MoooFarm
MoooFarm is an India-based agritech startup that operates a dairy technology platform serving small and marginal dairy farmers through a village-level entrepreneur distribution network across rural India.
- Company typePrivate
- Founded2019
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What MoooFarm does
MoooFarm is a Gurugram, India-based agritech startup founded in 2019 that operates a technology platform targeting the unorganized pre-farm gate dairy sector. The company builds digital tools intended to improve dairy farming profitability for small and marginal farmers in rural India by connecting them to markets and providing on-ground technology adoption support.
The company's core distribution model is a network of village-level entrepreneurs (VLEs) who act as intermediaries between the platform and small dairy farmers, delivering technology solutions, advisory, and market linkage at the last mile. MoooFarm generates revenue through subscription-recurring technology platform services provided to farmers and the dairy value chain, though pricing is not publicly disclosed. No specific named products, modules, or sub-brands have been disclosed.
In November 2022, MoooFarm closed a $13 million Series A round led by Aavishkaar Capital with co-lead Aditya Birla Ventures and participation from Accel, Navus Ventures, Rockstart, and Caret Capital, supplemented by approximately $1.5 million in debt from Alteria Capital. The company has announced geographic expansion into Maharashtra and Madhya Pradesh alongside its existing North India footprint and has stated a revenue target of Rs 300 crore for the next financial year. Co-founders Param Singh (CEO) and Aashna Singh (COO) lead the business.
MoooFarm firmographics
Firmographics- Name
- MoooFarm
- Legal name
- MoooFarm
- Website
- https://mooo.farm
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MoooFarm is an India-based agritech startup that operates a dairy technology platform serving small and marginal dairy farmers through a village-level entrepreneur distribution network across rural India.
- Ownership category
- akta.pro rank
MoooFarm industry classification
Industry- Product category
- Dairy Technology / Agritech Platform
- NAICS
- Dairy Cattle and Milk Production (112120), Dairy Cattle and Milk Production (11212)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO)
- akta.pro secondary industry
- Supply Chain Traceability & Farm-to-Fork Data Systems (AFAAAFAJ)
Keywords
Where MoooFarm is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
MoooFarm business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Dairy Technology Services: Revenue generated through technology platform services provided to small dairy farmers, with a focus on improving farm gate economics and connecting farmers to the dairy value chain.
Go-to-market motion1 record
Distribution channels1 record
MoooFarm product offering
Product offeringCore offering
MoooFund operates a technology platform that targets the unorganized pre-farm gate dairy sector in India, connecting small and marginal dairy farmers to markets and providing digital tools for dairy farm management. The platform is delivered through a network of village-level entrepreneurs who serve as intermediaries, providing on-ground support and technology adoption assistance to farmers in rural India.
Product overview
MoooFarm is an agritech and dairy technology startup founded in 2019, based in Gurugram, India. The company operates a technology platform targeting the unorganized pre-farm gate dairy sector to improve dairy farming profitability for small farmers. The platform connects farmers with village-level entrepreneurs and enables expansion of operations across India, including Maharashtra and Madhya Pradesh. No specific named products, modules, or sub-brands were identified in the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Dairy Technology Platform A proprietary technology platform designed to disrupt the unorganized pre-farm gate dairy sector in India, connecting small and marginal dairy farmers to markets and providing digital tools for dairy farm management. Delivered through a network of village-level entrepreneurs who provide on-ground support to farmers in rural India, with expansion into Maharashtra and Madhya Pradesh.
Quantifiable outcome
- Improved dairy farming profitability for small farmers
Companies that use MoooFarm
Customer profileSegments1 record
Ideal customer profiles1 record
MoooFarm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MoooFarm partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
MoooFarm competitors and assessment
Company assessmentEmerging players
- AgroStar: Omnichannel agritech platform serving Indian farmers with inputs, advisory, and market linkage. Overlaps with MoooFarm on farmer acquisition and rural engagement, though primarily input-led rather than dairy-focused.
- WayCool Foods: Indian food and agri platform with farmer-to-retailer supply chain model. Shares supply-chain traceability and farmer-linkage themes with MoooFarm, though oriented to fresh produce rather than dairy.
- CropIn: Agri SaaS and farm-management platform with global reach, providing digital solutions to agribusinesses and farmers. Overlaps with MoooFarm on the farm-data/monitoring layer of precision agriculture.
- Ninjacart: Indian agri supply-chain platform connecting farmers to retailers. Comparable supply-chain traceability and farmer-to-market linkage components, though focused on produce rather than dairy.
- farMart: India agritech leveraging a distributed agent network to serve smallholders with inputs and market access. Highly comparable to MoooFarm's village-level entrepreneur go-to-market model.
Regional players
- BigHaat: India-focused agri-inputs marketplace serving farmers with seeds, crop protection, and nutrition. Comparable in rural farmer reach and digital marketplace model, but operates in inputs rather than dairy value chain.
Direct peers
- Stellapps: India's leading dairy-technology platform offering IoT, supply-chain, and farmer-procurement solutions. Directly competes with MoooFarm across the pre-farm gate dairy tech stack for smallholder farmers in India.
- DeHaat: Full-stack agritech platform serving Indian farmers with advisory, inputs, and market linkage. Overlaps with MoooFarm on farmer network, last-mile distribution, and rural market access, increasingly including dairy value-chain services.
- Clover (now DMI Finance - Dairy/Dairyyt): India dairy-tech startup focused on transparency and farmer payments in the dairy supply chain. Directly comparable in addressing smallholder farmer economics in dairy, though with a stronger fintech/payments angle.
Broad incumbents
- Amul (GCMMF): India's largest dairy cooperative and incumbent in pre-farm gate milk procurement. Not a direct technology competitor, but sets the structural baseline against which MoooFarm must position its farmer-economic value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
MoooFarm social profiles
Digital presenceMoooFarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoooFarm leadership team
Management profileNumber of profiles
Profiles2 records
MoooFarm funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoooFarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoooFarm
What does MoooFarm do?
MoooFund operates a technology platform that targets the unorganized pre-farm gate dairy sector in India, connecting small and marginal dairy farmers to markets and providing digital tools for dairy farm management. The platform is delivered through a network of village-level entrepreneurs who serve as intermediaries, providing on-ground support and technology adoption assistance to farmers in rural India.
Is MoooFarm a public or private company?
MoooFarm is a private company. It is classified as venture growth investor backed and is currently operating.
When was MoooFarm founded?
MoooFarm was founded in 2019. It employs 11 to 50 people.
Where is MoooFarm based?
MoooFarm is headquartered in Gurugram, India, in the Asia region.
How does MoooFarm make money?
One revenue line is on record: dairy Technology Services.
Who are MoooFarm's main competitors?
Emerging players on record are AgroStar, WayCool Foods, CropIn, Ninjacart and farMart. BigHaat is listed as a regional player. Direct peers are Stellapps, DeHaat and Clover (now DMI Finance - Dairy/Dairyyt). Amul (GCMMF) is listed as a broad incumbent.
Does MoooFarm have an API?
No public API is recorded for MoooFarm.
What industry is MoooFarm in?
MoooFarm's product category is Dairy Technology / Agritech Platform. Its primary akta.pro industry code is AFAEACAO, Dairy Farm Data, Monitoring & Precision Dairy Operations, with a secondary code of AFAAAFAJ, Supply Chain Traceability & Farm-to-Fork Data Systems. Its NAICS code is 112120 and its SIC code is 700.