Effy

What Effy does

Effy is a France-based energy renovation platform founded in 2008 that connects individual homeowners with a nationwide network of 5,000 RGE-certified artisans for residential energy efficiency projects. The company operates a digital direct-to-consumer marketplace offering insulation, heating systems (heat pumps, boilers, stoves), solar installations, and comprehensive global renovation services, supported by an online cost simulator that calculates eligible government financial aids (MaPrimeRénov', Prime Energie, eco-PTZ, reduced VAT) in approximately two minutes.

The platform handles the full project lifecycle including administrative procedures, aid application submissions, and declaration préalable filings for installations. Effy also serves as a distribution channel through partnerships with Assistant Rénov (for mandatory Mon Accompagnateur Rénov' services), BNP Paribas (solar financing), and Cetelem (consumer credit), with additional enterprise and collectivity offerings for institutional clients.

Effy generates revenue primarily through transaction fees on facilitated renovation projects between homeowners and artisan partners, supplemented by professional services revenue from financial aid administration. The company served over 100,000 families annually across France, operates with 300+ professionals, and earned the 'Marque de l'Année 2026' designation in an independent consumer study. Following 15 years of self-financing, Effy completed its first external funding round in March 2023, raising €20M from Felix Capital to accelerate growth.

Name

Effy

Legal name

Effy

Website

https://effy.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Effy is a France-based energy renovation marketplace founded in 2008 that connects homeowners with a network of 5,000 RGE-certified artisans for insulation, heating, solar, and global renovation projects, serving 100,000+ families annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Renovation Project Facilitation: Effy earns revenue by facilitating energy renovation projects between homeowners and its network of RGE-certified artisans. The company acts as a project coordinator, handling administrative tasks, aid applications, and quality assurance, while artisans perform the physical installation work.
2. Financial Aid Administration: The company helps homeowners navigate and obtain government subsidies including MaPrimeRénov', Prime Energie, eco-PTZ, and reduced VAT. While these are financial aids for customers, Effy's role in facilitating these transactions and managing the process is central to its business model.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Effy is a French energy renovation platform that connects homeowners with a network of 5,000 RGE-certified artisans for residential energy efficiency improvements. The platform coordinates the full project lifecycle including cost estimation, financial aid calculation (MaPrimeRénov', Prime Energie, eco-PTZ), administrative procedures, and artisan coordination for insulation, heating, solar, and comprehensive renovation projects.

Product overview

Effy is a French energy renovation platform that connects homeowners with a network of 5,000+ RGE-certified artisans for residential energy efficiency improvements. The platform operates as a marketplace with integrated services, offering insulation products (attic, wall, floor, window, VMC), heating systems (heat pumps, boilers, stoves, thermodynamic water heaters), solar installations (photovoltaic panels, solar kits, combined systems, solar water heaters), and comprehensive global renovation projects. Effy also provides financial aid assistance for MaPrimeRénov', energy vouchers, and other government subsidies, plus summer comfort solutions including air conditioning and pergolas. The company has accompanied over 100,000 families since its founding in 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• Rénovation Énergétique (Energy Renovation Services) Comprehensive energy renovation services for residential properties in France, connecting homeowners with a network of 5,000+ RGE-certified artisans for insulation, heating, and global renovation projects.
• Isolation (Insulation Services) Insulation services including attic (combles), wall (murs), window (fenêtres), floor (sols), and VMC ventilation solutions to improve thermal performance of residential buildings.
• Chauffage (Heating Systems) Heating solutions including air-to-water heat pumps (pompe à chaleur air-eau), air-air heat pumps, wood pellet stoves, condensing boilers, thermodynamic water heaters, and heating repair services.
• Solaire (Solar Energy) Solar energy products including plug-and-play solar kits, photovoltaic solar panels, combined solar systems, and solar water heaters for residential installation.
• Rénovation Globale (Global Renovation) Comprehensive whole-house energy renovation combining multiple improvement works, including energy assessments, audits, and coordinated renovation projects eligible for up to 90% financial aid coverage through MaPrimeRénov' Parcours Accompagné.
• Aides & Primes (Financial Aid Services)

Quantifiable outcome

• Up to 90% of renovation costs covered by combined financial aids for eligible households
• +7 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, core and supporting.

• LeclercminorGTM or Marketing PartnerLeclerc, a major French retail chain, is listed as a partner/trust signal on Effy's website, suggesting a referral or co-marketing relationship to promote energy renovation services to Leclerc customers.
• CetelemminorGTM or Marketing PartnerCetelem, a French financial services company specializing in consumer credit, is listed as a partner/trust signal on Effy's website, suggesting a referral or co-marketing relationship to promote financing options for energy renovation projects.
• Assistant RénovcoreChannel Partner/ Reseller/ DistributorAssistant Rénov (assistant-renov.fr) is Effy's partner for providing Mon Accompagnateur Rénov' (MAR) services to homeowners undertaking comprehensive renovation projects. The MAR service is mandatory for MaPrimeRénov' Rénovation d'Ampleur and guides households through the entire renovation process including energy audits, artisan selection, financing, and project coordination.
• Soren (formerly PV Cycle)supportingTechnology or IntegrationSoren (formerly PV Cycle) is the non-profit eco-organization managing the collection and recycling of end-of-life photovoltaic panels in France. With 200 collection points nationwide and an eco-contribution of approximately €0.17 per panel funded by manufacturers, distributors, and owners.
• VeoliasupportingTechnology or IntegrationVeolia operates France's first and Europe's most advanced photovoltaic panel recycling plant near Aix-en-Provence, achieving a 94.7% recycling rate. The facility separates and recycles glass, aluminum, silicon, copper, and silver from end-of-life solar panels.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IZI by EDF: EDF's residential energy renovation platform offering insulation, heating, and solar solutions with aid administration, directly competing with Effy for French homeowners navigating MaPrimeRénov' and similar subsidies.
• Hello Watt: French platform providing energy advice, supplier switching, and home renovation services including heat pump and solar installations with certified installer network, competing directly with Effy's D2C funnel.
• Quelle Energie: French online comparator and lead-generation platform for energy renovation, with content and aid-calculation tools mirroring Effy's GTM and a certified installer network in France.
• Primes Energie (HEYLO Group): French CEE certificate and energy renovation platform that pays subsidies and connects households with certified artisans, directly comparable to Effy on subsidy administration and installer matchmaking.

Broad incumbents

• ENGIE Home Services: ENGIE's residential energy services arm delivering heating, insulation, and renovation through an established nationwide technician network, overlapping with Effy on heating systems and global renovation.
• EDF Home Services (Savelys): EDF's heating and home services subsidiary with a national network of technicians, competing with Effy on boiler, heat pump, and energy renovation works for individual households.
• TotalEnergies Home Services: TotalEnergies' residential division offering solar panels, heat pumps, and insulation through a multi-country installer network, comparable to Effy's product breadth and D2C positioning.

Emerging players

• Heero: French energy renovation platform focused on global renovation projects and aid administration, an emerging player in the same Mon Accompagnateur Rénov'–driven workflow Effy is built around.
• Monaco Solar (SunRoof / Systovi / MEP): European solar and energy renovation startups with D2C lead funnels and certified installer networks, comparable to Effy on digital customer acquisition and subsidy-led solar go-to-market.

Others

• Leclerc Énergies: Retail-driven energy services arm of the Leclerc cooperative, including solar and renovation offerings, comparable to Effy as a referral and co-marketing partner for French homeowners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6AOIl7ICHej0v31o46majw/videos
• Facebookfacebook.com/effygroupe
• LinkedInlinkedin.com/company/effy
• Xx.com/EffyGroupe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effy