Luke's Lobster
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Luke's Lobster firmographics
Firmographics- Name
- Luke's Lobster
- Legal name
- Luke's Lobster
- Website
- https://lukeslobster.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Luke's Lobster industry classification
Industry- Product category
- Premium Seafood
- NAICS
- Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Retailers (44525), Seafood Product Preparation and Packaging (31171)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Frozen Seafood Meals & Value-Added Seafood (CRADADAG)
- akta.pro secondary industries
- Seafood Meal Kits & Heat-and-Eat Entrées (Prepared Meals Featuring Seafood) (AFANALAH), Shellfish Value-Added Products (Shucked Oysters, Mussels, Clams; Cooked/Marinated) (AFANALAK), Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
Keywords
Where Luke's Lobster is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Luke's Lobster business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant/Shack Sales: Physical restaurant locations (shacks) serving lobster rolls, seafood dishes, and casual dining. The company operates shacks in ten US states plus Japan and Singapore.
- Branded Grocery/Wholesale: Flash-frozen lobster meat, tails, and seafood meals sold in grocery stores around the country. America's #1 top selling frozen lobster brand. Products include lobster roll kits, lobster tails, lobster cakes, ravioli, bisque, and chowder.
- Direct-to-Consumer Online Market: Online e-commerce platform for nationwide shipping of seafood products. Products include lobster roll kits, live lobsters, frozen lobster meat, tails, and specialty items. Free carbon-neutral shipping on all orders. $65 minimum order.
- Catering: Shack catering services for events. Promotional offer: spend $500 on catering and receive a $50 gift card.
- Shack Gift Cards: In-store gift cards for physical restaurant locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lobster Roll Kit - Serves 4 |
| One time/ perpetual license | Pay-as-you-go | Lobster Roll & Blueberry Pie Kit - Serves 4 |
| Unit Pricing | Pay-as-you-go | Frozen Lobster Meat with Luke's Seasoning |
| Unit Pricing | Pay-as-you-go | Jumbo Lobster Tails - 7/8oz Each |
| Unit Pricing | Pay-as-you-go | Large Lobster Tails - 6/7oz Each |
| One time/ perpetual license | Pay-as-you-go | E-Gift Card |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Luke's Lobster product offering
Product offeringCore offering
Luke's Lobster is a vertically integrated Maine seafood company that sources lobster directly from fishermen and sells flash-frozen and fresh lobster products, lobster roll kits, prepared seafood meals, and live lobsters to consumers through shack restaurants, a nationwide online market, and grocery retail partners (Whole Foods, Costco, Sprouts). It also offers shack-based catering services for events.
Product overview
Luke's Lobster operates as a vertically integrated Maine seafood company offering a multi-channel product portfolio. The core offering includes flash-frozen and fresh lobster products (lobster meat, tails, live lobsters), prepared seafood meals (lobster bisque, mac & cheese, ravioli), and lobster roll kits for home preparation. Products are distributed through three primary channels: (1) brick-and-mortar shack restaurants across 10 US states, Japan, and Singapore; (2) nationwide e-commerce online market with free carbon-neutral overnight shipping; and (3) branded grocery products at retailers including Whole Foods, Costco, and Sprouts. The product line centers on lobster (knuckle, claw meat, and tails in various sizes) complemented by shrimp, clam chowder, and lobster cakes. Key branded offerings include Lobster Roll Kits (serves 4 or 8), Lobster Roll & Blueberry Pie Kit, Surf & Turf Kit, and various single-serve prepared meals. All products emphasize sustainable sourcing from Maine fisheries, flash-freezing technology using liquid nitrogen tunnels, and B Corp certified business practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Lobster Roll Kit At-home lobster roll kit featuring 1 lb of flash-frozen lobster knuckle and claw meat, New England-style split-top buns, and Luke's Secret Seasoning, sufficient to serve 4 (or 8) lobster rolls. Ships with free carbon-neutral overnight shipping.
- Lobster Roll & Blueberry Pie Kit Combined kit pairing lobster roll ingredients with a 7-inch Wild Maine Blueberry Pie from Two Fat Cats Bakery, serving 4 people.
- Lobster Roll + Clam Chowder Kit Seafood meal kit combining lobster roll ingredients with New England Clam Chowder to serve 4 people.
- Surf & Turf Kit Seafood and meat kit pairing lobster with steak or similar protein, serving 2 people.
- Flash-Frozen Lobster Meat with Luke's Seasoning Flash-frozen knuckle and claw lobster meat available in 1 to 4 pound portions, accompanied by Luke's Secret Seasoning packet. Ready-to-eat once thawed, processed using liquid nitrogen tunnel flash-freezing.
- Fresh Lobster Meat with Luke's Seasoning Fresh (non-frozen) lobster knuckle and claw meat with Luke's Secret Seasoning, available in 2 to 6 pound portions.
- Jumbo Lobster Tails (7/8oz Each) Raw, flash-frozen jumbo lobster tails weighing 7-8 ounces each, sold in packs of 2 to 12. Suitable for grilling, oven, or stovetop preparation.
