Name

Iris Nova

Website

https://irisnova.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Iris Nova, formerly Dirty Lemon, was a New York-based company that built SMS-based conversational commerce, customer service, and fulfillment infrastructure for CPG brands, backed by Coca-Cola's venture arm.

Ownership category

akta.pro rank

Product category

Conversational Commerce Platform

NAICS

Custom Computer Programming Services (541511), Telephone Call Centers (56142)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Social Customer Service & Conversational Sales Platforms (CRAFANAL)

akta.pro secondary industries

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Conversational commerce platform
• SMS payment infrastructure
• CPG commerce software
• Direct-to-consumer fulfillment
• Email marketing automation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Core offering

Iris Nova provides a conversational commerce platform for CPG brands, including SMS-based payment processing, customer service, email marketing, fulfillment, and delivery infrastructure. The offering lets consumer brands sell and engage with customers over text message rather than traditional web or app storefronts, packaging payments, marketing, and logistics into a single stack.

Differentiator

Problem solved

Functional benefit

Products and services

• SMS Payments Platform Text-message-based payment processing infrastructure that lets CPG brands accept purchases directly via SMS conversations with consumers, removing the need for a traditional web checkout.
• Customer Service Platform Customer service tooling integrated with the SMS commerce channel, enabling CPG brands to handle consumer inquiries, support, and order interactions through the same conversational interface used for purchases.
• Email Marketing Infrastructure Email marketing infrastructure component of the Iris Nova platform, allowing CPG brands to run direct-to-consumer email campaigns tied to the same customer data layer as the SMS commerce channel.
• Fulfillment and Delivery Infrastructure Back-end fulfillment and last-mile delivery infrastructure that supports CPG brands selling directly to consumers, providing order fulfillment, shipping, and delivery operations as part of the platform.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Iterable: Iterable is a cross-channel marketing platform (email, SMS, push, in-app) commonly adopted by consumer brands, comparable to Iris Nova's email plus SMS plus customer engagement positioning.
• Postscript: Postscript is a SMS marketing and conversational commerce platform focused on Shopify-native CPG and DTC brands, overlapping directly with Iris Nova's target market and product surface area.
• Attentive: Attentive is a SMS-first conversational marketing platform purpose-built for retail and CPG brands, making it a direct competitor to Iris Nova's conversational commerce offering.
• Customer.io: Customer.io provides a messaging automation platform spanning email, push, SMS, and in-app — overlapping with Iris Nova's conversational and email marketing infrastructure for consumer brands.
• Gorgias: Gorgias offers an e-commerce–native helpdesk and customer service platform heavily used by DTC and CPG brands — a direct counterpart to Iris Nova's customer service and conversational support capabilities.
• Klaviyo: Klaviyo is a leading email and SMS marketing automation platform with deep CPG and e-commerce specialization, directly comparable to Iris Nova's stated focus on email marketing and customer engagement for CPG brands.

Broad incumbents

• Zendesk: Zendesk is a large-scale customer service and CRM platform serving retail and consumer brands, comparable to the customer service and support CRM portion of Iris Nova's offering.
• HubSpot: HubSpot offers a broad marketing, CRM, and customer service platform used by many consumer and CPG brands — a wider, established counterpart to Iris Nova's combined email marketing and customer service capabilities.
• Twilio Segment: Twilio Segment underpins messaging infrastructure (SMS, voice, email APIs) used by many CPG conversational commerce platforms, making it a broad incumbent comparable to Iris Nova's SMS payments and customer comms rails.

Emerging players

• Yotpo: Yotpo provides SMS marketing, loyalty, reviews, and retention tools for e-commerce and CPG brands — overlapping with the customer engagement, loyalty, and retention components of Iris Nova's stack.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iris Nova