ZEN Rooms
ZEN Rooms is a Singapore-based B2B technology provider founded in 2015 that delivers hotel management and distribution technology solutions to thousands of budget and mid-scale hoteliers across Asia, backed by Yanolja as lead investor.
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ZEN Rooms does
ZEN Rooms is a Singapore-headquartered B2B technology company founded in 2015 that provides technology solutions to thousands of hoteliers across Asia, with the short_description and firmographics positioning it squarely in the hotel-technology / hospitality-software category serving budget and mid-scale property operators. Its core offering consists of a technology platform that enables independent and small-chain hoteliers to access operational tooling and distribution channels that they could not economically build on their own, addressing the fragmentation that characterizes the Asian budget lodging market. The underlying architecture and specific product modules are not detailed in the supplied data, but the company employs 101-250 staff and operates from Singapore with a website at zenrooms.com, indicating a deployed SaaS-style business serving multiple markets across the region.
ZEN Rooms has raised approximately $23 million across four disclosed funding rounds between 2015 and 2019, with the 2018 round of $15,000,000 led by Yanolja representing the most significant capital event and the most consequential strategic alignment in the company's history. The investor base includes Asia Pacific Internet Group, Redbadge Pacific, SBI Investment Korea, Rocket Internet, Access Ventures, Asia Internet Holdings, and Ooredoo, alongside Yanolja — a syndicate that blends regional internet-platform builders, Korean financial investors, and a major global hospitality technology group. Leadership comprises co-founder and CEO Nathan Boublil, Managing Director Albina Lanina, and Regional Director of Marketing Amit Shukla. The Yanolja relationship effectively positions ZEN Rooms as the budget-hotel and Southeast Asian distribution arm of a larger global travel enablement platform, though the input data does not formally characterize Yanolja as a parent company.
The company's business model is not fully disclosed in the supplied data, but the combination of B2B hotelier SaaS, multi-country Asian operations, and a distribution-aligned investor like Yanolja implies a hybrid of subscription-based technology fees from hoteliers plus transaction- or commission-based revenue tied to booking volume routed through Yanolja and other demand partners. Customer concentration on the hotelier side is structurally low given the "thousands of hoteliers" footprint, but strategic concentration on Yanolja as both lead investor and primary distribution channel is high, creating a meaningful single-partner dependency that should be a central consideration in any investment or M&A evaluation.
ZEN Rooms firmographics
Firmographics- Name
- ZEN Rooms
- Legal name
- Yanolja Co. Ltd.
- Website
- https://zenrooms.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ZEN Rooms is a Singapore-based B2B technology provider founded in 2015 that delivers hotel management and distribution technology solutions to thousands of budget and mid-scale hoteliers across Asia, backed by Yanolja as lead investor.
- Ownership category
- akta.pro rank
ZEN Rooms industry classification
Industry- Product category
- Hotel Technology Solutions
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Lodging & Vacation Rental Booking Platforms (BPAMAIAC)
- akta.pro secondary industry
- Tech-Forward / Smart Lifestyle Hotels (THAGADAK)
Keywords
Where ZEN Rooms is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
ZEN Rooms business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Cloud Hospitality Solutions: Subscription-based cloud solutions for hospitality businesses providing digital transformation, operational optimization, and revenue management tools
- Transaction Solutions: Platform fees or transaction-based revenue from connecting travel enterprises, travelers, and distribution channels through hyper-connected networks
- AI-Powered Data Solutions: AI-powered analytics and data services for the travel industry, likely sold as subscription or usage-based services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ZEN Rooms product offering
Product offeringCore offering
ZEN Rooms provides technology solutions to thousands of hoteliers in Asia. Founded in 2015 and headquartered in Singapore, the company delivers software-based tools and services that help hotels manage operations, distribution, and guest experience. It operates as a B2B hospitality technology provider focused on the Asian market.
Product overview
The source data provided pertains to Yanolja, not ZEN Rooms. Yanolja operates as a travel enablement platform offering a comprehensive portfolio of solutions including Cloud Hospitality Solution for hotel digital transformation, Transaction Solution for connecting travel enterprises through big data, AI-Powered Data Solution for travel industry analytics, and a Consumer Platform for personalized travel and leisure experiences. The platform is built on cloud-based and AI-powered technologies enabling hyper-connectivity across the global travel ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- NOL UNIVERSE: A member company of Yanolja providing travel and leisure experiences.
- NOL FESTIVAL
Products and services
- Hotel Technology Solutions
Companies that use ZEN Rooms
Customer profileSegments2 records
Ideal customer profiles1 record
ZEN Rooms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ZEN Rooms partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- InnKeycoreInnKey is a hospitality solution company acquired by Yanolja in May 2026 to accelerate expansion in the global hotel solution market. This acquisition strengthens Yanolja's position in the hospitality technology space and expands its capabilities in hotel management solutions.
