Tread
Tread is a SaaS platform for bulk construction materials logistics, unifying order management, truck dispatching, and billing for enterprise haulers, material producers, and construction teams. Products include the Tread Platform, Horizon web app, and mobile app.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tread does
Tread, operating as TREAD TECHNOLOGIES INC, is a vertical SaaS platform that unifies order management, truck dispatching, and billing for the bulk construction materials logistics industry. The company serves three primary segments: bulk haulers (companies that haul aggregates, cement, asphalt, and related materials), material producers (quarries, ready-mix plants, and aggregate suppliers), and construction teams managing materials delivery to job sites. Customers range from operators with 10 trucks to fleets exceeding 1,000 trucks, and the public logo set includes major bulk materials operators such as Cemex, Tomlinson, Dufferin, Tilcon, Williams, Whitaker, Trans Phos, and Rhino Trucking Inc.
The product portfolio consists of three core surfaces: the Tread Platform, the Horizon web application, and the Horizon Mobile App. The platform provides order management that converts SMS messages and emails into orders, truck dispatching with vendor and driver capacity management, mobile scale ticket and driver timesheet scanning, GPS-based route playback and cycle time tracking, automated timesheets with geofenced timestamps, client invoicing, payroll and payments, mobile telematics, and reporting and insights. Integrations with scale software and construction project management platforms extend the workflow footprint. The platform is purpose-built for bulk hauling, with feature specialization around scale tickets, cycle times, and driver timesheets that distinguishes it from generic dispatch or trucking management software.
Tread operates a hybrid go-to-market combining direct enterprise field sales, demonstrated by a 'Book a Demo' CTA, with self-serve onboarding through the Horizon web application and mobile app distribution. The revenue model is SaaS subscription on a quote-based enterprise pricing structure tied to fleet size; pricing is not publicly disclosed. The company is incorporated in San Francisco, California, and was founded in 2016. Total disclosed equity funding is approximately $12.1 million, with the largest round being a $12 million Series 2 in November 2019 led by Crosslink Capital, alongside smaller rounds and a 2025 financing with FJ Labs.
Tread firmographics
Firmographics- Name
- Tread
- Legal name
- TREAD TECHNOLOGIES INC
- Website
- https://tread.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tread is a SaaS platform for bulk construction materials logistics, unifying order management, truck dispatching, and billing for enterprise haulers, material producers, and construction teams. Products include the Tread Platform, Horizon web app, and mobile app.
- Ownership category
- akta.pro rank
Tread industry classification
Industry- Product category
- Construction Logistics Software
- NAICS
- Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)
Keywords
Where Tread is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tread business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Tread operates as a cloud-based SaaS platform providing logistics and dispatch management software on a subscription basis. The platform unifies order management, dispatch, and billing in one seamless platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Tread product offering
Product offeringCore offering
Tread provides a cloud-based SaaS platform that unifies order management, truck dispatching, route playback, approval workflows, and billing for bulk haulers, material producers, and construction teams. Delivered through a web app (Horizon) and a mobile app, it replaces fragmented spreadsheets and phone-based coordination across the bulk materials supply chain.
Product overview
Tread is a bulk materials dispatch and logistics software platform that unifies order management, dispatch, and billing into one seamless system. The product portfolio consists of the core Tread Platform, the Horizon web application, and the Horizon Mobile App. The platform provides features including order management, truck dispatching, route playback, fleet visibility, ticket management, time tracking, client invoicing, payroll and payments, load tracking, mobile telematics, and reporting and insights. The system is designed for bulk haulers, material producers, and construction teams, scaling from 10 to 1,000 trucks.
Differentiator
Problem solved
Functional benefit
Products and services
- Tread Platform Cloud-based SaaS platform unifying order management, truck dispatching, route playback, approval workflows, fleet visibility, and billing for bulk haulers, material producers, and construction teams.
- Horizon Web Application Web-based application providing dispatchers and back-office staff with order management, dispatching, approval workflows, route playback, and reporting for bulk materials operations.
- Horizon Mobile App Mobile companion application for drivers and field staff to receive dispatch assignments, capture delivery status, and update fleet visibility in real time.
Quantifiable outcome
- Save 4+ hours per day on dispatch & billing
- +1 more outcomes
Companies that use Tread
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Tread technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Tread partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tread competitors and assessment
Company assessmentDirect peers
- Command Alkon: Established vertical SaaS for ready-mix, aggregates, and bulk construction materials producers and haulers. Competes most directly with Tread in dispatch, order management, and ticketing for construction materials logistics.
- HaulHub Technologies: Digital platform for construction materials suppliers and contractors, providing e-ticketing, dispatch, and materials delivery management—directly comparable to Tread's bulk hauling workflow.
Broad incumbents
- Trimble Transportation: Long-standing incumbent in transportation and construction logistics software with broad fleet and materials capabilities. Adjacent but broader than Tread's vertical focus.
- Motive (formerly KeepTruckin): Horizontal fleet management and ELD platform serving trucking and construction-adjacent fleets. Overlaps with Tread on dispatch and visibility but without specialized materials hauling workflows.
- Samsara: Public fleet telematics and operations platform serving large enterprise fleets. Overlaps with Tread in GPS tracking and fleet visibility but is horizontal, not bulk-hauling specialized.
- Verizon Connect: Large incumbent in fleet telematics and management with broad enterprise reach. Comparable on GPS tracking and fleet visibility but without Tread's bulk materials vertical specialization.
- Omnitracs (now Solera): Legacy trucking and fleet management incumbent providing dispatch, routing, and compliance software. Overlaps with Tread's dispatch and billing workflows at larger trucking operations.
- Geotab: Major fleet telematics incumbent with broad fleet management capabilities. Comparable on the GPS tracking and route playback dimensions, but lacks Tread's bulk hauling-specific workflows.
Emerging players
- Fleetio: SaaS fleet maintenance and management platform focused on mid-market and enterprise fleets. Comparable on fleet visibility and operations workflow, though lighter on bulk-hauling dispatch.
- Platform Science: Fleet management platform for trucking with a marketplace of in-cab and back-office apps. Adjacent to Tread through dispatch and telematics workflows in trucking operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tread social profiles
Digital presenceTread financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tread leadership team
Management profileNumber of profiles
Profiles11 records
Tread funding detail
Funding detailFunding overview
Funding rounds11 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tread M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tread
What does Tread do?
Tread provides a cloud-based SaaS platform that unifies order management, truck dispatching, route playback, approval workflows, and billing for bulk haulers, material producers, and construction teams. Delivered through a web app (Horizon) and a mobile app, it replaces fragmented spreadsheets and phone-based coordination across the bulk materials supply chain.
Is Tread a public or private company?
Tread is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tread founded?
Tread was founded in 2016. It employs 11 to 50 people.
Where is Tread based?
Tread is headquartered in San Francisco, United States, in the North America region.
How does Tread make money?
One revenue line is on record: saaS Subscription.
Who are Tread's main competitors?
Direct peers on record are Command Alkon and HaulHub Technologies. Broad incumbents are Trimble Transportation, Motive (formerly KeepTruckin), Samsara, Verizon Connect, Omnitracs (now Solera) and Geotab. Emerging players are Fleetio and Platform Science.
Does Tread have an API?
No public API is recorded for Tread.
What industry is Tread in?
Tread's product category is Construction Logistics Software. Its primary akta.pro industry code is TLABAJAD, Equipment & Tool Tracking (Powered/Non-Powered). Its NAICS code is 54151.