Curie Money
Curie Money is a Bengaluru-based fintech that operates a UPI mobile payment app where user funds are parked in liquid mutual funds, enabling real-time redemption for payments and returns of up to 7% annually. It serves Indian retail consumers seeking higher savings returns without sacrificing UPI payment convenience.
- Company typePrivate
- Founded2023
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Curie Money does
Curie Money, operated by Yield Technologies Private Limited, is a Bengaluru-based fintech founded in 2023 that offers a mobile UPI payment application where users' funds are automatically allocated into liquid mutual funds through partner AMCs (ICICI Prudential AMC and Bajaj Finserv AMC). The core product is positioned as the world's first real-time mutual fund-based UPI payment system: when a user initiates a UPI payment, the app instantly redeems the required amount from the liquid fund holdings and transfers it to the linked bank account within 2-5 seconds, allowing users to earn up to 7% annualized returns on balances while retaining UPI payment functionality. The product is delivered as a self-serve Android and iOS app with 3-4 minute onboarding via PAN and bank details (no Aadhaar OTP or video KYC), and includes a UPI Lite on-device wallet for sub-₹500 transactions. The company holds NPCI authorization as a Third Party Application Provider (TPAP) operating through YES Bank as the sponsor PSP bank, and is an AMFI-registered mutual fund distributor (ARN: 257706).
The business model is a freemium consumer fintech model with no direct user charges: revenue is generated indirectly through AMC trail commissions of 0.05-0.20% on distributed regular mutual fund plans and through expense ratio participation (0.29% inclusive of GST on partner liquid funds). Users bear standard mutual fund charges including stamp duty of 0.005% and tiered exit loads tapering from 0.0070% (1-day redemption) to 0% after 7 days. The product-led go-to-market relies on direct app downloads from the Google Play and Apple App Stores, supported by organic social media (Twitter, Instagram, Facebook, YouTube) and a WhatsApp community for engagement. Curie Money raised $1.2 million in seed funding from India Quotient in 2025 and launched nationwide in October 2025. The company also operates a wholly-owned subsidiary, Qubit Investment Advisors Private Limited, which holds a Financial Information User (FIU) licence and provides account aggregator services via the Rebit ecosystem, suggesting adjacent fintech infrastructure ambitions.
Curie Money firmographics
Firmographics- Name
- Curie Money
- Legal name
- Yield Technologies Private Limited
- Website
- https://curie.money
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Curie Money is a Bengaluru-based fintech that operates a UPI mobile payment app where user funds are parked in liquid mutual funds, enabling real-time redemption for payments and returns of up to 7% annually. It serves Indian retail consumers seeking higher savings returns without sacrificing UPI payment convenience.
- Ownership category
- akta.pro rank
Curie Money industry classification
Industry- Product category
- UPI Digital Payments Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199), Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield) (FSAPAEAG)
- akta.pro secondary industries
- Custodial Wallets & Hosted Accounts (exchange/fintech custody, omnibus wallets) (FSAPACAC), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)
Keywords
Where Curie Money is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Curie Money business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- AMC Commission (Trail Commission): Curie Money offers regular mutual fund plans and earns commission from AMC partners over the life of the investment. Commission rates range from 0.05% to 0.20% for debt/liquid funds from ICICI Prudential AMC and Bajaj Finserv AMC. The company states fund selection is not influenced by commission earned.
- Expense Ratio Participation: As an AMFI-registered mutual fund distributor (ARN: 257706), Curie Money participates in the expense ratio of distributed mutual funds. The liquid funds have an expense ratio of 0.29% inclusive of GST.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free app with commission-based revenue model |
| Unit Pricing | Pay-as-you-go | Mutual Fund Investment Costs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Curie Money product offering
Product offeringCore offering
Curie Money is a UPI-cum-investment mobile application that parks user funds in liquid mutual funds offered by partner AMCs (ICICI Prudential AMC, Bajaj Finserv AMC) while enabling instant UPI payments through real-time mutual fund redemption within 2–5 seconds. Users earn up to 7% annual returns on balances while retaining the ability to make UPI payments, withdraw up to 90% of their fund value (capped at ₹50,000 per AMC per day), and use an on-device UPI Lite wallet for small-value transactions. The app is NPCI-approved as a Third Party Application Provider (TPAP) operating through PSP Bank YES Bank.
