Nude Barre

What Nude Barre does

Nude Barre is a direct-to-consumer intimates and hosiery brand founded in 2009 by CEO Erin Carpenter and headquartered in New York. The company designs and sells skin-tone-matching bodywear—including tights, bralettes, panties, camisoles, no-show socks, and a children's line—across a proprietary 12-shade system (7AM through 12AM) that spans fair to deeply melanated complexions, branded as the widest inclusive shade range in the industry. Products are engineered for durability (claims of 5x longer life vs. traditional tights, 90-day replacement guarantee) and seamless construction, with shade identification supported by an interactive quiz and physical Swatch Book. The entire catalog is sold exclusively through the company's Shopify storefront at nudebarre.com, with no physical retail or third-party wholesale distribution; unit prices range from approximately $13 for children's tights to $45 for bundles, and an e-gift card program supplements the core assortment. Customers are predominantly individual consumers, with secondary use cases in bridal/wedding parties and performers/dancers, and the brand is actively building B2B (Bulk Buyer's Club) and affiliate/influencer acquisition channels alongside a Nude Barre Rewards loyalty program.

Name

Nude Barre

Legal name

Nude Barre

Website

https://nudebarre.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Nude Barre is a direct-to-consumer intimates and hosiery brand that designs skin-tone-matching bodywear across a proprietary 12-shade range, selling exclusively through its Shopify storefront to individual consumers, brides and wedding parties, and performers.

Ownership category

akta.pro rank

Product category

Women's Hosiery and Intimates

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Panties & Briefs (CRAAAIAB)

akta.pro secondary industry

Shapewear & Body Contouring (CRAAAIAC)

Keywords

• Inclusive hosiery
• Women's intimates
• Skin-tone apparel
• Shade-matched tights
• Nude bodywear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of skin-tone matching bodywear including hosiery, underwear, and accessories through nudebarre.com. One-time purchase model with bundle options for increased order value.
2. Gift Cards: Digital gift cards sold through the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Nude Barre designs, manufactures, and sells skin-tone matching bodywear, including tights, bras, panties, children's hosiery, camisoles, and no-show socks, available in 12 inclusive shades organized by a time-of-day metaphor (7AM-12AM) covering the full spectrum from porcelain to deeply melanated skin tones. Products are sold direct-to-consumer via a Shopify e-commerce storefront, supported by a shade matching quiz and expert consultation, with a 90-day replacement guarantee on tights.

Product overview

Nude Barre is a direct-to-consumer intimates and hosiery brand offering inclusive skin-tone matching bodywear. The core product portfolio includes tights (Fishnets, Footed Opaque Tights, Convertible Opaque Tights), bras (Bralettes, Mesh Bralettes), and panties (Seamless Thong, Seamless Bikini Panty, Girlshorts), all available in 12 inclusive shades organized as Morning Shades (7AM-10AM), Afternoon Shades (11AM-2PM), and Evening Shades (3PM-6PM), plus 12AM for deep tones. The company also offers children's versions of tights, camisole tops, no-show socks, and accessories. Products are sold individually and in bundles (Shade Essentials Kit, Tights + No-Show Socks Bundle). The company operates on Shopify e-commerce platform and was founded in 2009 by Erin Carpenter, raising $1.4 million in seed funding in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Fishnets Skin-tone matching fishnet tights available in 12 inclusive shades (7AM through 6PM and 12AM), made from 90% nylon and 10% spandex with cotton crotch, designed for both active and fashion wear at $30.00 USD.
• Footed Opaque Tights Full-coverage opaque tights with foot in 12 inclusive shades, made from 85% nylon and 15% spandex with cotton crotch and supportive top, designed for cooler seasons at $30.00 USD.
• Convertible Opaque Tights Versatile tights that can be worn footed or footless in 12 signature shades, made from 85% nylon and 15% spandex, priced at $27.00 USD.
• Bralette Skin-tone matching bralette in all 12 inclusive shades, part of the invisible essentials collection, priced at $35.00 USD (sale from $15.00 USD).
• Mesh Bralette
• Seamless Thong
• Seamless Bikini Panty
• Girlshorts
• Camisole Top
• No Show Socks
• Children's Footed Opaque Tights
• Children's Fishnets
• Children's Convertible Opaque Tights
• Shade Essentials Kit
• Tights + No-Show Socks Bundle
• Nude Barre Shade Swatch Book
• Nude Barre Gift Box
• Gift Card

Quantifiable outcome

• Products last 5x longer than traditional tights
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BumbleminorGTM or Marketing PartnerPartnership with Bumble for brand collaboration and exposure. Whitney Wolfe Herd is founder of Bumble.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nubian Skin: Direct-to-consumer intimates and hosiery brand specifically designed for women of color with nude-tone matching products — the closest direct competitor to Nude Barre's inclusive shade positioning.
• Heist Studios: Premium DTC hosiery and shapewear brand emphasizing inclusive sizing and shade range, with strong product-design and DTC marketing focus similar to Nude Barre's positioning.
• ThirdLove: DTC intimates brand built around inclusive half-cup sizing and broad shade ranges, with a similar technology-enabled fitting approach (fitting quiz) and founder-led brand narrative.
• Bombas: Mission-driven DTC apparel brand that started in socks and expanded into adjacent categories (T-shirts, underwear) — directly comparable to Nude Barre's category-extension playbook from a single-SKU origin.

Broad incumbents

• Savage X Fenty: Rihanna's inclusive intimates and loungewear label with a wide shade/size range and strong DTC-plus-retail model — a much larger incumbent competing for the same inclusive intimates customer.
• Spanx: Category-leading shapewear and bodywear brand whose seamless, invisible-under-clothing proposition overlaps directly with Nude Barre's bodywear and seamless construction positioning.
• Hue: Established women's hosiery and leggings brand with broad retail distribution — a legacy competitor in the hosiery category Nude Barre targets.
• Wolford: Premium European hosiery and bodywear brand with a global wholesale footprint, competing for the same premium tights customer that Nude Barre addresses.
• Tommy John: DTC men's and women's intimates and underwear brand with a similar technology-and-comfort differentiation narrative, multi-category assortment, and direct-to-consumer-first model.

Emerging players

• Thinx: Innovative intimates DTC brand that built a category around period underwear with strong earned media and a values-led brand story — a comparable DTC intimates model with technology-driven differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nudebarre
• Instagraminstagram.com/nudebarre
• TikToktiktok.com/@nudebarre
• Pinterestpinterest.com/nudebarre
• Xx.com/nudebarre
• LinkedInlinkedin.com/company/nude-barre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nude Barre