Skubana
Skubana is Extensiv's order management system for scaling ecommerce brands, unifying multi-channel order routing, inventory synchronization, and fulfillment automation across marketplaces, warehouses, and 3PL partners via a subscription SaaS platform.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Skubana does
Skubana is an order management system (OMS) purpose-built for scaling ecommerce brands operating across multiple sales channels. Founded in 2013 and now operating as a product brand within Extensiv, Skubana addresses fragmented tech stacks, rising fulfillment costs, and multi-channel complexity by unifying order routing, inventory synchronization, multi-warehouse orchestration, and fulfillment automation in a single SaaS platform. The product is targeted at growing direct-to-consumer and omnichannel brands that have outgrown basic order tracking and require operational visibility across marketplaces, storefronts, and 3PL partners.
Underlying technology centers on multi-channel integration, real-time inventory visibility, and rule-based order routing, with connectivity delivered through Extensiv Integration Manager (formerly CartRover), which links Skubana to hundreds of third-party technology providers across ecommerce, shipping, ERP, and CRM. The Extensiv platform layers Extensiv AI, a predictive analytics and optimization module built on 20 years of operational warehouse data, on top of Skubana and sibling modules including 3PL Warehouse Manager, Network Management (4PL), Billing Manager, Smartscan, Small Parcel Suite, and Reporting & Analytics, creating a platform-plus-modules architecture.
The business model is enterprise subscription SaaS sold via direct field sales and demo-driven engagement, with quote-based pricing rather than public list rates. Distribution is amplified by Extensiv's Fulfillment Marketplace, which connects brands seeking 3PL services to warehouse partners in the Extensiv network, generating a cross-side lead channel. Documented customer outcomes cited by the parent include a 97% decrease in order processing time, $250K in new business generated in a single quarter for APS Fulfillment, 25% labor cost reduction for Averitt Express, and 35% year-over-year revenue growth for Quality Distribution, though these outcomes are framed at the Extensiv ecosystem level rather than attributable solely to Skubana. No standalone revenue, ARR, or customer count is disclosed for the Skubana product line.
Skubana firmographics
Firmographics- Name
- Skubana
- Legal name
- Skubana
- Website
- https://skubana.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skubana is Extensiv's order management system for scaling ecommerce brands, unifying multi-channel order routing, inventory synchronization, and fulfillment automation across marketplaces, warehouses, and 3PL partners via a subscription SaaS platform.
- Ownership category
- akta.pro rank
Skubana industry classification
Industry- Product category
- Order Management Software
- akta.pro primary industry
- Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL)
Keywords
Where Skubana is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Skubana business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise OMS Subscription: SaaS-based order management system sold as subscription to scaling ecommerce brands requiring multi-channel fulfillment orchestration.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Skubana product offering
Product offeringCore offering
Skubana is an Order Management System (OMS) designed for scaling ecommerce brands, providing multi-channel order management, inventory synchronization, and fulfillment automation. Operated under Extensiv, it is sold as a SaaS subscription targeting brands needing unified order, inventory, and multi-warehouse visibility beyond basic order tracking.
Product overview
Extensiv (parent company of Skubana) offers a unified platform-plus-modules architecture for omnichannel fulfillment operations. The core platform consists of the 3PL Warehouse Manager (WMS), complemented by specialized modules including Skubana (Order Management System), Network Management (4PL), Billing Manager, Smartscan, Small Parcel Suite, and Reporting & Analytics. The Integration Manager (formerly CartRover) provides connectivity to hundreds of third-party solutions. Extensiv AI serves as an intelligence layer across all products, leveraging 20 years of operational data to power predictive analytics and optimization capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Skubana (by Extensiv)
Quantifiable outcome
- 97% decrease in order processing time for customers using Extensiv ecosystem
- +3 more outcomes
Companies that use Skubana
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Skubana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature1 record
Skubana partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Skubana competitors and assessment
Company assessmentDirect peers
- Cin7: Cin7 is a direct competitor to Skubana, offering cloud-based inventory and order management for product sellers across multiple sales channels. Both target growing ecommerce and omnichannel brands with multi-warehouse OMS and integrations to marketplaces, EDI, and 3PLs.
