Step App
Step App is a Dubai-based Web3 fitness platform that rewards users with KCAL and FITFI cryptocurrency tokens for physical activity tracked via its mobile app, supplemented by an ecosystem of blockchain, wallet, exchange, and marketplace products.
- Company typePrivate
- Founded2022
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Step App does
Step App is a Dubai-based Web3 fitness platform founded in 2022 that operates a move-to-earn (M2E) model, rewarding users with cryptocurrency tokens (KCAL and FITFI) for physical activity tracked through its mobile app. Users must equip SNEAK NFTs (digital sneakers in four types — Walker, Hiker, Racer, Coach — across five quality tiers) to earn rewards, with earning potential further enhanced through gear leveling and gem sockets. The company has expanded beyond a single app into a broader "Step Ecosystem" comprising Step Network (a proprietary blockchain), Step Exchange (decentralized trading), Step Bridge (cross-chain transfers), Step Wallet (standalone crypto wallet), Step Scan (block explorer), Step Launch (project launchpad), and Step Staking, unified under the December 2023 Step 2.0 rebrand. AI Coach, launched in December 2023, adds audio-guided home workout capability, while subscription tiers (Standard at $4.99/month, Pro at $17.99/month) and the Partners Marketplace (offering deals from Nike, Acer, Asus, The Body Shop, Myprotein, Lego, and others) provide recurring and brand-monetization channels. Distribution spans iOS, Android, web, Magic Store, and token listings on 10+ major crypto exchanges.
The company serves two primary segments: fitness enthusiasts seeking tangible rewards for physical activity, and crypto/Web3 users interested in play-to-earn and NFT trading mechanics. Reported scale includes 300K+ users across 100+ countries, 140B+ total steps walked, and 2.3B+ KCAL tokens earned, though these figures are cumulative and not necessarily indicative of active monthly users. Step App's go-to-market combines product-led growth (free app download, referral programs) with community-led engagement through Discord, Telegram, Twitter, Instagram, TikTok, the Brand Squad ambassador program, and Zealy quests. The leadership team is founder-led by CEO Kirill Volgin with a lean headcount of 11-50 employees, and the company is private with no disclosed institutional funding rounds in the available data.
Step App firmographics
Firmographics- Name
- Step App
- Legal name
- Step App
- Website
- https://step.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Step App is a Dubai-based Web3 fitness platform that rewards users with KCAL and FITFI cryptocurrency tokens for physical activity tracked via its mobile app, supplemented by an ecosystem of blockchain, wallet, exchange, and marketplace products.
- Ownership category
- akta.pro rank
Step App industry classification
Industry- Product category
- Move-to-Earn Fitness Software
- NAICS
- Fitness and Recreational Sports Centers (71394), Securities and Commodity Exchanges (52321)
- SIC
- Services-Prepackaged Software (7372), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH)
Keywords
Where Step App is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
Step App business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: Two subscription tiers (Standard and Pro) providing enhanced app features, avatar access, and exclusive benefits. Standard at $4.99/month or $29.99/year, Pro at $17.99/month or $99.99/year.
- NFT Minting and Sales: Revenue from minting new Sneakers, Watches, and Headphones. Users purchase gear NFTs to participate in move-to-earn ecosystem.
- Gear Upgrades and Repairs: KCAL token consumption for leveling up SNEAKs, repairing gear, and unlocking gem sockets.
- Marketplace Commissions: KCAL marketplace fees for in-game asset transactions and partner promo code purchases.
- Network Transaction Fees: FITFI token used for network fees on Step Network blockchain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Subscription with avatars and premium features |
| Subscription | Monthly | Pro Subscription with maximum benefits and avatars |
| Unit Pricing | Pay-as-you-go | SNEAK NFT Gear |
| Unit Pricing | Pay-as-you-go | Watch and Headphone NFTs |
| Unit Pricing | Pay-as-you-go | SHOEBOXES and LOOTBOXES |
Go-to-market motion3 records
Distribution channels14 records
Marketing channels10 records
Step App product offering
Product offeringCore offering
Step App is a Move-to-Earn (M2E) Web3 fitness platform that rewards users with cryptocurrency (KCAL and FITFI tokens) for physical activities such as walking, running, and at-home workouts. Users equip NFT-based digital gear (SNEAK sneakers, watches, headphones) to earn rewards, with the broader Step Ecosystem spanning a custom blockchain, crypto wallet, DEX, bridge, and a Partners Marketplace for brand deals.
