TradeWing
TradeWing is a B2B SaaS engagement platform that unifies community, learning, events, non-dues revenue, and member management for trade associations, professional associations, and membership organizations, integrating with 32 AMS systems and 20+ technology partners.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TradeWing does
TradeWing is a B2B SaaS company founded in 2019 and headquartered in San Francisco that builds an association engagement platform combining community, learning, events, non-dues revenue, and member management into a single connected system. The platform consists of eight integrated modules — Mobile Experience (native iOS and Android apps), Community & Engagement (real-time chat and micro-communities), Events & Experiences (webinars, virtual, hybrid), Resource Hub (knowledge management), Learning & Certification (LMS with upcoming AI-powered discovery), Member Management (lifecycle automation, billing, dues), Revenue & Sponsorships (non-dues revenue activation), and Engagement Intelligence (participation analytics). The product integrates with 32 AMS systems and 20+ technology partners including Stripe, Agora, iMIS Bridge, and MemberSuite, allowing associations to layer engagement on top of existing infrastructure.
TradeWing targets three primary verticals: trade associations, professional associations, and membership organizations, with use cases spanning digital communities, certification programs, events, content delivery, and sponsor activation. The company sells through a direct, demo-driven enterprise GTM motion (Book a Demo, Engagement Audit, Product Tour CTAs) with annual quote-based subscription pricing that is not publicly disclosed. Reported customer outcomes include 17% increased member conversions, 3.2x increased member engagement, +20% decreased churn, and 233% ROI for the Illinois Association of Mutual Insurance Companies case study.
The company has raised approximately $8.06M across disclosed rounds (including a 2020 round of ~$7.06M, a 2021 $1M round from K5 Global, a 2024 investment from 8VC, and an undisclosed 2025 strategic round). In May 2025, Lomesh Shah was appointed CEO alongside a strategic investment he led. Operating geographies are described as global, and the company employs 51-100 people.
TradeWing firmographics
Firmographics- Name
- TradeWing
- Website
- https://tradewing.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TradeWing is a B2B SaaS engagement platform that unifies community, learning, events, non-dues revenue, and member management for trade associations, professional associations, and membership organizations, integrating with 32 AMS systems and 20+ technology partners.
- Ownership category
- akta.pro rank
Where TradeWing is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
TradeWing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: TradeWing operates as a cloud-based SaaS platform providing an all-in-one association engagement platform. The subscription model likely includes recurring fees based on association size or tier, given the platform features member management, billing, and dues collection capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise association engagement platform with multiple feature modules |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
TradeWing product offering
Product offeringCore offering
TradeWing is a B2B SaaS engagement platform built for trade associations, professional associations, and membership organizations. It unifies community, learning, events, non-dues revenue, and member management into one connected system, delivered through native iOS/Android apps and a web platform with real-time chat, hybrid event hosting, certification programs, billing automation, and engagement analytics. The platform integrates with 32 AMS systems and 20+ additional partners including Stripe and Agora.
Product overview
TradeWing is a unified association engagement platform combining community, learning, events, non-dues revenue, and member management into a single connected system. The platform is built specifically for trade associations, professional associations, and membership organizations. It consists of eight integrated modules: Mobile Experience (native iOS/Android apps), Community & Engagement (real-time chat and discussions), Events & Experiences (webinars and hybrid events), Resource Hub (knowledge management), Learning & Certification (LMS with AI-powered discovery), Member Management (lifecycle automation), Revenue & Sponsorships (non-dues revenue activation), and Engagement Intelligence (participation analytics). The platform integrates with 32 AMS systems and offers 20+ third-party integrations including Stripe, Agora, and iMIS Bridge.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Experience
Quantifiable outcome
- 17% increased member conversions
- +3 more outcomes
Companies that use TradeWing
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
TradeWing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature10 records
TradeWing partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
TradeWing competitors and assessment
Company assessmentDirect peers
- MemberSuite: MemberSuite is an AMS purpose-built for associations and membership organizations, covering member records, billing, events, and online communities. Directly comparable to TradeWing's member management and community capabilities, and is listed among TradeWing's AMS integrations.
- iMIS (Advanced Solutions International): iMIS is a leading association management system used by trade and professional associations for member management, events, and engagement. It competes head-on with TradeWing as both an AMS and increasingly an engagement platform, and is also a TradeWing integration partner via iMIS Bridge.
- Wild Apricot (Personify): Wild Apricot is a membership management and engagement platform widely used by small-to-mid associations for member database, events, website, and community features. Targets the same association segment as TradeWing with overlapping member and event functionality.
- Higher Logic: Higher Logic provides an engagement platform for associations with community, marketing automation, and member interaction tools. Directly competes with TradeWing's community and engagement intelligence modules in the association vertical.
- Hivebrite: Hivebrite is an all-in-one community management and engagement platform for associations, alumni networks, and professional communities. Overlaps heavily with TradeWing's community, events, and member management capabilities.
- Bevy: Bevy is a community-led growth platform for enterprises and associations, with strong event and community functionality. Comparable to TradeWing in combining events, community, and engagement tooling for organization-based customers.
- Glue Up: Glue Up (formerly EventBank) is an all-in-one membership, event, and community management platform targeting associations, chambers, and member-based organizations. Directly overlaps with TradeWing's unified platform proposition.
- MemberClicks (Personify): MemberClicks provides membership management software for small associations and member-based organizations, including member database, events, and online community tools. Directly comparable as an AMS-and-engagement platform for associations.
Emerging players
- Disciple Media: Disciple is a community platform for creators, brands, and organizations offering community, courses, and messaging. Adjacent to TradeWing with overlap in community and learning functionality but focused on creator/brand-led rather than association-led communities.
Broad incumbents
- Mighty Networks: Mighty Networks is a community platform that combines community, courses, and memberships for creators and organizations. While broader than TradeWing's association focus, it competes for community + learning + paid membership use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
TradeWing social profiles
Digital presenceTradeWing financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradeWing leadership team
Management profileNumber of profiles
Profiles1 record
TradeWing funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradeWing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradeWing
What does TradeWing do?
TradeWing is a B2B SaaS engagement platform built for trade associations, professional associations, and membership organizations. It unifies community, learning, events, non-dues revenue, and member management into one connected system, delivered through native iOS/Android apps and a web platform with real-time chat, hybrid event hosting, certification programs, billing automation, and engagement analytics. The platform integrates with 32 AMS systems and 20+ additional partners including Stripe and Agora.
Is TradeWing a public or private company?
TradeWing is a private company. It is classified as venture growth investor backed and is currently operating.
When was TradeWing founded?
TradeWing was founded in 2019. It employs 51 to 100 people.
Where is TradeWing based?
TradeWing is headquartered in San Francisco, United States, in the North America region.
How does TradeWing make money?
One revenue line is on record: subscription-based SaaS.
Who are TradeWing's main competitors?
Direct peers on record are MemberSuite, iMIS (Advanced Solutions International), Wild Apricot (Personify), Higher Logic, Hivebrite, Bevy, Glue Up and MemberClicks (Personify). Disciple Media is listed as an emerging player. Mighty Networks is listed as a broad incumbent.
Does TradeWing have an API?
No public API is recorded for TradeWing.