What Crea does

CREA is a Bangkok-headquartered B2B e-commerce enabler that provides end-to-end omnichannel services to premium global and regional brands across Southeast Asia, with operational coverage in Thailand, Singapore, and Malaysia. The company targets enterprise consumer brands in cosmetics, personal care, food and beverage, and fashion, supporting them with store management, livestream commerce, technology integration, and e-fulfillment across major marketplaces including TikTok Shop, Shopee, and brand-owned e-commerce sites. Its named customers include L'Oréal, Nestlé, GSK, Lancôme, Kiehl's, Clarins, Vans, Lee, Wrangler, Guess, Mars Inc, and Timberland, among a stated roster of more than 250 brands.

At the core of CREA's offering is CUSP (CREA Unique Selling Platform), a proprietary omnichannel technology platform that provides centralized inventory management, cross-channel order visibility, automatic distribution to warehouse locations, gift-with-purchase configuration, and campaign management. The platform can also be licensed into third-party warehouses to manage subsidiary brands, extending its reach beyond CREA-operated facilities. Physical infrastructure includes a 250 SQM dedicated TikTok livestreaming studio in Bangkok with capacity for 2,160+ hours of content per month, plus regional warehouses offering temperature-controlled storage and bespoke packaging, with combined operations processing more than 2 million orders in the past year.

CREA generates revenue through managed services fees for brand operations, transaction-based fulfillment charges, and platform licensing for CUSP integrations. The company employs 600+ in-house staff supplemented by 1,000+ outsourced personnel specializing in warehousing, livestreaming, and e-commerce operations. In November 2021, CREA secured $25 million in strategic funding from SuperOrdinary to facilitate cross-border entry of US brands into Southeast Asia. In December 2024, OnPoint, Vietnam's leading e-commerce enabler backed by SeaTown Private Capital Master Fund (Temasek's asset management group), acquired CREA, with co-founders Aimone Ripa Di Meana and Alessandro Piscini continuing as Co-CEOs in the combined entity positioned as a leading Southeast Asian e-commerce solutions platform.

Name

Crea

Legal name

CREA Co. Ltd.

Website

https://crea.asia

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

101–250 employees

Short description

CREA is a Bangkok-based B2B e-commerce enabler serving 250+ premium global and regional brands across Southeast Asia with proprietary CUSP omnichannel technology, dedicated TikTok livestreaming studios, and regional warehouses spanning Thailand, Singapore, and Malaysia.

Ownership category

akta.pro rank

Product category

E-commerce Enablement Services

NAICS

Packaging and Labeling Services (56191), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• E-commerce enablement
• Omnichannel commerce
• Livestream commerce
• Marketplace operations
• Order fulfillment

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Enablement Services: Comprehensive e-commerce enabler services including store management, livestreaming production, tech integration, and e-fulfillment. Revenue generated through service fees for managing brand operations across multiple marketplaces and platforms.
2. Fulfillment and Logistics: Storage, packing, and shipping services with proprietary technology integration. Revenue derived from fulfillment fees based on order volume and warehouse handling.
3. Technology Platform Licensing: CUSP platform can be integrated into existing warehouses to help companies manage subsidiary brands and streamline e-commerce business across various platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Crea is a B2B e-commerce enabler that helps premium global and regional brands sell across Southeast Asian marketplaces by bundling four service lines: multi-platform store management, livestreaming and content production (including KOL and affiliate programs), technology integration via its proprietary CUSP platform, and e-fulfillment across warehouses in Thailand, Singapore, and Malaysia. Brands contract Crea to operate their TikTok Shop, Shopee, and brand-owned storefronts end-to-end, with the CUSP platform providing cross-border inventory visibility and automatic warehouse dispatch as the operational backbone.

