Nude Barre
Nude Barre is a direct-to-consumer intimates and hosiery brand that designs skin-tone-matching bodywear across a proprietary 12-shade range, selling exclusively through its Shopify storefront to individual consumers, brides and wedding parties, and performers.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nude Barre does
Nude Barre is a direct-to-consumer intimates and hosiery brand founded in 2009 by CEO Erin Carpenter and headquartered in New York. The company designs and sells skin-tone-matching bodywear—including tights, bralettes, panties, camisoles, no-show socks, and a children's line—across a proprietary 12-shade system (7AM through 12AM) that spans fair to deeply melanated complexions, branded as the widest inclusive shade range in the industry. Products are engineered for durability (claims of 5x longer life vs. traditional tights, 90-day replacement guarantee) and seamless construction, with shade identification supported by an interactive quiz and physical Swatch Book. The entire catalog is sold exclusively through the company's Shopify storefront at nudebarre.com, with no physical retail or third-party wholesale distribution; unit prices range from approximately $13 for children's tights to $45 for bundles, and an e-gift card program supplements the core assortment. Customers are predominantly individual consumers, with secondary use cases in bridal/wedding parties and performers/dancers, and the brand is actively building B2B (Bulk Buyer's Club) and affiliate/influencer acquisition channels alongside a Nude Barre Rewards loyalty program.
Nude Barre firmographics
Firmographics- Name
- Nude Barre
- Legal name
- Nude Barre
- Website
- https://nudebarre.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nude Barre is a direct-to-consumer intimates and hosiery brand that designs skin-tone-matching bodywear across a proprietary 12-shade range, selling exclusively through its Shopify storefront to individual consumers, brides and wedding parties, and performers.
- Ownership category
- akta.pro rank
Nude Barre industry classification
Industry- Product category
- Women's Hosiery and Intimates
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Panties & Briefs (CRAAAIAB)
- akta.pro secondary industry
- Shapewear & Body Contouring (CRAAAIAC)
Keywords
Where Nude Barre is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Nude Barre business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of skin-tone matching bodywear including hosiery, underwear, and accessories through nudebarre.com. One-time purchase model with bundle options for increased order value.
- Gift Cards: Digital gift cards sold through the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fishnets - $30.00 USD |
| Unit Pricing | Pay-as-you-go | Footed Opaque Tights - $30.00 USD |
| Unit Pricing | Pay-as-you-go | Convertible Opaque Tights - $27.00 USD |
| Unit Pricing | Pay-as-you-go | Bralette - $35.00 USD |
| Unit Pricing | Pay-as-you-go | Seamless Bikini Panty - $26.00 USD |
| Unit Pricing | Pay-as-you-go | Seamless Thong - $23.00 USD (from $15.00) |
| Unit Pricing | Pay-as-you-go | No Show Socks (3 Pairs) - $30.00 USD ($20.00 on sale) |
| Unit Pricing | Pay-as-you-go | Camisole Top - $42.00 USD (from $21.00) |
| Unit Pricing | Pay-as-you-go | Shade Essentials Kit - $70.00 USD ($63.00) |
| Unit Pricing | Pay-as-you-go | Tights + No-Show Socks Bundle - $50.00 USD ($45.00) |
| Unit Pricing | Pay-as-you-go | Children's Tights - $13.00-$16.00 USD |
| Unit Pricing | Pay-as-you-go | Nude Barre Shade Swatch Book - $15.00 USD |
| Unit Pricing | Pay-as-you-go | Gift Card - from $10.00 USD |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Nude Barre product offering
Product offeringCore offering
Nude Barre designs, manufactures, and sells skin-tone matching bodywear, including tights, bras, panties, children's hosiery, camisoles, and no-show socks, available in 12 inclusive shades organized by a time-of-day metaphor (7AM-12AM) covering the full spectrum from porcelain to deeply melanated skin tones. Products are sold direct-to-consumer via a Shopify e-commerce storefront, supported by a shade matching quiz and expert consultation, with a 90-day replacement guarantee on tights.
Product overview
Nude Barre is a direct-to-consumer intimates and hosiery brand offering inclusive skin-tone matching bodywear. The core product portfolio includes tights (Fishnets, Footed Opaque Tights, Convertible Opaque Tights), bras (Bralettes, Mesh Bralettes), and panties (Seamless Thong, Seamless Bikini Panty, Girlshorts), all available in 12 inclusive shades organized as Morning Shades (7AM-10AM), Afternoon Shades (11AM-2PM), and Evening Shades (3PM-6PM), plus 12AM for deep tones. The company also offers children's versions of tights, camisole tops, no-show socks, and accessories. Products are sold individually and in bundles (Shade Essentials Kit, Tights + No-Show Socks Bundle). The company operates on Shopify e-commerce platform and was founded in 2009 by Erin Carpenter, raising $1.4 million in seed funding in 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Fishnets Skin-tone matching fishnet tights available in 12 inclusive shades (7AM through 6PM and 12AM), made from 90% nylon and 10% spandex with cotton crotch, designed for both active and fashion wear at $30.00 USD.
