Kart balance-transfer spreads. Distribution combines direct field sales, inside sales via 24/7 call centers (0850 200 0022, 444 46 47), bank white-label/OEM partnerships, software/ERP resellers, and a professional-accountant (SMMM) channel. Ownership is diversified — founder Fevzi Güngör (~36%), Teya Europe Ltd. (~22%), Görkem Aytek Sözer (~14%), Soner Çağşur (~9%), UK-based SPG Holdings (~3% via Skywalker Global Investments), Türkiye Kalkınma Fonu TKYB Sermaye Fonu (~2%), Re-Pie/Fibabanka Girişim Fonu (~1%), with the Konukoğlu family (SANKO) also a long-standing shareholder — and the company reported 120% YoY transaction volume growth in 2024, ranking 2nd on Forbes Türkiye's 'Future Unicorn' list.

Name

Odeal

Legal name

Ödeal Ödeme Kuruluşu A.Ş.

Website

https://odeal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Ödeal is a Turkish TCMB-licensed payment institution that provides single-contract multi-bank POS hardware, soft POS, and VUK 507-compliant e-invoice solutions to 125,000+ SME merchants across Turkey and recently in Mexico.

Ownership category

akta.pro rank

Product category

Payment Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

akta.pro secondary industries

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG), QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

Keywords

• Payment services
• POS solutions
• Mobile payments
• Merchant acquiring
• E-invoicing services

Headquarters

HQ city

Sariyer

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. POS Transaction Commission: Merchants pay commission fees on each card transaction processed through Ödeal POS devices. Commission rates vary by transaction type: 0% for single-installment (deposited to Ödeal Card), and tiered rates for installments (e.g., 4.19% for 2 installments, up to 22.69% for 12 installments). This is the primary revenue stream.
2. POS Device Monthly Rental Fee: Monthly rental fee for POS hardware devices. No entry fee, no inefficiency fee, no minimum turnover requirement. Rates are fixed and transparent per device.
3. Ödeal Kart Cash-Out / Transfer Fees: Merchants can transfer their Ödeal Card balance to their bank account via IBAN at preferential commission rates, generating revenue from the transfer spread.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Ödeal is a TCMB-licensed Turkish payment institution that provides POS (Point of Sale) payment acceptance solutions and e-invoicing services to merchants under a single contract covering all partner banks. Its portfolio includes five POS types — physical EFT POS, integrated e-invoice/cash-register POS, mobile soft POS, zero-commission next-day settlement POS, and basic EFT POS — complemented by the Ödeal Kart merchant card, white-label POS technology for banks and software partners, and taxi payment solutions.

Product overview

Odeal is a Turkish payment institution (TCMB-licensed) offering a portfolio of physical and mobile POS solutions alongside complementary financial services. The core product line consists of five distinct POS types: (1) Ertesi Güne %0 Komisyonlu POS — the flagship zero-commission next-day settlement product paired with the Ödeal Kart; (2) Ödeal E-Fatura POS — a device combining payment acceptance with unlimited free e-invoice and optional ÖKC functionality; (3) Ödeal Yazar Kasa POS — an Android-based cash-register-integrated POS for ÖKC-obligated merchants; (4) Ödeal Sade POS — a basic fixed EFT POS with single-contract multi-bank acceptance; and (5) Ödeal Cepte POS — a mobile application turning smartphones into payment terminals. The ecosystem is supplemented by the Ödeal Kart merchant card, the SMMMPOS package for accountants, the Ödeal E-Fatura Portal for invoice management, and white-label POS infrastructure for business partners. Odeal also operates TaksidePOS (acquired 2022) and launched the TaxiPay brand internationally in Mexico (2026). The company processes payments across 20+ partner banks via a single contract, and its Ertesi Güne %0 Komisyonlu product delivers same-business-day (next-day) settlement at 0% commission for single installments.

Differentiator

Problem solved

Functional benefit

Brands

• Ödeal Kart: A special card that loads POS earnings with 0% commission next day, allowing businesses to spend their POS earnings directly or convert to cash at favorable rates
• Ödeal Cepte POS
• Ödeal Sade POS
• Ödeal Yazar Kasa POS
• Ödeal E-Fatura POS
• Ödeal API
• TaxiPay

Products and services

• Ertesi Güne %0 Komisyonlu POS (Next-Day 0% Commission POS) A POS solution offering zero commission on next-day settlement for single-installment card transactions, with earnings loaded onto the Ödeal Kart or transferred via IBAN the following day including weekends and holidays. Targets Turkish SMEs seeking to eliminate the typical 1.5-3.5% merchant commission burden.
• Ödeal E-Fatura POS A POS device combining payment acceptance with unlimited free e-invoice (e-fatura) and e-archive generation and optional ÖKC (cash register) functionality, consolidating billing and collection into a single device. VUK 507-compliant per Turkish tax authority (GİB) regulations, with automatic sharing of invoices to accountants via Ödeal PAS portal. Co-developed with Garanti BBVA.
• Ödeal Yazar Kasa POS (Cash Register POS)

