TradeWing

What TradeWing does

TradeWing is a B2B SaaS company founded in 2019 and headquartered in San Francisco that builds an association engagement platform combining community, learning, events, non-dues revenue, and member management into a single connected system. The platform consists of eight integrated modules — Mobile Experience (native iOS and Android apps), Community & Engagement (real-time chat and micro-communities), Events & Experiences (webinars, virtual, hybrid), Resource Hub (knowledge management), Learning & Certification (LMS with upcoming AI-powered discovery), Member Management (lifecycle automation, billing, dues), Revenue & Sponsorships (non-dues revenue activation), and Engagement Intelligence (participation analytics). The product integrates with 32 AMS systems and 20+ technology partners including Stripe, Agora, iMIS Bridge, and MemberSuite, allowing associations to layer engagement on top of existing infrastructure.

TradeWing targets three primary verticals: trade associations, professional associations, and membership organizations, with use cases spanning digital communities, certification programs, events, content delivery, and sponsor activation. The company sells through a direct, demo-driven enterprise GTM motion (Book a Demo, Engagement Audit, Product Tour CTAs) with annual quote-based subscription pricing that is not publicly disclosed. Reported customer outcomes include 17% increased member conversions, 3.2x increased member engagement, +20% decreased churn, and 233% ROI for the Illinois Association of Mutual Insurance Companies case study.

The company has raised approximately $8.06M across disclosed rounds (including a 2020 round of ~$7.06M, a 2021 $1M round from K5 Global, a 2024 investment from 8VC, and an undisclosed 2025 strategic round). In May 2025, Lomesh Shah was appointed CEO alongside a strategic investment he led. Operating geographies are described as global, and the company employs 51-100 people.

Name

TradeWing

Website

https://tradewing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

TradeWing is a B2B SaaS engagement platform that unifies community, learning, events, non-dues revenue, and member management for trade associations, professional associations, and membership organizations, integrating with 32 AMS systems and 20+ technology partners.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS: TradeWing operates as a cloud-based SaaS platform providing an all-in-one association engagement platform. The subscription model likely includes recurring fees based on association size or tier, given the platform features member management, billing, and dues collection capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TradeWing is a B2B SaaS engagement platform built for trade associations, professional associations, and membership organizations. It unifies community, learning, events, non-dues revenue, and member management into one connected system, delivered through native iOS/Android apps and a web platform with real-time chat, hybrid event hosting, certification programs, billing automation, and engagement analytics. The platform integrates with 32 AMS systems and 20+ additional partners including Stripe and Agora.

Product overview

TradeWing is a unified association engagement platform combining community, learning, events, non-dues revenue, and member management into a single connected system. The platform is built specifically for trade associations, professional associations, and membership organizations. It consists of eight integrated modules: Mobile Experience (native iOS/Android apps), Community & Engagement (real-time chat and discussions), Events & Experiences (webinars and hybrid events), Resource Hub (knowledge management), Learning & Certification (LMS with AI-powered discovery), Member Management (lifecycle automation), Revenue & Sponsorships (non-dues revenue activation), and Engagement Intelligence (participation analytics). The platform integrates with 32 AMS systems and offers 20+ third-party integrations including Stripe, Agora, and iMIS Bridge.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Experience

Quantifiable outcome

• 17% increased member conversions
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MemberSuite: MemberSuite is an AMS purpose-built for associations and membership organizations, covering member records, billing, events, and online communities. Directly comparable to TradeWing's member management and community capabilities, and is listed among TradeWing's AMS integrations.
• iMIS (Advanced Solutions International): iMIS is a leading association management system used by trade and professional associations for member management, events, and engagement. It competes head-on with TradeWing as both an AMS and increasingly an engagement platform, and is also a TradeWing integration partner via iMIS Bridge.
• Wild Apricot (Personify): Wild Apricot is a membership management and engagement platform widely used by small-to-mid associations for member database, events, website, and community features. Targets the same association segment as TradeWing with overlapping member and event functionality.
• Higher Logic: Higher Logic provides an engagement platform for associations with community, marketing automation, and member interaction tools. Directly competes with TradeWing's community and engagement intelligence modules in the association vertical.
• Hivebrite: Hivebrite is an all-in-one community management and engagement platform for associations, alumni networks, and professional communities. Overlaps heavily with TradeWing's community, events, and member management capabilities.
• Bevy: Bevy is a community-led growth platform for enterprises and associations, with strong event and community functionality. Comparable to TradeWing in combining events, community, and engagement tooling for organization-based customers.
• Glue Up: Glue Up (formerly EventBank) is an all-in-one membership, event, and community management platform targeting associations, chambers, and member-based organizations. Directly overlaps with TradeWing's unified platform proposition.
• MemberClicks (Personify): MemberClicks provides membership management software for small associations and member-based organizations, including member database, events, and online community tools. Directly comparable as an AMS-and-engagement platform for associations.

Emerging players

• Disciple Media: Disciple is a community platform for creators, brands, and organizations offering community, courses, and messaging. Adjacent to TradeWing with overlap in community and learning functionality but focused on creator/brand-led rather than association-led communities.

Broad incumbents

• Mighty Networks: Mighty Networks is a community platform that combines community, courses, and memberships for creators and organizations. While broader than TradeWing's association focus, it competes for community + learning + paid membership use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tradewingllc
• LinkedInlinkedin.com/company/tradewing
• Facebookfacebook.com/tradewingsoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradeWing