Airship

What Airship does

Airship is a privately held, mobile-first customer experience software company headquartered in San Francisco with offices across the US (Portland, Santa Barbara, New York City), Europe (London, Paris, Munich), and Asia (New Delhi, Singapore). Founded in June 2009 as Urban Airship and rebranded to Airship in 2025, the company pioneered the first commercial push notification, first in-app message, first cross-platform mobile wallet pass, and first Live Activities. Today it sells an AI-powered, cross-channel customer experience platform to B2C enterprise brands, with documented deployments at Alaska Airlines, BBC, The Home Depot, Vodafone, PayPal, Orange, The Economist, and Southwest Airlines, among others.

The platform unifies messaging, native in-app and web experiences, data collection, and analytics across push notifications, SMS/RCS/MMS, email, in-app, web, and mobile wallet (Apple Wallet, Google Wallet) channels. Core modules include Orchestrate Customer Journeys, No-Code Experience Builder (Scenes), Experimentation & A/B Testing (via acquired Apptimize), Customer Data Collection (surveys, forms, preference centers), and Performance Analytics. The company's AI Agent Fleet—including Campaigns, Journeys, Scenes, Recommendations, Accessibility, and Brand Guidelines agents—automates campaign setup, journey orchestration, and experience generation from text or image prompts without developer resources. Airship integrates with Salesforce Marketing Cloud, Adobe Experience Platform, Segment, Tealium, Snowflake, Twilio, AWS, Google Cloud, and Shop APIs, and is named in the 2025 Gartner Magic Quadrant for Multichannel Marketing Hubs.

The business model is enterprise SaaS with quote-based annual and multi-year subscription contracts ranging from free plans to comprehensive enterprise agreements, supplemented by Professional Services at Platinum, Gold, Silver, and Bronze support tiers. Go-to-market combines direct enterprise field sales (now led by CRO Laura Zwahlen, appointed June 2026), channel/agency partners (Merkle, VML, Accenture Song, Publicis Sapient), and a technology integration partner ecosystem. Airship has raised approximately $100.9M in venture funding (Foundry Group, True Ventures, August Capital, Intel Capital, Salesforce Ventures, Verizon Ventures, Franklin Park, QuestMark Partners) across rounds from 2010 to 2018 and operates as a profitable, independent company with 251–500 employees and SOC 2 Type II, GDPR, CCPA/CPRA, HIPAA, and EU-US/UK/Swiss Data Privacy Framework compliance.

Name

Airship

Legal name

Airship Group, Inc.

Website

https://airship.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Airship is a privately held mobile-first customer experience platform that unifies push, SMS, email, in-app, web, and mobile wallet channels with an AI Agent Fleet for enterprise B2C brands across retail, travel, telecom, media, finance, and sports.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: Annual and multi-year subscription contracts for the customer experience platform. Tiers range from free plans to comprehensive enterprise-level agreements with varying audience limits and feature sets. Support levels (Platinum, Gold, Silver, Bronze) are specified in contract Order Forms.
2. Professional Services: Strategic services packages available for enterprise contracts, including implementation and ongoing support services at different levels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Airship provides an AI-powered, mobile-first customer experience platform that orchestrates cross-channel messaging, experiences, and data (push notifications, SMS, email, mobile wallet, in-app, web) to help enterprise B2C brands acquire, engage, convert, and retain customers. Its offering centers on a multi-agent AI Agent Fleet (Campaigns, Journeys, Scenes, Recommendations, Accessibility, Brand Guidelines agents), a no-code experience builder, native mobile wallet passes, customer data management, real-time data streams, and experimentation tools sold primarily via annual and multi-year subscription contracts with optional professional services.

Product overview

Airship offers a unified, AI-powered, mobile-first customer experience platform that orchestrates the entire customer journey from first touch to measurable results. The platform consists of core modules including Orchestrate Customer Journeys, Fine-Tune with Experimentation, Collect Customer Data, Accelerate Results with AI, Build No-Code Experiences, Hyper-Personalize Experiences, and Boost Customer Acquisition. Airship supports multiple channels: Push Notifications, SMS/MMS/RCS, Email, and Mobile Wallet. Key capabilities include Customer Data Management, Surveys, Recommendations and Audience Pulse, Performance Analytics, and Real-Time Data Streams. The platform features an AI Agent Fleet (including Campaigns AI Agent, Journeys AI Agent, Scenes AI Agent, Accessibility Agent, and Brand Guidelines Agent) for automating customer experience workflows without developer resources. Scenes enables no-code native app experience building. The company also offers Acquired brands including Apptimize (experimentation/A-B testing) and Gummicube ASO Services (App Store Optimization). The platform integrates with leading martech, analytics, and cloud providers and is recognized in the 2025 Gartner Magic Quadrant for Multichannel Marketing Hubs.

