BrandTotal
BrandTotal is a New York-based B2B SaaS company, founded in 2016, that provides competitive marketing intelligence software enabling brand marketers and agencies to uncover and analyze rivals' digital advertising and marketing strategies.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BrandTotal does
BrandTotal is a New York-based, venture-backed marketing intelligence software company founded in 2016 by Alon Leibovich (CEO) and Omer Ramote (Chief Architect). The company's product is positioned as "Agile Marketing Intelligence," focused on enabling brand marketers and their agencies to uncover and analyze competitors' marketing strategies across digital channels — covering paid media activity, creative execution, and cross-channel competitive moves — so that customers can make faster, more informed marketing decisions. The platform appears to operate as a B2B SaaS product; however, the input data does not disclose a formal pricing model, contract structure, or go-to-market motion, and no named customer logos, customer segments, or quantified outcomes are available to triangulate the commercial footprint.
The company has raised approximately $20 million in aggregate disclosed funding across three rounds: a 2017 round led by Glilot Capital Partners ($2M), a 2018 round led by Flint Capital ($6M) with strategic participation from NHN Investment and Keshet International, and a 2020 round led by INCapital Ventures ($12M). Headcount is reported in the 11-50 range, consistent with an early-growth-stage SaaS firm that has not yet scaled into mid-market or enterprise sales coverage at material depth. No acquisitions, partnerships, product launches beyond the original platform, leadership changes, or geographic expansions beyond investor-driven signals are documented in the input data, and there are no disclosed patents, certifications, integrations, or API/SDK offerings that would indicate deep embedding into customer martech stacks.
The underlying technology is described at a category level (competitive marketing intelligence via digital channel monitoring) without disclosed proprietary models, data flywheel mechanics, or named ML pipelines. No AI/ML research output, benchmarks, or senior AI hires are documented. Revenue, ARR, customer count, and pricing are not disclosed, and no subsequent funding event after September 2020 is present in the data set, leaving the company's current commercial scale and post-2020 trajectory materially unverified.
BrandTotal firmographics
Firmographics- Name
- BrandTotal
- Legal name
- Keluarantoto78.com
- Website
- https://brandtotal.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrandTotal is a New York-based B2B SaaS company, founded in 2016, that provides competitive marketing intelligence software enabling brand marketers and agencies to uncover and analyze rivals' digital advertising and marketing strategies.
- Ownership category
- akta.pro rank
BrandTotal industry classification
Industry- Product category
- Marketing Intelligence Software
- NAICS
- Advertising Agencies (54181), Software Publishers (5132)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industries
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)
Keywords
Where BrandTotal is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
BrandTotal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
BrandTotal product offering
Product offeringCore offering
BrandTotal provides an agile marketing intelligence platform that monitors competitors' paid and organic digital marketing strategies, including ad creatives, social media activity, SEO/SEM tactics, and influencer activity. The platform enables brands and agencies to benchmark performance, detect competitor campaigns in real time, and refine their own marketing strategies based on observed competitive activity.
Differentiator
Problem solved
Functional benefit
Products and services
- BrandTotal Marketing Intelligence Platform Cloud-based SaaS platform that uncovers competitors' paid and organic digital marketing activity, including display and social ads, SEO/SEM keywords, and influencer campaigns, for brand marketers and agencies.
Companies that use BrandTotal
Customer profileIdeal customer profiles1 record
BrandTotal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BrandTotal partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
BrandTotal competitors and assessment
Company assessmentDirect peers
- Pathmatics (Kantar): Pathmatics provides digital ad competitive intelligence — tracking competitors' paid media across display, video, social, and mobile. It is the closest direct peer to BrandTotal's core value proposition and now sits inside Kantar's media intelligence portfolio.
- The Search Monitor: The Search Monitor provides paid search and brand protection competitive monitoring, including ad compliance and affiliate monitoring. It competes with BrandTotal in the paid media intelligence use case, particularly for trademark and compliance-driven buyers.
- Adbeat: Adbeat focuses on display and native advertising competitive intelligence, surfacing competitor ad networks, publishers, and creative. It is a direct competitor in the paid media intelligence category BrandTotal serves.
- SpyFu: SpyFu specializes in competitor PPC keyword and ad research, including Google Ads history and spend estimates. It competes with BrandTotal in the SEO/SEM competitive intelligence segment for marketers and agencies.
- iSpionage: iSpionage offers competitor keyword monitoring, ad copy history, and landing page tracking for paid search campaigns. It is a smaller direct competitor to BrandTotal focused specifically on PPC competitive intelligence.
Broad incumbents
- SEMrush: SEMrush is a full marketing platform with a dedicated competitive research toolkit covering SEO, paid search, display, and PLA intelligence. It is a broader incumbent competing for the same CMO/competitive intelligence budget as BrandTotal.
- SimilarWeb: SimilarWeb offers broader digital intelligence (web traffic, audience, app, and competitive research). It overlaps with BrandTotal on competitor marketing strategy use cases but extends well beyond ad intelligence into a wider market research platform.
- Sensor Tower: Sensor Tower is a broader digital and mobile intelligence platform covering app, ad, and audience insights. Its ad creative and spend features overlap with BrandTotal, though it leads in mobile rather than web-led media intelligence.
- Moat (Oracle): Moat provides ad creative visibility, viewability, and competitive creative tracking, now part of Oracle's advertising analytics stack. It overlaps with BrandTotal on tracking competitor ad creative across the open web.
Emerging players
- NinjaCat: NinjaCat is a marketing intelligence and reporting platform that pulls cross-channel ad data for agencies and brands. While more reporting-focused, it competes for some of the same competitive reporting budgets as BrandTotal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
BrandTotal social profiles
Digital presenceBrandTotal financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandTotal leadership team
Management profileNumber of profiles
Profiles2 records
BrandTotal funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandTotal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandTotal
What does BrandTotal do?
BrandTotal provides an agile marketing intelligence platform that monitors competitors' paid and organic digital marketing strategies, including ad creatives, social media activity, SEO/SEM tactics, and influencer activity. The platform enables brands and agencies to benchmark performance, detect competitor campaigns in real time, and refine their own marketing strategies based on observed competitive activity.
Is BrandTotal a public or private company?
BrandTotal is a private company. It is classified as venture growth investor backed and is currently operating.
When was BrandTotal founded?
BrandTotal was founded in 2016. It employs 11 to 50 people.
Where is BrandTotal based?
BrandTotal is headquartered in New York, United States, in the North America region.
Who are BrandTotal's main competitors?
Direct peers on record are Pathmatics (Kantar), The Search Monitor, Adbeat, SpyFu and iSpionage. Broad incumbents are SEMrush, SimilarWeb, Sensor Tower and Moat (Oracle). NinjaCat is listed as an emerging player.
Does BrandTotal have an API?
No public API is recorded for BrandTotal.
What industry is BrandTotal in?
BrandTotal's product category is Marketing Intelligence Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs). Its NAICS code is 54181 and its SIC code is 7310.