Parseable
Parseable is an AI-native unified observability platform founded in 2024 that ingests logs, metrics, traces, and events via OpenTelemetry into a Rust-based columnar store, serving DevOps, SRE, and Platform Engineering teams through a usage-based cloud product, a self-hosted Enterprise BYOC tier, and an open-source distribution.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Parseable does
Parseable, founded in 2024 by Nitish Tiwari, is an AI-native unified observability platform that ingests, stores, and queries logs, metrics, traces, and events from OpenTelemetry-compatible sources. The platform is built in Rust on a columnar storage engine using Apache Parquet and Apache Arrow on object storage, which the company claims delivers up to 90% compression and an 80x cost advantage over legacy observability tools. The product portfolio consists of Parseable Cloud (a managed SaaS), Parseable Enterprise (a Bring-Your-Own-Cloud self-hosted deployment with a 99.9% SLA and region selection), and the Prism UI; the open-source core is distributed under a dual license with 50+ native integrations across visualization, messaging, identity, cloud providers, and AI frameworks including OpenAI, Anthropic, LangChain, CrewAI, and Temporal.
Parseable operates a hybrid go-to-market: a product-led growth motion with a free tier at app.parseable.com, usage-based billing per GB ingested on the cloud plan, and a direct enterprise sales motion for BYOC deployments requiring data residency, custom pricing, and dedicated support. The company is headquartered in San Francisco (Parseable, Inc., Delaware) with engineering and operations in Bengaluru (Cloudnatively Services Pvt Ltd.). It raised a $2.75M seed round in May 2024 led by Peak XV Partners' Surge with NP-Hard Ventures, holds SOC 2 Type 2 compliance, and has appointed EU and UK GDPR Article 27 representatives. Customers are horizontal DevOps, SRE, and Platform Engineering teams, with growing emphasis on observability for AI agent and LLM workloads.
Parseable firmographics
Firmographics- Name
- Parseable
- Legal name
- Parseable, Inc.
- Website
- https://parseable.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Parseable is an AI-native unified observability platform founded in 2024 that ingests logs, metrics, traces, and events via OpenTelemetry into a Rust-based columnar store, serving DevOps, SRE, and Platform Engineering teams through a usage-based cloud product, a self-hosted Enterprise BYOC tier, and an open-source distribution.
- Ownership category
- akta.pro rank
Parseable industry classification
Industry- Product category
- Cloud Observability Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Observability Data Platforms (O11y Pipelines, Telemetry Backends) (HDABAJAJ)
- akta.pro secondary industries
- Cloud-Native/Kubernetes Observability (HDABAJAF), Lakehouse Platforms (HDAEABAB), Object Storage Platforms (HDABAEAC)
Keywords
Where Parseable is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Parseable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Parseable Cloud - Usage-based Subscription: Parseable Cloud is a hosted SaaS platform where customers are charged based on data ingested (GB). The service uses a pay-as-you-go metered usage model with no fixed-term or auto-renewing subscriptions. Customers provide a payment method and are charged monthly in arrears at then-current rates disclosed in the admin console. Usage fees are non-refundable. This is the primary revenue stream for the company.
- Parseable Enterprise (Self-hosted BYOC): Enterprise tier offering Bring-Your-Own-Cloud deployment option for complete data ownership and security. Includes advanced features such as PromQL metrics querying, region selection for data residency, and enhanced SLA (99.9% uptime target) with service credits. Enterprise customers receive dedicated support with defined severity-based response times (2-4 business hours for critical/high issues).
- Free Tier / Self-serve: Free tier allowing users to start for free at app.parseable.com with feature-limited trial environments. The free tier serves as a customer acquisition channel, converting users to paid usage-based plans when their data ingestion exceeds trial limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier for individual developers and small teams to get started with observability |
| Usage-based | Monthly | Usage-based cloud subscription charged per GB ingested |
| Subscription | Annual | Enterprise tier with self-hosted BYOC option, enhanced SLA, and dedicated support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Parseable product offering
Product offeringCore offering
Parseable is a cloud-native observability platform that unifies logs, metrics, traces, and events into a single telemetry data lake stored in open Apache Parquet and Apache Arrow formats on object storage. The platform is built in Rust, ingests data via OpenTelemetry (OTLP), and offers AI-assisted natural language querying, real-time anomaly detection, time series forecasting, and granular access control. It is sold as Parseable Cloud (managed SaaS) and Parseable Enterprise (Bring-Your-Own-Cloud/self-hosted deployment) for DevOps, SRE, platform engineering, and AI workload monitoring.
Product overview
Parseable is an observability infrastructure platform for fast-growing teams that unifies telemetry data (logs, metrics, traces) with full-fidelity data queryability. The product portfolio consists of Parseable Cloud (managed SaaS), Parseable Enterprise (BYOC/self-hosted), and the underlying Prism UI interface. The platform is built on Rust with columnar storage using Apache Parquet and Apache Arrow, achieving up to 90% compression. It offers OpenTelemetry-native ingestion, AI-assisted natural language querying (SQL generation), and predictive analytics with anomaly detection. SDKs for Temporal workflow observability are available in TypeScript, Python, and Java, with additional plugins for AI agent frameworks including CrewAI, DSPy, DBOS, and n8n.
Differentiator
Problem solved
Functional benefit
Products and services
- Parseable Cloud Hosted, cloud-based unified observability platform providing telemetry data ingestion, storage, querying, dashboards, APIs, AI features, and analytics as a managed SaaS service. Targeted at individual developers, small teams, and organizations that prefer not to self-host.