Product overview

Crea is an omnichannel e-commerce enabler offering a unified platform-plus-services architecture. At its core is CUSP (CREA Unique Selling Platform), a proprietary omnichannel technology platform that provides centralized inventory management, order distribution, and cross-channel visibility. This platform is supported by a suite of services including TikTok Acceleration (encompassing content production with dedicated livestreaming studios, KOL management, and marketing management), Store Management for multi-platform operations, and E-fulfillment with integrated warehouse solutions. The company also provides Social Commerce and Marketing Management services. Together, these components enable brands to manage their entire e-commerce operations—from content creation and livestreaming to order fulfillment and customer engagement—through a single integrated ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• CUSP (CREA Unique Selling Platform) Proprietary omnichannel technology platform providing centralized inventory management, full visibility of order status across all channels, automatic distribution of orders to warehouse locations, cross-border visibility with smart dispatch, campaign management, and gift-with-purchase configuration. Can be integrated into existing warehouses to help brands manage subsidiary brands across multiple platforms.
• TikTok Acceleration TikTok Shop management solution for brands covering strategy guidance, product presentation, captivating visuals, KOL and affiliate management, and marketing optimization services. Available for Thailand and global TikTok Shop markets.
• Live Streaming and Content Production TikTok livestreaming and content production services delivered from a dedicated 250 SQM studio in Bangkok with capacity for over 2,160 hours of livestreaming per month. Includes interactive livestream commerce, KOL and affiliate management, and tailored marketing management from strategic planning through execution and optimization.
• E-fulfillment Warehouse-based fulfillment service including storage, packing, temperature-controlled rooms, bespoke packaging, and delivery through logistic partners. Integrated with the CUSP platform to support omnichannel order routing across the regional warehouse network in Thailand, Singapore, and Malaysia.
• Store Management Multi-platform online store management covering customized marketing strategies, engaging content creation, branding, creative services, merchandising, campaign management, and customer service. Includes both onboarding and maintenance phases to support brand growth across TikTok Shop, Shopee, and brand-owned sites.

Quantifiable outcome

• Over 2 million orders processed in past year with peak of 220,000 items in two days
• +2 more outcomes

Named customers24 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• OnPointcoreStrategic or Co-development Partner · 18 December 2024OnPoint, Vietnam's leading e-commerce enabler, acquired CREA in December 2024. The partnership combines two industry powerhouses to create a best-in-class ecosystem serving 250+ brands with 600+ in-house employees and 1,000+ outsourced personnel. Shared vision to become Southeast Asia's leading e-commerce solutions provider over next 5 years.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• aCommerce: aCommerce is a Bangkok-headquartered SEA e-commerce enabler offering marketplace management, fulfillment, and digital marketing services to global brands — directly overlapping CREA's omnichannel enablement model across Thailand and the region.
• OnPoint: OnPoint is Vietnam's leading e-commerce enabler, acquired CREA in December 2024, and operates the same brand enablement, fulfillment, and marketplace services model that CREA serves — now effectively a combined competitor/co-parent in SEA.
• Anchanto: Anchanto is a Singapore/India-headquartered SaaS and services platform for marketplace sellers and enablers, providing order/inventory management and fulfillment orchestration — comparable to CREA's CUSP and e-fulfillment stack for SEA brands.
• SuperOrdinary: SuperOrdinary is a US-based cross-border e-commerce accelerator and a $25M strategic investor in CREA, enabling US brands to enter SEA via CREA's infrastructure — a directly comparable cross-border enablement model in the same customer base.
• ChannelEngine: ChannelEngine is a Netherlands-based marketplace integration and order management platform used by brands and enablers to sell across hundreds of marketplaces — overlapping with CUSP's cross-platform order distribution and inventory synchronization capabilities.
• Pattern: Pattern is a global e-commerce accelerator that combines proprietary technology with marketplace management and fulfillment for premium brands — closely comparable to CREA's platform-plus-services architecture serving enterprise brands.
• Eshopbox: Eshopbox is an India-based e-commerce fulfillment and enablement platform offering warehousing, shipping, and omnichannel tools — comparable in service mix to CREA's e-fulfillment and CUSP-integrated operations.

Broad incumbents

• Shopee (Sea Group): Shopee is the dominant SEA marketplace operator and a key channel on which CREA manages brand storefronts — a broad incumbent that competes indirectly via integrated seller tools and certified partner programs.
• TikTok Shop (ByteDance): TikTok Shop is the central livestream commerce platform CREA enables and on which it holds certified top-enabler status — a broad incumbent whose algorithm, policy, and partnership decisions directly shape CREA's revenue trajectory.
• Lazada (Alibaba): Lazada is a major Alibaba-owned SEA marketplace with its own ecosystem of seller service partners — a broad incumbent that competes for the same brand enablement wallet and sets platform policies affecting enablers like CREA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikTokcrea.asia/tiktok-acceleration
• Facebookfacebook.com/crea.asia.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crea