Cabrella
Cabrella is a Los Angeles-based software company providing a shipping insurance and logistics risk management platform that combines a proprietary Native TMS with integrated insurance APIs, serving high-value shippers across 14 verticals including jewelry, precious metals, healthcare, and artwork.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cabrella does
Cabrella (Cabrella, LLC, DBA Cabrella Shipping Insurance Solutions) is a Los Angeles-based software company founded in 2014 that operates a shipping insurance and logistics risk management platform. Its core offering is a proprietary Native Transportation Management System (TMS) with integrated insurance workflows, supported by an API-first architecture that enables label generation, dynamic insurance rate queries, pre-transit risk assessment, transaction issuance, and claims filing. Coverage is brokered through Meslee Insurance Services and underwritten by Navigators Insurance Company (a brand of The Hartford), an A+ Admitted carrier, supporting up to $150,000 per parcel for high-value commodities and $1,000,000 per conveyance for freight.
The company serves enterprise and mid-market shippers across 14 verticals including jewelry and watches, precious metals and bullion, healthcare/medical devices, artwork, electronics, cash-in-transit, luxury fashion, perishables, alcohol/CBD, trading cards, and auto/industrial parts. Its revenue model combines insurance premiums with a service fee (the latter retained by Cabrella), per-parcel shipping transaction fees with carrier discounts, and subscription/licensing revenue from Affiliate & Enterprise Programs with white-labeled claims technology. Distribution occurs through direct sales, API integrations with carriers (FedEx, UPS, USPS, DHL, OnTrac) and ecommerce platforms (Squarespace, WooCommerce), plus channel partnerships with 3PL Complete Shipping Solutions and same-day delivery provider Shipsi.
The company holds SOC 2 Type 2 certification and producer licenses in all 50 US states plus DC, with Canadian coverage through Hartford Fire Insurance Company and a Toronto office. Operating with 11-50 employees, Cabrella has no disclosed external institutional funding, suggesting a bootstrapped operating model. The company is privately held with no public listing, and its legal entity is an LLC domiciled in California.
Cabrella firmographics
Firmographics- Name
- Cabrella
- Legal name
- Cabrella, LLC
- Website
- https://ecabrella.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cabrella is a Los Angeles-based software company providing a shipping insurance and logistics risk management platform that combines a proprietary Native TMS with integrated insurance APIs, serving high-value shippers across 14 verticals including jewelry, precious metals, healthcare, and artwork.
- Ownership category
- akta.pro rank
Cabrella industry classification
Industry- Product category
- Shipping Insurance & Logistics Risk Management Software
- NAICS
- Freight Transportation Arrangement (488510), Support Activities for Transportation (488)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)
- akta.pro secondary industry
- Carrier Compliance & Onboarding for Procurement (Insurance, W-9, Authority, SLAs) (TLAEAIAE)
Keywords
Where Cabrella is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cabrella business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Premiums and Service Fees: For shipments covered under the Insurance Policy, the cost of coverage includes a service fee in addition to the insurance premium charged by the Insurer. This service fee supports Cabrella's technology platform and administrative services. Premium rates are listed on the Coverage Guideline section of user accounts. The insurance is brokered by Meslee Insurance Services, Inc. and underwritten by Navigators Insurance Company (a brand of The Hartford).
- Shipping Services and Carrier Discounts: Cabrella offers exclusive discounts with preferred carriers, allowing users to access negotiated volume discount rates for postage and freight charges. Users can use Cabrella's carrier accounts or their own accounts. Additional charges may apply for reconciliation, dimensional adjustments, and surcharges.
- API and Technology Licensing: API access is provided at no charge unless otherwise agreed in writing. Cabrella reserves the right to introduce usage fees or change existing pricing with 30 days prior written notice. Affiliate and Enterprise programs provide customizable insurance technology for partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Integrated Shipping and Insurance Solutions - Full TMS with integrated insurance |
| Usage-based | Pay-as-you-go | Insurance-Only Solutions - Integration to existing TMS |
| Subscription | Monthly | Affiliate and Enterprise Programs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Cabrella product offering
Product offeringCore offering
Cabrella provides a shipping insurance platform paired with an integrated transportation management system (TMS), offering coverage, risk assessment, claims management, and shipment tracking for high-value goods. The platform supports industries such as jewelry, precious metals, and electronics through customized insurance programs, white-labeled claims technology, and insured same-day delivery solutions.
Product overview
Cabrella is a shipping insurance and logistics risk management platform offering a unified product portfolio centered on the Cabrella Native TMS with integrated insurance capabilities. The core platform provides end-to-end shipping workflow management (integrate, pull, quote, compare, print, ship, monitor) with built-in insurance coverage. The product architecture includes the Native TMS as the central hub, supplemented by the Integrated Insurance Solutions module for users with existing TMS, and the Affiliate & Enterprise Programs with customizable API pricing and white-labeled claims technology. Industry-specific insurance solutions cover 14 verticals including jewelry & watches, precious metals, electronics, healthcare, artwork, and perishables. The platform also offers specialized API features for risk assessment, claims filing, and business intelligence reporting, all backed by A+ admitted insurance coverage up to $150,000 per parcel for high-value commodities.
Differentiator
Problem solved
Functional benefit
Products and services
- Cabrella Native TMS
Quantifiable outcome
- Coverage up to $150,000 per parcel for high-value commodities
- +3 more outcomes
Companies that use Cabrella
Customer profileNamed customers4 records
Segments11 records
Ideal customer profiles2 records
Cabrella technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature6 records
Cabrella partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShipsicoreFirst-of-its-kind partnership enabling insured same-day delivery for luxury goods (jewelry, watches, collectibles, high-value electronics) with coverage up to $150,000. Powered by Shipsi's network of over 5,000 cities, available nationwide for shipments within a 20-mile radius. Includes full insurance coverage, live driver tracking, and signature confirmation. Makes Cabrella the only shipping and insurance program in the market to provide this capability.
