Project Well
Project Well (d/b/a NourishedRx) is a US-based Food is Health platform that delivers RDN-directed nutrition programs and meals to health plan members through a nationwide food partner network, selling primarily to Medicaid managed care plans and government agencies.
- Company typePrivate
- Founded2019
- HeadquartersStamford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Project Well does
Project Well, operating under the brand NourishedRx, is a US-based Food is Health platform founded in 2019 and headquartered in Stamford, Connecticut. The company delivers clinically guided, culturally relevant nutrition interventions to health plan members through a three-part architecture: the NourishedRx Platform, a nationwide food partner network, and a clinical care model coordinated by Registered Dietitians and reinforced by Health Coaches and Wellness Associates. Its programs target chronic disease (diabetes, cardiovascular disease, obesity), maternal and infant health, surgical recovery, and nutrition insecurity, with company-reported outcome metrics including a 44% reduction in hospital inpatient costs, 25% reduction in total medical costs, and 43% reduction in NICU admission rates.
The business is B2B and enterprise-oriented, selling nutrition-as-a-benefit programs to health insurance plans (payers) and government agencies, with delivery executed through a nationwide network of food partners rather than direct-to-consumer. Revenue streams are primarily subscription/recurring for nutrition benefit programs, supplemented by managed services for care coordination. Pricing is not publicly disclosed and prospective clients are routed through a Contact Us motion. The company holds SOC 2 Type 2, WOSB, and E-Verify certifications, which collectively reduce procurement friction for Medicaid managed care and government customers.
NourishedRx is venture-backed by S2G Investments, Route 66 Ventures, Connecticut Innovations, PeakBridge, and Primetime Partners, with approximately $2M in disclosed funding across rounds in 2020 and 2021. Named customers include Blue Plus (Minnesota), Alliance Health (North Carolina), Hennepin Health (Minnesota), and South Country Health Alliance (Minnesota) — predominantly ACAP-affiliated Medicaid managed care plans. The company is led by founder and CEO Lauren Driscoll.
Project Well firmographics
Firmographics- Name
- Project Well
- Legal name
- Project Well
- Website
- https://wellbetty.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Project Well (d/b/a NourishedRx) is a US-based Food is Health platform that delivers RDN-directed nutrition programs and meals to health plan members through a nationwide food partner network, selling primarily to Medicaid managed care plans and government agencies.
- Ownership category
- akta.pro rank
Project Well industry classification
Industry- Product category
- Clinical Nutrition Services
- NAICS
- Food Service Contractors (72231), Special Food Services (7223)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
- akta.pro secondary industries
- Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Resilient Livelihoods & Climate-Smart Food Security (BPADAJAH)
Keywords
Where Project Well is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Markets served
Project Well business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Nutrition Benefit Programs for Health Plans: NourishedRx delivers nutrition programs as a benefit to health plan members, charging health plans (payers) for population-scale nutrition interventions targeting chronic disease, maternal health, and prevention.
- Government Agency Programs: Partnerships with government agencies to deliver nutrition-as-medicine programs to eligible populations, including maternal health and transitions to community living programs.
- Care Coordination Services: Coordination with care teams to close gaps and address unmet needs, delivered as part of comprehensive nutrition benefit programs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Project Well product offering
Product offeringCore offering
Project Well (operating as NourishedRx) operates a Food is Health technology platform that enables health plans, government agencies, providers, and food suppliers to deliver clinically guided, culturally aligned nutrition interventions. The offering combines Registered Dietitian-directed meals and groceries, a nationwide food partner network, a clinical care model with wraparound coaching, and real-time data insights to address chronic disease, maternal health, surgical recovery, and food insecurity at population scale.
Product overview
NourishedRx operates as a platform-plus-modules architecture built around the core NourishedRx Platform. The platform is complemented by the Food Network (nationwide food partner network) and Care Model (clinical care coordination). The company offers specialized programs including Comprehensive Chronic Condition Programs for diabetes, cardiovascular disease, and obesity; Maternal & Infant Health Programs; and Flexible Nutrition Benefits & Services. Additional offerings include RDN-Directed Meals & Groceries, Health & Nutrition Coaching, Digital Engagement & Education, and Care Coordination services—all coordinated through Registered Dietitians and supported by a wraparound care team.
Differentiator
Problem solved
Functional benefit
Products and services
- NourishedRx Platform A scalable, data-driven Food is Health platform that enables health plans, providers, government agencies, and food suppliers to deliver nutrition-first interventions with clinically guided nutrition plans and real-time insights.
- NourishedRx Food Network A nationwide food partner network providing high-quality, culturally relevant meals and groceries aligned to members' health needs, supporting experiential learning about nutrition.
- NourishedRx Care Model A clinical care model coordinated by Registered Dietitians and reinforced by a wraparound care team including Health Coaches and Wellness Associates, providing personalized nutrition guidance and long-term behavior change support.
- Comprehensive Chronic Condition Programs Clinically guided nutrition programs designed to address chronic conditions such as diabetes, cardiovascular disease, and obesity through personalized meal plans and ongoing coaching support.
- Maternal and Infant Health Programs Nutrition programs designed to support maternal and infant health outcomes, with documented improvements in birth outcomes for BIPOC populations, including a 43% reduction in NICU admission rates.
- Flexible Nutrition Benefits and Services Customizable nutrition benefits and services that meet members where they are, supporting chronic disease management, maternal health, surgical recovery, and nutrition insecurity.