Product overview
Curie Money is a single unified mobile application—a UPI-cum-investment platform—offering the core Curie Money App for UPI payments with integrated mutual fund investment (instant redemption feature) and UPI Lite as an on-device wallet module for small-value transactions. Users' money stays invested in liquid mutual funds through AMC partners (ICICI Prudential AMC and Bajaj Finserv AMC) while maintaining UPI payment functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Curie Money App A UPI mobile payment application for Indian consumers where user funds are invested in liquid mutual funds, allowing users to earn returns (up to 7% annual) while maintaining instant UPI payment access. Funds are allocated to AMC partner's liquid fund and redeemed instantly for UPI transactions within 2-5 seconds.
- Instant Redemption (Pay with Mutual Fund UPI) Real-time mutual fund redemption feature that allows users to access money by redeeming mutual fund units and receiving amounts in their linked bank account within seconds, even on holidays and weekends. Users can instantly withdraw up to 90% of their invested amount or ₹50,000 (whichever is lower) per AMC per day.
- UPI Lite On-device wallet feature for low-value UPI transactions with per-transaction limit of ₹500, total wallet limit of ₹2,000, and daily cumulative spend limit of ₹4,000. Does not require a separate UPI PIN for transactions.
Quantifiable outcome
- Users can earn up to 7% annual returns on balances in liquid mutual funds
- +3 more outcomes
Companies that use Curie Money
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Curie Money technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Curie Money partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ICICI Prudential AMCcorePartnership to introduce service combining liquid mutual funds, instant redemption, and UPI payments. Investors can instantly redeem up to 90% of their funds, capped at ₹50,000 daily, and use proceeds directly for UPI transactions. Curie distributes ICICI Prudential liquid funds and earns commission of 0.05-0.20%.
- Bajaj Finserv AMCcorePartnership for 'Pay with Mutual Fund' UPI feature launch. Bajaj Finserv AMC is one of the AMC partners enabling Curie Money's mutual fund-backed UPI payment system. Curie distributes Bajaj Finserv liquid funds and earns commission of 0.05-0.20%.
- YES BankcoreYES Bank is the PSP (Payment Service Provider) bank through which Curie Money participates in UPI. Yield Technologies Private Limited is a TPAP authorized by NPCI to facilitate payments through PSP Bank YES Bank Limited under a tripartite agreement.
- NPCI (National Payments Corporation of India)coreNPCI owns and operates UPI and approved Curie Money as a Third Party Application Provider (TPAP). Curie participates in UPI through PSP Bank YES Bank under a tripartite agreement with NPCI. NPCI provides transaction routing, processing, and settlement services.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Curie Money competitors and assessment
Company assessmentDirect peers
- Jupiter: Jupiter is an Indian consumer neobank offering a UPI payments experience combined with savings accounts and mutual fund investments within a single app. Like Curie, Jupiter targets the same core use case of letting users spend via UPI while their idle balance earns yield, making it the closest direct competitor.
- Fi Money (by epiFi): Fi Money is an Indian neobank partnered with Federal Bank that combines a UPI payment app with savings and investment features in liquid mutual funds. Fi's product model closely mirrors Curie's UPI-cum-investment proposition, and it competes for the same retail savers segment in India.
- Slice: Slice is an Indian fintech offering UPI payments alongside savings and credit products targeted at young retail users. It overlaps with Curie's audience and broader proposition of integrating payments with yield-bearing or credit features inside a single consumer app.
- Groww: Groww is one of India's largest retail investment platforms, offering mutual fund distribution alongside stocks, ETFs, and digital gold. While Groww does not currently integrate UPI payments, it is a direct peer in the AMFI-registered mutual fund distribution space that Curie also occupies.
- Zerodha (Coin): Zerodha is India's largest stock broker and operates Coin, its direct mutual fund platform. Like Curie, Coin is an AMFI-registered distributor serving Indian retail investors, making it a direct peer in the mutual fund distribution category, though Zerodha does not offer a UPI payment product.
- Kuvera: Kuvera is an Indian direct mutual fund investment platform offering curated funds, goal-based investing, and tax harvesting tools. As an AMFI-registered distributor with similar target users to Curie, Kuvera is a direct peer in the mutual fund distribution category.
Broad incumbents
- PhonePe: PhonePe is India's largest UPI payment platform with hundreds of millions of users and an in-house mutual fund distribution offering via PhonePe Wealth. While it is a broad incumbent rather than a yield-sweep specialist, it has both the user base and AMC relationships to launch a direct competitor to Curie's product.
- Paytm: Paytm operates one of India's largest UPI platforms alongside Paytm Payments Bank and Paytm Money for mutual fund distribution. As a broad incumbent with payments and investment products already integrated, Paytm is the most likely large incumbent to compete with Curie's combined UPI-plus-MF offering.
- Google Pay India: Google Pay is a top-three UPI app in India processing billions of transactions monthly. Although it does not currently distribute mutual funds directly, its scale and existing payments relationships make it a credible potential entrant into the UPI-plus-yield category where Curie operates.
- BharatPe: BharatPe is a major Indian fintech offering UPI merchant acceptance, payments, and lending products to small businesses. While its primary focus is merchant payments rather than consumer investments, it is part of the broader Indian fintech ecosystem in which Curie operates and competes for talent and partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Curie Money social profiles
Digital presenceCurie Money compliance and trust
Trust signalCompliance4 records
Curie Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curie Money leadership team
Management profileNumber of profiles
Profiles3 records
Curie Money subsidiaries and ownership
Company hierarchySubsidiaries1 record
Curie Money funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curie Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curie Money
What does Curie Money do?
Curie Money is a UPI-cum-investment mobile application that parks user funds in liquid mutual funds offered by partner AMCs (ICICI Prudential AMC, Bajaj Finserv AMC) while enabling instant UPI payments through real-time mutual fund redemption within 2–5 seconds. Users earn up to 7% annual returns on balances while retaining the ability to make UPI payments, withdraw up to 90% of their fund value (capped at ₹50,000 per AMC per day), and use an on-device UPI Lite wallet for small-value transactions. The app is NPCI-approved as a Third Party Application Provider (TPAP) operating through PSP Bank YES Bank.
Is Curie Money a public or private company?
Curie Money is a private company. It is classified as venture growth investor backed and is currently operating.
When was Curie Money founded?
Curie Money was founded in 2023. It employs 11 to 50 people.
Where is Curie Money based?
Curie Money is headquartered in Bengaluru, India, in the Asia region.
How does Curie Money make money?
Two revenue lines are on record. AMC Commission (Trail Commission) is the primary driver. The others are expense Ratio Participation.
Who are Curie Money's main competitors?
Direct peers on record are Jupiter, Fi Money (by epiFi), Slice, Groww, Zerodha (Coin) and Kuvera. Broad incumbents are PhonePe, Paytm, Google Pay India and BharatPe.
Does Curie Money have an API?
No public API is recorded for Curie Money.
What industry is Curie Money in?
Curie Money's product category is UPI Digital Payments Platform. Its primary akta.pro industry code is FSAPAEAG, Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield), with a secondary code of FSAPACAC, Custodial Wallets & Hosted Accounts (exchange/fintech custody, omnibus wallets). Its NAICS code is 52232 and its SIC code is 6199.