What A Parent Media Co. Inc. does

A Parent Media Co. Inc. (APMC) is a privately held Calgary-based technology and media company founded in 2012 that operates a multi-brand direct-to-consumer streaming portfolio (Victory+, Kidoodle.TV, Dude Perfect, Glitch+) reaching what the company characterizes as hundreds of millions of homes across 160+ countries, with additional offices in Dallas. Its core products are end-to-end streaming platforms layered with proprietary ad technology — Safe Exchange for programmatic CTV ad decisioning and AdCurate for real-time ad metadata verification — branded collectively under the registered Safe Streaming™ trademark for family-safe and brand-safe content environments. Distribution spans CTV and smart-TV operating systems (Roku, Amazon Fire TV, Apple TV, Google TV, Samsung, LG, Vizio), gaming consoles (Xbox, PlayStation), automotive infotainment via 3SS's 3Ready Content Bundle, and app-store ecosystems.

The company monetizes through three primary streams: (1) advertising on its free, ad-supported streaming services (most notably Victory+ sports and Kidoodle.TV kids/family), (2) subscription-style recurring revenue from B2B content monetization for brands and creators (ad revenue sharing and platform fees), and (3) licensing and technology fees from white-label and embedded streaming solutions for sports teams, leagues, and entertainment brands. Pricing to end consumers is free across the consumer portfolio, while enterprise pricing is quote-based. Named B2B partners and content licensees include the Dallas Stars, Anaheim Ducks, Dallas Cowboys, Minnesota Lynx, Atlanta Dream, Everett Silvertips (WHL), and the NWSL.

APMC's customer base spans five segments: sports fans (primary), families with children (primary), advertisers and brands (primary), B2B brands/creators (secondary), and the gaming community (secondary). Growth momentum is concentrated in Victory+, which reported viewership surges of 122% (Dallas Stars) and 127% (Anaheim Ducks) year-over-year, a 342,000+ peak single-game audience in a four-state regional footprint covering ~10% of the US population, and a 2026 expansion into NWSL Sunday Night Soccer, the NFL's Dallas Cowboys original content, and WNBA partnerships. Recent inorganic activity includes the 2024 acquisition of UK-based Laminar Global Limited and the 2025 acquisition of Filmzie; the company installed its first dedicated CFO in 2026.

Name

A Parent Media Co. Inc.

Legal name

A Parent Media Co. Inc.

Website

https://aparentmedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

A Parent Media Co. Inc. (APMC) operates a multi-brand CTV streaming portfolio — Victory+ (sports), Kidoodle.TV (kids), Dude Perfect, and Glitch+ — supported by proprietary programmatic ad-tech (Safe Exchange, AdCurate) and white-label streaming solutions, serving sports fans, families, advertisers, and B2B brands across 160+ countries.

Ownership category

akta.pro rank

Product category

Connected TV Streaming Platforms

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising (7310), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

akta.pro secondary industries

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA), Kids & Family Streaming Platforms (MPACAAAG)

Keywords

• Connected TV streaming
• Ad-supported streaming
• Programmatic advertising
• White-label streaming
• Sports streaming services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising Revenue: APMC generates primary revenue through connected TV advertising, connecting brands to audiences watching content across their streaming network. The company offers programmatic ad insertion, real-time ad review, and brand safety verification through its Safe Exchange platform.
2. Content Monetization for Brands: APMC builds streaming solutions for brands and creators, helping them monetize content and reach global audiences across 160+ countries. Revenue comes from platform fees, technology services, and ad revenue sharing with content partners.
3. White-label/Embedded Streaming Solutions: APMC provides end-to-end streaming solutions including white-label services that allow recognized brands to deliver content worldwide, generating revenue through licensing and technology fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

A Parent Media Co. Inc. (APMC) operates a portfolio of free, ad-supported streaming services — Victory+ (sports), Kidoodle.TV (kids/family), Dude Perfect, and Glitch+ (gaming) — distributed across CTV, smart TV, mobile, web, and gaming console endpoints in 160+ countries. The company also sells proprietary ad-technology (Safe Exchange programmatic ad platform, AdCurate real-time metadata verification) and end-to-end white-label streaming solutions to brands, sports leagues, and content creators, monetizing through connected-TV advertising, technology/licensing fees, and ad-revenue sharing.

