What Moonwalk does

Moonwalk Fitness, Inc. is a Delaware-incorporated health technology company founded in 2024 that operates a fitness accountability platform on the Solana blockchain. Users stake cryptocurrency (USDC, SOL, or BONK) to enter step challenges; participants who meet daily step goals retain their deposits, while those who miss forfeit a portion to winners. The platform is accessed through a web app (app.moonwalk.fit), native iOS and Android applications, and a companion sync app called Moonboots Sync that aggregates step data from Google Fit, Apple Health, Fitbit, and Garmin. Deposits are managed via Solana wallets (Phantom or Solflare).

The company's sole revenue stream is a 10% service fee levied on forfeited deposits after a contest ends — no fee is charged on entry stakes, and a game in which all participants hit their goals produces zero revenue for Moonwalk. Customer acquisition is product-led and community-led: users self-onboard through app store distribution, connect a wallet, and join or create crew-based challenges, with growth driven through Discord, Twitter/X, and partnerships inside the Solana ecosystem (notably BONK as a founding supporter and Brave Software through the BAT Rewards Partner Program). Target segments are fitness-conscious individuals seeking accountability, crypto-native users looking for utility beyond trading, and social fitness groups, with paid contests restricted in six US states (Arizona, Florida, Iowa, Illinois, Michigan, South Carolina).

Moonwalk raised a $3.4 million seed round on 2024-08-28 led by Hack VC, with participation from YZi Labs (formerly Binance Labs), Reciprocal Ventures, CMS Holdings, Flowdesk, Syndicate, Shoe on Ventures, Monke Ventures, Lucid Drakes, BONK, and a long list of Solana-ecosystem angels including Kyle Samani (Multicoin Capital), Anil Lulla (Delphi Digital), Nic Carter (Castle Island Ventures), Vance Spencer (Framework Ventures), Raj Gokal (Solana Labs), Austin Federa (Solana Foundation), Stepan Simkin (Squads), Keone Hon (Monad), Mert Mumtaz (Helius), and Santiago R. Santos. The operating team is small (1–10 people) and includes co-founders Nom, kw, and Swol Sol.

Name

Moonwalk

Legal name

Moonwalk Fitness, Inc.

Website

https://moonwalk.fit

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Moonwalk is a Solana-based fitness accountability app where users stake USDC, SOL, or BONK to join daily step challenges, forfeit deposits when they miss goals, and distribute those forfeits to top performers. It targets fitness-conscious consumers and crypto-native users through app store distribution and crew-based social gameplay.

Ownership category

akta.pro rank

Product category

Fitness Gamification Software

NAICS

Gambling Industries (7132), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industry

Lottery Payments, Wallets & Cashing Solutions (MPAEAFAH)

Keywords

• Crypto fitness gaming
• Step challenge pools
• Blockchain fitness app
• Solana fitness platform
• Play-to-earn fitness

Headquarters

HQ city

Bear

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Service Fees on Forfeited Deposits: Moonwalk charges a 10% service fee on forfeited entry fee deposits. When players fail to meet daily step goals, their deposits are partially forfeited and distributed to winners; Moonwalk retains 10% of the forfeited pool as its fee. No fee is charged if all participants meet their goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Moonwalk is a fitness accountability platform built on the Solana blockchain that gamifies daily step goals through crypto-backed financial incentives. Users join or create step challenges ("games") with friends, staking USDC, SOL, or BONK into a pooled deposit. Players who hit their daily step goals retain their deposits, while those who miss forfeit portions that are redistributed to top performers. The platform operates via native iOS and Android apps, a web application, and the Moonboots Sync companion app for health data integration.

Product overview

Moonwalk is a unified fitness accountability platform built on the Solana blockchain that gamifies daily step goals through financial incentives. The core product consists of the Moonwalk Fitness web app (app.moonwalk.fit) and native mobile apps for iOS and Android, complemented by the Moonboots Sync mobile application for health data syncing. Users stake USDC, SOL, or BONK to join or create step challenges, where missing daily goals results in deposit forfeits distributed to top performers. The platform integrates with popular step providers (Google Fit, Apple Health, Fitbit, Garmin) and connects to Solana wallets (Phantom, Solflare) for deposit management. No separate add-on modules or standalone API products are offered.