- Large Lobster Tails (6/7oz Each) Raw, flash-frozen large lobster tails weighing 6-7 ounces each, sold in packs of 2 to 12. Ideal for stovetop or outdoor grilling.
- Lobster Tails (4/5oz Each) Raw, flash-frozen lobster tails weighing 4-5 ounces each, sold in packs of 2 to 12. Each tail is individually frozen.
- Pre-Split Lobster Tails with Roasted Garlic Butter Single-serve pre-split lobster tails with roasted garlic butter, available at Sprouts Farmer's Market. Ready for oven or stovetop preparation.
- Live Maine Lobster Live Maine lobsters weighing 1.25-1.5 lb each, available in packs of 6 to 24. Ships free with delivery the day before or day of cooking. Not available for Hawaii shipping.
- Lobster Bisque Single-serve lobster bisque soup from the appetizers and entertaining collection.
- Lobster Mac & Cheese Single-serve lobster mac and cheese dish from the appetizers and entertaining collection.
- Lobster Ravioli with Vodka Sauce Single-serve frozen lobster ravioli stuffed with lobster meat and ricotta, served with creamy tomato vodka sauce. Microwavable or oven-preparable.
- Lobster Ravioli with Lemon Parmesan Sauce Single-serve frozen lobster ravioli with lemon parmesan sauce from the entertaining collection.
- New England Clam Chowder Single-serve New England Clam Chowder soup from the appetizers and entertaining collection.
- Shrimp Scampi with Pasta Single-serve shrimp scampi with pasta from the appetizers and entertaining collection.
- Rigatoni Shrimp Alfredo Single-serve rigatoni shrimp alfredo from the appetizers and entertaining collection.
- Lobster Cakes Heat-and-serve lobster cakes distributed at Whole Foods Market. Preparable via stovetop (6 minutes per side) or oven (375°F for 25 minutes from frozen).
- Mini Lobster Cakes Mini lobster cakes sold at Costco warehouse locations in the Northeast region.
- E-Gift Card Digital gift cards in denominations of $50, $75, $100, $125, $150, $175, $200, $250, and $500 for online market purchases.
- In-Store Gift Card Physical gift cards for use at Luke's Lobster shack restaurant locations.
- Luke's Shack Restaurant Service Physical restaurant shacks serving lobster rolls, seafood dishes, and casual-dining items across 10 US states, Japan, and Singapore. First shack opened in NYC's East Village in 2009.
- Shack Catering Service Catering services for events sourced from Luke's shack menu, including lobster rolls and seafood dishes. Promotion: spend $500 on catering and receive a $50 gift card.
- Luke's Lobster Online Market E-commerce online market for nationwide shipping of flash-frozen seafood, live lobsters, lobster roll kits, and prepared meals directly to consumers across all 50 states, with free carbon-neutral shipping and a $65 minimum order.
- Branded Grocery Line Branded grocery line of flash-frozen lobster meat, tails, lobster cakes, and prepared seafood meals distributed wholesale through Whole Foods, Costco, and Sprouts Farmer's Market.
Quantifiable outcome
- Microscopic ice crystals preserve 100% of moisture reabsorption during slow thaw, maintaining fresh-like sweetness and texture
Companies that use Luke's Lobster
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Luke's Lobster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Luke's Lobster partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and major.
- British Consulate-General BostonminorCo-host of New England Blue Economy Tour focused on offshore wind infrastructure, climate resilience, and sustainable aquaculture.
- Marin SkincareminorMarin Skincare utilizes lobster glycoprotein from Luke's Lobster as a key ingredient in their Gingerbread Lip Treatment product, demonstrating B2B licensing of Luke's seafood-derived ingredients.
- Two Fat Cats BakeryminorPartnership with Portland's most celebrated pie maker to provide 7-inch Wild Maine Blueberry Pie in the Lobster Roll & Blueberry Pie Kit.
- Fishermen Co-opscoreLuke's Lobster sources sustainable seafood directly from fishermen co-ops, maintaining traceability from dock to plate. This partnership ensures sustainable harvesting methods including size restrictions, v-notching, and trap limitations while providing fair prices to fishermen.
- Gulf of Maine Research InstitutecoreCo-host of New England Blue Economy Tour. Partnership focused on scientific research through the Keeper Fund and supporting working waterfronts and sustainable aquaculture initiatives in Maine.
- Bigelow Laboratory for Ocean SciencesminorWorkshop partner for New England Blue Economy Tour. Associated with investment in scientific research through the Keeper Fund.
- UPScoreExclusive shipping partner for nationwide delivery. UPS provides carbon neutral shipping services that deliver packages one day after shipping. All shipments offset 100% of greenhouse gas emissions.
- Whole Foods MarketcoreMajor grocery retail partner. Named Luke's Lobster as Supplier of the Year. Carries flash-frozen lobster meat, tails, lobster cakes, ravioli, and prepared meals.
