ChefGPT
ChefGPT is a consumer mobile app that uses generative AI, computer vision, and recommendation algorithms to generate personalized recipes, weekly meal plans, and photo-based calorie tracking for health-conscious home cooks, distributed globally via app stores on a subscription model.
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What ChefGPT does
ChefGPT is a consumer-facing mobile application that uses generative AI to produce personalized recipes, meal plans, and nutrition tracking for individual home cooks. The core product is distributed through the Apple App Store and Google Play under the ChefGPT brand, with over one million dinners saved and more than one hundred thousand five-star ratings claimed by the company. The app is organized around four specialized feature modules: PantryChef generates recipes from available ingredients and pantry state, MasterChef produces variations based on taste and dietary requirements (vegetarian, vegan, keto, paleo, gluten-free, dairy-free, pescatarian), MacrosChef builds recipes that hit user-defined carbohydrate, protein, and fat targets, and MealPlanChef produces weekly meal plans with integrated shopping lists. A computer vision capability enables photo-based calorie and ingredient logging without manual input, and a real-time pantry tracker learns inventory and surfaces recipes to reduce food waste.
Under the hood, ChefGPT combines generative AI for recipe text, computer vision for meal image analysis, and a recommendation engine that personalizes output based on user body metrics, goals (eat healthy, gain muscle, lose weight), activity level, and dietary constraints. The product operates as a multimodal AI workflow (image in, text out) and exposes the underlying capability via a developer API at api.chefgpt.xyz, in addition to integrations with AmazonFresh and InstaCart for grocery delivery, and a branded merchandise storefront.
ChefGPT monetizes through in-app subscription for the mobile app and operates a $5-per-paid-conversion referral program processed monthly via PayPal. The go-to-market is product-led growth via app store discovery, supported by an SEO-focused recipe blog and organic social presence on Instagram, TikTok, and Twitter. The target customer is a single horizontal persona: health-conscious individuals managing weight, macros, or specific dietary protocols. No enterprise tier, named customers, funding history, headcount, or revenue figures are disclosed.
ChefGPT firmographics
Firmographics- Name
- ChefGPT
- Legal name
- ChefGPT
- Website
- https://chefgpt.xyz
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ChefGPT is a consumer mobile app that uses generative AI, computer vision, and recommendation algorithms to generate personalized recipes, weekly meal plans, and photo-based calorie tracking for health-conscious home cooks, distributed globally via app stores on a subscription model.
- Ownership category
- akta.pro rank
ChefGPT industry classification
Industry- Product category
- AI Recipe Generation and Nutrition Tracking
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
- akta.pro secondary industry
- General Nutrition Coaching (HSADAFAA)
Keywords
ChefGPT business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: Mobile app subscription model with premium features unlocked through paid plans. Users can manage subscriptions through the app settings at app.chefgpt.xyz/settings/subscription.
- Referral Program: Users earn $5.00 USD for each successful referral who converts from trial to paid subscription. Referral payments are processed on the first day of each month via PayPal.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ChefGPT product offering
Product offeringCore offering
ChefGPT is an AI-powered mobile application that generates personalized recipes, tracks calories via photo recognition, builds weekly meal plans, and manages pantry inventory. Its core offering combines generative AI for recipe creation, computer vision for nutritional analysis from meal photos, and integrations with AmazonFresh and InstaCart for grocery ordering. The application targets individual home cooks seeking AI-assisted cooking and nutrition tracking through a subscription model.
Product overview
ChefGPT is a unified mobile application platform built around AI-powered recipe generation and nutrition tracking. The core ChefGPT App serves as the main consumer product, while four specialized feature modules—PantryChef (ingredient-based recipes), MasterChef (taste-driven variations), MacrosChef (macro-targeted recipes), and MealPlanChef (weekly meal planning)—extend its functionality. The platform also includes a Developer API for programmatic access and a merchandise Store. All features leverage generative AI for recipe creation, computer vision for calorie tracking via meal photos, and recommendation algorithms for personalized suggestions.
Differentiator
Problem solved
Functional benefit
Products and services
- ChefGPT App AI-powered personal chef mobile application that generates personalized recipes, tracks calories via photo recognition, and creates meal plans for individual home cooks aiming to reach health goals faster.
- ChefGPT API Developer API enabling third-party applications to programmatically access ChefGPT's AI-powered recipe generation and cooking capabilities.
- ChefGPT Store Online merchandise store selling ChefGPT-branded physical products.
Quantifiable outcome
- Users achieve health goals up to 4x quicker
Companies that use ChefGPT
Customer profileSegments1 record
Ideal customer profiles1 record
ChefGPT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
ChefGPT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- AmazonFreshminorIntegration allows users to add meal plan ingredients directly to their AmazonFresh shopping cart for online grocery ordering and delivery.
- InstaCartminorIntegration allows users to add meal plan ingredients directly to their InstaCart shopping cart for grocery pickup or delivery.
- ApplecoreChefGPT is distributed through the Apple App Store. The app bundle ID is id6449961549, available for iOS devices.
- Google (Android)coreChefGPT is distributed through the Google Play Store. The Android package ID is com.miudigital.chefgpt.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ChefGPT competitors and assessment
Company assessmentDirect peers
- SideChef: Guided cooking app with recipe steps, smart appliance integration, and grocery delivery partnerships. Comparable to ChefGPT in offering step-by-step AI-assisted cooking and grocery ordering.
- Mealime: Meal planning app that generates personalized weekly meal plans and grocery lists. Directly comparable to ChefGPT's MealPlanChef module and pantry-driven recipe generation.
- Yummly: Recipe discovery and meal planning app with smart appliance integration (owned by Whirlpool). Competes head-to-head with ChefGPT on personalized recipes, dietary filters, and shopping list functionality.
- Samsung Food (formerly Whisk): AI-powered meal planning and recipe platform backed by Samsung. Directly comparable feature set: personalized recipes, meal planning, grocery integration, and food waste reduction.
- Eat This Much: AI-driven meal planning app that auto-generates meal plans to hit user-defined macro and calorie targets. Closest functional comparison to ChefGPT's MacrosChef and MealPlanChef modules.
Broad incumbents
- Allrecipes: Long-standing recipe discovery platform with app, grocery integration, and personalization. Adjacent competitor for ChefGPT's user search and recipe inspiration use cases.
- MyFitnessPal: Dominant calorie and nutrition tracking app with a large established user base. Competes on the nutrition tracking side of ChefGPT and could trivially add AI recipe generation as a feature.
- Tasty (BuzzFeed): Mass-market recipe video brand with a planning app. Competes for the same home-cook audience ChefGPT targets via short-form video on TikTok/Instagram and free recipes.
- Noom: Subscription weight-management app combining coaching with food logging. Targets the same health-conscious persona as ChefGPT's primary segment, with deeper behavior-change content.
Emerging players
- Forks Over Knives (Forks): Plant-based recipe and meal planning app. Overlaps with ChefGPT's dietary-filter functionality (vegan, vegetarian) and PantryChef ingredient-driven recipes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ChefGPT social profiles
Digital presenceChefGPT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChefGPT leadership team
Management profileNumber of profiles
ChefGPT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChefGPT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChefGPT
What does ChefGPT do?
ChefGPT is an AI-powered mobile application that generates personalized recipes, tracks calories via photo recognition, builds weekly meal plans, and manages pantry inventory. Its core offering combines generative AI for recipe creation, computer vision for nutritional analysis from meal photos, and integrations with AmazonFresh and InstaCart for grocery ordering. The application targets individual home cooks seeking AI-assisted cooking and nutrition tracking through a subscription model.
Is ChefGPT a public or private company?
ChefGPT is a private company. It is classified as unknown and is currently operating.
When was ChefGPT founded?
ChefGPT was founded in 2023. It employs 1 to 10 people.
How does ChefGPT make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are referral Program.
Who are ChefGPT's main competitors?
Direct peers on record are SideChef, Mealime, Yummly, Samsung Food (formerly Whisk) and Eat This Much. Broad incumbents are Allrecipes, MyFitnessPal, Tasty (BuzzFeed) and Noom. Forks Over Knives (Forks) is listed as an emerging player.
Does ChefGPT have an API?
Yes. ChefGPT exposes a public API. Developer documentation is at api.chefgpt.xyz.
What industry is ChefGPT in?
ChefGPT's product category is AI Recipe Generation and Nutrition Tracking. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance), with a secondary code of HSADAFAA, General Nutrition Coaching.