What Upland Localytics does

Upland Localytics is a mobile application personalization and analytics platform that enables mobile and web application developers and enterprises to understand user behavior, deliver personalized in-app experiences, and optimize engagement across digital channels. Originally founded as Localytics in 2009, the company operated as an independent mobile analytics provider and raised venture funding before being acquired by Upland Software, Inc. (NASDAQ: UPLD) in 2020, at which point it was integrated as a wholly-owned subsidiary within Upland's broader enterprise cloud software portfolio.

Within Upland Software's portfolio of more than 20 products organized across seven functional areas (Audience Engagement, Contact Center & Customer Service, Content Lifecycle Automation, IT and Supply Chain Management, Knowledge Management, Project Management, and Sales Productivity), Upland Localytics occupies the mobile engagement domain alongside Audience Engagement products such as Adestra and Second Street. Upland Software, headquartered in Austin, Texas, has grown to serve more than 1,100 enterprise customers with operations across 42 countries and 23 time zones, supported by an R&D center of excellence in Bengaluru, India.

The product operates within Upland's enterprise cloud infrastructure hosted on AWS and Microsoft Azure, with enterprise-grade security and compliance certifications including ISO 27001, SOC 3, PCI DSS, GDPR, and EU-U.S. Data Privacy Framework. Revenue is generated through SaaS subscriptions consistent with Upland's broader pricing model, with quote-based enterprise contracts and annual billing cadences for Premium Success Program tiers (PSP Plus and PSP Enterprise); pricing for the Localytics product line specifically is not publicly disclosed.

Name

Upland Localytics

Legal name

Upland Software, Inc.

Website

https://uplandsoftware.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Upland Localytics is a mobile application personalization and analytics platform serving mobile and web app developers and enterprises. Founded as Localytics in 2009, acquired by Upland Software (NASDAQ: UPLD) in 2020, it now operates as a wholly-owned sub-brand within Upland's 20+ product enterprise cloud software portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise Software Subscriptions: Upland generates revenue through cloud-based enterprise software subscriptions across its portfolio of products. Products are sold as SaaS subscriptions to enterprise customers with various tiers and support options.
2. Premium Support Programs: PSP (Premium Success Program) offerings including PSP Plus (one-hour response time, 24/5 support) and PSP Enterprise (24/7 support, 365 days/year) with exclusive discounts and additional perks.
3. Managed Services: Hosting, application management, and monitoring services for Upland Software solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Upland Localytics is a mobile engagement and analytics platform that helps enterprises understand user behavior and deliver personalized experiences across mobile and web applications. The platform combines in-app analytics, user segmentation, push notifications, and personalization capabilities, delivered as a cloud-based SaaS with SDK integration for iOS, Android, and web apps. It targets product, growth, and marketing teams at organizations that need to measure engagement, run targeted campaigns, and improve retention across their app portfolios.

Product overview

Upland Software is a cloud-based enterprise work management software provider offering a portfolio of 20+ products organized into seven functional areas: Audience Engagement (Adestra, Second Street), Contact Center & Customer Service (InGenius, Panviva, RightAnswers), Content Lifecycle Automation (AccuRoute, BA Insight, FileBound, Intelligent Capture, InterFAX, Objectif Lune, Qvidian), IT and Supply Chain Management (Cimpl, ComSci, Ultriva), Knowledge Management (BA Insight, Panviva, RightAnswers), Project Management (Eclipse PPM, PowerSteering, PSA), and Sales Productivity (Kapost, Qvidian, RO Innovation). The company has grown through 31 acquisitions since 2012, including Localytics (mobile application personalization, 2020), and offers AI-powered capabilities across multiple products including generative AI for proposals, enterprise search, and knowledge management.

Differentiator

Problem solved

Functional benefit

Brands

• Upland Adestra: Email-centric customer engagement platform for multichannel marketing automation
• Upland Second Street
• Upland InGenius
• Upland Panviva
• Upland RightAnswers
• Upland AccuRoute
• Upland BA Insight
• Upland FileBound
• Upland InterFAX
• Upland Objectif Lune
• Upland Qvidian
• Upland Cimpl
• Upland ComSci
• Upland Ultriva
• Upland Eclipse PPM
• Upland PowerSteering
• Upland PSA
• Upland Kapost
• Upland RO Innovation
• Upland Localytics

Products and services

• Upland Localytics Mobile application personalization and analytics platform that helps enterprises understand user behavior, segment audiences, and deliver personalized push notifications and in-app messages across mobile and web apps. The platform targets product, growth, and marketing teams at enterprises operating mobile and web applications, with SDK-based integration, behavioral analytics, audience segmentation, and cross-channel engagement capabilities.

Quantifiable outcome

• 40% faster first-draft creation for proposal processes
• +6 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationUpland integrates AI capabilities with Salesforce through partnerships. BA Insight's AI enablement platform works with Salesforce to unlock data and knowledge across enterprise applications.
• MicrosoftcoreTechnology or IntegrationUpland collaborates with Microsoft including integration with Azure AI Cognitive Search and Microsoft Co-Pilot. BA Insight is building the world's first AI enablement platform on Azure AI Cognitive Search.
• AWS (Amazon Web Services)coreTechnology or IntegrationPartnerships with AWS provide state-of-the-art data centers that strive to maintain a global average uptime of at least 99.99%. Upland uses AWS for hosting and infrastructure.
• Microsoft AzurecoreTechnology or IntegrationUpland partners with Microsoft Azure for protected operations and infrastructure. Azure data centers provide state-of-the-art facilities for Upland's cloud software.

Scale indicators14 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Global CRM and customer engagement platform. Overlaps with Upland across Qvidian (Salesforce-native proposal automation), Kapost (content operations), RO Innovation (customer references), and Adestra (email). Functions as both a partner and a competitor across Upland's sales-productivity stack.
• Microsoft: Hyperscaler with Azure AI Cognitive Search, Microsoft Co-Pilot, and the Dynamics 365 enterprise suite. BA Insight is built on Azure AI Cognitive Search and Upland integrates with Co-Pilot; Microsoft competes across Upland's KM, search, RFP, and workflow products.
• HubSpot: Marketing, sales, and CRM platform serving mid-market and enterprise. Directly comparable to Upland Adestra (email marketing automation), Kapost (content), and RO Innovation (customer reference), with a stronger unified-platform brand than Upland's portfolio of retained brand identities.
• Atlassian: Project management, work tracking, and team collaboration suite (Jira, Confluence, Trello). Overlaps with Upland Eclipse PPM, PowerSteering, and PSA on project portfolio management, and with BA Insight / Panviva on enterprise knowledge management.
• ServiceNow: Enterprise workflow and IT service management platform. Competes with Upland Cimpl (telecom/tech expense), ComSci (IT financial management), FileBound (workflow automation), and increasingly with Upland's AI-enabled service operations products.

Direct peers

• Zendesk: Customer service and contact center SaaS suite. Most directly comparable to Upland RightAnswers (knowledge management for contact centers), Panviva (KM for regulated industries), and InGenius (CTI for agent productivity) in serving enterprise help-desk and customer service buyers.
• Freshworks: Mid-market CRM, customer engagement, and IT service suite (Freshdesk, Freshsales, Freshservice). Competes with Upland's contact center, sales productivity, and IT management products for similar mid-market and enterprise-adjacent buyers with a unified-brand alternative.
• Five9: Cloud contact center and CX platform. Closest direct comparable to Upland InGenius (computer telephony integration) and to the agent-productivity layer that wraps around RightAnswers and Panviva in Upland's contact center bundle.
• Planview: Project portfolio management (PPM) and enterprise work management platform. Directly competes with Upland Eclipse PPM and PowerSteering for enterprise PPM buyers, and increasingly overlaps with Upland PSA on resource and project financial planning.
• Amplitude: Product analytics and mobile app engagement platform. The most direct comparable to the Upland Localytics brand specifically, competing for mobile and product teams that need behavioral analytics, personalization, and experimentation at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/localytics
• Xx.com/Localytics
• Facebookfacebook.com/localytics

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries31 records

Funding overview

Funding rounds8 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upland Localytics