ONDA
ONDA is a Seoul-based hospitality SaaS company operating ONDA HUB, a channel connectivity platform linking 48,000+ accommodation properties across Korea, Japan, Taiwan, Thailand, Singapore, and UAE to 77+ global and regional sales channels, with AI-powered PMS, channel management, booking engine, and enterprise CRS offerings for individual properties and hotel chains.
- Company typePrivate
- Founded2016
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ONDA does
ONDA is a Seoul-headquartered hospitality technology company founded in 2016 that operates a cloud-based SaaS platform built on ONDA HUB — nine years of channel connectivity infrastructure linking 48,000+ accommodation properties to 77+ global and regional sales channels including Booking.com, Agoda, Airbnb, Expedia, Trip.com, Google Hotel, Naver, Kakao, Yanolja, and Meituan. The platform architecture layers an all-in-one ONDA Plus product (combining PMS, channel manager, and AI-powered booking engine for individual properties such as pensions, guesthouses, motels, resorts, hotels, and glamping sites) on top of an Enterprise CRS tier for hotel chains, with ONDA Enterprise API/MCP and BookingOn white-label serving multi-property operators and tech partners building their own PMS/CMS systems.
The technology stack includes a Channel Operations Platform with five automation layers (L1 real-time inventory/rate sync, L2 single master contract, L3 bulk onboarding, L4 unified settlement, L5 unified accounting) achieving a 0.003% overbooking rate, and an AI capability suite covering AI pricing recommendations (claimed 50%+ revenue lift), GenAI guest response, ZeroCall AI phone automation, and a Model Context Protocol (MCP) server enabling native AI agent (ChatGPT, Claude, Perplexity) integration for property discovery and booking. The company operates across Korea, Japan, Taiwan, Thailand, Singapore, and UAE, and in 2026 rebranded as "The AI Adapter for Hospitality" to formalize its positioning as the AI connectivity layer for the industry.
Revenue mechanics combine SaaS subscriptions (Free, Pro at S$67/mo, Expert at S$130/mo, and custom Enterprise tiers with annual plans saving 20%), a 2% commission on direct bookings through ONDA's Booking Engine (versus 15-25% OTA commissions), add-on subscriptions for ZeroCall AI phone service, and professional services revenue from enterprise implementations spanning 4-12 weeks. Go-to-market is hybrid: product-led self-serve for SMBs (30-minute free signup), dedicated enterprise sales for hotel chains (Josun Hotels & Resorts and 10+ hotel groups), and API-first developer acquisition through developers.onda.me targeting tech partners. The company has raised approximately 31.5 billion KRW (~$23M USD) across seven funding rounds since 2016, with the most recent a 7.5 billion KRW Series B bridge in October 2025 led by Vision Equity Partners.
ONDA firmographics
Firmographics- Name
- ONDA
- Legal name
- ONDA
- Website
- https://global.onda.me
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ONDA is a Seoul-based hospitality SaaS company operating ONDA HUB, a channel connectivity platform linking 48,000+ accommodation properties across Korea, Japan, Taiwan, Thailand, Singapore, and UAE to 77+ global and regional sales channels, with AI-powered PMS, channel management, booking engine, and enterprise CRS offerings for individual properties and hotel chains.
- Ownership category
- akta.pro rank
ONDA industry classification
Industry- Product category
- Hospitality Channel Management Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Hotel Content Aggregators & Connectivity APIs (THALAJAD), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)
Keywords
Where ONDA is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
ONDA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (ONDA Plus): Monthly/annual subscription fees for ONDA Plus platform tiers (Basic free, Pro S$67/mo, Expert S$130/mo, Enterprise custom quote). Pricing based on room count and feature tier. Annual plans save 20%. Loyalty tracks available for existing PensionPlus/HotelPlus users.
- Booking Commission: 2% commission charged when guests book through ONDA's own Booking Engine. Direct bookings bypass 15-25% OTA fees, with ONDA taking minimal cut.
