Trella
- Company typePrivate
- Founded2019
- HeadquartersCairo, Egypt
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Trella firmographics
Firmographics- Name
- Trella
- Legal name
- Trella
- Website
- https://trella.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Trella industry classification
Industry- Product category
- Digital Freight Marketplace
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)
Keywords
Where Trella is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices5 records
Markets served
Trella business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freight Marketplace Commission: Trella operates as a digital freight marketplace earning transaction fees (take rate) on loads booked through the platform. The company matches shippers requiring transport services with carriers from their vetted network, charging a commission on each completed shipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based freight pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Trella product offering
Product offeringCore offering
Trella operates a digital freight marketplace that connects enterprise shippers with a vetted network of carriers across Egypt, Saudi Arabia, and the United Arab Emirates. The platform handles load booking, carrier matching, real-time GPS tracking, electronic proof of delivery, and returns completed-trip pricing transparency for truckers. Trella earns a commission (take rate) on each completed shipment routed through the platform.
Product overview
Trella is a digital freight platform operating as a B2B trucking marketplace in Egypt, Saudi Arabia, and the UAE. The core product consists of a unified platform that connects shippers with thousands of vetted carriers. The platform includes two primary modules: 'For Shippers' enabling load booking, instant quotes, GPS tracking, and analytics; and 'For Carriers' providing a load marketplace with transparent pricing and earnings management. The company also offers a dedicated Android mobile app for carriers to manage their operations on the go. The platform serves both domestic and port haulage operations across three countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Freight Platform
- Carrier Mobile App
Quantifiable outcome
- 5 hours average truck request to dispatch time
- +3 more outcomes
Companies that use Trella
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Trella technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Trella partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Trella competitors and assessment
Company assessmentDirect peers
- Freightos: Digital freight marketplace for global ocean and air container shipping, with bookable rates; overlapping digital marketplace approach though focused on ocean rates.
- TruKKer: MENA-headquartered digital freight marketplace connecting shippers with carriers across the Gulf; most direct regional competitor to Trella on both shipper and carrier sides.
- sennder: European digital freight broker connecting shippers with vetted road carriers; directly comparable business model with Trella in road freight marketplace plus technology.
- Loadsmart: Digital freight brokerage combining AI-driven pricing with instant booking for shippers and carriers; closely aligned operating model to Trella's marketplace.
Emerging players
- Shipsy: Logistics SaaS provider offering digital freight and supply chain management for shippers and carriers; comparable in trucking digitization but more software-led.
- Lalamove: On-demand delivery and freight platform connecting drivers and shippers across Asia, Latin America, and other emerging markets; comparable on-demand digital freight model in emerging markets.
Broad incumbents
- Uber Freight: Global digital freight brokerage and transportation management platform from Uber; competes broadly in digital shipper-carrier marketplaces and could enter MENA over time.
- Flexport: Global digital freight forwarder and logistics platform; comparable on digital freight and Trella's investor, providing both a strategic asset and a potential expansion threat.
- Maersk Logistics & Services: Global integrated logistics arm of Maersk, an investor in Trella; relevant both as a strategic partner that could co-build offerings and as a broader incumbent that could compete in MENA ground freight.
Regional players
- Delhivery: India-based logistics and supply chain platform offering freight, trucking, and delivery services; relevant analogous emerging-market logistics platform, though geographically separate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trella social profiles
Digital presenceTrella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trella leadership team
Management profileNumber of profiles
Profiles3 records
Trella funding detail
Funding detailFunding overview
Funding rounds8 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trella M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trella
What does Trella do?
Trella operates a digital freight marketplace that connects enterprise shippers with a vetted network of carriers across Egypt, Saudi Arabia, and the United Arab Emirates. The platform handles load booking, carrier matching, real-time GPS tracking, electronic proof of delivery, and returns completed-trip pricing transparency for truckers. Trella earns a commission (take rate) on each completed shipment routed through the platform.
Is Trella a public or private company?
Trella is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trella founded?
Trella was founded in 2019. It employs 101 to 250 people.
Where is Trella based?
Trella is headquartered in Cairo, Egypt, in the Africa region.
How does Trella make money?
One revenue line is on record: freight Marketplace Commission.
Who are Trella's main competitors?
Direct peers on record are Freightos, TruKKer, sennder and Loadsmart. Emerging players are Shipsy and Lalamove. Broad incumbents are Uber Freight, Flexport and Maersk Logistics & Services. Delhivery is listed as a regional player.
Does Trella have an API?
No public API is recorded for Trella.
What industry is Trella in?
Trella's product category is Digital Freight Marketplace. Its primary akta.pro industry code is TLADAMAO, Digital Freight Brokerage / Freight Marketplace Platforms. Its NAICS code is 488510 and its SIC code is 4731.