InsureShip
InsureShip is a licensed U.S. shipping insurance agency that lets ecommerce merchants add one-click package protection at checkout, distributed through native apps on Shopify, WooCommerce, Checkout Champ, and other platforms, with claims underwritten by Navigators and The Hartford.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InsureShip does
InsureShip, legally Online Shipping Insurance Services, Inc., is a licensed U.S. shipping-insurance agency founded in 2009 and headquartered in Los Angeles. The company offers ecommerce merchants a one-click package-protection product that adds shipping insurance at checkout, covering loss, theft, damage, non-delivery, and porch-pirate events. Coverage is underwritten by Navigators Insurance Group and The Hartford on an A-rated paper, claims are processed in-house by licensed agents and adjusters, and the product is distributed through 50-state and selective international producer appointments plus a standard API for custom builds.
Distribution is centered on native platform integrations: InsureShip ships dedicated apps or plugins for Shopify (App Store listing), WooCommerce (WordPress plugin directory), Checkout Champ (one-click integration launched July 2024), as well as support for Magento, BigCommerce, OpenCart, PrestaShop, osCommerce, Zen Cart, Limelight, Konnektive, Orbsa, Blacklight, and sticky-io. The company pursues a hybrid go-to-market — product-led self-serve installs from app stores alongside an enterprise consultation/demos motion for mid-market and high-volume merchants.
The revenue model combines a per-transaction economics layer ($1 wholesale per $200 of insured value, ~$4.95 typical retail, ~$3.95 net revenue retained by the merchant per protected order) with subscription tiers for merchants (Standard $1,000 coverage per 50k shipments, Enterprise unlimited-claims custom quote). Customers span DTC ecommerce broadly plus vertical-tilted segments including subscription-box, luxury goods, electronics, and peptide/Rx healthcare merchants. Named enterprise customers include RightWell in health and wellness; the company markets 70% buyer opt-in rates and ~2.1% checkout conversion lift from published platform studies, plus an ~30% reduction in "where is my order" support tickets.
InsureShip firmographics
Firmographics- Name
- InsureShip
- Legal name
- Online Shipping Insurance Services, Inc.
- Website
- https://insureship.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InsureShip is a licensed U.S. shipping insurance agency that lets ecommerce merchants add one-click package protection at checkout, distributed through native apps on Shopify, WooCommerce, Checkout Champ, and other platforms, with claims underwritten by Navigators and The Hartford.
- Ownership category
- akta.pro rank
InsureShip industry classification
Industry- Product category
- Shipping Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where InsureShip is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
InsureShip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations
Revenue model
- Transaction Fee - Shipping Insurance Premiums: Merchants purchase shipping insurance at wholesale cost ($1 per $200 insured value) and offer it to customers at retail price (typically $4.95), keeping the spread of approximately $3.95 per protected order as net revenue. Revenue is generated per transaction when customers opt in to insurance at checkout.
- Month-to-Month Insurance Coverage Program: Monthly billing for shipping insurance programs with no long-term commitment required. Merchants pay based on shipment volume and declared values, with no ironclad long-term contracts or monthly fees for basic integrations.
- Standard Tier - Flat Rate Coverage: Standard pricing tier offering $1,000 coverage per 50k shipments, providing all-inclusive coverage for shipments up to $1,000 with around-the-clock management and free claims assistance.
- Enterprise Tier - Unlimited Coverage: Custom enterprise pricing for unlimited claims per month with unlimited packages shipped, including dedicated account manager and support team. Pricing determined via quote.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard: $1,000 coverage for 50k shipments with around-the-clock management and free claims assistant |
| Subscription | Monthly | Enterprise: Unlimited claims per month with unlimited packages shipped |
| Unit Pricing | Pay-as-you-go | Wholesale cost: $1 per $200 insured value with typical retail of $4.95 and net merchant revenue of $3.95 per order |
| Unit Pricing | Pay-as-you-go | Peptide/Rx specialty coverage starting at approximately $1 per order with $4.95 retail pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
InsureShip product offering
Product offeringCore offering
InsureShip is a licensed shipping insurance agency (Online Shipping Insurance Services, Inc.) that sells one-click package protection to ecommerce merchants at checkout, covering loss, theft, damage, non-delivery and porch piracy. Policies are underwritten by A-rated carriers Navigators Insurance Group and The Hartford, and InsureShip handles claims via in-house licensed agents and adjusters. The product is delivered as a SaaS-like insurance add-on integrated with leading ecommerce platforms and CRMs.
Product overview
InsureShip is a licensed insurtech shipping insurance provider offering a unified platform for ecommerce merchants to add one-click checkout protection. The core InsureShip Core Shipping Insurance product provides package protection against loss, theft, damage, and porch piracy across all major carriers worldwide. Platform-specific apps extend coverage to Shopify (native Shopify app), WooCommerce (plugin), Checkout Champ (one-click integration), and specialized verticals including Peptide & Rx Shipping Insurance for healthcare products, Subscription Box Shipping Insurance for recurring deliveries, Luxury Goods Shipping Insurance for high-value items, and Electronics Shipping Insurance for tech products. The Standard Plan ($1,000/50k) and Enterprise Plan (unlimited claims) serve different merchant sizes, with pricing starting at $0.99 per shipment and coverage up to $5,000. Integration partners include major ecommerce CRMs and platforms including Shopify, WooCommerce, Checkout Champ, BigCommerce, Magento, OpenCart, PrestaShop, ZenCart, osCommerce, Limelight, Konnektive, Orbsa, and Blacklight. Underwriting is backed by Navigators and The Hartford (A-rated carriers), and claims are processed by in-house licensed agents and adjusters.
Differentiator
Problem solved
Functional benefit
Products and services
- InsureShip Core Shipping Insurance Licensed shipping insurance that lets ecommerce merchants add one-click package protection to their checkout, covering lost, stolen, damaged and porch-pirated shipments for up to $5,000 per order. Coverage is underwritten by A-rated carriers Navigators and The Hartford, with claims filed online at claims.insureship.com and processed by in-house licensed agents and adjusters. Available domestically and internationally across all major carriers.
- Shopify Shipping Insurance App Native Shopify app that adds one-click shipping insurance to a merchant's Shopify checkout, covering up to $5,000 per shipment starting at $0.99. The app is installed from the Shopify App Store, configured in minutes, and lets merchants track per-order revenue from protected shipments and manage claims.
- WooCommerce Shipping Insurance App WooCommerce/WordPress plugin that delivers package protection at checkout, covering loss, damage, theft, non-delivery and porch-pirate events. Merchants install the plugin to offer one-click shipping insurance to their WooCommerce shoppers.
- Checkout Champ Shipping Insurance One-click shipping insurance integration for merchants on the Checkout Champ platform, embedding package protection directly into their checkout funnel to capture incremental conversion and per-order markup revenue.
- Peptide & Rx Shipping Insurance Specialized shipping insurance for telehealth, GLP-1, compounded medication and research-use peptide merchants, addressing lost, stolen, damaged, temperature-compromised and tamper-risk shipments where replacement product is typically non-returnable. Pricing around $1 per order at wholesale with $4.95 retail.
- Subscription Box Shipping Insurance Recurring-delivery package protection for subscription box merchants across beauty, supplements, pet, coffee, snack, apparel and collectibles verticals, designed to reduce churn from missing or damaged monthly boxes.
- Luxury Goods Shipping Insurance High-value shipment coverage for designer handbag, watch, jewelry and premium cosmetics merchants, addressing porch theft targeting premium packages and the limits of carrier liability.
- Electronics Shipping Insurance Coverage for ecommerce sellers of gadgets, consumer electronics, smart home devices, gaming accessories, refurbished devices and camera gear, addressing theft-prone and fragile high-value shipments.
Quantifiable outcome
- 2.1% increase in checkout conversion rates when presenting one-click shipping insurance
- +6 more outcomes
Companies that use InsureShip
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles4 records
InsureShip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature6 records
InsureShip partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Checkout ChampcoreOfficial partnership and one-click integration enabling ecommerce brands to offer shipping insurance directly within Checkout Champ's checkout experience. The integration was highlighted in a study of 100,000 checkout transactions showing 2.1% conversion lift and $3.95 net revenue per protected order.
- ShopifycoreNative Shopify integration with dedicated app listing in Shopify App Store. App adds one-click shipping insurance at checkout, covers up to $5,000 per shipment, licensed in all 50 states, and is fully compliant with Shopify's platform requirements.
- WooCommercecoreWooCommerce shipping insurance app/plugin for package protection at checkout. Allows WooCommerce merchants to offer protection against loss, theft, damage, non-delivery, and porch-pirate issues.
- Navigators Insurance GroupcorePrimary insurance underwriter for InsureShip's shipping insurance policies. Located at One Penn Plaza, 32nd Floor, New York, NY 10119. Provides all-risk coverage backing for the shipping insurance program.
- The HartfordcoreCo-underwriter providing additional insurance capacity and A-rated backing for InsureShip's shipping insurance policies. Part of the dual-underwriter structure ensuring claims payment capability.