- Complete Shipping SolutionscoreStrategic partnership enabling Complete Shipping Solutions to offer competitive shipping insurance coverage at lower rates, reduce claims through training and palletization standards, and qualify for higher coverage limits as the company expanded into new US territory. The collaboration contributed to increased revenue and growth for both companies.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Cabrella competitors and assessment
Company assessmentDirect peers
- Shipsurance (Marine General): Shipsurance provides shipping insurance for UPS, FedEx, USPS, and DHL shipments, the closest direct competitor to Cabrella's core parcel insurance offering. Both target e-commerce shippers needing coverage above carrier liability limits.
- Parcel Insurance Plus: ParcelInsurancePlus offers parcel insurance with API integrations and TMS connectivity, overlapping with Cabrella's Integrated Insurance Solutions module for users with existing TMS workflows.
- InsureShip: InsureShip provides e-commerce shipping insurance with shopping cart and marketplace integrations, directly comparable to Cabreller's off-the-shelf integrations with Squarespace, WooCommerce, and similar platforms.
Broad incumbents
- UPS Capital Insurance Agency: UPS Capital is the captive insurance and financial services arm of UPS, offering parcel insurance and shipping risk products. Represents the largest carrier-backed incumbent in the shipping insurance space and a key competitive threat.
- ShipStation: ShipStation (a Stamps.com / Auctane company) is an established multi-carrier shipping management platform serving e-commerce shippers. Comparable in TMS functionality to Cabrella Native TMS but with broader e-commerce focus and less insurance specialization.
- Stord: Stord is a cloud supply chain platform offering warehousing, transportation, and integrated logistics. Comparable to the broader 3PL/shipping workflow layer where Cabreller's TMS and Complete Shipping Solutions partnership operate.
Emerging players
- EasyPost: EasyPost provides a shipping API that connects to 100+ carriers with insurance add-ons. Competes with Cabrella's Native TMS and API offering for shippers seeking multi-carrier label generation and tracking.
- Shippo: Shippo is a multi-carrier shipping API platform for e-commerce businesses with built-in insurance options. Comparable to Cabreller's Native TMS and integrated insurance offering for SMB and mid-market shippers.
- Roamler: Roamler provides last-mile delivery and crowdsourced logistics services, comparable in some respects to Cabrella's Shipsi-enabled same-day delivery offering for time-sensitive, high-value shipments.
Others
- Marsh (Marsh McLennan): Marsh is a global insurance brokerage and risk advisory firm. Comparable as an indirect peer given the broker-driven nature of Cabrella's model and the broader specialty insurance brokerage market for high-value goods.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cabrella social profiles
Digital presenceCabrella compliance and trust
Trust signalCompliance2 records
Cabrella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cabrella leadership team
Management profileNumber of profiles
Profiles1 record
Cabrella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cabrella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cabrella
What does Cabrella do?
Cabrella provides a shipping insurance platform paired with an integrated transportation management system (TMS), offering coverage, risk assessment, claims management, and shipment tracking for high-value goods. The platform supports industries such as jewelry, precious metals, and electronics through customized insurance programs, white-labeled claims technology, and insured same-day delivery solutions.
Is Cabrella a public or private company?
Cabrella is a private company. It is classified as unknown and is currently operating.
When was Cabrella founded?
Cabrella was founded in 2014. It employs 11 to 50 people.
Where is Cabrella based?
Cabrella is headquartered in Los Angeles, United States, in the North America region.
How does Cabrella make money?
Three revenue lines are on record. Insurance Premiums and Service Fees are the primary driver. The others are shipping Services and Carrier Discounts and API and Technology Licensing.
Who are Cabrella's main competitors?
Direct peers on record are Shipsurance (Marine General), Parcel Insurance Plus and InsureShip. Broad incumbents are UPS Capital Insurance Agency, ShipStation and Stord. Emerging players are EasyPost, Shippo and Roamler. Marsh (Marsh McLennan) is listed as an others.
Does Cabrella have an API?
Yes. Cabrella's Advanced API enables businesses to customize, embed and implement the Cabrella Solution. The API facilitates shipping label creation, insurance purchase, combined shipping and insurance services, risk checks, claim filing, and more. API features include: Label Generation (automated compliant shipping labels with rate calculation, tracking, and address validation), Advanced Quote & Query (live dynamic insurance rates based on carriers, services, countries, commodities), Risk Assessment (pre-transit risk intelligence using historical occurrences and real-time data), Risk Qualification (detailed responses for coverage outside underwriting guidelines including carrier/service restrictions, limits, geographical limitations), Transaction Issuance (transaction and claims status via API with unique identifiers preventing duplication), and Claim Filing (file claims via API with document upload). Technical support is available Monday through Friday, 8:00 AM to 8:00 PM CST via phone, email, and integrated Message Center. Uptime target is 99.5% monthly availability. Developer documentation is at apidoc.cabrella.com.
What industry is Cabrella in?
Cabrella's product category is Shipping Insurance & Logistics Risk Management Software. Its primary akta.pro industry code is TLAEAAAB, Brokerage/3PL TMS (Freight Brokerage Operations), with a secondary code of TLAEAIAE, Carrier Compliance & Onboarding for Procurement (Insurance, W-9, Authority, SLAs). Its NAICS code is 488510 and its SIC code is 4731.