Differentiator

Problem solved

Functional benefit

Brands

• Moonboots Sync: Mobile application used to track steps for contests on the Moonwalk platform. Syncs with phone's health data application.

Products and services

• Moonwalk Fitness A fitness accountability platform built on the Solana blockchain that combines daily step goals with financial incentives. Users stake USDC, SOL, or BONK to join step challenges, forfeit portions of their deposit for missed daily goals, and share the forfeited pool among top-performing participants. Targeted at fitness-conscious consumers seeking accountability.
• Moonwalk Mobile App (iOS) iOS mobile application for participating in Moonwalk step challenges, syncing fitness data via connected step providers, and managing crypto deposits via connected Solana wallets. Targeted at iOS users.
• Moonwalk Mobile App (Android) Android mobile application for participating in Moonwalk step challenges, syncing fitness data, and managing crypto deposits via connected Solana wallets. Targeted at Android users.
• Moonboots Sync A mobile application that syncs with the phone's native health data application (Apple Health, Google Fit) to provide step tracking for Moonwalk step contests. Targeted at users who need a dedicated sync bridge between device health data and the Moonwalk platform.
• Moonwalk Web App Web-based application for creating and joining step contests, managing profiles, connecting Solana wallets, and claiming deposits and prizes after contest finalization. Targeted at consumer users who prefer browser-based access.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google FitcoreTechnology or IntegrationMoonwalk integrates with Google Fit as a step data provider. Users can connect Google Fit to track their daily steps for challenges. Google Fit is the only step provider that requires manual opening of the app for steps to sync.
• Apple HealthcoreTechnology or IntegrationMoonwalk connects to Apple Health (via iOS Moonboots Sync app) as a step data provider for iOS users to track steps for challenges.
• FitbitcoreTechnology or IntegrationMoonwalk supports Fitbit as a step provider, allowing Fitbit users to sync their step data with Moonwalk challenges.
• Brave SoftwareminorGTM or Marketing PartnerBrave browser integration through the Brave Rewards 3.0 Partner Program. Moonwalk participates in the expanded Basic Attention Token (BAT) utility across Web3, including campaigns, metaverse events, and gamified initiatives. Co-hosted events with Ubisoft and Decentraland.
• Phantom WalletcoreTechnology or IntegrationRecommended Solana wallet for users to connect to Moonwalk and hold their game deposits. Part of the standard onboarding flow.
• Solflare WalletcoreTechnology or IntegrationSupported Solana wallet option for users to connect to Moonwalk and manage game deposits.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• STEPN: Move-to-Earn pioneer on Solana where users earn GST tokens for walking/jogging. Most direct functional competitor; both stake crypto for step-based rewards on Solana.
• Walken: Move-to-Earn game on Solana where users stake tokens and earn based on daily step counts. Same core premise of fitness accountability tied to crypto rewards.
• Genopets: Move-to-Earn game on Solana where physical activity levels up a digital pet. Comparable fitness-meets-crypto model with step-driven gameplay.
• Step App: Move-to-Earn fitness app using GPS and step tracking with social/competition features. Closely aligned feature set including crew/social mechanics and crypto staking.
• OliveX: Fitness metaverse company behind the KleeRunner app and Dustland Runner, building move-to-earn mechanics. Direct peer in the gamified fitness-with-tokens space.
• Sweat Economy: Web3 successor to Sweatcoin, issuing SWEAT tokens for movement. Closest large-scale analog to Moonwalk's step-for-crypto model.

Broad incumbents

• Sweatcoin: Largest move-to-earn platform by users (100M+), now extended into Web3 via SWEAT token on Near. Direct conceptual competitor at much larger scale.

Others

• BONK: Solana memecoin listed as Moonwalk's founding partner and one of three supported deposit currencies. Key ecosystem enabler and distribution channel rather than direct competitor.

Emerging players

• FitFi: Move-to-Earn fitness platform with staking mechanics, integrating wearables for step verification. Comparable architecture combining fitness data and on-chain rewards.
• Fitmint: Move-to-Earn fitness app where users earn FTMN tokens through physical activity. Comparable consumer-facing fitness-meets-crypto model targeting similar retail segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moonwalkfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonwalk