YAMAP
YAMAP is a Japanese outdoor activity platform offering a GPS-enabled hiking app with offline tracking, complemented by insurance, e-commerce, content, and mapping services for mountaineers and casual outdoor enthusiasts in Japan.
- Company typePrivate
- Founded2013
- HeadquartersFukuoka, Japan
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
YAMAP firmographics
Firmographics- Name
- YAMAP
- Legal name
- YAMAP INC.
- Website
- https://yamap.co.jp
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- YAMAP is a Japanese outdoor activity platform offering a GPS-enabled hiking app with offline tracking, complemented by insurance, e-commerce, content, and mapping services for mountaineers and casual outdoor enthusiasts in Japan.
- Ownership category
- akta.pro rank
YAMAP industry classification
Industry- Product category
- Outdoor Activity Mobile Platform
- NAICS
- Skiing Facilities (713920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Navigation, Lighting & Outdoor Electronics Retail (CRAMAMAF)
- akta.pro secondary industry
- Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
Keywords
Where YAMAP is headquartered
LocationHeadquarters
- HQ city
- Fukuoka
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
YAMAP business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Premium Subscription: YAMAP Premium subscription service offering enhanced features to users.
- Outdoor Insurance Products: Through subsidiary Yamap Nature Insurance, the company develops and sells outdoor insurance products including telematics insurance for outdoor activities.
- E-commerce (YAMAP Store): Online store selling YAMAP-branded merchandise and limited edition products, including collaborations with partners like finetrack.
- Magazine/Content Platform: YAMAP Magazine publishes outdoor content, potentially generating advertising or affiliate revenue.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
YAMAP product offering
Product offeringCore offering
YAMAP operates a smartphone app and web platform for mountaineering and outdoor activities that enables GPS-based route tracking and current-location display even in areas without cellular signal, recording of hiking activity logs with photos and routes, and social sharing of those activities among users. The company also runs a curated online store (YAMAP STORE) for exclusive outdoor merchandise, an outdoor insurance product line via its subsidiary Yamap Nature Insurance, and an editorial content platform (YAMAP MAGAZINE).
Differentiator
Problem solved
Functional benefit
Brands
- YAMAP Nature Insurance: Outdoor insurance products and telematics insurance for outdoor activities offered by the company's wholly-owned subsidiary.
Products and services
- YAMAP App Smartphone and web platform for mountaineering and outdoor activities offering offline GPS tracking, hiking activity logging with photos and routes, social sharing (Activity Diary / Moments), trail and mountain information, and a Premium subscription tier. Built for individual outdoor enthusiasts and hikers in Japan.
- YAMAP STORE YAMAP's online store selling YAMAP-exclusive outdoor products curated by YAMAP staff, including limited-edition items not available elsewhere and collaborative products with outdoor brands such as finetrack.
- YAMAP Outdoors Insurance (YAMAPアウトドア保険) Outdoor insurance products offered by the YAMAP Group providing coverage for outdoor activities and adventures, designed for individual hikers and outdoor enthusiasts.
- YAMAP MAGAZINE Editorial content platform providing articles, features, campaigns, and stories related to mountaineering and outdoor activities, supporting content marketing and audience engagement for the YAMAP ecosystem.
- Watershed Maps (流域地図) Specialized mapping service focused on watershed areas, complementing YAMAP's main trail mapping features for outdoor users interested in natural environment and watershed information.
- 山歩 (Sanpo) A feature promoting gentle walking in mountains and natural surroundings, offering accessible courses and video content for immediate or virtual outdoor experiences aimed at casual walkers.
Quantifiable outcome
- Over 4.2 million cumulative app downloads as of March 2024
- +1 more outcomes
Companies that use YAMAP
Customer profileSegments2 records
Ideal customer profiles2 records
YAMAP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
YAMAP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- finetrackcoreYAMAP and finetrack launched a collaborative product initiative where 5% of sales from limited edition outdoor apparel are donated to mountain trail maintenance organizations. The collaboration emphasizes supporting trail maintainers and promoting natural conservation and sustainable outdoor activities.
