Credit Fair
Credit Fair is an RBI-registered climate-focused Indian NBFC that provides digital rooftop solar loans to homeowners, MSMEs, and housing societies across 80+ cities, alongside personal loans and solar asset insurance distributed through merchant partner networks.
- Company typePrivate
- Founded2018
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Credit Fair does
Credit Fair (legal entity: K. M. Global Credit Private Limited) is an RBI-registered, climate-focused non-banking financial company (NBFC) headquartered in Mumbai, India, founded in 2018 by Aditya Damani. The company operates a digital lending platform that finances rooftop solar installations for individual homeowners (1 kW to 20 kW systems), MSMEs, and housing societies, alongside a secondary book of personal loans covering medical emergencies, IVF treatment, home renovation, education, and electric vehicle purchases. All products are disbursed through a 100% online application flow with instant approval decisions and zero-cost EMI options spanning 6 to 60-month tenures, accessible via dedicated Customer, Solar, and Merchant Android applications and a partner portal. The company positions itself as a green-finance specialist, registered as a financial partner under the PM Surya Ghar initiative and listed on the JanSamarth government credit portal, with stated coverage across 80+ cities and 20+ states concentrated in tier II and III markets.
The business model combines three revenue streams: interest income from solar and personal loans (ticket sizes ₹10,000 to ₹20 lakhs), commission income from an in-house solar panel asset insurance product underwritten via the National Bharat Sookshma Udyam Suraksha Policy (premiums from 0.3% plus 18% GST per ₹1 lakh), and embedded-finance fees from merchant partners. Distribution operates through a dual channel: digital self-serve acquisition supplemented by a channel-partner model where solar installers (Tata Power, Waaree, Luminous, Freyr Energy), healthcare providers (Pristyn Care, Indira IVF, Toothsi), education platforms (UpGrad, Scaler), and home decor retailers (Sleek, Nilkamal) offer Credit Fair financing at point-of-sale, reported to lift merchant sales by up to 45%.
The company has raised approximately $30 million in cumulative funding: a $15M seed in July 2021 co-led by angel investors Anand Ladsariya and Alok Agarwal, a $10M seed in August 2022 led by LC Nueva AIF, and a $5M green debt facility in February 2025 from Symbiotics Investments backed by British International Investment, alongside co-lending arrangements with State Bank of India and other institutional NBFCs. The leadership team combines consumer fintech expertise (CEO from Oakam and PIMCO USA) with institutional banking risk oversight (CRO Mukesh Pande, formerly of Dena Bank, IDBI, Kotak Mahindra, and RBL). Total disclosed loan portfolio stands at ₹3.02 billion, with an explicit target to finance 2,500 additional solar projects under the 2025 green debt facility.
Credit Fair firmographics
Firmographics- Name
- Credit Fair
- Legal name
- K. M. Global Credit Private Limited
- Website
- https://creditfair.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Credit Fair is an RBI-registered climate-focused Indian NBFC that provides digital rooftop solar loans to homeowners, MSMEs, and housing societies across 80+ cities, alongside personal loans and solar asset insurance distributed through merchant partner networks.
- Ownership category
- akta.pro rank
Where Credit Fair is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Credit Fair business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Solar Loans: Interest income from providing rooftop solar loans to residential customers, MSMEs, and housing societies. Loans offered at competitive interest rates with flexible repayment tenures of 6-60 months. Zero cost EMI options available.
- Solar Insurance: Commission income from offering solar panel insurance coverage backed by National Bharat Sookshma Udyam Suraksha Policy. Premiums starting at 0.3% + 18% GST per ₹1 lakh for coverage up to ₹50 lakh.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential Solar Loans - ₹10 Lakhs max |
| Subscription | Monthly | Education Loans - ₹20 Lakhs max |
| Subscription | Monthly | Home Renovation Loans - ₹10,000 to ₹20 Lakhs |
| Subscription | Monthly | Electric Vehicle Loans - ₹15,000+ income |
| Other | Pay-as-you-go | Solar Insurance - 0.3% + 18% GST per ₹1 lakh |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Credit Fair product offering
Product offeringCore offering
Credit Fair is an RBI-registered climate-focused NBFC that provides rooftop solar financing for individual homeowners, MSMEs, and housing societies, alongside personal loans for medical, IVF, education, home renovation, and electric vehicle needs. It operates a merchant partner platform enabling businesses to offer 0% EMI financing at point of sale and offers solar panel asset insurance through a fully digital, online lending process.