- Yanolja Cloud SolutioncoreMember company providing cloud solutions as part of Yanolja's ecosystem of travel technology offerings
- SanhaITminorMember company in the Yanolja group providing technology services to the ecosystem
- Yanolja Go GlobalcoreInternational expansion arm of Yanolja, operating globally to expand the company's travel solutions worldwide
- NOL UNIVERSEcoreConsumer-facing brand providing comprehensive travel, leisure, and culture experiences. Part of the NOL FESTIVAL initiative for creating a more joyful world through travel
- Yanolja NEXTminorMember company focused on next-generation travel technology solutions
- Yanolja PartnersminorPartnership network within the Yanolja ecosystem for channel and implementation partnerships
- Yanolja ResearchminorResearch arm of the Yanolja group focused on advancing travel technology capabilities
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
ZEN Rooms competitors and assessment
Company assessmentDirect peers
- OYO Rooms: OYO is the largest budget-hotel aggregation and tech platform in Asia, offering tech-enabled room distribution and standardized experiences to independent budget hoteliers — the closest direct competitor to ZEN Rooms across SE Asia and India.
- RedDoorz: RedDoorz is a Singapore-headquartered budget hotel tech and booking platform operating across SE Asia, providing technology, distribution, and standardization services to independent budget hotels — directly comparable to ZEN Rooms' model and geography.
- Hostelworld: Hostelworld operates a booking platform for budget and hostel-style accommodation globally — comparable in serving the budget traveler segment through a tech-enabled distribution platform, though focused on hostels rather than budget hotels.
Emerging players
- Treebo Hotels: Treebo is an India-focused tech-enabled budget hotel brand aggregating independent mid-scale and budget properties with standardized quality — overlapping ZEN Rooms in the Asia budget-hotel tech aggregation category.
- FabHotels: FabHotels operates a budget hotel aggregation and brand-consolidation model across India — comparable to ZEN Rooms in targeting independent budget hoteliers with tech-enabled distribution and standardized stays.
Broad incumbents
- Agoda: Agoda is a major Asia-focused online travel agency with deep hotel inventory including budget and mid-scale properties — a broader incumbent competing with ZEN Rooms for the same Asia traveler budget-segment demand.
- Booking.com: Booking.com is the world's largest lodging marketplace with extensive budget and mid-scale inventory across Asia — a broad incumbent competing with ZEN Rooms for both hotelier partnerships and end travelers.
- Airbnb: Airbnb is a global alternative-accommodation marketplace with growing budget and Asia presence — a broad incumbent competing with ZEN Rooms for budget-conscious Asia travelers and overlapping in the lodging booking-platform category.
Regional players
- Traveloka: Traveloka is a leading SE Asian OTA with hotel booking as a core vertical — competes with ZEN Rooms for SE Asian traveler demand and partners with similar independent hotelier supply.
Others
- Hotelogix: Hotelogix is a cloud-based hotel property management system (PMS) provider serving independent and chain hotels — adjacent to ZEN Rooms as a hospitality technology vendor enabling the same budget hotelier customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
ZEN Rooms social profiles
Digital presenceZEN Rooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZEN Rooms leadership team
Management profileNumber of profiles
Profiles3 records
ZEN Rooms funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZEN Rooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZEN Rooms
What does ZEN Rooms do?
ZEN Rooms provides technology solutions to thousands of hoteliers in Asia. Founded in 2015 and headquartered in Singapore, the company delivers software-based tools and services that help hotels manage operations, distribution, and guest experience. It operates as a B2B hospitality technology provider focused on the Asian market.
Is ZEN Rooms a public or private company?
ZEN Rooms is a private company. It is classified as venture growth investor backed and is currently operating.
When was ZEN Rooms founded?
ZEN Rooms was founded in 2015. It employs 101 to 250 people.
Where is ZEN Rooms based?
ZEN Rooms is headquartered in Singapore, Singapore, in the Asia region.
How does ZEN Rooms make money?
Three revenue lines are on record. Cloud Hospitality Solutions are the primary driver. The others are transaction Solutions and AI-Powered Data Solutions.
Who are ZEN Rooms's main competitors?
Direct peers on record are OYO Rooms, RedDoorz and Hostelworld. Emerging players are Treebo Hotels and FabHotels. Broad incumbents are Agoda, Booking.com and Airbnb. Traveloka is listed as a regional player. Hotelogix is listed as an others.
Does ZEN Rooms have an API?
No public API is recorded for ZEN Rooms.
What industry is ZEN Rooms in?
ZEN Rooms's product category is Hotel Technology Solutions. Its primary akta.pro industry code is BPAMAIAC, Lodging & Vacation Rental Booking Platforms, with a secondary code of THAGADAK, Tech-Forward / Smart Lifestyle Hotels. Its NAICS code is 72111 and its SIC code is 7000.