- Footed Opaque Tights Full-coverage opaque tights with foot in 12 inclusive shades, made from 85% nylon and 15% spandex with cotton crotch and supportive top, designed for cooler seasons at $30.00 USD.
- Convertible Opaque Tights Versatile tights that can be worn footed or footless in 12 signature shades, made from 85% nylon and 15% spandex, priced at $27.00 USD.
- Bralette Skin-tone matching bralette in all 12 inclusive shades, part of the invisible essentials collection, priced at $35.00 USD (sale from $15.00 USD).
- Mesh Bralette
- Seamless Thong
- Seamless Bikini Panty
- Girlshorts
- Camisole Top
- No Show Socks
- Children's Footed Opaque Tights
- Children's Fishnets
- Children's Convertible Opaque Tights
- Shade Essentials Kit
- Tights + No-Show Socks Bundle
- Nude Barre Shade Swatch Book
- Nude Barre Gift Box
- Gift Card
Quantifiable outcome
- Products last 5x longer than traditional tights
- +1 more outcomes
Companies that use Nude Barre
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Nude Barre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nude Barre partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BumbleminorPartnership with Bumble for brand collaboration and exposure. Whitney Wolfe Herd is founder of Bumble.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Nude Barre competitors and assessment
Company assessmentDirect peers
- Nubian Skin: Direct-to-consumer intimates and hosiery brand specifically designed for women of color with nude-tone matching products — the closest direct competitor to Nude Barre's inclusive shade positioning.
- Heist Studios: Premium DTC hosiery and shapewear brand emphasizing inclusive sizing and shade range, with strong product-design and DTC marketing focus similar to Nude Barre's positioning.
- ThirdLove: DTC intimates brand built around inclusive half-cup sizing and broad shade ranges, with a similar technology-enabled fitting approach (fitting quiz) and founder-led brand narrative.
- Bombas: Mission-driven DTC apparel brand that started in socks and expanded into adjacent categories (T-shirts, underwear) — directly comparable to Nude Barre's category-extension playbook from a single-SKU origin.
Broad incumbents
- Savage X Fenty: Rihanna's inclusive intimates and loungewear label with a wide shade/size range and strong DTC-plus-retail model — a much larger incumbent competing for the same inclusive intimates customer.
- Spanx: Category-leading shapewear and bodywear brand whose seamless, invisible-under-clothing proposition overlaps directly with Nude Barre's bodywear and seamless construction positioning.
- Hue: Established women's hosiery and leggings brand with broad retail distribution — a legacy competitor in the hosiery category Nude Barre targets.
- Wolford: Premium European hosiery and bodywear brand with a global wholesale footprint, competing for the same premium tights customer that Nude Barre addresses.
- Tommy John: DTC men's and women's intimates and underwear brand with a similar technology-and-comfort differentiation narrative, multi-category assortment, and direct-to-consumer-first model.
Emerging players
- Thinx: Innovative intimates DTC brand that built a category around period underwear with strong earned media and a values-led brand story — a comparable DTC intimates model with technology-driven differentiation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nude Barre social profiles
Digital presenceNude Barre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nude Barre leadership team
Management profileNumber of profiles
Profiles1 record
Nude Barre funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nude Barre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nude Barre
What does Nude Barre do?
Nude Barre designs, manufactures, and sells skin-tone matching bodywear, including tights, bras, panties, children's hosiery, camisoles, and no-show socks, available in 12 inclusive shades organized by a time-of-day metaphor (7AM-12AM) covering the full spectrum from porcelain to deeply melanated skin tones. Products are sold direct-to-consumer via a Shopify e-commerce storefront, supported by a shade matching quiz and expert consultation, with a 90-day replacement guarantee on tights.
Is Nude Barre a public or private company?
Nude Barre is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nude Barre founded?
Nude Barre was founded in 2009. It employs 1 to 10 people.
Where is Nude Barre based?
Nude Barre is headquartered in New York, United States, in the North America region.
How does Nude Barre make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are gift Cards.
Who are Nude Barre's main competitors?
Direct peers on record are Nubian Skin, Heist Studios, ThirdLove and Bombas. Broad incumbents are Savage X Fenty, Spanx, Hue, Wolford and Tommy John. Thinx is listed as an emerging player.
Does Nude Barre have an API?
No public API is recorded for Nude Barre.
What industry is Nude Barre in?
Nude Barre's product category is Women's Hosiery and Intimates. Its primary akta.pro industry code is CRAAAIAB, Panties & Briefs, with a secondary code of CRAAAIAC, Shapewear & Body Contouring. Its NAICS code is 45811 and its SIC code is 2340.