- ZeroCall AI Phone Add-on: AI phone responder service at ₩29,000/month for Korean properties. Includes 200 min/month free on Pro tier, unlimited on Expert/Enterprise.
- Enterprise Services: Custom enterprise implementations, dedicated account management, SLA, and integration consulting for hotel chains. Onboarding spans 4-12 weeks with professional services support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual properties with 3 required Plus channels and Booking Engine |
| Subscription | Monthly | Power users with under 10 rooms leveraging AI features |
| Subscription | Monthly | Heavy users with under 20 rooms and unlimited AI features |
| Subscription | Multi-year contract | 70+ rooms or multi-property operations (hotel chains, franchises, villa clusters) |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels6 records
ONDA product offering
Product offeringCore offering
ONDA provides a cloud-based hospitality SaaS platform built on its 9-year-old ONDA HUB channel connectivity infrastructure, linking 48,000+ accommodation properties to 77+ sales channels (global OTAs, Korean domestic OTAs, meta-search, AI agents). The portfolio includes ONDA Plus (all-in-one channel manager + PMS + booking engine for individual properties), ONDA Enterprise CRS (central reservation system for hotel chains), ONDA Enterprise API/Connectivity API (for tech partners building PMS/CMS/CRS), and BookingOn (white-label booking site), augmented with AI features including MCP server, AI pricing recommendations, GenAI guest response, and ZeroCall AI phone automation.
Product overview
ONDA is an AI Adapter hospitality SaaS platform with a modular architecture built on ONDA HUB — the core channel connectivity infrastructure connecting 48,000+ properties to 77+ sales channels. The product portfolio consists of: ONDA Plus (all-in-one SaaS for individual properties combining PMS, channel manager, booking engine, and AI pricing); ONDA Enterprise CRS (Central Reservation System for hotel chains with multi-property operations); ONDA Enterprise API/Connectivity API (REST + MCP for building custom PMS/CMS/CRS); BookingOn (white-label booking site for hotel chains); and ONDA Developer API (public APIs for Hub, Booking Engine, Channel Manager). AI capabilities are delivered through AI-Augmented PMS, AI Adapter Booking Engine (Schema.org structured data), Channel Operations Platform (5-layer automation), ZeroCall AI Phone Responder, and MCP Server for AI agent integration.
Differentiator
Problem solved
Functional benefit
Brands
- ONDA Plus: All-in-one next-gen channel manager for individual properties (pensions, guesthouses, motels, resorts, hotels, glamping). Includes AI booking engine, channel operations platform, and AI-augmented PMS.
- ONDA Enterprise
- BookingOn
- The AI Adapter for Hospitality
Products and services
- ONDA HUB Core channel connectivity infrastructure and bed-bank platform connecting hospitality properties to OTAs and distribution channels. Base platform with 48,000+ connected properties and 77+ sales channels, providing real-time availability and instant confirmation. For individual property owners and hotel chains.
- ONDA Plus All-in-one SaaS platform for individual hospitality properties (pensions, guesthouses, motels, resorts, hotels, glamping) combining PMS, channel manager, booking engine, and AI-driven revenue management in a single dashboard. Targets individual property owners with 1-3 properties.
- ONDA Enterprise CRS Central Reservation System for hotel chains managing multi-property inventory, rates, and reservations in one dashboard. Includes Channel Operations Platform (5-layer automation L1-L5), AI-ready distribution via MCP server, 3-Map Bundle for direct booking, group bookings, and brand-level analytics. Targets multi-property hotel chains and franchises.
- ONDA Enterprise API (Connectivity API) Bidirectional REST API + MCP Tool Call + Webhooks enabling tech partners to build custom PMS/CMS/CRS on top of ONDA's channel infrastructure. Per-channel differential control for prices, inventory, and open dates with a single API call. Includes mutual NDA and SLA. Targets enterprise tech teams and software developers.
- BookingOn White-label chain-wide booking site for hotel groups enabling booking, payment, and settlement for every chain property on the operator's own domain. Customizable to hotel chain's brand identity. Same engine as ONDA-operated booking-on.com. For hotel chains.