Product overview

A Parent Media Co. Inc. operates a multi-brand streaming platform portfolio with Safe Streaming at its core. The company offers four distinct streaming services: Victory+ (free sports streaming covering NHL, WHL, WNBA, NWSL, NFL content, and MLB), Kidoodle.TV (family-friendly kids content), Dude Perfect (entertainment creators content), and Glitch+ (gaming-focused streaming). The portfolio is supported by proprietary ad-tech solutions including Safe Exchange (programmatic advertising and monetization platform) and AdCurate (real-time ad metadata verification). The company also provides white-label streaming services and end-to-end solutions for brands and creators, reaching homes across 160+ countries and territories.

Differentiator

Problem solved

Functional benefit

Brands

• Victory+: Free sports streaming service offering premium coverage of sports and teams with on-demand and live programming.
• Kidoodle.TV
• Dude Perfect
• Glitch+
• Safe Exchange
• AdCurate

Products and services

• Victory+ Victory+ is a free, ad-supported sports streaming service delivering live and on-demand premium coverage of NHL, WHL, WNBA, NWSL, NFL (Dallas Cowboys), and MLB content, including creator-led alternate broadcasts and fan engagement features. Available across web, mobile, CTV, smart TV, and gaming consoles. Targeted at sports fans seeking free access to local and national games.
• Kidoodle.TV Kidoodle.TV is APMC's Safe Streaming service for kids and families, providing a curated, brand-safe environment of kid-friendly content with content discovery features. Targeted at parents and families seeking safe streaming for children.
• Dude Perfect Dude Perfect is the official streaming service for the Dude Perfect entertainment brand, offering high-energy sports stunts and entertainment content from the popular creators. Targeted at Dude Perfect fans and entertainment audiences.
• Glitch+ Glitch+ is APMC's gaming-focused streaming service connecting users with top creators, gamers, and personalities, offering exclusive content tailored for gaming and creative fans with community engagement features. Targeted at gamers and gaming-entertainment audiences.
• Safe Exchange Safe Exchange is APMC's proprietary ad-tech platform that helps streaming platforms monetize content, ensures brand safety, and enables advertisers to reach new audiences through programmatic ad decisioning with real-time ad review. Available via direct, programmatic, and AWS Marketplace channels. Targeted at streaming platforms and brand advertisers seeking CTV inventory.
• AdCurate AdCurate is APMC's real-time metadata verification tool that filters unwanted ads and protects brand safety through automated quality review. Targeted at advertisers and platforms needing brand-safety controls.

Quantifiable outcome

• 122% year-over-year viewership increase for Dallas Stars broadcasts
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Atlanta DreamcoreGTM or Marketing Partner · 18 May 2026Victory+ partnership to stream all locally broadcast Atlanta Dream WNBA games for free across devices, expanding access and engagement for Dream fans.
• Minnesota LynxflagshipGTM or Marketing Partner · 22 April 2026Multi-year agreement making Victory+ the exclusive local streaming home for Minnesota Lynx WNBA team starting with 2026 season. Fans in Minneapolis/St. Paul region receive free access to at least 18 regular season games plus three pre-season matchups. This is Victory+'s first WNBA partnership, expanding women's sports portfolio.
• Dallas CowboysflagshipGTM or Marketing Partner · 16 April 2026Multi-year content distribution partnership making Victory+ the first third-party streaming destination for Dallas Cowboys original content. Victory+ streams exclusive programming including Draft Day Insider, Inside Training Camp, and Game Night to fans in the Cowboys' home market and Mexico, with new creator-led original content planned for 2026 season.
• NWSL (National Women's Soccer League)flagshipGTM or Marketing Partner · 2 March 2026Victory+ launched NWSL Content Hub featuring 57 live NWSL matches and exclusive creator-led coverage, debuting NWSL Sunday Night Soccer™. Partnership includes alternate broadcasts hosted by Kelley O'Hara and Coach Jackie J with real-time creator content during live games.
• Kelley O'HaraminorGTM or Marketing Partner · 2 March 2026Two-time World Cup champion Kelley O'Hara hosts alternate broadcasts for NWSL Content Hub on Victory+, enabling creator-led fan engagement during live matches.
• Coach Jackie JminorGTM or Marketing Partner · 2 March 2026Viral women's sports personality Coach Jackie J participates in Victory+ NWSL Content Hub with real-time creator content during live games.
• NWSL Sunday Night SoccercoreGTM or Marketing Partner · 30 October 2025Victory+ launched national distribution for NWSL Sunday Night Soccer, expanding beyond regional footprint to become biggest home for women's soccer in America with creator-led fan ecosystem.
• IMAXminorStrategic or Co-development Partner · 22 October 2025Victory+ and IMAX partnered for first-ever live MLB game in IMAX Enhanced format, featuring a pilot between the Rangers and Angels to deliver immersive viewing experience on UHD devices.
• FilmzieminorStrategic or Co-development Partner · 14 July 2025A Parent Media Co. Inc. expanded its programmatic advertising portfolio through a strategic transaction with Filmzie.
• Laminar Global LimitedcoreStrategic or Co-development Partner · 13 February 2024UK-based Laminar Global Limited was acquired by A Parent Media Co. Inc. as a strategic move, expanding APMC's global streaming capabilities and technology portfolio.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DAZN: Global DTC sports streaming service offering paywalled and free ad-supported live sports across boxing, MMA, soccer, and women's leagues. Direct peer to Victory+'s sports streaming model, and a likely competitor as women's soccer/NWSL rights and regional sports rights consolidate globally.
• Bally Sports / FanDuel TV: Regional sports network operator that has transitioned portions of its RSN inventory to FanDuel TV streaming. Most directly comparable regional-sports-streaming peer to Victory+, particularly around NHL, NBA, and MLB local rights; emerges as a primary alternative rights partner or acquirer for the same leagues.
• Atmosphere: CTV ad-tech and content company focused on venue-based and DTC streaming monetization. Adjacent to APMC's Safe Exchange/AdCurate play, with overlapping advertiser use cases (programmatic, brand-suitable inventory) and similar mid-market positioning in CTV monetization.

Broad incumbents

• ESPN+ (Disney): Largest U.S. DTC sports subscription product, bundled with Disney+/Hulu and integrated with linear ESPN. A direct competitor for league-level rights (NHL, college, tennis, UFC) and ad-supported streaming reach; while subscription-led, its ad tier expansion overlaps Victory+'s free, ad-supported positioning.
• Prime Video Sports (Amazon): Amazon's sports streaming arm (Thursday Night Football, NWSL, NBA, WNBA in selected markets). A deep-pocketed incumbent competing for the same WNBA/NWSL and other rights APMC is winning, and raising the bar on what streaming rights deals cost.
• Tubi (Fox Corporation): Large free, ad-supported streaming service owned by Fox. Overlaps APMC's AVOD/family positioning and competes for CTV advertising budgets; also is a peer on the ad-tech/distribution side for premium CTV inventory.
• Pluto TV (Paramount): Largest FAST (free ad-supported streaming TV) network globally. Closest direct analogue to APMC's family of free streaming apps; competes in the same AVOD/CTV ad-inventory marketplace and on Roku/Fire TV distribution.
• The Roku Channel: Roku's owned-and-operated free ad-supported streaming service. Operates in the same CTV AVOD category as Victory+/Kidoodle.TV with deep distribution advantages via Roku devices, APMC's primary device partner.

Emerging players

• Blue Owl (RSN streaming spin-offs / Main Street Sports Group): Entity formed around formerly bankrupt Bally Sports RSNs, focused on regional sports streaming distribution. Direct competitor for local-team streaming rights — particularly relevant to Victory+'s NHL and other regional sports rights portfolio.

Others

• Roku: Largest U.S. CTV operating system and a key distribution partner for APMC's apps. Relevant as both a distributor (where APMC's apps sit) and as an aggregator competitor via The Roku Channel — making Roku an unavoidable strategic counterpart on every CTV decision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aparentmediaco
• LinkedInlinkedin.com/company/aparentmediacoinc
• Instagraminstagram.com/kidoodletv

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Parent Media Co. Inc.