- Parseable Enterprise Enterprise-grade self-hosted or Bring-Your-Own-Cloud deployment of the Parseable platform with complete data ownership, region selection for data residency, PromQL metrics querying, 99.9% uptime SLA with service credits, and dedicated support with severity-based response times of 2-4 business hours. Targeted at large organizations with compliance, multi-cloud, or data sovereignty requirements.
Quantifiable outcome
- 80x lower cost compared to legacy observability tools
- +4 more outcomes
Companies that use Parseable
Customer profileSegments3 records
Ideal customer profiles3 records
Parseable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration81 records
AI capability5 records
Feature9 records
Parseable partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TemporalcoreParseable announced a partnership with Temporal in June 2026. Parseable provides middleware plugins for Temporal (available in TypeScript, Python, and Java) that ship workflow and activity execution events to Parseable as OpenTelemetry logs and traces. The partnership enables comprehensive workflow observability including flame-graph traces, queryable log schemas, and custom domain events for AI agents.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Parseable competitors and assessment
Company assessmentBroad incumbents
- New Relic: Application performance monitoring and observability platform with consumption-based pricing. Comparable broad incumbent in the modern observability category Parseable targets.
- Datadog: Comprehensive cloud monitoring and observability suite covering logs, metrics, traces, APM, and security. Broad incumbent Parseable competes against for enterprise observability budgets.
- Splunk: Enterprise log analytics and SIEM platform (now part of Cisco). Established incumbent against which Parseable positions on cost-efficiency and open standards.
- Elastic: Search-based observability and log analytics built on Elasticsearch. Overlaps with Parseable on log storage/query, full-stack observability, and enterprise security/compliance use cases.
Direct peers
- Grafana Labs: Provider of the open-source LGTM stack (Loki, Grafana, Tempo, Mimir) for logs, metrics, and traces. Directly comparable to Parseable as an open-standards, OSS-led observability platform targeting the same DevOps/SRE buyer.
- SigNoz: OpenTelemetry-native observability platform offering logs, metrics, and traces with an open-source core and cloud/enterprise tiers. Closest head-to-head peer to Parseable on architecture, GTM, and target customer.
- Honeycomb: Observability platform purpose-built for high-cardinality, distributed-systems telemetry. Competes with Parseable in the modern, engineering-led observability segment, particularly for debugging complex production systems.
- Better Stack: Log management and observability platform combining logs, metrics, and on-call. Directly comparable to Parseable on log analytics, pricing-model transparency, and developer-led GTM.
- Coralogix: Log analytics and observability platform with a usage-based pricing model and columnar-storage architecture. Comparable to Parseable on cost-efficient log analytics and full-stack observability positioning.
Emerging players
- HyperDX: Open-source observability platform built on ClickHouse for logs, metrics, traces, and sessions. Comparable emerging competitor leveraging a similar columnar storage architecture with an open-source core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Parseable social profiles
Digital presenceParseable compliance and trust
Trust signalCompliance2 records
Parseable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parseable leadership team
Management profileNumber of profiles
Profiles1 record
Parseable subsidiaries and ownership
Company hierarchySubsidiaries1 record
Parseable funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parseable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parseable
What does Parseable do?
Parseable is a cloud-native observability platform that unifies logs, metrics, traces, and events into a single telemetry data lake stored in open Apache Parquet and Apache Arrow formats on object storage. The platform is built in Rust, ingests data via OpenTelemetry (OTLP), and offers AI-assisted natural language querying, real-time anomaly detection, time series forecasting, and granular access control. It is sold as Parseable Cloud (managed SaaS) and Parseable Enterprise (Bring-Your-Own-Cloud/self-hosted deployment) for DevOps, SRE, platform engineering, and AI workload monitoring.
Is Parseable a public or private company?
Parseable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Parseable founded?
Parseable was founded in 2024. It employs 1 to 10 people.
Where is Parseable based?
Parseable is headquartered in San Francisco, United States, in the North America region.
How does Parseable make money?
Three revenue lines are on record. Parseable Cloud - Usage-based Subscription is the primary driver. The others are parseable Enterprise (Self-hosted BYOC) and free Tier / Self-serve.
Who are Parseable's main competitors?
Broad incumbents on record are New Relic, Datadog, Splunk and Elastic. Direct peers are Grafana Labs, SigNoz, Honeycomb, Better Stack and Coralogix. HyperDX is listed as an emerging player.
Does Parseable have an API?
Yes. Parseable offers a REST API for ingesting logs, traces, and metrics data. The API supports OTLP (OpenTelemetry Protocol) endpoints for logs (/v1/logs) and traces (/v1/traces) via HTTP. Authentication uses HTTP Basic Auth (username/password). Custom headers like X-P-Stream for stream selection and X-P-Log-Source for OTLP source type are supported. Rate limits and versioning are not explicitly stated. SDKs are available for Python (temporal-parseable), TypeScript (@parseable/temporal), and Java (com.parseable:temporal-parseable). The developer portal is available at https://www.parseable.com/docs/api. Developer documentation is at www.parseable.com/docs/api.
What industry is Parseable in?
Parseable's product category is Cloud Observability Platform. Its primary akta.pro industry code is HDABAJAJ, Observability Data Platforms (O11y Pipelines, Telemetry Backends), with a secondary code of HDABAJAF, Cloud-Native/Kubernetes Observability. Its NAICS code is 5182 and its SIC code is 7372.