- ONDA Developer API Public developer portal with ONDA Hub API (real-time availability), Booking Engine API (commission-free booking integration with multi-language support), Channel Manager API (inventory and rate management), and Vendor API. Supports REST, MCP server, and webhooks. For technology companies and developers building PMS, CMS, or reservation systems.
- ZeroCall AI Phone Responder AI phone responder for Korean hospitality properties handling reservation inquiries, check-in instructions, and FAQs 24/7 via Korean domestic PSTN/070. Priced at ₩29,000/month standalone; 200 min/month free on Pro tier; unlimited on Expert/Enterprise. For Korean property owners and managers.
Quantifiable outcome
- 70% revenue growth for Daedong Gotaek after channel integration
- +4 more outcomes
Companies that use ONDA
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
ONDA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature8 records
ONDA partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Booking.comcoreGlobal OTA partner integrated via ONDA HUB. Part of 77+ channel ecosystem. Top 3 channel in Korea, Japan, Taiwan, Thailand, Singapore, UAE markets.
- AgodacoreGlobal OTA partner integrated via ONDA HUB. Part of 77+ channel ecosystem. Top 3 channel in all 6 supported markets.
- AirbnbcoreGlobal OTA partner integrated via ONDA HUB. Part of 77+ channel ecosystem.
- ExpediacoreGlobal OTA partner integrated via ONDA HUB. Part of 77+ channel ecosystem.
- Trip.comcoreGlobal OTA partner integrated via ONDA HUB. Part of 77+ channel ecosystem. Top 3 channel in Taiwan and Singapore markets.
- Google HotelcoreMeta-search partner with Google Hotels Free Booking Links integration. Enables 'Official Site' surfacing in Google search results.
- NavercoreTop 3 Korean domestic OTA with Naver Map booking integration. Part of 3-Map Bundle reducing OTA dependence.
- KakaocoreKorean platform partner with Kakao Map booking integration. Part of 3-Map Bundle reducing OTA dependence.
- MeituanminorChinese OTA integrated via ONDA HUB. Part of 77+ channel ecosystem.
- FliggyminorAlibaba-owned Chinese OTA integrated via ONDA HUB. Part of 77+ channel ecosystem.
- TravelokaminorSoutheast Asian OTA. Top 3 channel in Thailand market. Part of 77+ channel ecosystem.
- Yanolja (야놀자)coreLeading Korean domestic OTA. Part of 77+ channel ecosystem.
- Goodchoice (좋은숙소)coreKorean domestic accommodation platform. Part of 77+ channel ecosystem and 3 required Plus channels for Basic tier.
- Josun Hotels & ResortscoreFlagship enterprise customer. First hotel chain onboarded to Enterprise CRS in 2023. Connected 10+ properties to 77 distribution channels via single system on ONDA HUB.
- Korean Hotel Chain (IT Subsidiary)coreFirst CMS API reference customer. IT subsidiary combined own CMS with ONDA Vendor API to run 150 directly-operated hotels (live July 2026). MCP server integration enabling AI agents to call ONDA natively.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
ONDA competitors and assessment
Company assessmentDirect peers
- SiteMindre: Global channel manager and hotel commerce platform. Direct competitor to ONDA HUB, connecting hotels to 400+ channels with PMS integrations. Most comparable direct peer given similar channel connectivity and hospitality SaaS focus.
- Cloudbeds: All-in-one hospitality management suite combining PMS, channel manager, and booking engine. Targets independent hotels and groups globally with comparable SMB and enterprise segments.
- Mews: Cloud-native PMS with integrated channel manager and booking engine. Highly valued hospitality SaaS competitor targeting boutique and chain hotels with modern, automation-first positioning similar to ONDA's AI-led approach.
- STAAH: Asia-Pacific focused channel manager and booking engine connecting hotels to 200+ OTAs. Closest geographic peer to ONDA in Southeast Asia and Oceania with similar channel-connectivity positioning.
