Snackpass
Snackpass provides an AI-powered marketing and point-of-sale platform for quick-service restaurants, integrating ordering, payment, kitchen management, loyalty, and delivery on its proprietary SnackOS operating system for SMB operators across the United States.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Snackpass does
Snackpass, legally Not Just Snacks, Inc., is a San Francisco-headquartered software company that builds an integrated marketing and point-of-sale platform for quick-service restaurants. Founded in 2017 and originally launched at Yale University, the company has expanded across college towns and into metropolitan markets including New York City and Los Angeles, serving SMB restaurant operators primarily in the boba tea, fast-casual, and quick-serve verticals with a customer base that includes brands such as Xing Fu Tang, Ole Ole Burrito Express, Riceful, and Empanada Factory.
The platform is built on SnackOS, a proprietary operating system that unifies front-of-house (Dual Screen Register, Handheld Register, Self-Serve Kiosk, Tableside, SnackTV), back-of-house (Kitchen Display System, Label and Receipt Printing, Dashboard and Analytics, Stock App, Clock In/Out), consumer-facing (Mobile App, Online Ordering, Commission-Free Delivery), and engagement (Loyalty Program, SMS Campaigns, Live Chat and CRM) applications. The 2024 SnackOS 2.0 release added offline payment support and LAN printing. The company has also built or acquired AI-powered marketing services (content generation, paid advertising management, creator sourcing) using third-party AI providers, and acquired Sleek in November 2021 for wait-time prediction and line-skipping technology.
Snackpass operates a hybrid revenue model combining fixed monthly software subscription fees, variable transaction fees tied to gross merchandise value, hardware sales (registers, kiosks, peripherals), and an emerging AI-powered marketing services upsell. Pricing is not publicly disclosed but is quote-based, with a $250/month low-volume fee kicking in if GMV falls below $10,000 and early termination penalties tied to hardware discounts. Go-to-market combines product-led self-service for SMBs through app stores and direct enterprise field sales with hub offices in NYC and SF, supported by integrations with Stripe for payments, Uber Direct for delivery, and Deliverect for third-party platform connectivity. As of the input data, the company has raised approximately $92 million in total venture funding across Y Combinator, First Round Capital, Andreessen Horowitz, Craft Ventures, and General Catalyst, with a $400 million post-money valuation following the June 2021 Series B.
Snackpass firmographics
Firmographics- Name
- Snackpass
- Legal name
- Not Just Snacks, Inc.
- Website
- https://snackpass.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Snackpass provides an AI-powered marketing and point-of-sale platform for quick-service restaurants, integrating ordering, payment, kitchen management, loyalty, and delivery on its proprietary SnackOS operating system for SMB operators across the United States.
- Ownership category
- akta.pro rank
Snackpass industry classification
Industry- Product category
- Restaurant POS Software
- NAICS
- Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000)
- akta.pro primary industry
- Mobile Ordering, POS & Campus Dining Technology (EDALADAN)
Keywords
Where Snackpass is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Snackpass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction/Commission Fees: Snackpass charges restaurants variable fees based on Gross Merchandise Value (GMV) of products sold through the platform, plus fixed transaction fees per transaction. This is the primary revenue stream from restaurant partner orders processed through the POS and online ordering system.
- Software Subscription Fees: Restaurants pay fixed monthly fees for access to Snackpass software, hardware, and related services including POS software, SnackOS applications, and dashboard analytics.
- Marketing Services: AI-powered marketing services including automated content creation, paid advertising management, and creator/influencer coordination. Restaurants authorize Snackpass to act on their behalf across channels and pay for associated fees and ad spend.
- Hardware Sales: Snackpass provides POS systems, kiosks, mobile devices, weighing scales and other devices. Hardware may be purchased outright or provided as part of service agreements.
- Delivery Services: Commission-free delivery integration, with Uber Direct as a delivery service provider. Snackpass facilitates delivery orders while passing through delivery costs to restaurant partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Core POS Platform |
| Subscription | Monthly | Marketing Services Add-on |
| Transaction based/ take rate | Pay-as-you-go | Commission-Free Delivery |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Snackpass product offering
Product offeringCore offering
Snackpass operates an AI Marketing & POS Platform for restaurants, combining point-of-sale hardware and software, online ordering, kitchen display systems, loyalty programs, SMS marketing, and CRM in a unified cloud-based system. The proprietary SnackOS operating system unifies all restaurant applications including registers, kiosks, tableside ordering, and back-office tools. The company also offers AI-powered marketing services with automated content creation, paid advertising management, and influencer coordination for restaurant partners.
Product overview
Snackpass is an AI Marketing & POS Platform for restaurants offering a unified platform architecture that combines front-of-house ordering (Dual Screen Register, Handheld Register, Self-Serve Kiosk), online and mobile ordering (Online Ordering, Snackpass Mobile App, Commission-Free Delivery), back-of-house operations (Kitchen Display System, Dashboard & Analytics, Label & Receipt Printing), and marketing engagement tools (Loyalty, SMS Campaigns, Live Chat & CRM). The entire ecosystem runs on the proprietary SnackOS operating system, with applications including Register, KDS, Kiosk, Tableside, SnackTV, Stock App, and Clock In/Out. SnackOS 2.0 introduced enhanced stability, offline payment capabilities, and LAN printing support. Additional offerings include a Creator Program for restaurant-creator partnerships, and the company acquired Sleek in 2021 for AI-powered wait-time technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Snackpass AI-powered marketing and POS platform for restaurants combining point-of-sale, online ordering, marketing automation, loyalty programs, kitchen display, and CRM in one unified cloud-based system. Enables quick-serve restaurants to manage front-of-house, back-of-house, and customer engagement through a single integrated platform with iOS, Android, and web applications.
