Wicked Reports
Wicked Reports is a SaaS marketing attribution platform that uses first-party, server-side People-Based Tracking to connect ad spend to verified new versus repeat customer revenue for eCommerce brands, digital marketing agencies, and enterprise customers.
- Company typePrivate
- Founded2014
- HeadquartersMarblehead, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wicked Reports does
Wicked Reports is a SaaS marketing attribution platform founded in 2014 by Scott Desgrosseilliers and headquartered in Salem, Massachusetts. The company's core technology is People-Based Tracking, a patent-pending first-party, server-side attribution system that connects marketing spend data to CRM and order data at the individual customer level, distinguishing verified new customers from repeat buyers and bypassing the cookie-based and session-based limitations of platform-reported ROAS. The product portfolio is organized around three moves: Measure (Wicked Measure, FunnelVision, Attribution Time Machine for first-party attribution tied to order and CRM IDs), Signal (Advanced Signal for Meta CAPI to train Meta's algorithm on verified first-time buyers), and Action (5 Forces AI and Wicked Coach, ML-driven engines that deliver weekly Scale/Chill/Kill budget recommendations). The platform integrates with Shopify, BigCommerce, Amazon, Klaviyo, Google Analytics, and standard CRM systems via API.
Wicked Reports monetizes through a four-tier monthly subscription priced by customer revenue band: Measure at $499/mo, Scale at $699/mo, Maximize at $999/mo, and Enterprise starting at $4,999/mo for $50M+ brands, with Advanced Signal and 5 Forces AI available as $199/mo add-ons on lower tiers. A bi-weekly paid consulting service supplements the SaaS subscription. The go-to-market is hybrid: direct inside sales with demo-first engagement for mid-market and enterprise eCommerce brands, a certified partner channel of 20+ digital marketing agencies targeting accounts with 5–50 clients, and a product-led motion with a value calculator, free video demos, and the 3× Guarantee reducing purchase friction. Customer segments are primarily eCommerce brands in the $5M–$50M range, digital marketing agencies, and an emerging enterprise tier.
Wicked Reports firmographics
Firmographics- Name
- Wicked Reports
- Legal name
- Wicked Reports LLC
- Website
- https://wickedreports.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wicked Reports is a SaaS marketing attribution platform that uses first-party, server-side People-Based Tracking to connect ad spend to verified new versus repeat customer revenue for eCommerce brands, digital marketing agencies, and enterprise customers.
- Ownership category
- akta.pro rank
Wicked Reports industry classification
Industry- Product category
- Marketing Attribution Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)
Keywords
Where Wicked Reports is headquartered
LocationHeadquarters
- HQ city
- Marblehead
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wicked Reports business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Revenue-Tiered): Wicked Reports charges a recurring monthly subscription fee based on the customer's annualized tracked revenue band. Pricing tiers are: Measure ($499/mo for brands $0–$2.5M revenue), Scale ($699/mo), Maximize ($999/mo), and Enterprise (starting at $4,999/mo). Add-on modules (Advanced Signal, 5 Forces AI) are available à la carte at $199/mo each for lower tiers, included in Maximize and Enterprise.
- Professional Services / Private Consulting: Wicked Reports offers paid private consulting calls (bi-weekly zoom data analysis sessions) as an additional revenue stream alongside the core SaaS subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Measure: $499/month for brands with $0–$2.5M annual revenue |
| Subscription | Monthly | Scale: $699/month for mid-range brands connecting systems globally |
| Subscription | Monthly | Maximize: $999/month for teams ready to operationalize AI and signals |
| Subscription | Monthly | Enterprise: Starting at $4,999/month for $50M+ brands |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Wicked Reports product offering
Product offeringCore offering
Wicked Reports is a SaaS marketing attribution platform that uses first-party, server-side People-Based Tracking to match marketing spend to individual customers and order IDs (rather than sessions or devices). It distinguishes new versus repeat buyers across paid ads, email, SMS, and CRM channels, retrains Meta's ad algorithm on verified first-time customer events via Advanced Signal, and delivers AI-driven weekly Scale/Chill/Kill budget recommendations with verified dollar impact. Customers are direct-to-consumer eCommerce brands and the digital marketing agencies that serve them.
