What FortiFi does

FortiFi Financial, Inc. is a privately held PACE (Property Assessed Clean Energy) financing program administrator headquartered in San Diego, California. Founded in 2015, the company enables residential and commercial property owners in California and Florida to finance energy efficiency, renewable energy, and other property improvements through voluntary special assessments repaid via annual property tax bills. FortiFi distributes financing through enrolled home improvement contractors who present PACE as a payment option at the point of sale, and collects repayment through county tax collectors that remit assessment payments as a line item on the property tax bill.

The company holds a California PACE Program Administrator License (#60DBO-91941), which authorizes it to administer PACE assessments under the state statutory framework. Its core technology is a PACE financing platform that records voluntary special assessments against individual properties; the assessment, not the borrower, is the credit instrument, which is why the obligation transfers automatically to a new owner upon sale. FortiFi previously generated revenue through PACE origination economics on residential and commercial properties, plus a $50 processing fee on payoff quotes (credited back upon prepayment).

FortiFi has ceased accepting new PACE financing applications and is no longer enrolling new contractors. The company now operates in a servicing-only mode, with all customer-facing servicing — payoff quotes, prepayment processing, and account balance inquiries — handled by third-party servicer DTA (Document Transfer Agency) through the poportal.com portal. The remaining revenue stream consists of residual economics on the amortizing assessment book and incidental servicing fees.

Name

FortiFi

Legal name

FortiFi Financial, Inc.

Website

https://fortifi.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

FortiFi Financial is a San Diego-based PACE (Property Assessed Clean Energy) program administrator that financed residential and commercial property improvements in California and Florida. The company has ceased new originations and now services its existing assessment portfolio through third-party servicer DTA.

Ownership category

akta.pro rank

Product category

PACE Financing

akta.pro primary industry

Energy Efficiency & Green Retrofit Financing (FSALAHAK)

Keywords

• PACE financing
• Property assessed clean energy
• Home improvement financing
• Energy efficiency financing
• Commercial property financing

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Others, Marketing or Sales

Revenue model

1. PACE Assessment Financing: FortiFi generates revenue through PACE (Property Assessed Clean Energy) financing assessments on residential and commercial properties. Property owners repay financing through annual property tax bills as a line item collected by county tax collectors. The company also earns payoff processing fees ($50 processing fee for prepayment quotes).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

FortiFi administers Property Assessed Clean Energy (PACE) financing that funds 100% of qualifying residential and commercial property improvements, with repayment structured as a voluntary special assessment collected through the property owner's annual property tax bill. The company also services existing assessments, providing payoff quotes, prepayment processing, and account balance inquiries through third-party servicer DTA.

Product overview

FortiFi offers a single unified PACE (Property Assessed Clean Energy) financing product that enables property owners to finance home improvements through their annual property tax bill. The company services existing PACE assessments by managing payments, payoff quotes, and account balances through third-party servicer DTA. FortiFi is no longer accepting new applications and is focused exclusively on servicing existing residential and commercial PACE assessments.

Differentiator

Problem solved

Functional benefit

Products and services

• PACE Assessment Financing
• Account Servicing for Existing PACE Assessments

Quantifiable outcome

• Payoff quotes available within 5 business days
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DTA (Document Transfer Agency)coreStrategic or Co-development PartnerDTA serves as FortiFi's third-party servicer managing prepayment processing, payoff quotes, and account balances for all PACE assessments. DTA provides customer-facing servicing through poportal.com, handles payment collections inquiries, and processes payoff requests. Contact: 1-800-969-4382 for Florida assessments, [email protected] for California assessments.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mosaic: Solar and home-improvement loan provider that originated both unsecured consumer loans and PACE-style product variants. Comparable to FortiFi in customer segment (residential property owners seeking to finance energy/roofing upgrades) and origination channel (solar and home improvement contractors).
• Sunlight Financial: Specialty finance company providing residential solar loan and PACE financing solutions to homeowners via contractor partnerships. Comparable to FortiFi in product type, customer base, and go-to-market motion through installer/contractor networks.
• Dividend Finance: PACE financing provider focused primarily on commercial (C-PACE) projects, with residential PACE offerings as well. Comparable to FortiFi in PACE program administration, special-assessment financing structure, and renewable energy/efficiency use cases.
• PACE Equity: Commercial PACE (C-PACE) financing administrator with a national footprint across multiple states. Comparable to FortiFi as a licensed PACE program administrator using the property-tax assessment mechanism for energy efficiency, renewable, and resilience project financing.
• Greenworks Lending: Commercial PACE financing provider operating in many U.S. states. Comparable to FortiFi in PACE program administration, capital-provider relationships, and focus on energy efficiency and resiliency upgrades financed via property-tax assessments.
• LightReach: Residential and commercial solar/PACE financing provider operating in multiple U.S. states. Comparable to FortiFi in PACE product structure, contractor-led origination, and target use cases (solar, energy efficiency, roofing, HVAC).
• Ygrene Energy Fund: One of the largest residential and commercial PACE financing administrators, operating across California, Florida, and other states. Directly comparable to FortiFi as a PACE program administrator financing energy efficiency, solar, and resilience improvements on the property-tax bill.
• Renovate America: Was one of the largest residential PACE providers in California and other states before exiting new originations. Most directly comparable to FortiFi in product model (HERO program), customer base, and channel (contractor-led), and illustrates the regulatory/market pressure facing PACE administrators.
• Loanpal: Residential solar and home-improvement financing provider with significant PACE exposure in California and Florida. Closely comparable to FortiFi in target customer, financing structure, and geographic footprint, and has similarly faced PACE-related industry headwinds.

Broad incumbents

• GreenSky (Goldman Sachs): Large home-improvement point-of-sale consumer lender (acquired by Goldman Sachs) serving homeowners through contractor networks. Comparable to FortiFi in target customer and contractor-channel distribution, but operates at much greater scale via unsecured installment loans rather than PACE assessments.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FortiFi