Get Maine Lobster

What Get Maine Lobster does

Get Maine Lobster is a privately held direct-to-consumer seafood retailer headquartered at 48 Union Wharf in Portland, Maine. Founded in 2010 by Mark Murrell, the company ships wild-caught Maine lobster and fresh seafood nationwide from a working-wharf operation sited steps from the lobster boats that supply it. Its core catalog spans live lobsters (1-2.2 lb), flash-frozen lobster tails (4-5 oz through rare 10-24 oz jumbo cuts), claw-and-knuckle lobster meat, lobster roll kits, prepared items such as bisque, chowder, and lobster mac & cheese, plus a fresh fish collection (Haddock, Salmon, Scallops, Swordfish, Halibut) and ancillary proteins (shrimp, steak tips, ribeye). A proprietary nitrogen flash-freezing capability — reportedly completing the freeze cycle in as little as 18 minutes — is the company's central food-science differentiator and is positioned as preserving peak-of-freshness texture and flavor through overnight delivery via UPS/FedEx.

Revenue is generated through three streams: transactional direct product sales (price points from $24.99 add-ons to bundles exceeding $400), the 48 Club annual membership ($99.99/year, 35,000+ members, with 20% cash-back, free shipping, and referral economics), and digital gift cards ($10-$500 denominations). The company serves individual consumers and gift-givers as its primary segment, with a secondary corporate gifting vertical and an installed base of repeat-purchase members. Go-to-market is product-led: content marketing (recipes, prep tips, blog content), influencer and chef partnerships (Geoffrey Zakarian, Momofuku, VeeFriends), and earned-media coverage (Good Housekeeping #1 ranking, NY Magazine, Business Insider, BuzzFeed, Good Morning America) drive a Shopify-hosted e-commerce storefront with no physical retail footprint.

In 2019 Get Maine Lobster acquired Maine Lobster Direct and consolidated at the Portland wharf; in 2018 it opened equity to its customer community and in 2024 listed on StartEngine for further community ownership. The company scaled roughly 600% during the 2020 pandemic window and now references 250,000+ lobster tails shipped in 2023, with 20,861+ verified reviews maintaining a 4.9/5 average. Revenue is not publicly disclosed; capital structure remains founder-controlled with a distributed community cap table and no disclosed institutional venture or private equity investment.

Name

Get Maine Lobster

Legal name

Get Maine Lobster

Website

https://getmainelobster.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Get Maine Lobster is a direct-to-consumer seafood e-commerce retailer that ships wild-caught Maine lobster, lobster tails, lobster rolls, and fresh fish nationwide from its 48 Union Wharf facility in Portland, Maine to individual consumers, gift-givers, and corporate customers.

Ownership category

akta.pro rank

Product category

Online Seafood Retail and Delivery

NAICS

Fish and Seafood Retailers (44525), Seafood Product Preparation and Packaging (311710)

SIC

Retail-Food Stores (5400), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Shellfish Processing (Shrimp, Crab, Lobster, Mollusks) (AFANADAC), Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Live Seafood & Tank-Based Distribution Wholesale (AFAIADAI)

Keywords

• Lobster delivery service
• Seafood e-commerce
• Fresh fish delivery
• Frozen lobster tails
• Live lobster shipping

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time transaction sales of lobster products including live lobsters, lobster tails, lobster rolls, lobster meat, and fresh fish. Products are sold individually or in bundles at various price points from $24.99 to over $400 per order.
2. Membership Program (48 Club): Annual membership at $99.99/year offering 20% cash back on purchases, free shipping, $75 referral credits, member-only first access, VIP birthday credits, and jumbo shrimp welcome gift. Provides recurring subscription revenue and customer loyalty.
3. Gift Cards: Digital gift cards sold in denominations from $10 to $500, valid on specials and never expiring. Issued within 1-2 business days after order placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Get Maine Lobster is a direct-to-consumer e-commerce brand that sources wild-caught Maine lobster and complementary seafood from independent Maine lobstermen, hand-selects and nitrogen flash-freezes the catch at its Portland wharf facility, and ships the products overnight nationwide in individual orders, bundles, or via an annual subscription membership (the 48 Club). The catalog spans live lobsters, flash-frozen lobster tails and meat, lobster roll kits, fresh fish, crab, shrimp, prepared foods (bisque, chowder, lobster mac & cheese), and gift cards, serving individual consumers, gift-givers, and corporate gifting customers across the United States.

Product overview

Get Maine Lobster is a direct-to-consumer seafood delivery service offering a comprehensive portfolio of Maine lobster and seafood products. The core offerings include: Maine Lobster Tails (in sizes from 4-5 oz to 10-12 oz, plus rare jumbo 20-24 oz tails), Live Maine Lobsters (1-2.2 lbs each), Lobster Roll Kits (Classic and Double Standard varieties), Frozen Maine Lobster Meat (1-6 lb packs of claw & knuckle meat), and a Fresh Fish Collection (Haddock, Scallops, Salmon, Swordfish, Halibut). Supporting products include Jonah Crab Claws, Lobster Bisque, Clam Chowder, Lobster Mac & Cheese, Jumbo Shrimp, and Maine Whoopie Pies. The company also offers Maine Lobster eGift Cards ($20-$500) and a premium 48 Club Membership ($99.99/year) with 20% cash back and free shipping. Signature Bundles provide discounted combinations of these products, while the Weekly Catch offers rotating fresh selections. All products are wild-caught, sustainably sourced from Maine's coast, and delivered via overnight shipping from their Portland, Maine facility at 48 Union Wharf.

Differentiator

Problem solved

Functional benefit

Products and services

• Maine Lobster Tails Flash-frozen Maine lobster tails in multiple sizes (4-5 oz through 10-12 oz), sustainably harvested by hand from cold North Atlantic waters and delivered overnight to U.S. consumers.
• Live Maine Lobsters Wild-caught live Maine lobsters delivered overnight, ranging from 1 lb to 2.2 lbs each, sourced directly from local Maine lobstermen for individual buyers and gifting.
• Lobster Roll Kits Complete kits with wild-caught Maine lobster meat and New England-style split-top rolls for an at-home Maine lobster roll experience (Classic and Double Standard varieties).
• Frozen Maine Lobster Meat Flash-frozen claw and knuckle Maine lobster meat, sustainably harvested, expertly cooked and hand-picked, delivered in 1–6 lb packs to home cooks and restaurants.
• Fresh Fish Collection Fresh seafood assortment (Haddock, Scallops, Atlantic Salmon, Swordfish, Halibut, and other responsibly sourced fish), shipped fresh overnight nationwide.
• Signature Maine Lobster Bundles Curated multi-product bundles of lobster tails, lobster meat, Jonah Crab Claws, and accompaniments at discounted combined pricing for celebrations and gifting.
• Rare Jumbo Lobster Tails Rare, oversized Maine lobster tails from 3–15 lb lobsters (10–24 oz), hand-harvested and flash-frozen, sold in jumbo SKUs (Zeus 20–24 oz and Twin 16–20 oz).
• Maine Lobster eGift Card Digital gift cards in denominations from $10 to $500, valid on specials and never expiring, delivered to the recipient by email within 24–48 hours.
• 48 Club Membership Annual subscription membership at $99.99/year offering 20% cash back on every order, free shipping, $75 store credit per successful referral, member-only first access, VIP birthday credit reward, and a Jumbo Shrimp welcome gift.
• Lobster Bisque 1 pint of rich, creamy lobster bisque made with Maine lobster, sold as an add-on alongside lobster and seafood orders.
• Wicked Good Clam Chowda 1 or 2 pints of New England-style clam chowder sold as a prepared add-on alongside seafood orders.
• Jumbo Shrimp 1 lb packs of jumbo shrimp available as add-ons or as a free welcome gift with qualifying purchases and membership sign-up.
• Jonah Crab Claws 5 lb packs of Jonah Crab Claws, sustainably sourced and flash-frozen, sold standalone and within Signature Bundles.
• The Heritage Collection Seasonal collection of American-made lobster products offered with 30% off when ordering 2 or more items, tied to summer holiday occasions.