Quantifiable outcome

• 120% year-over-year growth in total transaction volume as of 2024
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Garanti BBVAflagshipTechnology or Integration · 1 September 2024Garanti BBVA iş birliğiyle geliştirilen E-Fatura POS çözümü, Garanti BBVA iş yerlerinin Ödeal altyapısı ile tek bir cihazda satış, ödeme alma ve sınırsız/ücretsiz e-fatura kesme işlemlerini gerçekleştirmesini sağlıyor. İş birliği Eylül 2024'te başladı.
• TaksidePOScoreStrategic or Co-development Partner · 1 January 2022Ödeal, 2022 yılında taksi ödeme hizmetleri sağlayan TaksidePOS'u tamamen satın aldı ve şirketin hisse yapısını kurumsallaştırdı. TaksidePOS, Türkiye'nin 5 ilinde faaliyet gösteriyordu ve hedefleri arasında 23,000 takside hizmet vermek ve ciroyu 1.4 milyar TL'ye çıkarmak bulunuyordu. TaksidePOS artık Tek Seferlik Ödeme İşlemi hizmeti (Tesla) sunmaktadır.
• FibabankacoreTechnology or IntegrationFibabanka ile proje geliştirme iş birliği; Fibabanka müşterilerine Ödeal altyapılı POS çözümleri sunuluyor.
• DenizbankcoreTechnology or IntegrationDenizbank ile proje geliştirme iş birliği; Denizbank müşterilerine Ödeal altyapılı POS çözümleri sunuluyor.
• PCI SSC (PCI Security Standards Council)coreOthersÖdeal Cepte POS complies with PCI DSS (Payment Card Industry Data Security Standard) international security standards for secure payment infrastructure.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• iyzico: Leading Turkish payment service provider and merchant acquirer offering e-commerce and POS payment processing. Directly comparable: same vertical (Turkish merchant acquiring), overlapping product set, and competing for the same SME and online merchant base as Ödeal.
• PayTR: Turkish payment gateway and POS provider offering multi-bank EFT POS, e-commerce checkout, and installment payment infrastructure. Directly competes with Ödeal's single-contract multi-bank POS and e-commerce acquiring value proposition for Turkish SMEs.
• Param (Turkcell Ödeme ve Elektronik Para Hizmetleri): Mobile-first Turkish payment institution owned by Turkcell, offering mobile POS, e-money, and digital payment services. Comparable as a TCMB-licensed Turkish payment institution pursuing SMEs and mobile-accepting merchants with overlapping propositions.
• Craftgate (EF: Turkish payment gateway serving e-commerce merchants with installment and APM support. Comparable in Turkish merchant acquiring market, with overlapping installment economics and SME/online merchant focus.

Broad incumbents

• Papara: Turkey's largest fintech super-app offering digital wallets, prepaid cards, and POS acquiring. Comparable as a Turkish fintech serving consumers and merchants, with a broader product portfolio that overlaps in the merchant acquiring space where Ödeal competes.
• Square (Block, Inc.): Global mobile-first POS and merchant services platform built around soft POS. Highly comparable on Cepte POS / mobile acceptance and zero-friction onboarding, but operates at vastly larger scale and breadth across geographies.
• VeriFone: Global POS hardware and payment services provider where Ödeal board member Soner Çağsur served as Southeast Europe General Manager. Comparable on POS infrastructure layer, with overlapping bank-and-acquirer go-to-market in Turkey.
• Zettle by PayPal: Mobile-first POS and small merchant acquiring business owned by PayPal, focused on micro-merchants across Europe. Comparable on soft POS / mobile acceptance business model and SME acquisition strategy.

Emerging players

• SumUp: Mobile POS and merchant acquirer focused on micro-merchants and SMBs across Europe and Latin America. Closely comparable to Ödeal's mobile-first soft POS and single-payment acceptance approach, with a similar focus on serving underbanked/unbanked small merchants.
• PAX Technology: Global POS terminal manufacturer with a Turkish operation chaired by Ödeal board member Soner Çağsur. Comparable as a POS infrastructure provider serving Turkish banks and acquirers, with overlapping enterprise customer set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/odealpos
• YouTubeyoutube.com/@odeal
• Facebookfacebook.com/odealpos
• LinkedInlinkedin.com/company/ode-al
• Instagraminstagram.com/ode.al

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odeal