Kinderheldin
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Kinderheldin firmographics
Firmographics- Name
- Kinderheldin
- Legal name
- Kinderheldin GmbH
- Website
- https://kinderheldin.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Kinderheldin industry classification
Industry- Product category
- Digital Maternal Healthcare / Telemedicine
- NAICS
- Offices of Physicians (6211), Family Planning Centers (621410), Family Planning Centers (62141), Individual and Family Services (6241)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)
- akta.pro secondary industries
- Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD), Postpartum Overnight Support (Parent Rest Support) (HSAAADAF), Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC)
Keywords
Where Kinderheldin is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Kinderheldin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Membership: Monthly, 6-month, and annual subscription plans providing unlimited access to live courses, video courses, midwife consultations, and community features. Auto-renewing subscriptions with 1-day cancellation notice.
- Health Insurance Reimbursement: Partnership model where health insurance companies reimburse or fully cover membership costs for their insured members. Some insurers provide free access for up to 12 months postpartum.
- Employer Benefit Programs: Partnership with benefitatwork.de where employers cover membership costs for pregnant employees and new mothers for 6 months.
- Single Course Purchases: Individual course purchases available for specific topics like birth preparation and postpartum exercise courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 Month Membership - Flexible monthly access |
| Subscription | Multi-year contract | 6 Month Membership - Most Popular |
| Subscription | Multi-year contract | 12 Month Membership - Best Value |
| Subscription | Monthly | Health Insurance Covered Membership |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Kinderheldin product offering
Product offeringCore offering
Kinderheldin operates a subscription-based telemedicine platform providing daily digital midwife consultations (via chat and telephone, 7am-10pm including weekends and holidays) and on-demand plus live online courses covering pregnancy, birth preparation, hypnobirthing, postnatal recovery, breastfeeding, baby sleep, and pelvic floor training. The service is offered to expecting mothers and parents of infants in Germany, with memberships reimbursed by over 60 statutory and private health insurance partners.
Product overview
Kinderheldin is a telemedicine platform for pregnancy and early parenthood offering a subscription-based membership model with three tiers: the core Kinderheldin Mitgliedschaft (monthly, 6-month, or 12-month plans), the premium SORGLOS sub-brand launched in March 2021, and employer partnerships via Benefit at Work. The platform combines three core service types: (1) daily digital midwife consultations via chat or phone (7am-10pm, including holidays), (2) on-demand video courses covering birth preparation, hypnobirthing, postnatal exercise, breastfeeding, pelvic floor training, baby sleep, and postpartum care, and (3) live online courses with certified instructors. The Kinderheldin SORGLOS package adds an exclusive online community to the standard membership offering. All services are available in German and English, and the platform partners with over 60 health insurance providers, employers, and clinics for reimbursement.
Differentiator
Problem solved
Functional benefit
Brands
- Kinderheldin SORGLOS: Comprehensive digital care package offering unlimited access to live and video courses, individual midwife consultations, and an exclusive online community for pregnancy and baby time.
Products and services
- Kinderheldin Mitgliedschaft (Membership) Core subscription membership providing unlimited access to all live courses, video courses, daily midwife consultations via chat or phone (7am-10pm), and community features. Available in monthly (€39), 6-month (€24.90/month, €149 total), and 12-month (€16.60/month, €199 total) plans with a 7-day free trial. Reimbursed by many statutory health insurance partners.
- Kinderheldin SORGLOS Premium subscription sub-brand launched in March 2021 offering unlimited access to more than 20 live and video courses on demand, unlimited online midwife consultations, and an exclusive online community for pregnancy and baby time.
- Single Course Purchases Individual courses available for one-time purchase outside the membership, including birth preparation, postnatal exercise, hypnobirthing, breastfeeding, pelvic floor training, partner/father courses, postpartum (Wochenbett) courses, and baby sleep training, available as video-on-demand 24/7 or as live interactive sessions.
- Benefit at Work (Employer Program) Employer-sponsored offering through benefitatwork.de allowing companies to cover 6 months of Kinderheldin membership for pregnant employees and new mothers as a corporate wellness and family benefit.
- Hebammen-Sprechstunde (Midwife Consultation) Daily digital midwife consultation via chat or phone, available Monday to Sunday from 7:00 to 22:00, including weekends and holidays. Free for members with response typically within 15 minutes, delivered by certified midwives registered with the German Midwives Association. Available in German and English.
- Kassenkurse (Standard Health Insurance Courses) Standard statutory birth preparation and postnatal exercise courses offered through partnership with the ammely platform, billed directly to health insurance providers as standard statutory benefits (Kassenleistung).
Quantifiable outcome
- 90% of pilot participants desired digital support for birth preparation and postpartum recovery
- +2 more outcomes
Companies that use Kinderheldin
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Kinderheldin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Kinderheldin partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, core and minor.
- AOKmajorMajor German health insurance provider offering 10% discount on Kinderheldin membership (code: AOK10). AOK is one of the largest statutory health insurance companies in Germany.
- BARMERmajorMajor German health insurance partner covering unlimited midwife consultations, breastfeeding course, and partner course free of charge for up to 12 months postpartum.
- Techniker Krankenkasse (TK)majorLeading German health insurance provider with exclusive 10% discount code (TK-KIN-8923) for full Kinderheldin membership. TK collaborated on pilot project with over 1,200 participants.
- DAK-GesundheitmajorMajor German health insurance company covering birth preparation and postnatal exercise courses through their Mama Plus program with prepayment and reimbursement model.