Quantifiable outcome

• 97% of customers would recommend products
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Celebrity Chef Geoffrey ZakariancoreStrategic or Co-development Partner · 6 December 2024Exclusive partnership with Celebrity Chef Geoffrey Zakarian for a holiday seafood collection. This collaboration leverages Chef Zakarian's culinary expertise to create premium holiday seafood offerings, bringing professional chef-quality products to home consumers.
• MomofukucoreStrategic or Co-development Partner · 18 July 2024Partnership with Momofuku, the renowned restaurant group, to create exclusive lobster recipes and products. Get Maine Lobster supplies lobster for Momofuku restaurants, with special recipes featured on their platform.
• Gary Vee's VeeFriends CommunityminorGTM or Marketing Partner · 29 June 2024Partnership with Gary Vee's VeeFriends community, connecting Get Maine Lobster with entrepreneurial and business-minded audiences through the VeeFriends ecosystem and content platform.
• Local Maine Lobstermen and LobsterwomencoreStrategic or Co-development PartnerDirect partnerships with independent Maine lobstermen and lobsterwomen who supply fresh daily catches. Products are hand-selected at 48 Union Wharf. Supports sustainable fishing practices and local Maine fishing communities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maine Lobster Now: Maine Lobster Now is a direct-to-consumer Maine lobster and seafood delivery service operating from Portland, ME. It is the closest direct peer to Get Maine Lobster, offering live lobsters, tails, meat, and seafood shipped nationwide with overlapping customer acquisition channels and product mix.
• Lobster Anywhere: Lobster Anywhere is a DTC Maine lobster delivery service offering live lobsters, tails, meat, and prepared lobster products shipped nationwide. It competes head-to-head with Get Maine Lobster for the same gift-giving and special-occasion customer segment.
• The Lobster Guy: The Lobster Guy is a Maine-based DTC seafood company specializing in lobster and premium seafood delivery. It shares Get Maine Lobster's core playbook of sourcing from Maine lobstermen and shipping live/frozen product directly to consumers across the US.
• Cape Cod Lobster: Cape Cod Lobster is a New England seafood retailer and DTC delivery service offering live lobsters, tails, and seafood shipped nationwide. It competes in the same regional-sourcing, cold-chain DTC category as Get Maine Lobster.
• Fulton Fish Market: Fulton Fish Market is a multi-generational New York-based seafood wholesaler and DTC retailer shipping fresh and frozen seafood, including lobster, nationwide. It competes in the same premium seafood DTC delivery category with comparable cold-chain infrastructure.

Broad incumbents

• Goldbelly: Goldbelly is a large DTC marketplace for iconic regional and artisan foods, including a significant Maine lobster category featuring Get Maine Lobster-like products. It competes for the same gift-giving customer but operates as a broad specialty food platform rather than a lobster specialist.

Emerging players

• Wild Alaskan Company: Wild Alaskan Company is a venture-backed DTC seafood subscription company delivering wild-caught fish and seafood nationwide. It targets the same premium-at-home seafood consumer with a subscription model and well-funded marketing engine, partially overlapping with Get Maine Lobster's 48 Club approach.
• Vital Choice: Vital Choice is a DTC wild-caught seafood delivery service offering salmon, shellfish, and other premium seafood. It competes for health- and quality-oriented home seafood buyers with a subscription/recurring model that overlaps Get Maine Lobster's premium positioning.
• Crowd Cow: Crowd Cow is a DTC online marketplace for high-quality meat and seafood, including shellfish and fish boxes. While primarily meat-focused, its seafood expansion and premium subscription model make it an adjacent emerging player to Get Maine Lobster in the DTC specialty protein category.

Others

• Shopify: Shopify is the e-commerce platform hosting Get Maine Lobster's storefront. It is an enabling/infrastructure provider rather than a competitor but is critical to the company's DTC operating model and a useful comparable for understanding the platform's role in scaling the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/getmainelobster
• YouTubeyoutube.com/@getmainelobster
• Facebookfacebook.com/getmainelobster
• LinkedInlinkedin.com/company/get-maine-lobster
• Instagraminstagram.com/getmainelobster
• Pinterestpinterest.com/getmainelobster
• TikToktiktok.com/@getmainelobster

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get Maine Lobster