Differentiator

Problem solved

Functional benefit

Brands

• Apptimize: A/B testing and experimentation service acquired by Airship, part of the Airship Platform offerings.
• Gummicube ASO Services

Products and services

• Airship Customer Experience Platform Unified AI-powered, mobile-first customer experience platform that orchestrates the entire customer journey across push, SMS, email, in-app, web, and mobile wallet channels for enterprise B2C brands.
• AI Agent Fleet

Quantifiable outcome

• 2x faster weather alerts
• +8 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration47 records

AI capability11 records

Feature12 records

Partnerships

15 partnerships are on record, tiered core and major.

• MerklecoreStrategic or Co-development Partner · 3 November 2025Merkle, dentsu's customer experience consultancy, partnered with Airship and Salesforce Marketing Cloud to create a mobile loyalty accelerator solution. The integration leverages Salesforce Loyalty Management and Airship's mobile-first customer experience platform to enable brands to develop real-time, personalized loyalty programs across multiple digital channels, enhancing brands' ability to engage consumers on mobile devices.
• Salesforce Marketing CloudcoreTechnology or IntegrationTechnology partner for marketing cloud integration and mobile loyalty solution with Merkle
• SegmentcoreTechnology or IntegrationCDP technology partner for customer data platform integration
• Adobe Experience PlatformcoreTechnology or IntegrationTechnology partner for experience platform integration
• Google CloudcoreTechnology or IntegrationCloud infrastructure partner
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure partner
• SnowflakecoreTechnology or IntegrationData cloud partnership for data activation and analytics
• TwiliocoreTechnology or IntegrationCommunication platform partner for SMS/RCS/MMS capabilities
• Apple WalletcoreTechnology or IntegrationMobile wallet partner for pass and ticket creation
• Google WalletcoreTechnology or IntegrationMobile wallet partner for pass and ticket creation
• VMLmajorImplementation/ SI/ Consulting PartnerAgency partner for customer experience implementation and 2026 Elevate Customer Experience Award winner
• DEPTmajorImplementation/ SI/ Consulting PartnerDigital agency partner for implementation services
• Accenture SongmajorImplementation/ SI/ Consulting PartnerGlobal professional services partner for implementation
• Publicis SapientmajorImplementation/ SI/ Consulting PartnerDigital transformation agency partner
• MerklemajorImplementation/ SI/ Consulting PartnerDentsu's customer experience consultancy partner with strategic mobile loyalty partnership

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Braze: Public cross-channel customer engagement platform offering push, in-app, email, and SMS orchestration with journey builder and AI personalization. Most directly comparable to Airship across channels, customer segments (retail, media, finance), and enterprise GTM motion.
• Iterable: Cross-channel marketing platform with strong push, SMS, email, and in-app capabilities. Directly competes for B2C enterprise customers across retail, media, and travel verticals with a similar AI-driven personalization roadmap.
• OneSignal: Push notification, in-app, SMS, and email delivery platform focused on mobile-first customer engagement. Directly overlaps with Airship's core channel orchestration and no-code experience capabilities.
• Klaviyo: B2C CRM and marketing automation platform strong in retail and ecommerce with deep email, SMS, and push capabilities. Comparable enterprise customer base and AI-driven personalization emphasis.
• Customer.io: Automated messaging platform offering email, push, SMS, in-app, and webhooks with strong journey builder. Direct overlap with Airship's mid-market and enterprise messaging and orchestration capabilities.

Broad incumbents

• Salesforce Marketing Cloud: Enterprise marketing suite within the Salesforce ecosystem (Email Studio, Mobile Studio, Journey Builder). Competes broadly with Airship across enterprise accounts and is also an integration partner via Salesforce Loyalty Management.
• Adobe Experience Cloud (Adobe Campaign): Large incumbent martech suite with cross-channel campaign management, mobile, and personalization capabilities. Competes for the same Fortune 1000 buyers and is also a technology integration partner to Airship.
• Oracle Responsys / Oracle Marketing: Enterprise cross-channel marketing platform owned by Oracle. Competes for large enterprise marketing buyers with comparable push, email, and SMS orchestration capabilities.
• Twilio Engage (with Segment CDP): Twilio's customer engagement layer built on Segment CDP and Twilio messaging APIs. Competes across messaging channels and is both a competitor and a technology partner to Airship.

Emerging players

• Leanplum: Mobile-first customer engagement platform focused on push, in-app, and personalization. Comparable mobile-first positioning and enterprise B2C customer base, though smaller in scale than Airship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airship
• YouTubeyoutube.com/@airshipsocial
• Facebookfacebook.com/airshipsocial
• LinkedInlinkedin.com/company/airship-social
• Instagraminstagram.com/airshipsocial

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airship