Crave Retail
Crave Retail sells a subscription SaaS platform that turns apparel-store fitting rooms into RFID-enabled, AI-powered digital experiences, serving enterprise retailers such as Victoria's Secret, Under Armour, Foot Locker, and River Island on Zebra Technologies hardware.
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Crave Retail does
Crave Retail, Inc. is an Austin, Texas-based (Delaware-incorporated) software company that sells a subscription SaaS platform aimed at apparel retailers with physical stores and fitting rooms. Its core product is an AI-powered smart fitting room and store engagement system that uses RFID technology to identify items a shopper is trying on, surface product information and recommendations, allow touchless in-room requests for additional sizes or colors, and enable checkout directly from the fitting room. The platform runs natively on Zebra Technologies retail displays, mobile devices, and RFID infrastructure, and is complemented by associate-facing tools, a store-manager performance dashboard, and two mobile apps (Crave Mobile for store operations and Crave Shopper for pre-visit reservations and in-room interaction).
The company's technology is built around RFID-based item detection combined with real-time shopper behavior analytics, converting previously invisible fitting-room moments into actionable data on conversion, basket size, returns, and merchandise demand. Named enterprise deployments include Victoria's Secret (Store of the Future at Miromar Outlets), Under Armour (Brand Icon House), Foot Locker, and River Island (UK). The firm claims documented outcomes of a 10% lift in fitting-room conversion, more than 25% increase in average basket size, and 40% lower return rates among fitting-room users.
Crave monetizes through annual subscription pricing with low upfront effort for retailers, and distributes via enterprise direct sales, a network of solution integrators and data partners for global deployment, and showcase partnerships at major retail industry events such as NRF. The company is venture-backed, having raised approximately $6.16 million in a July 2024 seed round led by Frazier VC with Techstars and RevTech Ventures, and ranked 66th on the 2024 Inc. 5000 list of fastest-growing private companies in America.
Crave Retail firmographics
Firmographics- Name
- Crave Retail
- Legal name
- Crave Retail, Inc.
- Website
- https://craveretail.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crave Retail sells a subscription SaaS platform that turns apparel-store fitting rooms into RFID-enabled, AI-powered digital experiences, serving enterprise retailers such as Victoria's Secret, Under Armour, Foot Locker, and River Island on Zebra Technologies hardware.
- Ownership category
- akta.pro rank
Crave Retail industry classification
Industry- Product category
- Retail In-Store Experience Software
- NAICS
- Electronics and Appliance Retailers (44921), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Crave Retail is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crave Retail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-Based SaaS Platform: The company's subscription-based offering gives retailers constant innovation with minimal upfront effort. The model enables capital-efficient deployment through a network of solution integrators and data partners. Pricing is subscription-based with no significant upfront investment required from retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based SaaS with low upfront cost |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Crave Retail product offering
Product offeringCore offering
Crave Retail sells a subscription-based, AI-powered smart fitting room and store engagement platform for apparel retailers. The platform uses RFID technology to capture real-time shopper behavior data, deliver touchless in-fitting-room product requests and checkout, equip store associates with mobile insights, and surface performance dashboards to store managers. It runs natively on Zebra Technologies' retail displays, mobile devices, and RFID solutions, and is supported by two mobile apps (Crave Mobile and Crave Shopper).
Product overview
Crave Retail offers a unified AI-powered smart fitting room and store engagement platform built on Zebra Technologies' retail hardware. The core platform consists of the Smart Fitting Room Platform, Digital Fitting Room Experience module, Store Team Empowerment Tools, and a Performance Insights dashboard. The company also provides two mobile apps: Crave Mobile and Crave Shopper. All offerings are delivered on a subscription basis through a network of solution integrators and data partners. The platform integrates RFID technology to track items tried on, enable on-demand product requests, personalized recommendations, and omnichannel capabilities. Key deployment clients include Victoria's Secret, Under Armour, and Foot Locker.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Fitting Room Platform Crave Retail's flagship AI-powered smart fitting room and store engagement platform that uses RFID technology to capture real-time shopper behavior data, enable personalized customer interactions, and drive measurable gains in conversion, basket size, and customer satisfaction for apparel retailers.
- Digital Fitting Room Experience Proprietary fitting room technology delivering touchless experiences that allow shoppers to request additional items and sizes, receive instant product recommendations, and complete checkout directly from the fitting room without leaving.
- Store Team Empowerment Tools Tools enabling store associates to service customers from anywhere in the store through assisted upselling, shopper insights, personalized engagement, and conversion activity enablement.
- Performance Insights Store manager dashboard providing actionable insights into shopper engagements, associate performance, real-time and historical data, and merchandise interest and demand signals.
- Crave Mobile Mobile application used by shoppers in connected fitting rooms to request items, access product information, and complete checkout without leaving the fitting room.
- Crave Shopper Shopper-facing mobile app for reservation of products in advance of arriving at the store and for in-store fitting room interactions.
