AZOWO

What AZOWO does

AZOWO GmbH is a Stuttgart-based (operationally headquartered in Biberach an der Riß) enterprise SaaS company founded in 2016 that sells the AZOWO Mobility Cloud, a modular all-in-one platform unifying fleet management, car sharing, corporate mobility, car subscriptions, electric mobility, and driver-facing mobile applications. Its technical foundation is direct OEM integration across 23 manufacturers and 45 million vehicles via more than 120 APIs, supplemented by OBD-II dongle support, which provides live data on mileage, fuel level, ignition status, battery voltage, charge status, and location. The platform is DIN ISO 27001 certified and includes modules for AI document management (FlexxDoc), digital logbook, claims management, driver's license check, total cost of ownership analysis, live data, a vehicle class-based booking algorithm, home charging (Plug@Home), and EV transformation tooling.

AZOWO monetizes exclusively through annual subscriptions sold in three tiers: Fleet Management Package, Sharing Package, and All-in-One Package, with quote-based pricing. The go-to-market is sales-led, with website demo booking, a dedicated customer success team, and personal multilingual support targeting fleet managers, mobility managers, transformation managers, and C-suite executives. Target buyers include large enterprises, SMEs, and public institutions across DACH (Germany and Switzerland), with a stated ambition to expand globally funded by its €10 million Series A round led by AEW Energie AG in November 2022. Named customers span Munich Airport, EnBW, Daiichi Sankyo Europe, Swiss E-Car, Stadtwerke Pfaffenhofen, LBS Landesbausparkasse Süd, Item Industrietechnik, and Virtual Global Trading. The company has 11-50 employees, is founder-managed (Patric Schneider as Geschäftsführer; Albert Pescheck listed as CEO and co-founder in funding records), and has expanded via acquisition of the easycheck by edding product in 2024 to deepen its driver's license checking capability.

Name

AZOWO

Legal name

AZOWO GmbH

Website

https://azowo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

AZOWO GmbH is a German enterprise SaaS company selling the AZOWO Mobility Cloud, a modular platform unifying fleet management, car sharing, and electric mobility for enterprises, SMEs, and public institutions in the DACH region via direct OEM integration.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computer Systems Design and Related Services (54151), Support Activities for Transportation (488), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

akta.pro secondary industries

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)

Keywords

• Fleet management software
• Corporate mobility platform
• Electric fleet management
• Vehicle sharing software
• Mobility cloud services

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Fleet Management Package: Modular fleet management software subscription with basic functions through comprehensive management capabilities. The platform includes plug-and-play implementation and regular updates.
2. SaaS Subscription - Sharing Package: Modular car sharing solution with easy entry and expansion capabilities for companies sharing vehicle fleets, supporting both corporate and public sharing business models
3. SaaS Subscription - All-in-One Package: Comprehensive solution combining traditional fleet management with flexible pool vehicle usage in a single platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

AZOWO provides the AZOWO Mobility Cloud, a modular SaaS platform that combines fleet management, car/bike sharing, corporate mobility, car subscriptions, electric mobility and a driver app into a single system. The platform connects to 23 OEMs and 45 million vehicles via over 120 APIs, delivering real-time vehicle data, AI-powered document management, booking, claims, compliance and TCO analytics to business fleets and shared mobility operators.

Product overview

AZOWO offers the AZOWO Mobility Cloud, a unified SaaS platform combining fleet management, car sharing, corporate mobility, car subscriptions, electric mobility, and driver apps in one modular system. The core platform is complemented by add-on modules including AI Document Management (with FlexxDoc), Claims Management, Digital Logbook, Driver's License Check (including acquired EasyCheck by edding), TCO Analysis, Live-Data, and a Vehicle Class-Based Booking Algorithm. The platform connects to 23 OEMs and 45 million vehicles via over 120 APIs, supporting EV Transformation and Home Charging Fleet Plug@Home for electric fleet needs. Pricing is offered in three tiers: Fleet Management Package, Sharing Package, and All-in-One Package.

Differentiator

Problem solved

Functional benefit

Products and services

• AZOWO Mobility Cloud

Quantifiable outcome

• Fleet electrification planning with charging infrastructure support, investment cost calculation, and government subsidy assistance
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bosch L.OScoreTechnology or IntegrationBosch Logistics Operating System partnership enables vehicle data integration. AZOWO collaborates with Bosch L.OS as an OEM integration partner ensuring secure data flow from vehicles into the Mobility Cloud platform.
• rydcoreTechnology or IntegrationIntegration with ryd enables digital fuel cards that can be used at over 8,000 gas stations across Europe directly through the AZOWO driver app. Receipts and paperwork are eliminated with automatic transaction recording.
• Fraunhofer IAOminorStrategic or Co-development PartnerResearch collaboration with Fraunhofer Institute for Industrial Engineering. Workshop partnership for digital mobility research and AI for tomorrow's fleet management.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ChargePoint: ChargePoint provides EV charging network management software used by fleets, workplaces, and municipalities. Adjacent to AZOWO's EV transformation and home charging modules, with stronger charging infrastructure footprint but weaker enterprise fleet management breadth.

Broad incumbents

• Verizon Connect: Verizon Connect offers fleet management, GPS tracking, and telematics as part of Verizon's broader enterprise communications portfolio. Comparable to AZOWO on enterprise fleet SaaS but with vastly greater resources and a much broader product portfolio beyond mobility.
• Trimble Transportation: Trimble provides transportation and fleet management solutions including telematics, routing, and compliance as part of a much broader geospatial technology portfolio. Comparable to AZOWO on fleet telematics and compliance offerings but at much larger scale and scope.
• Holman Automotive (including ARI): Holman Automotive is a large North American fleet services and management provider with telematics, leasing, and maintenance capabilities through its ARI division. Comparable to AZOWO on fleet management offerings but as a much larger, multi-service incumbent with broader geographic reach.

Direct peers

• Vimcar: Vimcar is a European fleet management SaaS provider focused on digital logbooks, GPS tracking, and driving behavior for SMEs and enterprises. Directly comparable to AZOWO on DACH-targeted fleet SaaS with similar digital logbook and compliance modules.
• Fleetio: Fleetio is a fleet maintenance and management SaaS platform serving mid-market and enterprise customers with vehicle data, maintenance, and fuel integrations. Comparable to AZOWO on modular SaaS fleet management targeting operations teams, though more maintenance-focused.
• Webfleet (Bridgestone): Webfleet is a European fleet management SaaS platform owned by Bridgestone, offering vehicle tracking, driver behavior, and compliance tools. Directly comparable to AZOWO on fleet SaaS targeting European enterprises with telematics and compliance features.
• Samsara: Samsara provides a connected operations cloud combining fleet telematics, equipment monitoring, and workflow automation for enterprises. Directly comparable to AZOWO on SaaS-based fleet management, vehicle data integration, and modular product architecture.
• Geotab: Geotab is a leading global fleet telematics and management SaaS platform serving enterprise fleets with vehicle data, GPS tracking, and analytics. Directly comparable to AZOWO on fleet data integration, OEM partnerships, and enterprise sales motion.

Regional players

• Optimum Automotive: Optimum Automotive is a French telematics and fleet management provider offering vehicle tracking, driver behavior, and eco-driving solutions. Comparable to AZOWO on European fleet SaaS but primarily serves the French market rather than DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCftfyfAniZCkbhAW38kk-Kg
• LinkedInlinkedin.com/company/azowo-gmbh
• Instagraminstagram.com/azowo_mobility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AZOWO