- SnackOS 2.0 Major update to the proprietary SnackOS operating system offering higher stability, smoother daily operations, offline payment support during network interruptions, and LAN printing capabilities for restaurant operations.
Quantifiable outcome
- 54.8 million guests served across the platform
- +3 more outcomes
Companies that use Snackpass
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Snackpass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature13 records
Snackpass partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SleekcoreAcquired AI company known for dynamically-priced priority lane experience at high-demand venues. Technology enhances cashierless restaurant technology with improved wait time accuracy for line-free dining solutions.
- StripecorePrimary payment processor for Snackpass restaurant services. Handles payment processing, billing, and financial transactions under Stripe Connected Account Agreement.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Snackpass competitors and assessment
Company assessmentDirect peers
- ChowNow: ChowNow is a commission-free online ordering platform for independent restaurants, directly comparable to Snackpass's commission-free delivery positioning. Both target independent restaurants seeking to avoid third-party delivery commissions and both emphasize direct customer relationships.
- Olo: Olo is a public restaurant e-commerce SaaS platform that powers direct online and mobile ordering for large chain restaurants. Closely comparable to Snackpass's online ordering, mobile app, and commission-free delivery offering, though Olo focuses on enterprise chains rather than SMBs.
- SpotOn: SpotOn provides restaurant POS, online ordering, marketing, and payments tailored to SMB and multi-unit restaurants. Highly comparable to Snackpass's all-in-one positioning, with similar emphasis on marketing services as an upsell layer on top of POS.
- Lightspeed Restaurant: Lightspeed Restaurant offers a cloud POS, online ordering, and payments platform for full-service and quick-service restaurants. Directly overlaps with Snackpass's POS and online ordering capabilities and serves a similar independent-to-mid-market restaurant segment.
- Toast: Toast is the leading restaurant-focused POS and operating platform in the US, offering integrated POS, online ordering, payroll, and marketing. Directly comparable to Snackpass on POS + online ordering + restaurant marketing, though Toast skews enterprise/multi-unit while Snackpass skews SMB/QSR/boba.
Emerging players
- GoTab: GoTab is a restaurant commerce platform offering POS, contactless ordering, and kitchen management with a focus on hospitality venues and food halls. Comparable to Snackpass on integrated POS + online ordering + kitchen operations, though GoTab focuses more on hospitality/stadium venues than QSR/boba.
- Bbot: Bbot offers online ordering, contactless menus, and payment solutions for restaurants and hospitality venues. Comparable to Snackpass on online ordering and the contactless/kiosk ordering experience, with overlapping target customers in independent restaurants and food halls.
Broad incumbents
- Block (Square): Square provides POS, payments, and a broad software suite to SMBs including restaurants. Its Square for Restaurants product directly overlaps Snackpass's POS + online ordering + delivery offering, but Square's SMB breadth, capital markets access, and embedded financial services make it a much larger incumbent.
- Clover (Fiserv): Clover is a SMB POS and commerce platform owned by Fiserv, distributed primarily through banks and ISOs. Overlaps with Snackpass on restaurant POS, payments, and online ordering, though Clover is broader (all SMB verticals) and benefits from Fiserv's payments and banking rails.
Others
- Deliverect: Deliverect is a food-ordering integration platform that connects restaurant POS systems to delivery and ordering aggregators (Uber Eats, DoorDash, Grubhub). Already integrated with Snackpass, Deliverect is an adjacent/partner rather than direct competitor, but operates in the same restaurant-tech ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Snackpass social profiles
Digital presenceSnackpass compliance and trust
Trust signalCompliance7 records
Snackpass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snackpass leadership team
Management profileNumber of profiles
Profiles4 records
Snackpass subsidiaries and ownership
Company hierarchySubsidiaries1 record
Snackpass funding detail
Funding detailFunding overview
Funding rounds4 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snackpass M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snackpass
What does Snackpass do?
Snackpass operates an AI Marketing & POS Platform for restaurants, combining point-of-sale hardware and software, online ordering, kitchen display systems, loyalty programs, SMS marketing, and CRM in a unified cloud-based system. The proprietary SnackOS operating system unifies all restaurant applications including registers, kiosks, tableside ordering, and back-office tools. The company also offers AI-powered marketing services with automated content creation, paid advertising management, and influencer coordination for restaurant partners.
Is Snackpass a public or private company?
Snackpass is a private company. It is classified as venture growth investor backed and is currently operating.
When was Snackpass founded?
Snackpass was founded in 2017. It employs 51 to 100 people.
Where is Snackpass based?
Snackpass is headquartered in San Francisco, United States, in the North America region.
How does Snackpass make money?
Five revenue lines are on record. Transaction/Commission Fees are the primary driver. The others are software Subscription Fees, marketing Services, hardware Sales and delivery Services.
Who are Snackpass's main competitors?
Direct peers on record are ChowNow, Olo, SpotOn, Lightspeed Restaurant and Toast. Emerging players are GoTab and Bbot. Broad incumbents are Block (Square) and Clover (Fiserv). Deliverect is listed as an others.
Does Snackpass have an API?
No public API is recorded for Snackpass.
What industry is Snackpass in?
Snackpass's product category is Restaurant POS Software. Its primary akta.pro industry code is EDALADAN, Mobile Ordering, POS & Campus Dining Technology. Its NAICS code is 722513 and its SIC code is 5810.