- Little Hotelier: Channel manager and PMS purpose-built for small properties (under 30 rooms). Closest direct comparable to ONDA Plus for the small-property, pension/guesthouse/motel segment.
Broad incumbents
- BookingSuite (Booking.com): OTA-owned SaaS arm of Booking.com offering channel manager and PMS tools. Competes directly with ONDA while leveraging Booking.com's channel power — vertical integration risk for independent channel managers like ONDA.
- Lighthouse (formerly OTA Insight): Commercial intelligence and revenue management platform for hotels. Overlaps with ONDA's AI pricing recommendations and revenue insights features, particularly for chain and enterprise hospitality customers.
- TravelClick (Amadeus): Enterprise CRS, PMS, and revenue management for hotel chains under Amadeus. Comparable to ONDA Enterprise CRS for large chain customers, with broader product breadth and incumbency in enterprise hospitality.
Emerging players
- HotelRunner: Channel manager and PMS targeting independent hotels and small chains globally. Comparable SMB-led GTM and channel-connectivity focus, with strong presence in EMEA — emerging direct competitor for ONDA's international expansion.
- eZee Absolute: Cloud-based hotel PMS and channel manager serving independent properties, primarily in Asia. Similar SMB focus with multi-channel connectivity, and a relevant comparable for ONDA's Asian market expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
ONDA compliance and trust
Trust signalCompliance2 records
ONDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ONDA leadership team
Management profileNumber of profiles
Profiles7 records
ONDA funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ONDA M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ONDA
What does ONDA do?
ONDA provides a cloud-based hospitality SaaS platform built on its 9-year-old ONDA HUB channel connectivity infrastructure, linking 48,000+ accommodation properties to 77+ sales channels (global OTAs, Korean domestic OTAs, meta-search, AI agents). The portfolio includes ONDA Plus (all-in-one channel manager + PMS + booking engine for individual properties), ONDA Enterprise CRS (central reservation system for hotel chains), ONDA Enterprise API/Connectivity API (for tech partners building PMS/CMS/CRS), and BookingOn (white-label booking site), augmented with AI features including MCP server, AI pricing recommendations, GenAI guest response, and ZeroCall AI phone automation.
Is ONDA a public or private company?
ONDA is a private company. It is classified as venture growth investor backed and is currently operating.
When was ONDA founded?
ONDA was founded in 2016. It employs 51 to 100 people.
Where is ONDA based?
ONDA is headquartered in Seoul, South Korea, in the Asia region.
How does ONDA make money?
Four revenue lines are on record. SaaS Subscription (ONDA Plus) is the primary driver. The others are booking Commission, zeroCall AI Phone Add-on and enterprise Services.
Who are ONDA's main competitors?
Direct peers on record are SiteMindre, Cloudbeds, Mews, STAAH and Little Hotelier. Broad incumbents are BookingSuite (Booking.com), Lighthouse (formerly OTA Insight) and TravelClick (Amadeus). Emerging players are HotelRunner and eZee Absolute.
Does ONDA have an API?
Yes. ONDA offers multiple APIs for developers: (1) ONDA Hub API - bed bank platform with real-time availability and instant confirmation; (2) Booking Engine API - commission-free booking engine integration with multi-language support and mobile optimization; (3) Channel Manager API - inventory and rate management across distribution channels; (4) Enterprise API/Connectivity API - bidirectional integration for building custom PMS/CMS/CRS with inventory, rates, and booking data; (5) Vendor API - for Korean hotel chain IT subsidiaries combining own CMS with ONDA infrastructure. All APIs support REST, MCP server integration, and webhooks. The platform has 12M+ monthly API calls throughput. Available publicly via developers.onda.me. Developer documentation is at developers.onda.me.
What industry is ONDA in?
ONDA's product category is Hospitality Channel Management Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THALAJAD, Hotel Content Aggregators & Connectivity APIs. Its NAICS code is 561599 and its SIC code is 7370.