Product overview
Wicked Reports is a unified SaaS marketing attribution platform built around People-Based Tracking technology. The platform operates through three core moves: Measure (Truth) for first-party attribution tied to order and CRM IDs, Signal (Training) for sending Advanced Signal events to Meta, and Action (AI) for 5 Forces AI-powered budget decisions. The product portfolio includes core modules like Wicked Measure, FunnelVision, Attribution Time Machine, and Wicked Coach, plus add-on capabilities such as Advanced Signal for Meta CAPI and 5 Forces AI. Pricing is structured in four tiers (Measure at $499/mo, Scale at $699/mo, Maximize at $999/mo, and Enterprise starting at $4,999/mo) with the 3x Guarantee backing the value proposition.
Differentiator
Problem solved
Functional benefit
Products and services
- Wicked Reports Platform SaaS marketing attribution platform using first-party, server-side People-Based Tracking to connect marketing spend to individual customers and orders across Meta, Google, email, SMS, CRM, and affiliate channels. Distinguishes new vs. repeat buyers, retrains Meta's algorithm via Advanced Signal CAPI, and delivers AI-driven Scale/Chill/Kill budget recommendations. Built for direct-to-consumer eCommerce brands and the digital agencies serving them.
- Advanced Signal for Meta Standalone add-on module that sends verified new-customer purchase events server-to-server to Meta's Conversion API, training the Meta algorithm on first-time buyers rather than recycled repeat customers. Available as a $199/month add-on.
- 5 Forces AI AI-powered add-on module that analyzes attribution data and delivers weekly Scale/Chill/Kill budget recommendations with verified dollar values, tactical fixes, and AI-driven insights via email, Slack, and the platform. Sold as a $199/month add-on.
- Private Consulting / Data Analysis Calls Paid bi-weekly Zoom data analysis consulting calls providing expert review of customer attribution data and AI-driven recommendations, offered alongside the core SaaS subscription as a recurring professional service.
Quantifiable outcome
- Cbazaar dropped nCAC by 63% after enabling Advanced Signal
- +6 more outcomes
Companies that use Wicked Reports
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Wicked Reports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature8 records
Wicked Reports partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, foundational, certified and strategic.
- Meta (Facebook)coreWicked Reports is an official Facebook AdTech and offline conversion marketing partner. Through Meta's Conversion API, Wicked sends Advanced Signal events (New Purchase, Repeat Purchase, product-level) server-to-server, enabling verified new-customer events to train Meta's algorithm. This is a core product differentiator.
- Infusionsoft (now Keap)foundationalInfusionsoft was Wicked Reports' first significant customer (Digital Marketer was their 10th customer) and the platform through which founder Scott Desgrosseilliers initially presented his ROI pivot table methodology to a Mastermind group of 50 consultants. Wicked Reports was named Infusionsoft App of the Year Finalist in 2016 and 2017.
- Digital MarketerfoundationalDigital Marketer, described as the biggest information marketer in the space, became Wicked Reports' 10th customer and provided early validation. Their buy-in was cited as a key reason for the company's early success. Founder Ryan Stewart's team continues to be referenced in Wicked Reports' content.
- One Core MediacertifiedDigital marketing agency partner featured prominently in case studies. Testimonials cite 60% wasted retargeting spend eliminated. Listed in the Partner Directory as a certified Wicked Reports partner.
- four15 DigitalcertifiedCertified partner listed in the Partner Directory. Offers digital marketing services integrated with Wicked Reports attribution.
- getuwiredcertifiedCertified partner listed in the Partner Directory. Digital marketing agency specializing in eCommerce growth.
- Crux StreetcertifiedCertified partner listed in the Partner Directory. Agency offering marketing attribution services.
- Empowered Marketing (NL)certifiedNetherlands-based certified partner listed in the Partner Directory.
- Full Stack MarketingcertifiedCertified partner listed in the Partner Directory.
- Tier 11strategicTier 11, a prominent digital marketing agency (podcast host of Perpetual Traffic, the #1 marketing podcast), selected Wicked Reports as their attribution partner. CEO Ralph Burns described it as 'a total game changer' for optimizing Facebook ads to highest-ROI customers.
