Emmersion
Emmersion is an AI-powered language assessment SaaS company offering automated speaking, writing, reading, and grammar tests to enterprise HR teams, universities, and individual professionals. It operates the TrueNorth and WebCAPE product lines as the expert assessment division of Rosetta Stone (IXL Learning).
- Company typePrivate
- Founded2017
- HeadquartersLehi, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Emmersion does
Emmersion distributes through three primary channels: direct enterprise sales for B2B contracts requiring custom pricing based on volume, languages, and features; an Enterprise API (api.emmersion.ai) with platform integrations including Banner for higher education; and a self-serve e-commerce storefront selling individual language certifications at $49 per test with shareable LinkedIn credentials. Emmersion claims 700+ enterprise customers, 550+ universities, and 34,000 organizations across 150 countries. The company is the expert assessment division of Rosetta Stone, which is owned by IXL Learning, and is headquartered in San Mateo, California with founding roots in Rexburg, Idaho. Founded in 2017, Emmersion has raised approximately $8.5M in disclosed funding across seed and Series A rounds through April 2021.
Emmersion firmographics
Firmographics- Name
- Emmersion
- Legal name
- Emmersion Learning, Inc.
- Website
- https://emmersion.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emmersion is an AI-powered language assessment SaaS company offering automated speaking, writing, reading, and grammar tests to enterprise HR teams, universities, and individual professionals. It operates the TrueNorth and WebCAPE product lines as the expert assessment division of Rosetta Stone (IXL Learning).
- Ownership category
- akta.pro rank
Emmersion industry classification
Industry- Product category
- Language Assessment Software
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH)
- akta.pro secondary industry
- Automatic Speech Recognition (ASR) (HDAAAFAA)
Keywords
Where Emmersion is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Emmersion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Individual Language Certification: Direct-to-consumer sale of language certification for $49 per test. Individuals purchase and complete assessments to receive certified scores and shareable certificates, including LinkedIn integration. Revenue is one-time per certification with repeat purchases for new certifications or recertification.
- Enterprise Assessment Licensing: B2B licensing of assessment platform to enterprises for pre-employment screening, employee development, and hiring. Volume-based pricing with enterprise API access and admin dashboards. Organizations pay for assessment credits or annual subscriptions based on testing volume.
- Higher Education Institutional Licensing: WebCAPE platform licensing to universities for student placement and progress tracking. Institutions purchase assessment credits or site licenses for student language testing, supporting course placement decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Certification - $49 per language |
| Subscription | Annual | Enterprise - Custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Emmersion product offering
Product offeringCore offering
Emmersion provides AI-powered automated language assessments that certify speaking, writing, reading, grammar, and listening proficiency in under 15-30 minutes with instant results. Its core products are TrueNorth Assessments (AI-driven speaking and writing tests with proprietary 100-point scoring) and WebCAPE (adaptive multiple-choice reading, grammar, and listening tests), delivered through enterprise licensing to HR departments and universities, plus a $49 individual certification product sold via e-commerce.
Product overview
Emmersion offers a platform-plus-modules architecture centered on two core AI-powered assessment products: TrueNorth Assessments and WebCAPE. TrueNorth provides automated speaking and writing assessments for enterprise hiring and L&D, while WebCAPE offers reading, grammar, and listening assessments for higher education. These products are offered as solutions targeting specific use cases—Pre-employment Language Screening, Learning & Development Language Certification, and Student Placement & Progress Tracking—alongside individual certification options. The platform is backed by 25 years of data insights from 6 million assessments and delivered by the expert testing division of Rosetta Stone.
Differentiator
Problem solved
Functional benefit
Brands
- TrueNorth: A suite of automated speaking assessments that utilize artificial intelligence to measure speaking ability.
- WebCAPE
Products and services
- TrueNorth Assessments AI-powered automated speaking and writing assessments that certify language ability in under 15 minutes with immediate results mapped to CEFR, TOEFL, and ACTFL standards. Available in 9 languages including English, French, German, Italian, Japanese, Mandarin, Portuguese, Spanish, and Tagalog. Used by enterprise HR teams for hiring and L&D programs.
- WebCAPE Multiple-choice adaptive assessment measuring reading, grammar, and listening ability in seven languages for higher education programs. Validated by 6 million assessments and 25 years of data insights, designed for student placement and progress tracking.
- Enterprise API API integration enabling workflow automation for sending assessments and receiving results, with partner integrations including Banner LMS for higher education. Sold to enterprise clients for integrating Emmersion assessments into existing hiring platforms and HR systems.
- TrueNorth Speaking Certification (Individual) Individual certification offering priced at $49 providing a 15-minute speaking assessment with immediate results, CEFR level certification, and a shareable LinkedIn certificate. Sold directly to consumers for career advancement, job applications, and professional credentialing.
- Pre-employment Language Screening Solution using TrueNorth Assessments to screen job candidates for language proficiency with custom thresholds for hiring decisions, enabling faster, bias-free hiring decisions with instant results.
- Learning & Development Language Certification Solution for upskilling employees through language assessments that measure learning outcomes, certify language ability, and establish position-specific requirements for L&D programs.
- Student Placement & Progress Tracking Solution using WebCAPE assessments for higher education language programs to automate student placement before campus arrival and measure learning outcomes throughout the program.
Quantifiable outcome
- Reduce hiring time by 2-3 days per candidate
- +7 more outcomes
Companies that use Emmersion
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Emmersion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
Emmersion partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- One RefugeeminorNon-profit partnership to help refugees assess oral proficiency, listening comprehension, grammar, and vocabulary knowledge for educational and occupational placement opportunities.
- Rosetta StonecoreEmmersion is the expert assessment division of Rosetta Stone, operating as part of IXL Learning. Leverages Rosetta Stone's brand, technology, and distribution for market positioning.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Emmersion competitors and assessment
Company assessmentDirect peers
- Duolingo English Test: AI-powered, online English proficiency test accepted by universities and employers globally. Most direct competitor in the automated, on-demand language assessment category with similar 1-hour test format, at-home delivery, and certification use cases.
- EF Standard English Test (EF SET): Free online standardized English test from EF Education First. Directly comparable to Emmersion's individual certification product: adaptive, online, free or low-cost English proficiency assessment used by employers and individuals globally.
- iTEP (International Test of English Proficiency): Online English proficiency assessment used by universities and employers for placement and hiring decisions. Closely comparable business model: on-demand, AI-scored English assessment with institutional and individual test-takers across multiple segments.
- LanguageCert (PeopleCert): Language certification body offering internationally recognized English and other language exams aligned with CEFR. Competes in the same language certification category, particularly for European and professional certification markets.
Broad incumbents
- Pearson (Versant, PTE): Global education and assessment company operating Versant English Test and PTE Academic — automated language assessments targeting similar enterprise and academic customers. Larger, publicly-traded incumbent with broader product portfolio and deeper institutional relationships.
- ETS (TOEFL, TOEIC): Operator of TOEFL and TOEIC, the world's most recognized English proficiency tests. Iconic language assessment brand with massive institutional adoption; now offers TOEFL iBT Home Edition as remote AI-assisted alternative competing directly with Emmersion's at-home model.
- Cambridge Assessment English: Operates B2 First, C1 Advanced, and other globally recognized English certifications. Established incumbent with deep university and employer acceptance; increasingly offering digital and on-demand testing options overlapping with Emmersion's positioning.
- SHL: Global leader in talent assessment for hiring and development, including language ability tests. Larger incumbent serving overlapping enterprise HR buyer with broader assessment portfolio but less specialization in language certification.
Emerging players
- Mercer Mettl: Online assessment platform specializing in pre-employment skills and psychometric testing for enterprise HR. Overlaps with Emmersion's enterprise HR use case through broader skill assessment portfolio, including some language testing capabilities.
- TestGorilla: Pre-employment assessment platform offering skills tests including English language proficiency for hiring. Competes in the same enterprise HR screening segment with similar self-serve, on-demand delivery model and growing mid-market customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Emmersion social profiles
Digital presenceEmmersion compliance and trust
Trust signalCompliance2 records
Emmersion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emmersion leadership team
Management profileNumber of profiles
Profiles3 records
Emmersion funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emmersion M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emmersion
What does Emmersion do?
Emmersion provides AI-powered automated language assessments that certify speaking, writing, reading, grammar, and listening proficiency in under 15-30 minutes with instant results. Its core products are TrueNorth Assessments (AI-driven speaking and writing tests with proprietary 100-point scoring) and WebCAPE (adaptive multiple-choice reading, grammar, and listening tests), delivered through enterprise licensing to HR departments and universities, plus a $49 individual certification product sold via e-commerce.
Is Emmersion a public or private company?
Emmersion is a private company. It is classified as corporate owned and is currently operating.
When was Emmersion founded?
Emmersion was founded in 2017. It employs 11 to 50 people.
Where is Emmersion based?
Emmersion is headquartered in Lehi, United States, in the North America region.
How does Emmersion make money?
Three revenue lines are on record. Individual Language Certification is the primary driver. The others are enterprise Assessment Licensing and higher Education Institutional Licensing.
Who are Emmersion's main competitors?
Direct peers on record are Duolingo English Test, EF Standard English Test (EF SET), iTEP (International Test of English Proficiency) and LanguageCert (PeopleCert). Broad incumbents are Pearson (Versant, PTE), ETS (TOEFL, TOEIC), Cambridge Assessment English and SHL. Emerging players are Mercer Mettl and TestGorilla.
Does Emmersion have an API?
Yes. Enterprise API enables automating workflows for sending assessments and receiving results. Testing users and receiving results can be automated through direct partner integrations or via the Enterprise API. Developer documentation is at api.emmersion.ai.
What industry is Emmersion in?
Emmersion's product category is Language Assessment Software. Its primary akta.pro industry code is EDAFAOAH, Language Assessment, Placement Testing & Proficiency Certification Tools, with a secondary code of HDAAAFAA, Automatic Speech Recognition (ASR). Its NAICS code is 611 and its SIC code is 7372.