Fairing
Fairing provides post-purchase attribution surveys to e-commerce brands, primarily Shopify merchants, capturing zero-party data at the moment of conversion to improve marketing measurement beyond pixel-based models. The platform serves 3,000+ brands via a self-serve, freemium SaaS model with 40+ integrations.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fairing does
Fairing is a New York-based marketing measurement SaaS company (founded 2020, previously operating as EnquireLabs) that provides post-purchase attribution surveys for e-commerce brands. The company's core technology — branded "Question Stream" — deploys multi-question survey flows on order confirmation pages via Shopify's Script Tags API and Checkout Extensions, capturing zero-party attribution data at the moment of conversion. Fairing's portfolio includes Attribution Surveys (the core product), the customizable Question Stream flow, an NPS module, and a recently launched Model Context Protocol (MCP) integration that allows AI agents to access survey data programmatically. The platform differentiates itself from pixel-based attribution by surfacing channels that click-based models systematically misattribute.
Fairing operates a self-serve, product-led growth model distributed primarily through the Shopify App Store with a free plan and one-click installation. Pricing tiers are not publicly disclosed, though the company offers quote-based enterprise plans alongside monthly and annual subscription billing processed via Shopify and Stripe. The company reports 3,000+ brand customers and 40+ native integrations spanning ad platforms (TikTok, Meta CAPI), marketing automation (Klaviyo), analytics (GA4, Triple Whale, Rockerbox, Polar Analytics, Podscribe, Fospha, M-Squared), data pipelines (Segment, Fivetran, Stitch), and subscription platforms (ReCharge), with extensions into WooCommerce and Salesforce Commerce Cloud for non-Shopify merchants.
The company has raised approximately $5M in disclosed funding (a $4.5M round in March 2022 led by True Ventures, and a $458K round in May 2021). Leadership consists of co-founders Matt Bahr (CEO) and Curt Hasselschwert (CTO), with Will McGivern-Smith joining as SVP of Strategic Partnerships in 2024 to drive partner-led expansion. Fairing maintains SOC 2 Type 2, GDPR, CCPA, and HIPAA-adjacent compliance posture and reports 99.942% app uptime. No revenue figures or customer logos are publicly disclosed.
Fairing firmographics
Firmographics- Name
- Fairing
- Legal name
- Fairing, Inc.
- Website
- https://fairing.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fairing provides post-purchase attribution surveys to e-commerce brands, primarily Shopify merchants, capturing zero-party data at the moment of conversion to improve marketing measurement beyond pixel-based models. The platform serves 3,000+ brands via a self-serve, freemium SaaS model with 40+ integrations.
- Ownership category
- akta.pro rank
Fairing industry classification
Industry- Product category
- Marketing Attribution Software
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
Keywords
Where Fairing is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fairing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Recurring monthly or yearly subscription model for access to survey platform, analytics, and integrations. Payment processed via Shopify with billing in 30-day intervals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fairing product offering
Product offeringCore offering
Fairing provides a post-purchase attribution survey platform deployed on e-commerce order confirmation pages to capture zero-party data about how customers discovered a brand. The platform merges these in-moment survey responses with behavioral and pixel data to reveal true marketing channel performance, helping brands validate marketing spend with direct customer feedback rather than click-based tracking alone. Its core technology, Question Stream, enables sequential multi-question surveys with intelligent response validation and contextual follow-ups.
Product overview
Fairing is a marketing measurement platform offering a suite of attribution survey products designed to improve marketing measurement beyond click-based tracking. The core portfolio consists of Attribution Surveys (purpose-built post-purchase surveys capturing how customers discovered a brand), Question Stream (a customizable multi-question survey flow with intelligent targeting), and NPS Surveys (customer loyalty measurement). All three products are powered by a unified survey infrastructure that captures responses at the moment of conversion on order confirmation pages, merges them with behavioral data, and syncs results across a broad integrations ecosystem. A Model Context Protocol (MCP) integration enables AI agents to access Fairing data programmatically.
Differentiator
Problem solved
Functional benefit
Products and services
- Attribution Surveys Purpose-built post-purchase attribution surveys that capture how customers discovered a brand, improving marketing measurement accuracy beyond click-based tracking models. Features intelligent response validation and contextual follow-ups; deployed on Shopify order confirmation pages and other e-commerce platforms.
- Question Stream A customizable multi-question survey flow displayed on order confirmation pages that allows brands to ask multiple attribution, NPS, and other questions in sequence with intelligent targeting rules and response validation.
- NPS Surveys Net Promoter Score survey module that measures customer loyalty and satisfaction post-purchase, integrated into the Question Stream platform alongside attribution questions.
Quantifiable outcome
- 80% of mobile game-driven customers are misattributed under click-based tracking models, highlighting the importance of post-purchase survey methodologies
- +1 more outcomes
Companies that use Fairing
Customer profileSegments2 records
Ideal customer profiles2 records
Fairing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability4 records
Feature4 records
Fairing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ShopifycoreDeep Shopify integration allowing one-click installation on Shopify stores. Uses Shopify's Script Tags API and Checkout Extensions for post-purchase survey deployment. Shopify handles payment processing and billing for subscriptions.
- TikTokcoreTikTok API integration allows brands to share attribution survey data with TikTok for improved ad targeting and measurement. Part of TikTok x Fairing Ad Incentive Program offering up to $5k in ad credits for brands spending >$10k/week.
- StripecoreStripe handles payment processing for Fairing subscriptions. Fairing uses Stripe as a payment processor alongside Shopify payments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fairing competitors and assessment
Company assessmentDirect peers
- Polar Analytics: Unified e-commerce data and analytics platform for Shopify brands. Competes for the same analytical budget and decision-maker with broader data warehousing and BI capabilities.
- Northbeam: E-commerce marketing analytics platform providing multi-touch attribution and media mix optimization. Direct competitor in the attribution space targeting the same DTC and Shopify-native brand segment.
- Triple Whale: Direct competitor offering e-commerce attribution, analytics, and ad optimization for Shopify brands. Operates in the same product category with overlapping customer base and includes survey-based attribution features alongside pixel-based tracking.
- Rockerbox: Marketing attribution platform centralizing marketing spend and campaign data with multi-touch attribution. Overlaps with Fairing in attribution methodology, though Rockerbox leans more pixel- and MMM-based.
- Attrib: Marketing attribution platform using survey-based and pixel-based methods to track customer journeys. Direct methodological overlap with Fairing's survey-first approach to attribution.
Emerging players
- Amplitude: Digital analytics platform expanding into marketing attribution and customer journey analytics. Competes for the same marketing-analytics decision-maker at mid-market and enterprise customers.
- Mixpanel: Product analytics platform with event-based tracking that is increasingly offering marketing-adjacent attribution features. Competes for analytical budget rather than direct head-to-head attribution.
Broad incumbents
- Wicked Reports: Established attribution platform for DTC and e-commerce brands with multi-touch attribution and customer journey analytics. Broader feature set targeting the same customer profile.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Fairing social profiles
Digital presenceFairing compliance and trust
Trust signalCompliance4 records
Fairing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairing leadership team
Management profileNumber of profiles
Profiles3 records
Fairing funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairing
What does Fairing do?
Fairing provides a post-purchase attribution survey platform deployed on e-commerce order confirmation pages to capture zero-party data about how customers discovered a brand. The platform merges these in-moment survey responses with behavioral and pixel data to reveal true marketing channel performance, helping brands validate marketing spend with direct customer feedback rather than click-based tracking alone. Its core technology, Question Stream, enables sequential multi-question surveys with intelligent response validation and contextual follow-ups.
Is Fairing a public or private company?
Fairing is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fairing founded?
Fairing was founded in 2020. It employs 11 to 50 people.
Where is Fairing based?
Fairing is headquartered in New York, United States, in the North America region.
How does Fairing make money?
One revenue line is on record: subscription Revenue.
Who are Fairing's main competitors?
Direct peers on record are Polar Analytics, Northbeam, Triple Whale, Rockerbox and Attrib. Emerging players are Amplitude and Mixpanel. Wicked Reports is listed as a broad incumbent.
Does Fairing have an API?
Yes. Fairing offers a public API that allows developers to access survey response data, manage questions, and automate workflows. The API supports event-based triggers (e.g., 'Fairing: Responded to Question' track events) and webhook payloads sent to Segment. API keys are generated per integration. Documentation available at docs.fairing.co/reference. Developer documentation is at docs.fairing.co/reference.
What industry is Fairing in?
Fairing's product category is Marketing Attribution Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality.