SecondLive
SecondLive is a Hong Kong-based metaverse platform founded in 2021 that uses AI and XR to host avatar-based virtual social spaces and digital asset commerce for general consumer users. The platform reports over 5 million users and targets the broader spatial web.
- Company typePrivate
- Founded2021
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount—
- GTM typeB2C
- OfferingSoftware
What SecondLive does
SecondLive is a metaverse platform founded in 2021 and headquartered in Hong Kong that builds AI- and XR-powered (Extended Reality) virtual social spaces for avatar-based interaction and digital asset commerce. The platform enables users to inhabit immersive 3D environments for social interaction, virtual events, and the creation and trading of digital assets, and has reported over 5 million users. The company has publicly stated an ambition to serve up to 1 billion users in the spatial web.
The underlying technology stack combines AI capabilities with extended reality infrastructure to deliver large-scale virtual environments. Digital asset creation and trading are core product features, and the investor base — led by Crypto.com with participation from Binance-linked and other crypto-native funds — indicates a blockchain-aligned architecture, likely involving NFTs or on-chain asset ownership. The product is positioned horizontally for general consumer metaverse users rather than targeting a specific vertical or enterprise use case.
SecondLive's revenue model is not publicly disclosed: no pricing tiers, monetized offerings, enterprise contracts, or GTM channels are documented. The company is venture-backed and completed a $12 million private fundraising round in September 2024 led by Crypto.com, with participation from Cypher Capital, MetaEstate, Capital Spark, and other crypto-focused funds, following a $220,000 earlier round in November 2021. The company remains privately held with no disclosed parent, subsidiary, or ownership structure, and no management team information is available in current sources.
SecondLive firmographics
Firmographics- Name
- SecondLive
- Website
- https://secondlive.world
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- SecondLive is a Hong Kong-based metaverse platform founded in 2021 that uses AI and XR to host avatar-based virtual social spaces and digital asset commerce for general consumer users. The platform reports over 5 million users and targets the broader spatial web.
- Ownership category
- akta.pro rank
SecondLive industry classification
Industry- Product category
- Metaverse / Virtual Social Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
- akta.pro secondary industries
- Metaverse & Social Virtual Worlds (BPAMAKAF), Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG), Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK)
Keywords
Where SecondLive is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
SecondLive business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
SecondLive product offering
Product offeringCore offering
SecondLive operates an AI and XR (Extended Reality) social platform that serves as a metaverse project, enabling users to inhabit large-scale virtual spaces, create and trade digital assets, and participate in immersive social experiences and virtual events. The platform has over 5 million users and targets mass-market adoption in the emerging spatial web, with a stated goal of serving up to 1 billion users.
Product overview
SecondLive is a metaverse/social platform that combines AI and XR (Extended Reality) technologies into a unified product offering. The platform enables users to participate in large-scale virtual spaces and interact with digital assets, serving as both a social networking environment and a gateway to the spatial web.
Differentiator
Problem solved
Functional benefit
Products and services
- SecondLive Platform An AI and XR (Extended Reality) social platform functioning as a metaverse project. It enables users to inhabit large-scale virtual spaces, create and trade digital assets, and participate in immersive social experiences and virtual events. The platform has over 5 million users and targets mass-market adoption in the spatial web.
Companies that use SecondLive
Customer profileSegments1 record
Ideal customer profiles1 record
SecondLive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SecondLive partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
SecondLive competitors and assessment
Company assessmentDirect peers
- Decentraland: Decentraland is a blockchain-based virtual world where users buy land, build experiences, and trade digital assets. It is a direct peer to SecondLive, competing for the same Web3-native metaverse user base and digital-asset commerce activity.
- The Sandbox: The Sandbox is a Web3 virtual world with user-generated content, land (LAND NFTs), and a native SAND token economy. Like SecondLive, it combines social virtual spaces with creator monetisation and digital-asset trading.
- Spatial: Spatial is a metaverse and 3D social platform supporting immersive spaces, NFT galleries, and virtual events. It targets similar users (creators, brands, event organisers) as SecondLive and offers comparable avatar/social/XR functionality.
- VRChat: VRChat is a large-scale social VR platform with user-generated worlds and avatar-driven interaction. It competes with SecondLive for users seeking persistent social virtual spaces, though VRChat is headset-first whereas SecondLive spans browser and XR.
- Somnium Space: Somnium Space is a blockchain-based VR virtual world with land ownership and a native token economy. It is a direct Web3-native peer to SecondLive in the persistent social virtual world and digital-asset category.
Broad incumbents
- Roblox: Roblox is a massively scaled user-generated virtual world and gaming platform with tens of millions of daily users. It competes for the same broad "spatial web / immersive social experiences" demand that SecondLive targets, but with a much larger user base and traditional (non-Web3) monetisation model.
- Meta Horizon Worlds: Meta Horizon Worlds is Meta's VR/XR social virtual world product. It competes with SecondLive in the AI+XR social virtual world category, leveraging Meta's vast distribution, capital base, and Quest hardware installed base.
Emerging players
- Decentral Games: Decentral Games is a Web3 gaming/metaverse project building play-to-earn social experiences on virtual worlds. It overlaps with SecondLive in the Web3 gaming and metaverse commerce niche, though it leans more heavily on gambling-style social games.
- Mythical Games: Mythical Games operates Web3-enabled gaming ecosystems with player-owned digital assets. It is an emerging peer adjacent to SecondLive where social/immersive virtual worlds meet digital-asset economies.
Others
- Ready Player Me: Ready Player Me is a cross-app avatar platform powering avatars across hundreds of games and virtual worlds. It is an enabling/adjacent peer to SecondLive, supplying avatar infrastructure that metaverse platforms like SecondLive depend on or compete with for cross-platform identity.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
SecondLive social profiles
Digital presenceSecondLive financial estimates
Financial estimateRevenue estimate
Valuation estimate
SecondLive leadership team
Management profileNumber of profiles
SecondLive funding detail
Funding detailFunding overview
Funding rounds2 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SecondLive M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SecondLive
What does SecondLive do?
SecondLive operates an AI and XR (Extended Reality) social platform that serves as a metaverse project, enabling users to inhabit large-scale virtual spaces, create and trade digital assets, and participate in immersive social experiences and virtual events. The platform has over 5 million users and targets mass-market adoption in the emerging spatial web, with a stated goal of serving up to 1 billion users.
Is SecondLive a public or private company?
SecondLive is a private company. It is classified as venture growth investor backed and is currently operating.
When was SecondLive founded?
SecondLive was founded in 2021.
Where is SecondLive based?
SecondLive is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
Who are SecondLive's main competitors?
Direct peers on record are Decentraland, The Sandbox, Spatial, VRChat and Somnium Space. Broad incumbents are Roblox and Meta Horizon Worlds. Emerging players are Decentral Games and Mythical Games. Ready Player Me is listed as an others.
Does SecondLive have an API?
No public API is recorded for SecondLive.
What industry is SecondLive in?
SecondLive's product category is Metaverse / Virtual Social Platform. Its primary akta.pro industry code is FSAPAGAD, Metaverse Virtual World Platforms (social worlds, land, UGC), with a secondary code of BPAMAKAF, Metaverse & Social Virtual Worlds. Its NAICS code is 516210 and its SIC code is 7990.