Planet Smart City
Planet Smart City is a London-based proptech company designing, developing, and advising on large-scale affordable smart housing projects across Brazil, India, Italy, and the USA through integrated Real Estate, Digital Products (Planet App, Planet SIM), and Advisory business units.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Planet Smart City does
Planet Smart City is a London-headquartered proptech company founded in 2015 that designs, develops, and advises on large-scale affordable smart housing projects across Brazil, India, Italy, and the United States. The company operates through three integrated business units: Real Estate Development (co-equity partnerships and direct development of horizontal master-planned communities and vertical residential towers with developers such as Kolte Patil, InLoop, Palladium Group, Borio Mangiarotti, REDO SGR, and CR Duarte Engenharia), Digital Products (Planet App community platform, Planet SIM SaaS for smart infrastructure management, DiMORE+ platform, and IoT infrastructure), and Advisory Services (consultancy for third-party developers integrating PropTech, ESG principles, and social innovation into their projects). The platform combines physical real estate development with digital ecosystems integrating mobile apps, IoT, and SaaS, supported by a Turin-based Competence Center (Planet Idea) housing 350+ multidisciplinary professionals.
Underlying technology assets include the Planet App (1,000+ active users in Brazil), Planet SIM (scaled from 2 to 54 gated communities in India within 2023, Realty+ Best PropTech Mobile Application 2023), IoT-based smart home integration (smart locks, lighting, benches, air quality, occupancy sensors, home automation), and the UNEP-funded D2FX digital energy solution with 170+ kWp photovoltaic panels, 50+ kWh battery storage, behavioral nudging modules, and optimization algorithms. The company has acquired Djungle Studio (venture builder, January 2021) and Politecna Europa (engineering and architecture firm recognized by Financial Times, 2022).
Revenue is generated through a blended model: one-time real estate development revenue from co-equity partnerships, recurring subscription revenue from Planet App and Planet SIM SaaS, professional services fees from advisory engagements, and grant/licensing income from research and innovation projects (including a $1M UNEP grant). With 19+ projects across 4 continents, 1,840 employees and collaborators, $185M+ raised from 400+ investors, and FY2022 adjusted revenues exceeding $100M, Planet Smart City targets the intersection of affordable housing, sustainability mandates, and digital infrastructure in emerging-market urban communities.
Planet Smart City firmographics
Firmographics- Name
- Planet Smart City
- Legal name
- Planet Holding Limited
- Website
- https://planetsmartcity.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Planet Smart City is a London-based proptech company designing, developing, and advising on large-scale affordable smart housing projects across Brazil, India, Italy, and the USA through integrated Real Estate, Digital Products (Planet App, Planet SIM), and Advisory business units.
- Ownership category
- akta.pro rank
Planet Smart City industry classification
Industry- Product category
- Affordable Smart Housing Development
- NAICS
- Real Estate Property Managers (53131), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Lessors of Residential Buildings and Dwellings (531110)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Services-Computer Integrated Systems Design (7373), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)
- akta.pro secondary industries
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG), Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
Keywords
Where Planet Smart City is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Planet Smart City business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Real Estate Development: Design, develop, and sell smart and affordable residential projects. Revenue generated through co-equity partnerships with developers and direct development projects in Brazil, India, Italy, and USA. Projects include horizontal smart cities and vertical residential towers.
- Advisory Services: Consultancy services to third-party developers for integrating smart technology and social innovation into their real estate projects. Future-proofing real estate developments with PropTech and ESG principles.
- Digital Products: Planet App (community ecosystem) and Planet SIM SaaS platform for smart infrastructure management. Mobile apps and IoT platforms for residential communities generating recurring subscription revenue.
- Research and Innovation Projects: D2FX Project funded by UNEP ($1M grant) for digital energy solutions pilot in Brazil. Participates in international innovation programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advisory Services - Custom consulting engagement |
| Subscription | Annual | Digital Products - SaaS Platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Planet Smart City product offering
Product offeringCore offering
Planet Smart City operates three integrated business units: (1) Real Estate Development — designs, develops, and sells smart and affordable residential projects including horizontal master-planned communities and vertical multi-story buildings; (2) Digital Products — builds digital ecosystems blending mobile apps (Planet App), IoT platforms, and SaaS solutions (Planet SIM) for residential community and infrastructure management; (3) Advisory Services — consults with third-party real estate developers to integrate PropTech, ESG, and social innovation into their projects.
Product overview
Planet Smart City operates as a proptech company with three integrated business units: Real Estate Development, Digital Products, and Advisory Services. The core digital products include the Planet App (community and smart home management), Planet SIM (SaaS for smart infrastructure management), and DiMORE+ platform. The company also includes acquired entities Politecna Europa (engineering/architecture) and Djungle Studio (venture builder), plus Planet Idea (Competence Center). Their model combines physical real estate development with digital ecosystems integrating mobile apps, IoT, and SaaS platforms to create smart, sustainable communities.
Differentiator
Problem solved
Functional benefit
Brands
- Planet SIM: SaaS digital solution for smart infrastructure management, winner of Realty+ award as best PropTech mobile application 2023 in India
- Planet App
- Viva!Smart
- Politecna Europa
- Djungle Studio
Products and services
- Real Estate Development Designs, develops, and sells smart and affordable residential projects including horizontal master-planned communities and vertical multi-story buildings across Brazil, India, Italy, and USA. Targets housing deficit markets with integrated PropTech solutions.
- Planet App Community app for residents providing access to smart home features, community management, amenity booking, social features, and IoT-enabled building management. Connects residents to smart living services and home automation.
- Planet SIM SaaS digital solution for smart infrastructure management of residential communities and gated developments. Recognized as best PropTech mobile application in India 2023.
- Advisory Services Consultancy services for third-party developers to integrate smart technology, ESG principles, and social innovation into their real estate projects, ensuring high standards of efficiency and sustainability.
- DiMORE+ Platform developed by Planet Smart City, deployed in partnership with Palazzo Contemporaneo, offering services to 109 families.
- D2FX Project - Digital Energy Solutions Renewable energy integration solution featuring 170+ kWp photovoltaic panels, 50+ kWh energy storage systems, behavioral nudging modules, optimization algorithms, and digital energy management for affordable housing.
- Planet Idea Italian Competence Center providing multidisciplinary expertise (architects, engineers, sociologists, communicators, digital experts, urban planners) for transforming large real estate projects into smart projects.
Quantifiable outcome
- Planet SIM scaled from 2 to 54 gated communities in India within one year (2023)
- +3 more outcomes
Companies that use Planet Smart City
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Planet Smart City technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Planet Smart City partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Planet Smart City (as panel participant)minorAbby Lindenberg moderated Future PropTech Miami 2026 panel with Planet Smart City representative discussing PropTech for affordable housing and AI/automation for lower-income residents.
- Djungle StudiocoreVenture builder based in Torino acquired by Planet Smart City in January 2021. Developing startups such as Mammt (food delivery with surprise element) and expanding portfolio. Plays key role in Italy's startup ecosystem.
- Kolte Patil Developers Ltd.coreIndian real estate developer partnership for Three Jewels (7 towers, 760 units), Universe (9 towers, 1,935 units), and Kiwale (3 towers, 510 units) projects in Pune, India.
- InLoopcoreBrazilian developer partner for Viva!Smart Bela Vista (245 units), Viva!Smart Freguesia do Ó (505 units), and Viva!Smart Itaquera (548 units) projects in São Paulo.
- Palladium GroupcorePartnership for Quartiere Giardino (1,500 units) in Milan, Italy and Little Elm (324 units) project in Texas, USA.
- Borio Mangiarotti S.p.A.coreDevelopment partner for SeiMilano urban regeneration project (523 units) in Milan, Italy. Project designed by Mario Cucinella Architects.
- EOT - Energia degli oggetticoreTechnology partner for D2FX Project - providing digital and AI solutions for renewable energy integration in Smart City Laguna and Smart City Aquiraz.
- REDO SGRcorePartner for REDO Merezzate (615 units) - first affordable smart district greenfield in Italy. Managed by REDO SGR with Fondazione Housing Sociale.
- CR Duarte Engenharia LtacoreBrazilian engineering partner for POP Caucaia (336 units) residential project in Caucaia, Ceará.
- Politecna EuropacoreEngineering and architecture firm acquired in 2022, founded by Luca Massimo Giacosa and Pietro Putetto. Specializes in integrated planning and design for built environment. Recognized by Financial Times as Europe's fastest growing company.
- EasygovminorPartner for Smart City Plan for Salerno, providing mobility and governance expertise for the smart city initiative.
- Palladium USAcoreUS partner for Little Elm smart district project (8 residential towers + 1 parking, 324 units) in Little Elm, Denton County, Texas.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Planet Smart City competitors and assessment
Company assessmentBroad incumbents
- Lendlease: Global real estate and infrastructure developer with strong sustainability mandate. Comparable to Planet Smart City as a large-scale master-planned community developer pursuing ESG and smart city positioning, though at much greater scale and across more asset classes.
- Siemens Smart Infrastructure: Division of Siemens providing building automation, energy management, and smart infrastructure solutions globally. Comparable to PSC's D2FX energy solutions and building integration ambitions, though operating as a technology vendor rather than real estate developer.
- Honeywell Building Technologies: Global provider of building automation, security, and energy management solutions. Comparable to PSC's smart building integration layer (Planet App, IoT platform, smart home devices), though serving as enterprise technology vendor across all building types.
- Country Garden: Large-scale affordable and mass-market housing developer in emerging markets (primarily China, with international expansion). Comparable to PSC's affordable housing thesis and large master-planned community approach, though operating at dramatically greater scale and currently in severe financial distress.
Direct peers
- SmartRent: Smart home and building automation SaaS platform for residential and multifamily operators. Comparable to PSC's Planet SIM SaaS as a recurring software business serving property managers, though SmartRent focuses on retrofit deployment rather than greenfield community development.
Emerging players
- View Inc. Smart building technology company focused on intelligent windows and IoT-driven building management. Comparable to PSC's smart building software ambitions and IoT data platform approach, though specialized in smart glazing versus full smart community ecosystems.
- IBI Group: Architecture, engineering, and smart cities consulting firm. Comparable to PSC's Politecna Europa subsidiary and Advisory Services BU providing smart city planning and design consultancy, with overlap in urban planning and PropTech advisory.
Regional players
- Bouygues Immobilier: Major European residential real estate developer with affordable housing programs. Comparable to PSC's Italian projects (SeiMilano, Quartiere Giardino) and large-scale residential development model, though primarily focused on France rather than global emerging markets.
- Vinci Immobilier: Major European residential and commercial property developer with sustainability focus. Comparable to PSC's Italian and European operations and large-scale mixed-use development model, though primarily France-based rather than globally diversified.
Others
- Katerra: Was a construction technology company attempting to vertically integrate building design, manufacturing, and assembly for affordable housing at scale. Conceptually comparable to PSC's model of integrating design, technology, and development, though it filed for bankruptcy in 2021, illustrating execution risks of this model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Planet Smart City social profiles
Digital presencePlanet Smart City compliance and trust
Trust signalCompliance6 records
Planet Smart City financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Smart City leadership team
Management profileNumber of profiles
Profiles9 records
Planet Smart City subsidiaries and ownership
Company hierarchySubsidiaries3 records
Planet Smart City funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Smart City M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Smart City
What does Planet Smart City do?
Planet Smart City operates three integrated business units: (1) Real Estate Development — designs, develops, and sells smart and affordable residential projects including horizontal master-planned communities and vertical multi-story buildings; (2) Digital Products — builds digital ecosystems blending mobile apps (Planet App), IoT platforms, and SaaS solutions (Planet SIM) for residential community and infrastructure management; (3) Advisory Services — consults with third-party real estate developers to integrate PropTech, ESG, and social innovation into their projects.
Is Planet Smart City a public or private company?
Planet Smart City is a private company. It is classified as venture growth investor backed and is currently operating.
When was Planet Smart City founded?
Planet Smart City was founded in 2015. It employs 1,001 to 5,000 people.
Where is Planet Smart City based?
Planet Smart City is headquartered in London, United Kingdom, in the Europe region.
How does Planet Smart City make money?
Four revenue lines are on record. Real Estate Development is the primary driver. The others are advisory Services, digital Products and research and Innovation Projects.
Who are Planet Smart City's main competitors?
Broad incumbents on record are Lendlease, Siemens Smart Infrastructure, Honeywell Building Technologies and Country Garden. SmartRent is listed as a direct peer. Emerging players are View Inc. and IBI Group. Regional players are Bouygues Immobilier and Vinci Immobilier. Katerra is listed as an others.
Does Planet Smart City have an API?
No public API is recorded for Planet Smart City.
What industry is Planet Smart City in?
Planet Smart City's product category is Affordable Smart Housing Development. Its primary akta.pro industry code is BPAIANAJ, Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities), with a secondary code of BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center). Its NAICS code is 53131 and its SIC code is 6552.