Skubana

Order Management Softwareskubana.com

Skubana is Extensiv's order management system for scaling ecommerce brands, unifying multi-channel order routing, inventory synchronization, and fulfillment automation across marketplaces, warehouses, and 3PL partners via a subscription SaaS platform.

Company typePrivate
Founded2013
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What Skubana does

Skubana is an order management system (OMS) purpose-built for scaling ecommerce brands operating across multiple sales channels. Founded in 2013 and now operating as a product brand within Extensiv, Skubana addresses fragmented tech stacks, rising fulfillment costs, and multi-channel complexity by unifying order routing, inventory synchronization, multi-warehouse orchestration, and fulfillment automation in a single SaaS platform. The product is targeted at growing direct-to-consumer and omnichannel brands that have outgrown basic order tracking and require operational visibility across marketplaces, storefronts, and 3PL partners.

Underlying technology centers on multi-channel integration, real-time inventory visibility, and rule-based order routing, with connectivity delivered through Extensiv Integration Manager (formerly CartRover), which links Skubana to hundreds of third-party technology providers across ecommerce, shipping, ERP, and CRM. The Extensiv platform layers Extensiv AI, a predictive analytics and optimization module built on 20 years of operational warehouse data, on top of Skubana and sibling modules including 3PL Warehouse Manager, Network Management (4PL), Billing Manager, Smartscan, Small Parcel Suite, and Reporting & Analytics, creating a platform-plus-modules architecture.

The business model is enterprise subscription SaaS sold via direct field sales and demo-driven engagement, with quote-based pricing rather than public list rates. Distribution is amplified by Extensiv's Fulfillment Marketplace, which connects brands seeking 3PL services to warehouse partners in the Extensiv network, generating a cross-side lead channel. Documented customer outcomes cited by the parent include a 97% decrease in order processing time, $250K in new business generated in a single quarter for APS Fulfillment, 25% labor cost reduction for Averitt Express, and 35% year-over-year revenue growth for Quality Distribution, though these outcomes are framed at the Extensiv ecosystem level rather than attributable solely to Skubana. No standalone revenue, ARR, or customer count is disclosed for the Skubana product line.

Skubana firmographics

Firmographics

Name: Skubana
Legal name: Skubana
Website: https://skubana.com
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 11–50 employees
Short description: Skubana is Extensiv's order management system for scaling ecommerce brands, unifying multi-channel order routing, inventory synchronization, and fulfillment automation across marketplaces, warehouses, and 3PL partners via a subscription SaaS platform.
Ownership category
akta.pro rank

Skubana industry classification

Industry

Product category: Order Management Software
akta.pro primary industry: Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL)

Keywords

Order management software
Ecommerce fulfillment platform
Multichannel inventory management
Warehouse management system
Commerce operations platform

Where Skubana is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Skubana business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

Enterprise OMS Subscription: SaaS-based order management system sold as subscription to scaling ecommerce brands requiring multi-channel fulfillment orchestration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Skubana product offering

Product offering

Core offering

Skubana is an Order Management System (OMS) designed for scaling ecommerce brands, providing multi-channel order management, inventory synchronization, and fulfillment automation. Operated under Extensiv, it is sold as a SaaS subscription targeting brands needing unified order, inventory, and multi-warehouse visibility beyond basic order tracking.

Product overview

Extensiv (parent company of Skubana) offers a unified platform-plus-modules architecture for omnichannel fulfillment operations. The core platform consists of the 3PL Warehouse Manager (WMS), complemented by specialized modules including Skubana (Order Management System), Network Management (4PL), Billing Manager, Smartscan, Small Parcel Suite, and Reporting & Analytics. The Integration Manager (formerly CartRover) provides connectivity to hundreds of third-party solutions. Extensiv AI serves as an intelligence layer across all products, leveraging 20 years of operational data to power predictive analytics and optimization capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

Skubana (by Extensiv)