Product overview
Step App is a move-to-earn (M2E) Web3 fitness platform operating as a unified ecosystem of products. The core Step App mobile app tracks walking, running, and at-home workouts via GPS and AI Coach to reward users with KCAL tokens. Users equip SNEAK NFTs (in four types: Walker, Hiker, Racer, Coach, across five quality tiers) to earn, which can be leveled up and enhanced with gems. The platform runs on two native tokens: FITFI (governance/staking) and KCAL (utility/burning for gear and marketplace). Step 2.0 unified the broader ecosystem under one brand, incorporating Step Network (custom blockchain), Step Exchange (DEX), Step Bridge (cross-chain), Step Wallet (standalone crypto wallet), Step Scan (block explorer), Step Launch (launchpad), and Staking. Subscription plans (Standard and Pro) add avatar customization and premium perks. The Partners Marketplace provides exclusive brand deals purchasable with KCAL.
Differentiator
Problem solved
Functional benefit
Brands
- Step Network: A blockchain developed to empower Fitness Finance, dApps and Move2Earn
- Step Exchange
- Step Bridge
- Step Wallet
- Step Launch
- KCAL
- FITFI
Products and services
- Step App (Main App) The primary mobile fitness application enabling users to earn KCAL cryptocurrency rewards for walking, running, and at-home workouts via GPS tracking and AI coaching. Serves as the main interface for the move-to-earn experience, incorporating SNEAK NFTs, referral programs, leaderboards, and Clash duels.
- Subscription Plans (Standard and Pro) Two premium subscription tiers (Standard: $4.99/month or $29.99/year; Pro: $17.99/month or $99.99/year) offering higher chest levels, merge discounts, bonus energy limits, and exclusive in-app avatars (10 for Standard, 30 for Pro). Available via iOS App Store and Google Play.
- Step Wallet Standalone mobile cryptocurrency wallet app for buying, selling, exchanging, and transferring FITFI and KCAL tokens. Supports new wallet creation via Web3Auth, importing existing wallets via seed phrase or private key, and email-based account sync.
- Step Network The blockchain network developed to empower Fitness Finance, dApps, and Move-to-Earn applications. A custom layer built to support the Step Ecosystem.
- Step Exchange Decentralized exchange (DEX) within the Step Ecosystem for trading FITFI and KCAL tokens and other tokens on the Step Network.
- Step Bridge Bridge tool enabling users to move their FITFI tokens from Avalanche C-Chain to the Step Network.
- Step Scan Blockchain explorer for Step Network enabling users to track FITFI and KCAL transactions in real time.
- Step Launch Launchpad platform within the Step Ecosystem providing early access to new projects before they become publicly available.
- Step Staking Staking service allowing users to stake FITFI tokens to receive passive income rewards.
Quantifiable outcome
- Users have walked 140B+ steps and earned 2.3B+ KCAL tokens
- +1 more outcomes
Companies that use Step App
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Step App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature8 records
Step App partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- Magic StorecoreListed on Magic Store app marketplace, a revolutionary app store built for the decentralized era. Passed validation voting with 90% of votes from 110K voters. Leading in the Lifestyle Category on Magic Store.
- NikemajorPartner brand in the Partners Marketplace offering exclusive deals and promotions for Step App users.
- AcermajorPartner brand in Partners Marketplace. Collaboration focuses on integrating healthy lifestyle with cutting-edge technology for consumers.
- AsusmajorPartner brand in Partners Marketplace offering exclusive offers for Step App users in technology products.
- The Body ShopmajorPartner brand in Partners Marketplace offering wellness and beauty products with exclusive deals for Step App users.
- MyproteinmajorPartner brand in Partners Marketplace offering fitness nutrition products with exclusive deals for Step App users.
- LegomajorPartner brand in Partners Marketplace offering exclusive offers for Step App users.
- Apple FitnessminorBrand partner listed in ecosystem partners section.
- UntoldminorBrand partner listed in ecosystem partners section.
- SoundPickerminorBrand partner listed in ecosystem partners section.
- Chain PlayminorBrand partner listed in ecosystem partners section.
- MagicSquareminorBrand partner listed in ecosystem partners section.
- RejuveminorBrand partner listed in ecosystem partners section.
- Hello FreshminorBrand partner listed in ecosystem partners section.
- Grown AlchemistminorPartner brand in Partners Marketplace offering wellness products.
- betterhelpminorPartner brand in Partners Marketplace offering mental health services.
