Truck It In
Truck It In is a Pakistan-based digital freight marketplace that connects shippers with truck drivers via web and mobile platforms, disintermediating traditional middlemen across road freight for 3.3M+ businesses in multiple industries.
- Company typePrivate
- Founded2020
- HeadquartersKarachi, Pakistan
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Truck It In does
Truck It In operates a digital freight matchmaking platform that directly connects shippers with truck drivers in Pakistan, disintermediating the traditional middlemen who dominate road freight. The company serves a dual customer base: shippers — ranging from small teams of two to enterprises with 200+ users that require live tracking, competitive rates, reliable fleet access, and a 360-degree insights and analytics dashboard — and truckers and fleet owners who receive instant load matching, round-trip assurance, fleet efficiency tools, and transparent pricing without hidden fees. The platform is delivered through a web dashboard, a shipper web interface, and a dedicated trucker mobile application on Google Play, targeting multiple verticals including FMCG, agriculture, chemicals, construction, tires, furniture, pharma, and shoes, with a stated addressable market of 3.3M+ Pakistani businesses.
The underlying technology is described as an AI-powered integrated logistics platform with multi-platform delivery across web and Android, including digital matchmaking, live shipment tracking, an insights and analytics layer, and round-trip assurance to reduce empty return miles. Truck It In also focuses on digitizing shipment documentation to bring transparency to a largely informal freight market. The company makes money through transaction-based fees on freight bookings matched through the platform, monetizing each successful shipper–trucker connection rather than through subscriptions or software licenses.
The company was founded around 2020 by Muhammad Sarmad Farooq (co-founder and CEO), Haider Navid (co-founder), and Raza Afzal (co-founder), and is headquartered in Karachi, Pakistan, with stated expansion plans across the broader MENA region. It is a privately held, venture-backed company that has raised approximately $17.5M across three rounds between April 2021 and February 2022, the largest being a $13M seed round in February 2022 — the largest seed round in Pakistan's history at the time — co-led by Fatima Gobi Ventures and Global Founders Capital, with participation from Wamda, ADB Ventures, Zayn Capital, Picus Capital, and others.
Truck It In firmographics
Firmographics- Name
- Truck It In
- Legal name
- Truckitin
- Website
- https://truckitin.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Truck It In is a Pakistan-based digital freight marketplace that connects shippers with truck drivers via web and mobile platforms, disintermediating traditional middlemen across road freight for 3.3M+ businesses in multiple industries.
- Ownership category
- akta.pro rank
Truck It In industry classification
Industry- Product category
- Digital Freight Marketplace
- NAICS
- Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Digital Freight Brokerage (Managed Marketplace) (TLAEAJAB)
- akta.pro secondary industry
- Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)
Keywords
Where Truck It In is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Truck It In business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Freight Matchmaking Commission: Transaction-based revenue from matching shippers with truckers on the platform, disintermediating traditional middlemen in the freight industry
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Truck It In product offering
Product offeringCore offering
Truck It In operates a digital freight marketplace that connects businesses needing to move goods (shippers) with truck drivers and fleet owners (truckers) via a web dashboard and a dedicated Android mobile application. The platform provides real-time booking, live shipment tracking, round trip assurance, and an insights and analytics dashboard, monetizing through transaction-based commissions on each matched freight booking. It targets industries including FMCG, agriculture, chemicals, construction, tires, furniture, pharma, and shoes in Pakistan with planned expansion across the MENA region.
Product overview
Truck It In operates a unified digital logistics platform consisting of the core Truck It In Platform (web-based dashboard), the Trucker Mobile Application (Android app on Google Play), and the Shipper Dashboard. The platform serves as a digital freight marketplace connecting shippers with truck drivers, offering real-time matchmaking, live tracking, competitive pricing, fleet management, and 360-degree insights and analytics across the road freight value chain for industries including FMCG, Agriculture, Chemicals, Construction, Tires, Furniture, Pharma, and Shoes.
Differentiator
Problem solved
Functional benefit
Products and services
- Truck It In Platform
Quantifiable outcome
- Reduced costs for shippers through disintermediation of middlemen
- +1 more outcomes
Companies that use Truck It In
Customer profileSegments3 records
Ideal customer profiles2 records
Truck It In technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Truck It In partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Truck It In competitors and assessment
Company assessmentDirect peers
- TruKKer: TruKKer is a digital freight marketplace operating across the MENA region (UAE, Saudi Arabia, Egypt), connecting shippers with truckers. It is the most direct competitor to Truck It In given similar business model, geographic overlap (MENA ambition), and asset-light marketplace approach.
