What intelliHR does

intelliHR is an ASX-listed (ASX:IHR) Australian cloud-based HR management software company founded in 2013 and headquartered in Brisbane. The platform delivers real-time people analytics to managers, leaders, and HR functions, addressing HR operations, performance management, employee engagement, and workplace culture management. Its core differentiator is an explicit orientation toward Australia's complex employment regulatory environment, including Fair Work compliance, Single Touch Payroll Phase 2, and the July 2026 payday superannuation mandate — positioning the product as compliance-anchored HR software for Australian employers rather than a generalized global HR suite.

The company operates within the Australian mid-market HR software category alongside internationally recognized platforms such as HiBob, ELMO, Rippling, BambooHR, Deputy, and ADP Workforce Now. IntelliHR is led by founder Rob Bromage (CEO), Andrew Smith (CTO), and Glenn Donaldson (Chief Customer Officer). The company employs 51-100 staff and has raised approximately $22M AUD across eight funding rounds from 2016 through September 2021, with Colinton Capital Partners named as lead investor in the December 2019 round. The September 2021 raise of approximately $8.36M represents the largest capital injection on record; no subsequent funding rounds are disclosed in the supplied material.

intelliHR's go-to-market is structured around a vertical segmentation approach targeting Australian businesses broadly, with a geographic concentration solely in Australia. Pricing is not publicly disclosed and there is no evidence of channel partnerships, named enterprise logo customers, or major acquisitions in the supplied data, which constrains the depth of competitive and commercial analysis possible from public sources.

Name

intelliHR

Website

https://intellihr.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

IntelliHR is a Brisbane-based, ASX-listed cloud HR management software platform founded in 2013 that serves Australian businesses with real-time people analytics, performance management, employee engagement, and Australian employment regulation compliance features.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Core offering

intelliHR is a cloud-based people management platform that provides real-time analytics for managers, leaders, and HR professionals. Its offering covers HR management, performance management, employee engagement, and workplace culture management, with specific functionality to help Australian businesses navigate Fair Work compliance, Single Touch Payroll Phase 2, and the upcoming July 2026 payday super requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• intelliHR People Management Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Deputy: Australia-headquartered workforce management and HR platform for shift-based businesses; overlapping Australian market presence and people-management capabilities.
• BambooHR: Cloud HR software focused on SMBs and people data, performance, and onboarding; closely comparable to intelliHR on target segment and core HR/people-management functionality.
• Rippling: Unified HR, IT, and finance cloud platform combining people data with operational workflows; comparable modern SaaS approach and listed alongside intelliHR in HR software guides.
• Employment Hero: Australia-based cloud HR, payroll, and employee benefits platform serving SMBs; directly comparable in geography, compliance focus (STP, Fair Work), and SMB target segment.
• HiBob: Modern cloud-based HR platform for mid-market companies offering people management, performance, and engagement tools — directly comparable to intelliHR's positioning and named alongside it in the buyer's guide.
• ELMO Software: Australian-headquartered cloud HR, payroll, and learning platform serving mid-market employers; shares intelliHR's Australian geographic focus and SMB/mid-market customer profile.
• Humanforce: Australia-based workforce management and HR platform combining HR, payroll, scheduling, and analytics for frontline industries; comparable product breadth and Australian regulatory orientation.

Broad incumbents

• Workday HCM: Enterprise-grade cloud human capital management platform spanning HR, payroll, and talent; overlaps in people management but targets a larger enterprise segment than intelliHR.
• ADP Workforce Now: Global incumbent payroll and HR suite serving SMB through mid-market; overlaps with intelliHR on HR management but operates at much larger scale and broader portfolio scope.

Emerging players

• Personio: European-headquartered cloud HR platform for SMBs with people management and analytics; comparable product category and segment focus but geographically distinct from intelliHR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/intellippl
• Facebookfacebook.com/intellihr
• LinkedInlinkedin.com/company/intellihr-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds8 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about intelliHR