Quantifiable outcome
- 44% reduction in hospital inpatient costs
- +3 more outcomes
Companies that use Project Well
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Project Well technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Project Well partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Hennepin HealthcoreACAP (Association for Community-Affiliated Plans) partner participating in NourishedRx's webinar panel on transforming care with Food is Medicine. Hennepin Health is leveraging NourishedRx programs to address chronic disease and food insecurity among its members.
- South Country Health AlliancecoreACAP member health plan participating in NourishedRx's webinar panel. South Country Health Alliance serves members across Minnesota and is leveraging Food is Medicine programs to improve member health outcomes.
- Alliance HealthflagshipStrategic partnership with Alliance Health, a managed care organization serving North Carolina. NourishedRx's food-as-medicine platform supports members enrolled in the Transitions to Community Living (TCL) program, helping individuals with serious mental health needs transition from institutional care settings to independent living. This partnership represents a core strategic relationship addressing social determinants of health.
- Blue PlusflagshipBlue Plus, a Blue Cross Blue Shield health plan in Minnesota, expanded its NourishedRx nutrition program following documented improvements in birth outcomes from a 2021 pilot. The expansion specifically targets BIPOC (Black, Indigenous, and People of Color) populations to improve maternal and infant health outcomes.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Project Well competitors and assessment
Company assessmentBroad incumbents
- Instacart Health: Instacart's Health division partners with health plans and providers to deliver Food is Medicine programs including medically tailored groceries. Directly comparable B2B go-to-market to health plans with technology platform and national delivery infrastructure.
- Mom's Meals: Mom's Meals is one of the largest providers of medically tailored meals, serving health plans, government agencies, and individuals nationwide. Comparable in delivering MTM to health plan members, though with less emphasis on technology platform and care coaching.
- GA Foods: GA Foods is a national MTM and food service provider serving Medicare, Medicaid, and private payers. Comparable in delivering nutrition-based interventions to health plan members at scale through contract food service partnerships.
Direct peers
- Foodsmart: Foodsmart (formerly Zipongo) is a leading Food is Medicine platform partnering with health plans to deliver nutrition counseling, meal planning, and grocery delivery. Closest comparable in business model: enterprise sales to payers, clinically guided interventions, and measurable outcome reporting.
- Season Health: Season Health partners with health plans and providers to deliver medically tailored meals and nutrition coaching for chronic conditions like diabetes. Comparable in targeting the same payer customers with similar outcome-driven, food-as-medicine model.
- Good Measures: Good Measures is a clinical nutrition platform that partners with health plans and employers to deliver personalized RDN-led nutrition interventions. Overlapping value proposition (RDN-directed care, payer outcomes) and similar target buyer profiles.
Emerging players
- Soda Health: Soda Health provides a technology platform that administers supplemental health benefits, including food and nutrition benefits, for health plans. Overlapping B2B payer GTM and complementary approach to administering nutrition benefits at the plan level.
- Healthify: Healthify provides a Social Determinants of Health (SDOH) platform for health plans and providers, including food insecurity screening and closed-loop referrals to nutrition resources. Comparable in addressing food insecurity as a health plan benefit, though focused on SDOH infrastructure rather than meal delivery.
Others
- Wellory: Wellory is a nutrition coaching platform that connects users with registered dietitians for personalized guidance. Overlapping RDN-led care concept and chronic disease focus, though primarily direct-to-consumer rather than B2B health plan sales.
Regional players
- Cook for Your Life: Cook for Your Life delivers medically tailored meals and nutrition education primarily to cancer patients, partnering with select health systems. Smaller-scale comparable in clinical nutrition targeting, though narrower disease focus and less enterprise health plan presence.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Project Well social profiles
Digital presenceProject Well compliance and trust
Trust signalCompliance3 records
Project Well financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Well leadership team
Management profileNumber of profiles
Profiles1 record
Project Well funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Well M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Well
What does Project Well do?
Project Well (operating as NourishedRx) operates a Food is Health technology platform that enables health plans, government agencies, providers, and food suppliers to deliver clinically guided, culturally aligned nutrition interventions. The offering combines Registered Dietitian-directed meals and groceries, a nationwide food partner network, a clinical care model with wraparound coaching, and real-time data insights to address chronic disease, maternal health, surgical recovery, and food insecurity at population scale.
Is Project Well a public or private company?
Project Well is a private company. It is classified as venture growth investor backed and is currently operating.
When was Project Well founded?
Project Well was founded in 2019. It employs 11 to 50 people.
Where is Project Well based?
Project Well is headquartered in Stamford, United States, in the North America region.
How does Project Well make money?
Three revenue lines are on record. Nutrition Benefit Programs for Health Plans are the primary driver. The others are government Agency Programs and care Coordination Services.
Who are Project Well's main competitors?
Broad incumbents on record are Instacart Health, Mom's Meals and GA Foods. Direct peers are Foodsmart, Season Health and Good Measures. Emerging players are Soda Health and Healthify. Wellory is listed as an others. Cook for Your Life is listed as a regional player.
Does Project Well have an API?
No public API is recorded for Project Well.
What industry is Project Well in?
Project Well's product category is Clinical Nutrition Services. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of HSADAFAO, Corporate/Workplace Nutrition & Weight Management Programs. Its NAICS code is 72231 and its SIC code is 7372.