- Trella: Trella is an Egypt-founded B2B digital freight marketplace connecting shippers with carriers across Egypt and MENA. Comparable to Truck It In through its shipper-carrier matchmaking platform, mobile-first approach, and emergence-market focus in the road freight vertical.
- Loadshare: Loadshare is a South Asia-focused digital logistics and freight network that aggregates demand and matches shippers with truckers. Comparable through its emerging-market focus, asset-light marketplace model, and emphasis on solving trucker-side challenges like empty backhauls.
Broad incumbents
- Blackbuck (BlackBuck): Blackbuck is one of India's largest digital freight marketplaces for truckload, connecting shippers with truckers across India. Comparable to Truck It In through the core two-sided marketplace model and emerging-market road freight focus, but operating at significantly larger scale.
- Porter: Porter is an India-based on-demand intracity and intercity logistics platform connecting businesses with truck drivers via a mobile app. Comparable through its marketplace model, mobile-first driver/shipper experience, and emerging-market focus, though Porter has stronger intracity orientation.
- Delhivery: Delhivery is a publicly listed Indian logistics and supply-chain platform offering freight, warehousing, and last-mile services. Comparable in providing digital logistics infrastructure across emerging Asia, but operates at much larger scale with asset-heavy components.
- Rivigo: Rivigo is an India-based technology-enabled trucking and logistics company focused on long-haul freight with relay-driven operations. Comparable to Truck It In in addressing road freight inefficiencies in South Asia, though Rivigo operates its own fleet rather than pure marketplace.
- Lalamove: Lalamove is an on-demand delivery and freight platform operating across Asia, Latin America, and other emerging markets. Comparable through its marketplace model connecting drivers with shippers/SMBs and similar mobile-first, asset-light approach — though at significantly larger geographic scale.
Regional players
- Careem (Uber): Careem, now owned by Uber, operates ride-hailing and delivery services across MENA and Pakistan. Comparable through its shared MENA + Pakistan footprint and proven digital marketplace playbook, though focused on passenger mobility and food delivery rather than B2B freight.
Emerging players
- Shadowfax: Shadowfax is an India-based last-mile and middle-mile logistics platform connecting businesses with delivery partners. Comparable through asset-light marketplace model and emerging-market focus, though Shadowfax has stronger last-mile e-commerce orientation versus Truck It In's B2B road freight focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Truck It In social profiles
Digital presenceTruck It In financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truck It In leadership team
Management profileNumber of profiles
Profiles3 records
Truck It In funding detail
Funding detailFunding overview
Funding rounds3 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truck It In M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truck It In
What does Truck It In do?
Truck It In operates a digital freight marketplace that connects businesses needing to move goods (shippers) with truck drivers and fleet owners (truckers) via a web dashboard and a dedicated Android mobile application. The platform provides real-time booking, live shipment tracking, round trip assurance, and an insights and analytics dashboard, monetizing through transaction-based commissions on each matched freight booking. It targets industries including FMCG, agriculture, chemicals, construction, tires, furniture, pharma, and shoes in Pakistan with planned expansion across the MENA region.
Is Truck It In a public or private company?
Truck It In is a private company. It is classified as venture growth investor backed and is currently operating.
When was Truck It In founded?
Truck It In was founded in 2020. It employs 101 to 250 people.
Where is Truck It In based?
Truck It In is headquartered in Karachi, Pakistan, in the Asia region.
How does Truck It In make money?
One revenue line is on record: freight Matchmaking Commission.
Who are Truck It In's main competitors?
Direct peers on record are TruKKer, Trella and Loadshare. Broad incumbents are Blackbuck (BlackBuck), Porter, Delhivery, Rivigo and Lalamove. Careem (Uber) is listed as a regional player. Shadowfax is listed as an emerging player.
Does Truck It In have an API?
No public API is recorded for Truck It In.
What industry is Truck It In in?
Truck It In's product category is Digital Freight Marketplace. Its primary akta.pro industry code is TLAEAJAB, Digital Freight Brokerage (Managed Marketplace), with a secondary code of TLADAMAO, Digital Freight Brokerage / Freight Marketplace Platforms. Its NAICS code is 4885 and its SIC code is 4731.