- CostcomajorRetail partner for mini lobster cakes available at Costco warehouses in the Northeast region.
- Sprouts Farmer's MarketminorGrocery partner carrying Pre-Split Lobster Tails with Roasted Garlic Butter.
- Atlantic Sea FarmsminorPartnership for kelp sourcing. Atlantic Sea Farms provides pureed kelp cubes used in Luke's Lobster Tails with Kelp Chimichurri recipe.
- ShareaSaleminorAffiliate program management platform. Luke's Lobster affiliate program offers 7.5% commission plus monthly performance bonuses to partners.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Luke's Lobster competitors and assessment
Company assessmentDirect peers
- Legal Sea Foods: Northeast-based seafood restaurant chain with retail/grocery product line and direct relationships with fishermen. Closely comparable to Luke's Lobster across restaurant, wholesale, and packaged lobster offerings, with similar premium positioning.
- Lobster Anywhere: Online Maine lobster shipper offering live lobsters, lobster meat, tails, and seafood packages for nationwide delivery. Competes head-to-head with Luke's D2C online market for premium lobster consumers.
- Maine Lobster Now: Direct-to-consumer Maine lobster shipper selling live lobsters, lobster meat, and seafood packages online with overnight delivery. Directly competes in the same online market channel for premium Maine lobster consumers.
- Get Maine Lobster: Online lobster and seafood D2C shipper sourcing from Maine fishermen with nationwide overnight delivery. Direct competitor in the online lobster and seafood kit category served by Luke's online market.
Broad incumbents
- Bumble Bee Seafoods: National shelf-stable and frozen seafood CPG brand (canned tuna, salmon, sardines). Comparable as a broad-line seafood CPG incumbent with grocery distribution; competes for seafood share-of-stomach at retail.
- Chicken of the Sea: National shelf-stable and frozen seafood CPG brand with tuna, salmon, and shellfish products across U.S. grocery. Comparable broad-line seafood CPG competitor in retail channels where Luke's lobster products sit.
- Highliner Foods: North American frozen seafood manufacturer and branded supplier serving retail and foodservice. Comparable as a frozen-seafood CPG incumbent competing for grocery and foodservice distribution against Luke's branded grocery line.
- Red Lobster: Largest U.S. casual-dining seafood chain with broad menu and broad geographic footprint. Overlaps with Luke's in lobster-roll/crab/shrimp category but operates at much larger scale and price point. Comparable as the seafood-occasion leader Luke's competes against for casual lobster consumption.
- SeaPak: Established frozen seafood brand (shrimp, fish portions, seafood meals) widely distributed in U.S. grocery. Comparable category positioning in frozen seafood center-of-store where Luke's lobster cakes, tails, and prepared meals compete for shelf space.
Regional players
- Stonington Lobster Co-op: Maine-based lobster fisher cooperative that supplies live lobsters and lobster meat direct to consumers and businesses. Comparable as a Maine lobster supplier that competes in the same lobster sourcing and D2C category, focused on wholesale and direct regional customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Luke's Lobster social profiles
Digital presenceLuke's Lobster compliance and trust
Trust signalCompliance3 records
Luke's Lobster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luke's Lobster leadership team
Management profileNumber of profiles
Profiles6 records
Luke's Lobster funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luke's Lobster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luke's Lobster
What does Luke's Lobster do?
Luke's Lobster is a vertically integrated Maine seafood company that sources lobster directly from fishermen and sells flash-frozen and fresh lobster products, lobster roll kits, prepared seafood meals, and live lobsters to consumers through shack restaurants, a nationwide online market, and grocery retail partners (Whole Foods, Costco, Sprouts). It also offers shack-based catering services for events.
Is Luke's Lobster a public or private company?
Luke's Lobster is a private company. It is classified as family owned and is currently operating.
When was Luke's Lobster founded?
Luke's Lobster was founded in 2009. It employs 51 to 100 people.
Where is Luke's Lobster based?
Luke's Lobster is headquartered in New York, United States, in the North America region.
How does Luke's Lobster make money?
Five revenue lines are on record. Restaurant/Shack Sales are the primary driver. The others are branded Grocery/Wholesale, direct-to-Consumer Online Market, catering and shack Gift Cards.
Who are Luke's Lobster's main competitors?
Direct peers on record are Legal Sea Foods, Lobster Anywhere, Maine Lobster Now and Get Maine Lobster. Broad incumbents are Bumble Bee Seafoods, Chicken of the Sea, Highliner Foods, Red Lobster and SeaPak. Stonington Lobster Co-op is listed as a regional player.
Does Luke's Lobster have an API?
No public API is recorded for Luke's Lobster.
What industry is Luke's Lobster in?
Luke's Lobster's product category is Premium Seafood. Its primary akta.pro industry code is CRADADAG, Frozen Seafood Meals & Value-Added Seafood, with a secondary code of AFANALAH, Seafood Meal Kits & Heat-and-Eat Entrées (Prepared Meals Featuring Seafood). Its NAICS code is 3117 and its SIC code is 2092.