Anansi

Name

Anansi

Legal name

Anansi Technology Limited

Website

https://withanansi.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Finchley

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Regulated B2B shipping insurance premiums: Core revenue is earned by underwriting and administering embedded B2B shipping insurance for retailers' and 3PLs' last-mile parcels. Anansi operates as an MGA (Managing General Agent) authorised and regulated by the FCA, with capacity from Lloyd's of London and A-rated insurer Greenlight Re, distributed via the OneAdvent MGA services platform. Pricing is quote-based and tailored to each customer's risk profile ("We work on finding you the right pricing for your unique situation").
2. Per-shipment premium / per-parcel cover fees: Per-shipment pricing model — the company's blog benchmarks the industry at '~20p a parcel' and frames the offering as per-parcel cover with optional value coverage tiers (full retail value vs. cost coverage at 50% of retail). Coverage levels scale with parcel value (up to £25,000 per shipment) and breadth across 1,400+ couriers.
3. Platform / automation subscriptions (CHECK & CONTROL modules): Adjacent automation and analytics modules (CHECK invoice monitoring & reconciliation; CONTROL data analytics, SLA monitoring, fraud insights) are sold as part of the integrated platform around the core insurance product, often upsold to 'Cover & Control' or 'Cover +' bundles.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Anansi delivers embedded last-mile shipping insurance combined with AI-powered invoice monitoring, automated claims processing, and courier performance analytics for online retailers and third-party logistics providers (3PLs). The platform is sold as three integrated modules — CHECK (AI-automated invoice monitoring and reconciliation), COVER (FCA-authorised, Lloyd's of London-backed shipping insurance with automated claims up to £25,000 per shipment across 1,400+ couriers), and CONTROL (data analytics for fraud prevention and SLA monitoring) — packaged into segment-specific retailer and 3PL bundles.

Product overview

Anansi is a single, integrated delivery-resilience platform (rather than a set of standalone products) targeted at last-mile logistics. It is sold and packaged as three interconnected modules — CHECK (AI-automated invoice monitoring and reconciliation), COVER (regulated shipping insurance with automated claims up to £25,000 per shipment across 1,400+ couriers), and CONTROL (data analytics for fraud prevention, SLA monitoring, and product/packaging insights) — which are delivered as two segment-specific bundles: a Retailer solution and a 3PL solution. All modules share one claims, insurance, and analytics infrastructure backed by Lloyd's of London.

Differentiator

Problem solved

Functional benefit

Products and services

• Anansi Platform (CHECK, COVER, CONTROL) Unified delivery resilience platform for last-mile logistics that combines FCA-authorised, Lloyd's of London-backed shipping insurance with AI-automated invoice monitoring, automated claims processing, and courier performance analytics; integrates with 1,400+ couriers worldwide and is sold to retailers and 3PLs.
• CHECK AI-automated invoice monitoring and reconciliation module that flags errors against rate cards, incorrect surcharges, missed or duplicated bills, and missed SLA credits in real time; provides a custom dashboard to track shipments, file claims, and recover overcharges automatically.
• COVER Regulated shipping insurance module with automated claims processing across 1,400 couriers, offering loss and damage coverage up to £25,000 per shipment, smart pricing that flexes with losses, and weekly/monthly cash payouts (rather than courier credits) backed by Lloyd's of London and A-rated insurer Greenlight Re.
• CONTROL Analytics and risk-intelligence module layered on top of CHECK and COVER, providing fraud-prevention insights, courier SLA and KPI performance monitoring, and product-level insights to improve design and packaging based on patterns in claims and delivery data.
• Retailer solution Tailored bundle of the Anansi platform for retailers that automates the recovery of lost costs from refunds, incorrect invoices, and claims, reducing losses, protecting profit, and keeping customers loyal even when deliveries go wrong.
• 3PL solution Tailored bundle of the Anansi platform for third-party logistics providers that plugs into existing fulfilment flows to deliver client reimbursement on lost and damaged parcels, automated claims, and SLA insights, reducing overheads and paperwork for scalable protection.