- Neil Patel Digital AustraliastrategicSenior Director Ash Dharan at Neil Patel Digital Australia credited Wicked Reports with cracking the holy grail of digital marketing attribution.
- AdSignals (Depesh Mandalia)strategicAdSignals CEO Depesh Mandalia is a long-term Wicked Reports user (since 2019) and collaborator. He co-authored a podcast/blog on ML Attribution & Consumer Insights with Wicked Reports and describes the support as genuinely invested in helping grow his business. He also founded the BPM METHOD.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Wicked Reports competitors and assessment
Company assessmentBroad incumbents
- Adjust: Adjust is a broad mobile measurement and attribution incumbent, offering cross-channel analytics overlapping with Wicked Reports' positioning, particularly for app-based eCommerce.
- Branch: Branch provides cross-platform attribution and linking with adjacent analytics capabilities, serving eCommerce and app brands as a broader incumbent in attribution infrastructure.
- AppsFlyer: AppsFlyer is a broad mobile attribution and marketing analytics incumbent serving brands and agencies with cross-channel measurement. While mobile-first, it competes for the same attribution budgets.
- Kochava: Kochava is a broader attribution and analytics platform offering unified cross-channel measurement, functioning as a broader incumbent in the marketing attribution space.
Direct peers
- Northbeam: Northbeam is a direct competitor providing multi-touch attribution and marketing analytics for eCommerce brands. Explicitly named in Wicked Reports' comparison content.
- Triple Whale: Triple Whale is a direct competitor in eCommerce marketing attribution, offering a similar first-party data platform with dashboards, pixel tracking, and post-purchase analytics. Explicitly named in Wicked Reports' comparison content as a top alternative.
- Hyros: Hyros is a direct competitor in ad attribution and tracking, particularly for direct-to-consumer brands. Explicitly named in Wicked Reports' comparison content as a primary alternative.
- Rockerbox: Rockerbox offers marketing attribution and analytics for direct-to-consumer brands and agencies, with comparable MTA and MMM capabilities targeting the same eCommerce buyer.
Others
- Segment (Twilio): Segment is a customer data platform that handles event collection and audience routing; it is an adjacent enabling technology rather than a direct attribution competitor, but competes for the same data infrastructure footprint.
Emerging players
- Attributer: Attributer offers marketing attribution for B2B SaaS and similar businesses using UTM-touchpoint data, an emerging player with partial overlap in attribution methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wicked Reports social profiles
Digital presenceWicked Reports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wicked Reports leadership team
Management profileNumber of profiles
Profiles1 record
Wicked Reports funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wicked Reports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wicked Reports
What does Wicked Reports do?
Wicked Reports is a SaaS marketing attribution platform that uses first-party, server-side People-Based Tracking to match marketing spend to individual customers and order IDs (rather than sessions or devices). It distinguishes new versus repeat buyers across paid ads, email, SMS, and CRM channels, retrains Meta's ad algorithm on verified first-time customer events via Advanced Signal, and delivers AI-driven weekly Scale/Chill/Kill budget recommendations with verified dollar impact. Customers are direct-to-consumer eCommerce brands and the digital marketing agencies that serve them.
Is Wicked Reports a public or private company?
Wicked Reports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wicked Reports founded?
Wicked Reports was founded in 2014. It employs 11 to 50 people.
Where is Wicked Reports based?
Wicked Reports is headquartered in Marblehead, United States, in the North America region.
How does Wicked Reports make money?
Two revenue lines are on record. SaaS Subscription (Revenue-Tiered) is the primary driver. The others are professional Services / Private Consulting.
Who are Wicked Reports's main competitors?
Broad incumbents on record are Adjust, Branch, AppsFlyer and Kochava. Direct peers are Northbeam, Triple Whale, Hyros and Rockerbox. Segment (Twilio) is listed as an others. Attributer is listed as an emerging player.
Does Wicked Reports have an API?
Yes. Wicked Reports offers an API for CRM/cart integrations and outbound API access. The platform supports API integrations with CRM and cart systems, enabling data synchronization and automated workflows. Developer documentation is at docs.wickedreports.com.
What industry is Wicked Reports in?
Wicked Reports's product category is Marketing Attribution Software. Its primary akta.pro industry code is MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services. Its NAICS code is 513210 and its SIC code is 7310.