Product overview
Credit Fair is an RBI-registered climate-focused NBFC (N.13-02278) that operates as a unified lending platform offering green energy financing solutions. The core product portfolio centers on rooftop solar loans across three segments: Residential (individual homeowners), MSME (small businesses), and Housing Societies (community associations). Beyond solar financing, the company provides personal loans through five product categories covering Medical Emergency, IVF Treatment, Home Renovation, Education, and Electric Vehicle needs. A merchant partner platform enables businesses to offer embedded financing at point-of-sale. The company also offers solar panel asset insurance as a complementary protection product. All lending products are offered at zero cost EMI options with flexible tenures of 6-60 months. The company is officially registered as a financial partner of the PM Surya Ghar initiative and is listed on the JanSamarth portal for government-linked credit schemes.
Differentiator
Problem solved
Functional benefit
Products and services
- Rooftop Solar Loan - Residential Rooftop solar financing solutions for individual homeowners to install rooftop solar systems ranging from 1 kW to 20 kW, enabling them to generate clean energy and reduce electricity costs with affordable EMI options and zero-cost EMI plans.
- Rooftop Solar Loan - MSME Solar financing for micro, small, and medium enterprises across urban and rural areas, supporting both on-grid and off-grid solar systems for businesses like atta chakki, oil expellers, cold storage, schools, restaurants, and factories to reduce operational costs.
- Rooftop Solar Loan - Housing Society Solar panel financing solutions for cooperative societies and community welfare associations to install solar systems powering shared amenities like elevators, water pumps, and lighting in residential complexes.
- Medical Emergency Loan Personal loan for medical emergencies covering hospital bills, doctor fees, medicines, and travel expenses, with loan amounts up to Rs. 10 lakhs and flexible repayment tenures of 6-24 months.
- IVF Treatment Loan Personal loan for IVF and fertility treatments covering consultation fees, treatment costs, medicines, and related expenses, with loans up to Rs. 10 lakhs available at zero cost EMI.
- Home Renovation Loan Personal loan for home renovation and improvement including flooring, tiling, plaster, loft conversion, kitchen renovation, painting, and furniture purchases, with loans ranging from Rs. 10,000 to Rs. 20 lakhs.
- Education Loan Personal loan for education expenses including tuition fees, study materials, accommodation, and related costs, with loan amounts up to Rs. 20 lakhs at zero cost EMI.
- Electric Vehicle Loan Collateral-free loan for electric vehicle purchases with flexible tenures of 6-24 months, zero processing fees, and tax benefits up to Rs. 1.5 lakh under section 80EEB.
- Merchant Partner Platform Digital lending platform for business partners enabling merchants to offer instant loan decisions, zero-cost EMIs, and faster disbursements with approval rates for customers having CIBIL scores as low as 600.
- Solar Panel Asset Insurance India's first solar panel insurance plan protecting solar installations against fire, lightning, storms, cyclones, floods, earthquakes, burglary, and impact damage, with coverage up to Rs. 50 lakh at premiums starting at 0.3% plus 18% GST, backed by National Bharat Sookshma Udyam Suraksha Policy.
Quantifiable outcome
- EMIs less than electricity costs
- +4 more outcomes
Companies that use Credit Fair
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles5 records
Credit Fair technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Credit Fair partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Tata Power SolarcoreBrand partner whose solar products are financed through Credit Fair loans. Part of the TATA Group ecosystem for solar solutions.
- Waaree EnergiescoreMajor Indian solar panel manufacturer integrated with Credit Fair's financing platform for customer loans.
- Luminous IndiamajorSolar solutions brand partner offering products through Credit Fair financing. Luminous is a leading power backup and solar solution provider.
- Pristyn CarecoreHealthcare partner offering medical loans at 0% EMI for elective surgeries and treatments. Partnership has been active for 3+ years.
- Indira IVFmajorFertility treatment partner offering IVF financing through Credit Fair loans at easy EMIs.
- UpGradmajorEducation partner offering course financing through Credit Fair's 0% EMI loans for professional education.
- ScalermajorTech education partner offering course financing through Credit Fair loans at easy EMIs.
- Sleek InternationalmajorHome interior and kitchen solutions partner offering renovation loans at ZERO COST EMIs through Credit Fair.
- NilkamalmajorHome furniture and furnishing partner integrated with Credit Fair's home renovation financing.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Credit Fair competitors and assessment
Company assessmentDirect peers
- Manappuram Finance: Indian NBFC with gold loans as its core business and growing personal/vehicle/SME loan portfolio, including a digital lending app. Comparable in NBFC consumer lending model.
- Ecofy: Climate-focused Indian NBFC (backed by Eversource Capital) that finances rooftop solar, EVs, and energy-efficient assets for residential and commercial customers. Most direct peer in the solar-finance niche.
- Muthoot Finance: Major Indian NBFC primarily in gold-backed lending but with expanding personal and SME loan offerings through its digital channels. Comparable as a non-bank consumer credit provider.
- IIFL Finance: Large Indian NBFC offering personal loans, gold loans, home loans, and business loans, with growing digital lending operations. Comparable in product breadth across consumer credit.
- Bajaj Finance: India's largest NBFC, offering consumer durable loans, personal loans, two-wheeler financing, and increasingly SME and merchant financing. Closest direct competitor to Credit Fair's consumer EMI and personal loan products at massive scale.
Broad incumbents
- HDFC Bank: One of India's largest private sector banks, offering personal loans, home loans, and consumer durable financing at scale. Competes with Credit Fair across most consumer loan categories with stronger balance sheet and lower cost of capital.
- ICICI Bank: Major Indian private sector bank with strong personal loan, consumer durable, and home loan businesses. Competes indirectly across Credit Fair's product set with broader distribution and lower cost of funds.
- State Bank of India (SBI): India's largest public sector bank with deep presence in personal loans, education loans, and government scheme-linked lending (including PM Surya Ghar). Directly competes for the same end customers as Credit Fair.
Emerging players
- ZestMoney: Indian consumer lending fintech focused on EMI-based financing for consumer durables, healthcare, and education. Closely mirrors Credit Fair's merchant-embedded 0% EMI model.
- KreditBee: Indian digital lending fintech offering small-ticket personal loans to salaried and self-employed consumers, including in tier II/III markets. Comparable as a tech-first consumer lender serving underserved demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Credit Fair social profiles
Digital presenceCredit Fair compliance and trust
Trust signalCompliance3 records
Credit Fair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credit Fair leadership team
Management profileNumber of profiles
Profiles11 records
Credit Fair funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credit Fair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credit Fair
What does Credit Fair do?
Credit Fair is an RBI-registered climate-focused NBFC that provides rooftop solar financing for individual homeowners, MSMEs, and housing societies, alongside personal loans for medical, IVF, education, home renovation, and electric vehicle needs. It operates a merchant partner platform enabling businesses to offer 0% EMI financing at point of sale and offers solar panel asset insurance through a fully digital, online lending process.
Is Credit Fair a public or private company?
Credit Fair is a private company. It is classified as venture growth investor backed and is currently operating.
When was Credit Fair founded?
Credit Fair was founded in 2018. It employs 101 to 250 people.
Where is Credit Fair based?
Credit Fair is headquartered in Mumbai, India, in the Asia region.
How does Credit Fair make money?
Two revenue lines are on record. Solar Loans are the primary driver. The others are solar Insurance.
Who are Credit Fair's main competitors?
Direct peers on record are Manappuram Finance, Ecofy, Muthoot Finance, IIFL Finance and Bajaj Finance. Broad incumbents are HDFC Bank, ICICI Bank and State Bank of India (SBI). Emerging players are ZestMoney and KreditBee.
Does Credit Fair have an API?
No public API is recorded for Credit Fair.