Quantifiable outcome

• 98% claims success rate (vs ~15% industry standard for courier compensation)
• +5 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship / core, supporting and core.

• OneAdventflagship / coreStrategic or Co-development Partner · 13 October 2025OneAdvent, the specialist MGA services platform, announced a new partnership with last-mile shipping insurance MGA Anansi on 13 October 2025. OneAdvent provides Anansi with the regulatory, compliance and business oversight needed to give the MGA a robust structure for future growth. The partnership is central to Anansi's ability to scale with the UK's largest retailers and is the primary UK regulated distribution vehicle.
• Gallagher ResupportingStrategic or Co-development PartnerReinsurance broker / advisory partner. The OneAdvent press release notes that 'The MGA also has a partnership agreement with Gallagher Re' in addition to its OneAdvent and Greenlight Re relationships, supporting Anansi's risk and reinsurance arrangements.
• Advent Solutions Management Limited (FRN 308751)coreOthersAnansi Technology Limited is an Appointed Representative of Advent Solutions Management Limited, which is authorised and regulated by the Financial Conduct Authority (FRN 308751) for general insurance business. Advent Solutions Management Ltd (registered in England No. 04092670) is the FCA-regulated principal under which Anansi trades.
• ASM OneAdvent UW Europe GmbH (UK branch)Others

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Loadsure: UK-based insurtech offering embedded freight and parcel insurance with automated claims for logistics providers and shippers. Direct competitor to Anansi in digital last-mile shipping insurance for SMEs and 3PLs.
• Cover Genius: Global embedded insurance platform delivering parametric and traditional protection (including shipping/delivery cover) via API for ecommerce and logistics partners. Comparable embedded-insurance distribution model targeting retailers and marketplaces.
• InsureShip: Shipping insurance provider for ecommerce merchants, offering parcel cover from USPS, UPS, FedEx, and DHL shipments with online claim filing. Direct overlap with Anansi's retailer-facing per-parcel shipping insurance value proposition.
• Cabrella: Shipping insurance platform for ecommerce and 3PLs offering automated parcel coverage and claims management integrated with carrier networks. Closely comparable embedded shipping insurance + automation positioning to Anansi's CHECK/COVER/CONTROL stack.

Broad incumbents

• UPS Capital: Incumbent parcel insurance and financial services arm of UPS, offering carrier-liability and declared-value cover to UPS shippers. Broader incumbent providing embedded shipping insurance inside a major courier network — Anansi's primary alternative for retailers.
• SquareTrade (Allstate): Allstate-owned provider of shipping protection plans sold at checkout for ecommerce orders. Comparable product (delivery/shipping protection for online purchases) though distribution is consumer-facing rather than B2B-3PL-led like Anansi.
• Roadie (UPS) Delivery Protection: UPS-owned crowdsourced delivery network offering shipment protection for last-mile deliveries. Competes in last-mile parcel insurance/claims infrastructure from inside a courier owner; Anansi's courier-agnostic positioning differentiates.

Emerging players

• Parcel2Go: UK parcel broker offering shipping services and basic parcel insurance as an add-on to multi-carrier fulfilment. Overlaps with Anansi on parcel insurance distribution through UK retailers and SMB shippers, though primarily a broker rather than a regulated MGA.

Others

• Lloyds of London (parcel syndicate capacity): Provides the underlying insurance capacity that Anansi distributes; comparable in the value chain as a capital and risk-bearing partner. Anansi's distribution model sits on top of Lloyd's capacity, but Lloyd's syndicates are alternative underwriting homes for similar risk.

Regional players

• Zego: UK-based insurtech providing embedded, usage-based commercial insurance (notably mobility/fleet) via API to platform partners. Comparable UK embedded-insurance distribution model and regulatory stack; differs in product vertical (mobility vs parcels).

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/withanansi

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anansi