Quantifiable outcome

97% decrease in order processing time for customers using Extensiv ecosystem
+3 more outcomes

Companies that use Skubana

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Skubana technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature1 record

Skubana partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Skubana competitors and assessment

Company assessment

Direct peers

Cin7: Cin7 is a direct competitor to Skubana, offering cloud-based inventory and order management for product sellers across multiple sales channels. Both target growing ecommerce and omnichannel brands with multi-warehouse OMS and integrations to marketplaces, EDI, and 3PLs.
Ordoro: Ordoro provides ecommerce shipping, inventory, and order management software aimed at DTC and multichannel retailers. It directly competes with Skubana's core proposition of unifying orders, inventory, and shipping workflows for growing brands.
Linnworks: Linnworks is a multichannel ecommerce order and inventory management platform with broad marketplace and shipping integrations. Like Skubana, it is built for scaling brands and 3PLs that need centralized order routing and stock visibility across many channels.
Brightpearl: Brightpearl is an operations platform for retail and ecommerce combining OMS, inventory, and accounting automation. It targets a similar mid-market scaling-brands segment as Skubana, with multi-channel order management and 3PL integrations.
Zentail: Zentail is an ecommerce OMS and listing platform for brands selling across multiple marketplaces and shopping carts. Its core focus on centralized order, inventory, and listing management is directly comparable to Skubana's value proposition for omnichannel sellers.
Fishbowl Inventory: Fishbowl provides inventory and order management solutions, often paired with QuickBooks, for SMB and mid-market manufacturers and retailers. It overlaps with Skubana on inventory synchronization and multi-channel order workflows for growing product sellers.

Broad incumbents

Shopify (Shopify Flow / Plus OMS): Shopify is the dominant commerce platform with OMS-adjacent capabilities embedded in Shopify Plus and Shopify Flow. While not a pure OMS, Shopify's expanding native order routing and 3PL functionality represents a significant competitive threat to Skubana's target brands.
NetSuite ERP / OMS (Oracle): NetSuite offers enterprise-grade OMS capabilities as part of its broader cloud ERP suite, serving scaling brands and 3PLs. As a broad incumbent, it competes for larger deals where buyers prefer a single ERP/OMS platform over point solutions like Skubana.
QuickBooks Commerce (formerly TradeGecko): QuickBooks Commerce, built on the acquired TradeGecko platform, offers SMB-focused order and inventory management inside Intuit's accounting ecosystem. It is a broad incumbent alternative for the smaller end of Skubana's target market of scaling brands.

Emerging players

ChannelEngine: ChannelEngine is a marketplace and order management integration platform focused on brands and retailers selling across international marketplaces. It competes with Skubana in the OMS-adjacent integration and order orchestration space, particularly for cross-border ecommerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

Skubana financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Skubana leadership team

Management profile

Number of profiles

Profiles2 records

Skubana funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Skubana M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skubana

What does Skubana do?

Is Skubana a public or private company?

Skubana is a private company. It is classified as corporate owned and is currently operating.

When was Skubana founded?

Skubana was founded in 2013. It employs 11 to 50 people.

Where is Skubana based?

Skubana is headquartered in New York, United States, in the North America region.

How does Skubana make money?

One revenue line is on record: enterprise OMS Subscription.

Who are Skubana's main competitors?

Direct peers on record are Cin7, Ordoro, Linnworks, Brightpearl, Zentail and Fishbowl Inventory. Broad incumbents are Shopify (Shopify Flow / Plus OMS), NetSuite ERP / OMS (Oracle) and QuickBooks Commerce (formerly TradeGecko). ChannelEngine is listed as an emerging player.

Does Skubana have an API?

No public API is recorded for Skubana.

What industry is Skubana in?

Skubana's product category is Order Management Software. Its primary akta.pro industry code is TLAEACAL, Order Visibility, Status Notifications & Customer Tracking Portal.