- Ordoro: Ordoro provides ecommerce shipping, inventory, and order management software aimed at DTC and multichannel retailers. It directly competes with Skubana's core proposition of unifying orders, inventory, and shipping workflows for growing brands.
- Linnworks: Linnworks is a multichannel ecommerce order and inventory management platform with broad marketplace and shipping integrations. Like Skubana, it is built for scaling brands and 3PLs that need centralized order routing and stock visibility across many channels.
- Brightpearl: Brightpearl is an operations platform for retail and ecommerce combining OMS, inventory, and accounting automation. It targets a similar mid-market scaling-brands segment as Skubana, with multi-channel order management and 3PL integrations.
- Zentail: Zentail is an ecommerce OMS and listing platform for brands selling across multiple marketplaces and shopping carts. Its core focus on centralized order, inventory, and listing management is directly comparable to Skubana's value proposition for omnichannel sellers.
- Fishbowl Inventory: Fishbowl provides inventory and order management solutions, often paired with QuickBooks, for SMB and mid-market manufacturers and retailers. It overlaps with Skubana on inventory synchronization and multi-channel order workflows for growing product sellers.
Broad incumbents
- Shopify (Shopify Flow / Plus OMS): Shopify is the dominant commerce platform with OMS-adjacent capabilities embedded in Shopify Plus and Shopify Flow. While not a pure OMS, Shopify's expanding native order routing and 3PL functionality represents a significant competitive threat to Skubana's target brands.
- NetSuite ERP / OMS (Oracle): NetSuite offers enterprise-grade OMS capabilities as part of its broader cloud ERP suite, serving scaling brands and 3PLs. As a broad incumbent, it competes for larger deals where buyers prefer a single ERP/OMS platform over point solutions like Skubana.
- QuickBooks Commerce (formerly TradeGecko): QuickBooks Commerce, built on the acquired TradeGecko platform, offers SMB-focused order and inventory management inside Intuit's accounting ecosystem. It is a broad incumbent alternative for the smaller end of Skubana's target market of scaling brands.
Emerging players
- ChannelEngine: ChannelEngine is a marketplace and order management integration platform focused on brands and retailers selling across international marketplaces. It competes with Skubana in the OMS-adjacent integration and order orchestration space, particularly for cross-border ecommerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Customer concentration
Skubana social profiles
Digital presenceSkubana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skubana leadership team
Management profileNumber of profiles
Profiles2 records
Skubana funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skubana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skubana
What does Skubana do?
Skubana is an Order Management System (OMS) designed for scaling ecommerce brands, providing multi-channel order management, inventory synchronization, and fulfillment automation. Operated under Extensiv, it is sold as a SaaS subscription targeting brands needing unified order, inventory, and multi-warehouse visibility beyond basic order tracking.
Is Skubana a public or private company?
Skubana is a private company. It is classified as corporate owned and is currently operating.
When was Skubana founded?
Skubana was founded in 2013. It employs 11 to 50 people.
Where is Skubana based?
Skubana is headquartered in New York, United States, in the North America region.
How does Skubana make money?
One revenue line is on record: enterprise OMS Subscription.
Who are Skubana's main competitors?
Direct peers on record are Cin7, Ordoro, Linnworks, Brightpearl, Zentail and Fishbowl Inventory. Broad incumbents are Shopify (Shopify Flow / Plus OMS), NetSuite ERP / OMS (Oracle) and QuickBooks Commerce (formerly TradeGecko). ChannelEngine is listed as an emerging player.
Does Skubana have an API?
No public API is recorded for Skubana.
What industry is Skubana in?
Skubana's product category is Order Management Software. Its primary akta.pro industry code is TLAEACAL, Order Visibility, Status Notifications & Customer Tracking Portal.