Scale indicators3 records
YAMAP competitors and assessment
Company assessmentBroad incumbents
- Suunto: Suunto is an established sports watch and app brand for outdoor and mountain sports — comparable to YAMAP on GPS tracking for outdoor enthusiasts, but as a hardware-led incumbent rather than a community-led app.
- Runtastic (Adidas): Runtastic (acquired by Adidas) offers GPS-based activity tracking with a global user base — adjacent to YAMAP on GPS tracking and social activity sharing, with a broader multi-sport focus.
- Garmin Connect: Garmin Connect is a broad activity-tracking platform from a global hardware leader — overlapping YAMAP on GPS tracking and activity logging, with deeper capital but less focus on a dedicated hiking community.
Direct peers
- AllTrails: AllTrails is the global leader in hiking trail discovery and navigation, offering offline maps, GPS tracking, and community reviews — directly comparable to YAMAP's core app proposition for outdoor enthusiasts.
- Strava: Strava is a leading GPS-based activity tracking platform with strong community and social features; it overlaps YAMAP on GPS tracking, route recording, and social sharing, though it spans more sports beyond hiking.
- Komoot: Komoot is a European outdoor routing and navigation app with community-driven trail discovery and offline maps — directly overlapping YAMAP's trail recording, navigation, and social sharing functionality.
- Yamareco: Yamareco is a Japan-focused mountain and outdoor activity platform offering trail records and community sharing — YAMAP's most direct domestic competitor in the Japanese hiking community.
- Gaia GPS: Gaia GPS provides offline topographic maps and route navigation for hiking and backcountry users — directly comparable to YAMAP's offline GPS and trail discovery capabilities.
- Outdooractive: Outdooractive (which absorbed ViewRanger) offers outdoor route planning, navigation, and community features across Europe — directly comparable to YAMAP on trail discovery, GPS tracking, and social outdoor content.
Emerging players
- Fatmap: Fatmap (acquired by Strava) provides 3D outdoor terrain maps and route planning for hiking and mountain sports — comparable to YAMAP on advanced mountain navigation and visualization for outdoor enthusiasts.
Market position
Customer concentration
YAMAP social profiles
Digital presenceYAMAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
YAMAP leadership team
Management profileNumber of profiles
Profiles3 records
YAMAP subsidiaries and ownership
Company hierarchySubsidiaries1 record
YAMAP funding detail
Funding detailFunding overview
Funding rounds6 records
Investors30 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YAMAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YAMAP
What does YAMAP do?
YAMAP operates a smartphone app and web platform for mountaineering and outdoor activities that enables GPS-based route tracking and current-location display even in areas without cellular signal, recording of hiking activity logs with photos and routes, and social sharing of those activities among users. The company also runs a curated online store (YAMAP STORE) for exclusive outdoor merchandise, an outdoor insurance product line via its subsidiary Yamap Nature Insurance, and an editorial content platform (YAMAP MAGAZINE).
Is YAMAP a public or private company?
YAMAP is a private company. It is classified as venture growth investor backed and is currently operating.
When was YAMAP founded?
YAMAP was founded in 2013. It employs 51 to 100 people.
Where is YAMAP based?
YAMAP is headquartered in Fukuoka, Japan, in the Asia region.
How does YAMAP make money?
Four revenue lines are on record. Premium Subscription is the primary driver. The others are outdoor Insurance Products, E-commerce (YAMAP Store) and magazine/Content Platform.
Who are YAMAP's main competitors?
Broad incumbents on record are Suunto, Runtastic (Adidas) and Garmin Connect. Direct peers are AllTrails, Strava, Komoot, Yamareco, Gaia GPS and Outdooractive. Fatmap is listed as an emerging player.
Does YAMAP have an API?
No public API is recorded for YAMAP.
What industry is YAMAP in?
YAMAP's product category is Outdoor Activity Mobile Platform. Its primary akta.pro industry code is CRAMAMAF, Navigation, Lighting & Outdoor Electronics Retail, with a secondary code of THAAALAF, Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing). Its NAICS code is 713920 and its SIC code is 7900.