- RapidFulfillmentminorRecommended peptide fulfillment partner on InsureShip's peptide shipping insurance page. RapidFulfillment is positioned as the #1 peptide fulfillment services backed by InsureShip.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
InsureShip competitors and assessment
Company assessmentBroad incumbents
- UPS Capital (Shipsurance): UPS Capital offers Shipsurance parcel protection as an extension of UPS shipping services, providing shipping insurance for ecommerce packages. As a carrier-affiliated incumbent with global logistics scale, it competes with InsureShip for merchants already shipping with UPS.
- SquareTrade (Allstate Protection Plan): SquareTrade, an Allstate company, offers product protection and shipping insurance for electronics and high-value ecommerce orders. As a large incumbent in adjacent shipping/product protection, it overlaps with InsureShip's electronics and luxury verticals.
- EasyPost: EasyPost is a multi-carrier shipping API platform offering insurance add-ons for ecommerce shippers. As a broader shipping infrastructure incumbent, EasyPost competes with InsureShip by bundling parcel insurance alongside rates, labels, and tracking APIs.
Emerging players
- ParcelGuard: ParcelGuard is a parcel insurance provider specializing in ecommerce shipping protection for lost, damaged, and stolen packages. It is a direct niche competitor to InsureShip, particularly in Shopify and WooCommerce ecosystems.
- AfterShip: AfterShip is a post-purchase experience platform offering shipment tracking, returns, and shipping protection (AfterShip Shipping Protection). Its tracking-first platform competes with InsureShip for the post-purchase wallet of ecommerce merchants.
- Navidium Insurance (now Clyde): Clyde (formerly Navidium) offers shipping protection and extended warranties at ecommerce checkout for Shopify brands. It directly competes with InsureShip for Shopify merchants seeking checkout-attached shipping insurance and post-purchase coverage.
- ParcelPerform: ParcelPerform offers delivery experience and shipping protection analytics and insurance orchestration for ecommerce. It overlaps with InsureShip on shipping insurance distribution and post-purchase customer experience, often through enterprise integrations.
- Cabrella: Cabrella provides shipping insurance and package protection for ecommerce merchants, including integrations with major ecommerce platforms. It competes with InsureShip in the embedded shipping-insurance-at-checkout category, targeting SMB to mid-market merchants.
Direct peers
- U-PIC Insurance Services: U-PIC is a parcel insurance provider for ecommerce and shippers, offering shipping insurance for USPS, UPS, FedEx, and DHL packages. Like InsureShip, U-PIC monetizes shipping insurance on a per-package basis and competes for SMB and mid-market ecommerce merchants.
- Route: Route is the leading shipping protection and package tracking platform offered at ecommerce checkout. InsureShip's own website produces head-to-head comparison content vs Route, confirming direct competition for Shopify merchants seeking checkout-embedded shipping insurance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
InsureShip social profiles
Digital presenceInsureShip compliance and trust
Trust signalCompliance2 records
InsureShip financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsureShip leadership team
Management profileNumber of profiles
InsureShip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsureShip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsureShip
What does InsureShip do?
InsureShip is a licensed shipping insurance agency (Online Shipping Insurance Services, Inc.) that sells one-click package protection to ecommerce merchants at checkout, covering loss, theft, damage, non-delivery and porch piracy. Policies are underwritten by A-rated carriers Navigators Insurance Group and The Hartford, and InsureShip handles claims via in-house licensed agents and adjusters. The product is delivered as a SaaS-like insurance add-on integrated with leading ecommerce platforms and CRMs.
Is InsureShip a public or private company?
InsureShip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InsureShip founded?
InsureShip was founded in 2009. It employs 11 to 50 people.
Where is InsureShip based?
InsureShip is headquartered in Los Angeles, United States, in the North America region.
How does InsureShip make money?
Four revenue lines are on record. Transaction Fee - Shipping Insurance Premiums are the primary driver. The others are month-to-Month Insurance Coverage Program, standard Tier - Flat Rate Coverage and enterprise Tier - Unlimited Coverage.
Who are InsureShip's main competitors?
Broad incumbents on record are UPS Capital (Shipsurance), SquareTrade (Allstate Protection Plan) and EasyPost. Emerging players are ParcelGuard, AfterShip, Navidium Insurance (now Clyde), ParcelPerform and Cabrella. Direct peers are U-PIC Insurance Services and Route.
Does InsureShip have an API?
No public API is recorded for InsureShip.
What industry is InsureShip in?
InsureShip's product category is Shipping Insurance. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 6411.