Quantifiable outcome
- Fitting room conversions increased by 10% and average basket size increased by over 25%
- +4 more outcomes
Companies that use Crave Retail
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Crave Retail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Crave Retail partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Zebra TechnologiescoreCrave Retail's AI-powered smart fitting room and store engagement platform runs on Zebra Technologies' retail displays, mobile devices, and RFID solutions. This collaboration enables retailers to capture real-time shopper behavior data and convert it into actionable sales intelligence and smarter store operations. The partnership was showcased at NRF 2026 in New York City.
- Direct SourcecoreDirect Source, a retail technology solutions provider headquartered in Minneapolis, showcases Crave Retail's technology as part of its retail technology demonstrations at NRF: Retail's Big Show 2026. The demonstrations aim to help retailers address labor shortages, loss prevention, and sustainability goals with AI-powered checkout, RFID, and digital engagement technologies.
- TechstarsminorTechstars is listed as a partner on the company's About Us page alongside their logo. As both an investor and listed partner, Techstars appears to provide strategic support beyond capital, likely including mentorship and ecosystem access typical of Techstars accelerator programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Crave Retail competitors and assessment
Company assessmentEmerging players
- NewStore: Omnichannel mobile commerce platform for retail with POS, clienteling, and order management. Comparable to Crave as an emerging player enabling omnichannel and in-store digital experiences for apparel retailers.
- Obsess: Immersive virtual-store and 3D shopping-experience platform for fashion and beauty brands. Comparable to Crave as a focused emerging player in the digital fitting-room / try-on experience layer for retail.
- Tulip: Mobile-first store-associate and clienteling platform for retail, with in-store customer engagement and analytics tools. Comparable to Crave as an emerging player in-store retail-experience and associate-enablement software.
- Insider: Cross-channel personalization and customer-experience platform serving retail brands with AI-driven recommendations. Comparable to Crave as an emerging personalization platform targeting retail customer-data and engagement use cases.
Broad incumbents
- Shopify: Dominant commerce platform with POS, retail hardware (Shopify POS), and growing retail-CRM capabilities. Comparable to Crave as a broad incumbent whose retail ecosystem could expand to cover in-store engagement and analytics.
- BigCommerce: Open SaaS commerce platform with headless storefronts, POS integrations, and omnichannel capabilities for retail brands. Comparable to Crave as a broad incumbent in retail commerce and omnichannel experience infrastructure.
- Salesforce (Commerce Cloud): Enterprise CRM and commerce platform with deep retail customer-data, loyalty, and personalization capabilities. Comparable to Crave as a broad incumbent whose retail-CRM stack overlaps with Crave's customer-data and personalization focus.
Direct peers
- True Fit: Personalization and fit-recommendation platform for apparel and footwear retailers, leveraging shopper data to reduce returns and lift conversion. Comparable to Crave in addressing the same apparel-retail fit, conversion, and return-rate pain points.
- Vue.ai: AI platform for retail that provides personalization, visual search, and virtual try-on capabilities. Comparable to Crave as another AI-driven retail customer-experience layer serving apparel and fashion brands.
- MemoMi Labs (Memory Mirror): Direct competitor offering smart-mirror and connected fitting-room technology for apparel retailers, capturing try-on data and enabling personalized in-store experiences. Highly comparable to Crave's RFID-enabled smart fitting room use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Crave Retail social profiles
Digital presenceCrave Retail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crave Retail leadership team
Management profileNumber of profiles
Profiles3 records
Crave Retail funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crave Retail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crave Retail
What does Crave Retail do?
Crave Retail sells a subscription-based, AI-powered smart fitting room and store engagement platform for apparel retailers. The platform uses RFID technology to capture real-time shopper behavior data, deliver touchless in-fitting-room product requests and checkout, equip store associates with mobile insights, and surface performance dashboards to store managers. It runs natively on Zebra Technologies' retail displays, mobile devices, and RFID solutions, and is supported by two mobile apps (Crave Mobile and Crave Shopper).
Is Crave Retail a public or private company?
Crave Retail is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crave Retail founded?
Crave Retail was founded in 2018. It employs 11 to 50 people.
Where is Crave Retail based?
Crave Retail is headquartered in Austin, United States, in the North America region.
How does Crave Retail make money?
One revenue line is on record: subscription-Based SaaS Platform.
Who are Crave Retail's main competitors?
Emerging players on record are NewStore, Obsess, Tulip and Insider. Broad incumbents are Shopify, BigCommerce and Salesforce (Commerce Cloud). Direct peers are True Fit, Vue.ai and MemoMi Labs (Memory Mirror).
Does Crave Retail have an API?
No public API is recorded for Crave Retail.
What industry is Crave Retail in?
Crave Retail's product category is Retail In-Store Experience Software. Its primary akta.pro industry code is HDACAKAF, Customer-Facing Displays & Digital Signage for Checkout, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 44921 and its SIC code is 5734.