- Bosch BKKmajorCompany health insurance fund covering unlimited midwife consultations, live courses, all video courses including birth preparation, postpartum exercise, breastfeeding, and Hey Papa courses.
- KNAPPSCHAFTmajorGerman health insurance provider covering daily midwife consultations and all live and video courses with options for 1, 6, or 12 months membership.
- R+V BKKmajorCompany health insurance fund covering unlimited midwife consultations free of charge for 3 months, with participant-selected period between pregnancy awareness and 12 months postpartum.
- benefitatwork.decoreEmployer benefit platform partner allowing companies to provide 6 months of free Kinderheldin membership to pregnant employees and new mothers as part of corporate wellness offerings.
- Kassenärztliche Vereinigung Westfalen-Lippe (KVWL)majorPhysician association partnership providing 6 months free access to all live and video courses plus daily midwife consultations for members.
- Städtisches Klinikum BraunschweigminorMunicipal clinic partnership offering 3 months free access to all Kinderheldin services for new parents.
- Die BayerischeminorGerman insurance company offering 12 months free access to full Kinderheldin membership for policyholders.
- HanseMerkurminorHealth insurance provider covering costs of keleya app (related product) for digital pregnancy support when Kinderheldin membership is not available.
- VIACTIVminorHealth insurance partner offering 10% discount on Kinderheldin membership (code: VIACTIV10).
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Kinderheldin competitors and assessment
Company assessmentEmerging players
- Natural Cycles: Natural Cycles is a certified digital contraceptive and fertility awareness app with strong direct-to-consumer subscription model. Adjacent in women's reproductive health and uses a similar B2C subscription playbook.
- Flo Health: Flo Health is a global women's health app covering cycle tracking, pregnancy mode and postpartum guidance. Comparable in targeting pregnant women with digital content and education, though heavier on self-tracking than clinician-led chat.
- Clue: Clue is a Berlin-based digital women's health platform for cycle tracking, fertility and reproductive health. Overlaps on the pregnancy/fertility-adjacent segment and competes for the same German-speaking female user base.
- Maven Clinic: Maven Clinic is a global digital women's and family health platform offering virtual care across fertility, pregnancy, postpartum and pediatrics, reimbursed by employers and insurers. Comparable business model though currently focused on US/UK rather than Germany.
- Tinyhood: Tinyhood offers online live and on-demand classes for pregnancy, postpartum, breastfeeding and baby care delivered by credentialed experts. Comparable content/marketplace model for the parenting journey, though US-focused.
Others
- Medela (parent education): Medela is a global leader in breastfeeding products and lactation education, offering content and apps for nursing mothers. Comparable on postpartum/breastfeeding content adjacent to Kinderheldin's Stillkurs but no telehealth consultation.
Direct peers
- Keleya: Keleya is a Berlin-based digital pregnancy companion app offering guided programs, midwife chat and health insurance reimbursement. Directly comparable to Kinderheldin as the company's sister platform, with multiple Krankenkassen redirecting users to keleya instead of Kinderheldin.
- BabyCare (Sphaira Medical): BabyCare is a German digital health program providing app-based pregnancy care, midwife consultation vouchers and health insurance integration. Competes in the same German Krankenkassen-reimbursed pregnancy support category.
- Ammely: Ammely is a German digital platform offering online midwife consultations and birth preparation courses billed directly to statutory health insurance as Kassenleistung. Kinderheldin itself partners with ammely for Kassenkurse, making it a direct channel/competitor.
Regional players
- Oviva: Oviva is a DACH-based digital health provider delivering dietitian-led, app-based care reimbursed by German statutory insurance. Comparable as a Germany-focused reimbursed digital therapeutics player; overlaps on insurance-DiPA-style distribution.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kinderheldin social profiles
Digital presenceKinderheldin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinderheldin leadership team
Management profileNumber of profiles
Profiles6 records
Kinderheldin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinderheldin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinderheldin
What does Kinderheldin do?
Kinderheldin operates a subscription-based telemedicine platform providing daily digital midwife consultations (via chat and telephone, 7am-10pm including weekends and holidays) and on-demand plus live online courses covering pregnancy, birth preparation, hypnobirthing, postnatal recovery, breastfeeding, baby sleep, and pelvic floor training. The service is offered to expecting mothers and parents of infants in Germany, with memberships reimbursed by over 60 statutory and private health insurance partners.
Is Kinderheldin a public or private company?
Kinderheldin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kinderheldin founded?
Kinderheldin was founded in 2017. It employs 11 to 50 people.
Where is Kinderheldin based?
Kinderheldin is headquartered in Berlin, Germany, in the Europe region.
How does Kinderheldin make money?
Four revenue lines are on record. Subscription Membership is the primary driver. The others are health Insurance Reimbursement, employer Benefit Programs and single Course Purchases.
Who are Kinderheldin's main competitors?
Emerging players on record are Natural Cycles, Flo Health, Clue, Maven Clinic and Tinyhood. Medela (parent education) is listed as an others. Direct peers are Keleya, BabyCare (Sphaira Medical) and Ammely. Oviva is listed as a regional player.
Does Kinderheldin have an API?
No public API is recorded for Kinderheldin.
What industry is Kinderheldin in?
Kinderheldin's product category is Digital Maternal Healthcare / Telemedicine. Its primary akta.pro industry code is HLALAHAC, Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring), with a secondary code of HLALAHAD, Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance). Its NAICS code is 6211 and its SIC code is 8011.