- TiqetsminorPartner brand in Partners Marketplace offering experience tickets.
- CronometerminorExclusive partnership providing nutrition tracking integration. Step App users receive fantastic deals on Cronometer's nutrition tracking app which syncs with fitness apps like Fitbit, Garmin, Samsung Health, and Apple Health.
- Yoga by Celine (Celine Cooper)minorYoga instructor collaboration for fitness class livestream sessions. Celine Cooper led a yoga session focused on unwinding, destressing, and active recovery for Step App community.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Step App competitors and assessment
Company assessmentDirect peers
- STEPN: STEPN is the original and largest move-to-earn app on Solana, where users buy NFT sneakers to earn GST/GMT tokens by walking and running. It pioneered the exact M2E category Step App competes in, with near-identical user mechanics, NFT gating, and token-based reward structure.
- Sweatcoin: Sweatcoin is one of the most-downloaded fitness apps globally, converting steps into Sweatcoin tokens and launching the SWEAT token on NEAR. It targets the same move-to-earn category as Step App, though it historically emphasized marketplace rewards over speculative token trading.
- Genopets: Genopets is a move-to-earn fitness app where users raise NFT Genopet creatures that level up through real-world movement. It directly competes with Step App's NFT-driven fitness rewards model and shares the Solana/Web3-native user base.
- Dotmoovs: Dotmoovs is a move-to-earn sports app combining AI scoring with blockchain-based competitions where users stake tokens on fitness challenges. Comparable to Step App in combining activity tracking with crypto rewards and NFT ownership.
- Fitmint: Fitmint is a move-to-earn running and walking app on BNB Chain where users earn FTT tokens through NFT sneakers, similar to Step App's SNEAK-based model. It serves the same crypto-native fitness audience with comparable reward mechanics.
- Walken: Walken is a move-to-earn walking app on Solana where users earn WLKN tokens by leveling up NFT characters through real-world steps. It targets the same casual fitness-crypto user as Step App with an arguably more accessible NFT onboarding model.
- OliveX (KARA): OliveX developed KARA, a move-to-fitness app on Solana where users earn DOSE tokens through movement and gameplay. It directly competes in the move-to-earn category with similar NFT-based gamification and the same goal of tokenizing physical activity.
Broad incumbents
- Strava: Strava is the dominant social fitness tracking platform with 100M+ users focused on running, cycling, and activity logging. While it does not offer crypto rewards, it represents the mainstream incumbent Step App would need to displace to reach a non-crypto-native fitness audience.
- Apple Fitness+: Apple Fitness+ is Apple's subscription workout platform integrated with Apple Watch, offering guided audio and video workouts. It competes for the same home-workout mindshare that Step App's AI Coach targets, with vastly greater distribution through Apple's ecosystem.
- Nike Run Club: Nike Run Club is Nike's flagship free running app with guided runs, training plans, and community features. It is a partner of Step App in the marketplace but also a potential competitor for the same runner demographic seeking digital fitness engagement.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Step App social profiles
Digital presenceStep App financial estimates
Financial estimateRevenue estimate
Valuation estimate
Step App leadership team
Management profileNumber of profiles
Profiles5 records
Step App funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Step App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Step App
What does Step App do?
Step App is a Move-to-Earn (M2E) Web3 fitness platform that rewards users with cryptocurrency (KCAL and FITFI tokens) for physical activities such as walking, running, and at-home workouts. Users equip NFT-based digital gear (SNEAK sneakers, watches, headphones) to earn rewards, with the broader Step Ecosystem spanning a custom blockchain, crypto wallet, DEX, bridge, and a Partners Marketplace for brand deals.
Is Step App a public or private company?
Step App is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Step App founded?
Step App was founded in 2022. It employs 11 to 50 people.
Where is Step App based?
Step App is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Step App make money?
Five revenue lines are on record. Subscription Revenue is the primary driver. The others are NFT Minting and Sales, gear Upgrades and Repairs, marketplace Commissions and network Transaction Fees.
Who are Step App's main competitors?
Direct peers on record are STEPN, Sweatcoin, Genopets, Dotmoovs, Fitmint, Walken and OliveX (KARA). Broad incumbents are Strava, Apple Fitness+ and Nike Run Club.
Does Step App have an API?
No public API is recorded for Step App.
What industry is Step App in?
Step App's product category is Move-to-Earn Fitness Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of FSAPAGAH, Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics). Its NAICS code is 71394 and its SIC code is 7372.