What Replenish does

Replenish, LLC is a US-based food technology company that develops and sells the Replenish Genesis, a next-generation automated blended beverage system targeting both consumer and commercial foodservice markets. The company's core product is the Genesis countertop blender, which uses patented Hydroblend™ pressure-controlled in-cup blending technology to inject steam and unlock nutrients from whole-food ingredients, combined with Hydroclean™ automated chemical-free sanitization that brings food-contact surfaces to NSF commercial sanitation standards between every blend. The system is designed to operate exclusively with Replenish's proprietary flash-frozen, custom-engineered sealed ingredient cups, which have a shelf life exceeding 12 months and require no additives or preservatives. Current commercial blend SKUs include Morning Sunshine, Tropical Dream, Green Goddess, and Berry Bomb.

The company operates a dual go-to-market model. On the consumer side, customers join a website waitlist to lease the Genesis and receive recurring blend box deliveries via subscription. On the commercial side, Replenish sells a turnkey smoothie program to foodservice operators — including QSRs, convenience stores, coffee shops, K–12 schools, colleges, healthcare facilities, hospitality venues, amusement parks, fitness centers, and corporate campuses — via direct sales and trusted frozen distribution partners. Commercial offerings include the Genesis hardware, freezer, chef-crafted blends, warranty/maintenance plans, and a private label program for operators seeking custom-branded smoothie lines.

The business model combines hardware sales or leasing with recurring subscription revenue from consumable ingredient cups and licensing-style fees from the private label program. Pricing is quote-based across all tiers and not publicly disclosed. The company holds UL Listed and NSF compliant certifications for commercial deployment, and has been recognized on TIME's America's Top GreenTech Companies list (2025) and the 2026 Kitchen Innovations Award from the National Restaurant Association. Replenish is a privately held LLC with a headcount of 11–50 employees, headquartered in Delray Beach, Florida, with an operations center in Odessa, Florida. Disclosed cumulative funding is approximately $6.87M across two equity rounds, including a 2014 Y Combinator graduation round and a 2017 financing led by a syndicate including Alumni Ventures, N29 Capital Partners, and Hammerstone.

Name

Replenish

Legal name

Replenish, LLC

Website

https://getreplenish.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Replenish is a US-based food technology company that builds the Replenish Genesis, an automated countertop blender system using patented Hydroblend in-cup blending and Hydroclean self-sanitizing technologies, sold with subscription flash-frozen ingredient cups to commercial foodservice operators and a consumer waitlist.

Ownership category

akta.pro rank

Product category

Automated Beverage Systems

NAICS

Beverage Manufacturing (3121), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Beverages (2080)

akta.pro primary industry

Hybrid Dairy–Plant Blend Beverages (Dairy + Plant Mixes) (AFAFAEAJ)

Keywords

• Automated beverage systems
• Commercial smoothie equipment
• Self-cleaning blender
• Frozen ingredient cups
• Blended beverage technology

Headquarters

HQ city

San Leandro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Genesis Blender Hardware Sales/Leasing: The company sells or leases the Replenish Genesis blender to commercial operators. For home consumers, the system is available through a leasing package model where customers sign up and receive the Genesis machine along with blend box deliveries.
2. Subscription-Based Ingredient Cup Delivery: Recurring revenue from subscription deliveries of flash-frozen ingredient blend cups. Customers select their plan and frequency of delivery, receiving blend boxes at their chosen cadence.
3. Private Label/Branded Smoothie Programs: Operators can create their own branded smoothie line with customized graphics and signature blends, generating additional revenue through customization fees and minimum order quantities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Replenish develops and sells the Replenish Genesis countertop blender system, which uses patented Hydroblend pressure-controlled in-cup blending and Hydroclean automated self-cleaning technologies to produce smoothies in about 60 seconds from flash-frozen whole-food ingredient cups. The company offers a complete platform combining proprietary hardware with consumable blend cups sold via subscription or leasing packages to both home consumers and commercial foodservice operators.

Product overview

Replenish is a fully integrated countertop blended-beverage system consisting of the Replenish® Genesis Blender as the core hardware product, the Replenish® System as the complete platform combining the Genesis hardware with flash-frozen ingredient cups, Replenish® Blends as the add-on consumable product line (Morning Sunshine, Tropical Dream, Green Goddess, Berry Bomb), and Replenish® for Business as a commercial foodservice module. The system uses patented Hydroblend™ pressure-controlled in-cup blending and Hydroclean™ automated self-cleaning technologies to produce nutritionist-designed, chef-crafted smoothies in approximately 60 seconds from flash-frozen whole-food ingredients sealed in custom-engineered cups.

Differentiator

Problem solved

Functional benefit

Products and services

• Replenish Genesis Blender

Quantifiable outcome

• 85% labor cost savings reported for commercial operators
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vitamix: The dominant commercial and high-end consumer blender brand. Vitamix competes head-to-head with Replenish in the foodservice smoothie category and represents the incumbent benchmark Replenish must displace on operator countertops.
• Blendtec: Direct competitor in commercial-grade blending, with strong presence in QSR and convenience-store smoothie programs. Replenish's automated, in-cup system is positioned as a step-change over Blendtec's traditional blending workflow.
• Daily Harvest: Direct-to-consumer frozen smoothie and plant-based meal subscription brand. Daily Harvest is the closest comparable on the consumables side — frozen, pre-portioned, plant-based smoothie cups delivered on a recurring cadence — though without the proprietary hardware.

Broad incumbents

• SharkNinja (Ninja): Mass-market small-appliance incumbent with a broad blender and kitchen-system portfolio and dominant retail distribution. SharkNinja is a credible threat if it chooses to launch an automated, in-cup smoothie system for foodservice or premium consumer.
• Jamba (Jamba Juice): Major smoothie franchise and in-store blending operator. Jamba is both a potential commercial customer for Replenish's foodservice system and a competitor controlling the branded smoothie storefront experience.
• Smoothie King: Largest U.S. smoothie franchise. As a potential Replenish commercial customer (turnkey in-store smoothie program) and a competitive in-store blending operator, Smoothie King represents both opportunity and threat.
• Hamilton Beach Brands: Diversified small-appliance manufacturer with significant commercial and consumer blender presence. Hamilton Beach competes on price and distribution scale and could leverage its commercial salesforce to counter Replenish's foodservice push.
• NutriBullet (Capital Brands): Established personal-blending brand owned by a large CPG parent. NutriBullet competes for the same health-conscious smoothie consumer that Replenish is courting via its waitlist and home leasing program.
• Keurig Dr Pepper: Owner of the Keurig single-serve brewing platform, which is the canonical 'razor-and-blade' hardware-plus-consumables comparable for Replenish's commercial model. Keurig Dr Pepper has both the cold-beverage portfolio and the capital to enter automated smoothie systems if the category proves attractive.

Emerging players

• Splendid Spoon: Plant-based frozen meal and smoothie delivery service operating on a subscription model. Comparable to Replenish's consumer blend-box subscription in target customer, pricing posture, and plant-based positioning, though without the hardware integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getreplenish
• Instagraminstagram.com/getreplenish
• Xx.com/Get_Replenish
• Facebookfacebook.com/getreplenish

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Replenish